Former British Prime Minister Margaret Thatcher once said: “If you just set out to be liked, you would be prepared to compromise on anything at any time, and you would achieve nothing”.
Being liked and being respected are two different things when it comes to business.
When it comes to SEO, many companies focus on the customer service they deliver, signaling proximity, while others highlight more practical aspects of the business.
So, what do you want your SEO to say about your brand? That you can provide a fast and reliable service? Or that you care deeply about every single on your customers.
Maybe a bit of both?
Understanding which approach to take when it comes to marketing your business can lead to a more effective SEO strategy.
EMPATHY AND SEO
The key to successful website optimization is offering value to people who are searching for information online.
Google’s primary purpose is to connect an individual with the exact answers they are looking for.
And in order for YOUR website to rank highly, you will need to be the ANSWER that an individual is looking for.
Regardless of your niche, if you can answer a question BETTER than your contemporaries, search engines are more likely to notice your pages and place you at the TOP of their search results for that particular query.
Ask yourself this when creating content for your pages: What question is this single post answering?
You will need to understand your customers better than your competition in order to succeed in this game.
How can you do this?
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