6a00d8341c82c653ef019aff113ff0970bFormer British Prime Minister Margaret Thatcher once said: “If you just set out to be liked, you would be prepared to compromise on anything at any time, and you would achieve nothing”.

Being liked and being respected are two different things when it comes to business.

When it comes to SEO, many companies focus on the customer service they deliver, signaling proximity, while others highlight more practical aspects of the business.

So, what do you want your SEO to say about your brand? That you can provide a fast and reliable service? Or that you care deeply about every single on your customers.

Maybe a bit of both?

Understanding which approach to take when it comes to marketing your business can lead to a more effective SEO strategy.

EMPATHY AND SEO

The key to successful website optimization is offering value to people who are searching for information online.

Duh, right? 

Google’s primary purpose is to connect an individual with the exact answers they are looking for.

And in order for YOUR website to rank highly, you will need to be the ANSWER that an individual is looking for.

Regardless of your niche, if you can answer a question BETTER than your contemporaries, search engines are more likely to notice your pages and place you at the TOP of their search results for that particular query.

 Ask yourself this when creating content for your pages: What question is this single post answering? 

You will need to understand your customers better than your competition in order to succeed in this game.

How can you do this?

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5837120471_a288eb0bdc_zPhoto by Jean-Pierre Dalbéra

This is a guest article from Brian Spero, an Internet marketer and contributor who writes about social media, SEO, and content marketing.

Rome wasn’t built in a day, and neither were the rules and best practices of SEO. In fact, the art and science of search engine optimization is continually evolving with new technologies and innovative techniques as SEOs adjust and respond to the ever-changing and deeply complex algorithms of the Google search engine.

While it is often difficult to predict which cutting edge techniques will lift businesses to the top of the search pages, we do know from experience that doing the little things that make good sense on a comprehensive, consistent basis can achieve sustainable, cost-effective results.

The good news for businesses looking to generate traffic from organic search rankings by utilizing social media as part of a multi-channel campaign is that there are certain tenets that not only naturally support SEO, but never seem to fall from favor. If you wish to utilize social media campaigns to boost your SEO, consider these tips that are sure to help your business achieve more fruitful search results.

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madonna-mdna-cone-bra

When it comes to live music, some artists never go out of style.

Take U2, Bruce Springsteen, and Madonna. All three ranked as the top-grossing touring acts of the last five years, playing to bigger audiences than newer artists HALF their age. 

When it comes to your web pages, newer isn’t ALWAYS better.

In fact, you don’t need to put your old pages out to pasture if they can still command an audience and OUTRANK the newbies.

Google will often prefer older articles to fresh content, especially if they are jam-packed with on-point information relevant to your niche.

However, you may need to re-purpose some of your older content to see better results in the long term.

Here are 5 ways you can ensure that your older pages outrank your new ones

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Get Social

Oh, how things can change in 10 years.

A decade ago, Bush was in office, Friends was still on the air, and Facebook was little more than an online playground for college students to post photos of their drunken weekend exploits. 

Today, the social media monolith is one of the most powerful platforms for ANY business. And it’s one that could see a better ROI than conventional SEO – leaving the likes of Google and co. quaking in their boots. 

Incorporating Facebook (as well as Twitter, Pinterest, Instagram and the like) into your marketing strategy can pay off BIG TIME – especially when it comes to targeting your readers more effectively, advertising your services in real-time, and encouraging users to share your content.

 Here are a few tips on how to get the BEST returns on your social media content…

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October 30, 1974. Undefeated world champion George Foreman is about to take on Muhammad Ali in Rumble in the Jungle – quite possibly the most historic fight in boxing history. 

But before the first punch is even thrown, Ali has ALREADY sized up his competition. Despite his opponent being younger and heavier, his strategy involved purposely placing himself in a losing position before obliterating his competitor. Against the odds, Ali eventually toppled Foreman in the eighth round. 

How Does This Apply To SEO?

Well, understanding your competition, the TACTICS they are using, and what moves they might make can give you a BIGGER piece of the market. 

Search competitive analysis provides you with the information you need to re-strategize and knockout your competitors. Even if you’re a small company punching above your weight, competitive analysis can lead to HIGHER conversions and more cold hard cash. 

What Are The Benefits Of Competitive Analysis?

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