Modules you should know before optimizing and marketing Hittail blog

1. Keywords Research:

It all starts with words written in a search box. The Keyword research reflects its name. This is deemed to be an essential and necessary is an activity that is carried out in the field of search engine marketing. Through this, you can without any hassle configure what is the most appropriate keyword that you must use and also what is on the market.

It’s not always about getting visits to your website, but about getting the right visits. The usefulness of this intelligence cannot be overemphasized – with keyword research you can predict changes in demand, respond to changes in market conditions, and offer the products, services and content that users are already actively looking for. In the history of marketing, there has never been a barrier so easy to overcome when it comes to understanding the motivations of consumers in virtually every niche – it would be almost a crime not to take advantage of it.

What is a keyword research for?

Often, many marketing specialists have a biased view of keyword research, putting it into practice only for organic positioning in search engines (SEO), but a good research of keywords, affects many other aspects:

Attract traffic to the website: using the right keywords will attract traffic through search engines or social networks.

Improve online and offline communication: connect with the potential client, is the basis of keyword research. Either with online campaigns or through traditional advertising; the words that are inside the user’s mind will help us.

Increase profitability: directly or indirectly, profitability is an aspect that is taken into account when conducting a keyword study. It is worth assessing the cost that will have to invest in one keyword against another.

2. Search Engine Optimization:

SEO means Search Engine Optimization (Optimization for search mechanisms). It is a set of optimization techniques for sites, blogs and web pages. These optimizations seek to achieve good organic positioning, generating traffic and authority for a site or blog. One of the biggest ambitions of companies that invest in Digital Marketing is to reach the top positions in search engines – after all, who does not want free clicks and more visitors on your site? However, being online is not enough to guarantee that your site, e-commerce or blog achieves a place on the first page of Google: it is necessary to invest in a specific strategy to optimize the results and ensure that your business reaches a good position.

In the end, the competition for search engine positions is growing as companies live through the period of digital transformation. Achieving good positioning in the results pages can be more within your reach than you imagine. There are a number of optimizations that you can do on your site and in your content to improve the experience of your reader and become an excellent result in the eyes of search engines. It’s those optimizations we call SEO! SEO means Search Engine Optimization. It is a set of optimization techniques for sites, blogs and web pages. These optimizations aim to achieve good organic positioning, generating traffic and authority for a site or blog. This strategy is essential for your company to gain prominence, visibility in the digital world and, consequently, more leads, customers and billing for your business.

Optimizing sites and blogs through the use of techniques to improve the positioning of your pages and positioning your company in the first results of Google, for example, increase (and much) your business opportunities, since 90% of people who perform searches on Google just click on the results that appear on the first page of the engine. The main objective of SEO, therefore, is to increase the volume of organic traffic and ensure more visibility for web pages.

3. SEO Strategies:

Let’s now explain, step by step, the most important SEO concepts and teach you the strategies we use to reach the first places of Google. And everything starts when the user does a search.

  • Marketing

The marketing is actually familiarizing what you have. For this the methodology needs to be effective, a well-defined strategy must be designed where all the participants have clear objectives that we want to achieve. The creation of communication strategies and content is a complex task that involves knowing very well, not only our products and services, the market and our competitors, but also the behavior patterns of our Buyer Persona; the good news is that there are five letters that will surely facilitate your work as a digital strategist: SMART

Nowadays, marketing is a tool that every entrepreneur must know. Undoubtedly, all companies in one way or another use marketing techniques, even without knowing it. Marketing is nothing other than the realization of exchanges between a minimum of 2 parts so that there is a mutual benefit. We have all heard about marketing sometimes. However, if we ask you to give us a definition, some would say that it is selling and other advertising. We would have those people who think that marketing is the distribution of products; others would think that it is designed packaging or packaging etc. And we could also say that everyone is right, but not independently. All these are tasks that can be developed in marketing

  • Long Tail Keywords

Long tail keywords are those that instead of using one are made up of strings of several words in sequence and with a sense that make a search, be more specific. They have become for content marketing, a very effective positioning strategy that is based on the analysis and research of the target audience, to hit the target, precisely, of the words and phrases that it writes in the engines of search.

Now, retaking our concept of interest, the long tail keywords would be, in this case, the ones in charge of filtering the searches, even more, making them more specific. Searches in this way, become more effective since this means that the user is requiring immediate and accurate responses to their needs. In the case of our example, the user wants to find an establishment that can take the product to their home and also, that is within their city.

  • How to make long tails keywords?

Before talking about the how, we would like to say that in spite of the effectiveness, the long tails are gold mines that in many occasions are not well-taken advantage of. Why? It is not even for good or bad use, but because they are constantly ignored; and there is its potential. People usually ignore them because this type of words does not generate high levels of traffic. That is, not many people will type their searches in this way. But, a moment! What would serve us millions and millions of people generating traffic if the percentage that really requires our services is low?

The “low” level of traffic they generate is not a problem. What should matter to us is that the users who really need what we have to offer to reach us. In this way, by being more specific for our person, we reduce rebounds, increase the time of permanence and, more importantly, we strengthen the engagement, making the user return constantly to our search. Well, but there is also another reason why long tails are ignored: They imply a high level of analysis. But … that will always be important in any marketing strategy! The more knowledge of public, competitive industry market, among other variables, the greater the chances of success and success. So there are no excuses.

  • The keywords in search of success:

Certainly, you must have already heard that the best way to achieve good results on the internet is based on the formula “frequency of publication combined with the content of interest to your audience”. But content and frequency alone are not capable of making your site stand out and get the attention of the online consumer: the choice of the most appropriate keywords, which are those that people write in the search engines to get to the topics of their Interest, when promoting your content, is an important part of this strategy.

If the goal is to generate or increase traffic through searches, it will be necessary to understand how keywords work. With this, you will know what people are looking for and you can develop topics with the necessary information. Nowadays, SEO does not only work with exact words, but with words that discuss the subject in general. This is something important when creating your texts: it is necessary to think about everything, what kind of things people are interested in and what are the words that will direct the user to your content.

  • Choosing the keywords to optimize your content

The first step in choosing the right keywords for content production is finding the words most associated with your business. This is a good practice to boost your team’s online production and reflect the quality of your messages, not only to add value to your SEO strategy, but also to urge your writing team to focus their work on the selected topic.

Tom Sanders, of doit4state.com studied business and engineering at the New York Maritime College. His passion lies in educating, entertaining and empowering anyone who wants to learn.

If you have used HitTail blog in the past or are using HitTail blog right now, let us know your thoughts in the comments below.

HitTail: keywords to increase traffic to your website

HitTail is an interesting keyword suggestion tool. There are several SEO tools and many will wonder what is special about HitTail. Keep reading and you know it. Since Google stopped showing the keywords that people use to find a website, some alternatives have emerged to help us with this task. Now we have HitTail available. HitTail is a service that lets you know the best keywords for your website based on those that already work. It is not a keyword search engine but a tool that will suggest words to you.

Precisely after the “not provided” in the webmaster tools of Google and in Google Analytics it is difficult to know which words are working and where we should direct our contents. Then HitTail comes to solve that problem with the Long Tail Keywords. The tool is very simple, just by following an assistant to give permission to webmasters tools we will search for keywords that can work. HitTail offers a series of keyword suggestions, which we can reject or move if we are directly interested in the To-Do area. These suggestions are the long tail of our website, that is, the traffic that will cost us less to reach it even if it provides fewer visits, but in the end, it will be the majority of the fixed traffic.

Put another way, you’re probably receiving 40% of traffic from the 10 most common keywords on your website, but the other 60% come from less obvious searches. HitTail will help you find what they are. Also in HitTail, we find the possibility of hiring others to make posts for the keywords suggested, an additional payment service, but that can be useful if we want to create more content in less time. We can configure the HitTail service so that you periodically send us the suggestions by email when you find new ones. We also have the possibility to export to Excel the keywords you suggest working with them, in addition to having them available in the panel or on the To-Do list.

About the algorithm that uses no details is known but it seems really accurate. They claim to have scanned more than 1.2 billion search engine keywords since it works with most popular search engines. In addition, HitTail marketing no longer needs that we install any code or plugin on our website. Its handling is as simple as I tell. It only has a tab for keywords, suggestions, To-Do, and articles. Yes, it is not but we will not have problems with its management and the keywords do analyze them. HitTail will help us find quality long tail keywords for our website. Long tail traffic can increase web traffic by 80%. Therefore this tool will be very useful to attract organic traffic through Long Tail searches to our website.

What is HitTail?

HitTail is primarily a web analysis tool, but unlike Google Analytics, which gives us an overview of the visits and interactions of users on our website, HitTail focuses on a particular element with a single objective. HitTail manages to show us the longtail keywords or long tail keywords on our website, to help us investigate which key terms we should write more about. It is a tool that offers keyword suggestions, based on a complex algorithm that analyzes the relevant content for the user and the terms that have taken him to a website, as well as taking into account our keywords and those of our competition. One of the most interesting aspects is that HitTail provides long tail keyword suggestions which make it especially useful to improve SEO positioning and increase visits to our site.

What is HitTail SEO is really?

HitTail is basically a web tool used to analyze the search terms composed of several words. the traffic of a website comes from compound search terms, keywords that in English are called long tail. Putting ourselves into the competitive reality of the web today, sometimes it is better to write articles or focus market niches with long keywords than with short competitive words, for example, there is more likely to position “Web positioning “than “SEO”. To reinforce the explanation of how this tool works we can say that many times the users who visit our website arrive after browsing to page 4 or 5 of Google. In those cases, it is almost always possible to write a focused article to appear on the front page with exactly what this user was looking for.

How does HitTail work?

HitTail performs daily or weekly (depending on the plan) a tracking of the entries and searches of our website and analyzes the possible and best long tail keywords to a position through the content of our blog. All we have to do is write content based on the keywords and we will check the improvement in the ranking of our results

How to start using Hittail?

Hittail has different types of pro plan, but it can still give you a chance since it allows an import of a new account, which allows you to receive 15 keywords and suggestions, which is enough for any beginner to learn this tool, or to try any feature of Hittail. Depending on your level of blogs, you can register for any Hittail plan. Then, create a Hittail account, just add your website in the webmaster tools and have to add a tracking code (which is optional).

How to add Hittail to webmaster tools for Keywords Research?

  • Enter your Google webmaster tools into your account.

  • Click Manage Site (on the side of your address site).

  • Click on Add or remove users.

  • Click on Add a new user and paste this box.

Are you ready for Keywords Research!

The Long Tail Keywords are the most profitable that we can try to position in a niche. A web or online store has to concentrate its efforts on generating quality content based on long tail keywords. These Long Tail searches are shown to offer higher conversion results. And in this aspect, HitTail will help us a lot.

What are the popular key phrases against the long tail Keywords?

HitTail analyzes all the keywords and phrases that have taken your visitors to your website. While most of the tools focus mainly on the most popular terms, HitTail tries to show you something else and considers the concept of “keywords” as an iceberg, where popular key phrases are the visible part (the one that everyone sees and pay attention) while most of the ice is under water what we call longtail keywords or long tail. Long tail keywords are key phrases less used by users because they are longer than usual, but no less effective.

Logically there is usually less competition because placing in the top positions requires less effort but a much lower number than the visits that are obtained with the most popular keywords. Users use many different words to reach the same content, so the changes in the construction of the phrases and the vocabulary used are very varied. It is possible that you are currently receiving 40% of traffic from the 10 most common keywords on your website, but the other 60% come from less obvious searches. HitTail helps you see what they are.

If for example, visits from the top 10 keywords is 25% of all organic traffic you receive, while the longtail generates the other 75%, you will be with me that is worth considering, more when we meet more often in analytics the expression “not provided” in many of the keywords that used to appear, so we have remained blind in many aspects if we only have Google Analytics. Once HitTail makes a suggestion, you can choose to add it to the “to do” list so you can work on it later. It is not necessary to use this option, but it is there in case someday you regret it and decide to use it.

In these scenario HitTail keywords appears, promising to deliver the best keywords to increase your organic traffic, based on your current traffic. This web tool analyzes all the keywords with which your visitors have arrived. The installation is simple, you just have to put on your website the code they provide, something similar to what you have to do with Google Analytics. For WordPress users, there is a plugin that makes things even simpler.

How does it work?

The first thing we have to do to start is to open an account and allow access to our website from the Webmaster Tools. From that moment, the tool begins to collect keyword suggestions according to the contents and searches of the users. The interface is very simple: the tool offers a series of suggestions to the user and, in the panel, the idea can be rejected or, if we are interested, move it directly to the area to be written (‘to do’ in the original). In this way, we have controlled and organized all the subjects that the service has proposed to us and that we find useful to write our content. Once we have written about these ideas, we can only point to it as ‘done’ and continue with the following suggestions.

What are the advantages?

Personally, what I found most interesting about HitTail is the double utility it offers: on the one hand, new ideas to write new content, and, on the other, that these ideas are based on real algorithms and on keywords previously analyzed, by what the effort required to write content gets a better result in order to increase organic traffic to our site. In addition, it boasts a complex algorithm that analyzes more than a trillion (yes, with b) of keywords, from providing the keywords that Google includes in the ‘not provided’ and offer at a glance the most important keywords and also the long tail in a very visual list.

HitTail offers free of charge to the new accounts about 15 keyword suggestions, to see more it is necessary to include a credit card number and select one of the price plans. If you are a blogger, you can take a pleasant surprise;) Do not miss this tool even if it is only the trial version, as it may be useful to know some key words that you should use in the content of your website and thus be more effective in the drafting of the same. And you know this tool or similar?

The HitTail application shows us a complete view of the 350 best keywords:

The keywords can become impossible to manage in a large list and that is what HitTail solves us. That is why they have developed their algorithm, to extract the keywords that are important and place them in a tab called suggestions, thus saving you time.

Your words

There is another tab with your keywords, where you can see a full view of the key phrases that users have used to find your web page.

You can click on a keyword and move it to your “suggestions”.

Suggestions for Keywords:

What the HitTail algorithm does very well is to analyze which combinations of words appear in the longtail most frequently, to be later suggested. A suggestion is a way to tell you to write specific content on this topic to get quality organic traffic. Clicking on a suggestion moves it to the pending tasks, which is nothing more than a list of keywords that are yet to become an article.

This functionality allows us if we do not have time to write our own content to order a series of writers and order an article. In 2 or 3 days with a cost of $ 19 you will have a new article of 400 words

Conclusion:

We believe that it is better on many occasions to work opportunities and not to become obsessed with competing in the most popular keywords, consuming many resources without having insurance the final success. HitTail helps us identify keywords so you get more natural search traffic and also helps you generate that content.

Richard Watson, of slant33.com studied business and engineering at the New York Maritime College. His passion lies in educating, entertaining and empowering anyone who wants to learn.

What are your thoughts about Hittail as Keyword Research Tool? Feel free to comment and discuss below.

Hittail Keyword Research Tool – Keyword Research

Keyword search is one of the best ways to drive traffic to a website, as well as analyze what users are visiting your site. Unfortunately as of late, Google has encrypted and made searches secure, leaving organic analytical data in the dust. This obviously affects organic keywords but it doesn’t affect advertisers and users of paid search tools such as Google AdWords.

There’s a difference between organic and paid keyword traffic. Organic search results return listings that match up with the user’s search query, whereas paid search results are more like advertisements and paid for by owners of web sites to have their listing appear. The web owner pays to have their page display keywords that will show up during a query.

If your website has suddenly seen a drop in traffic, now you know why. There are still options for keyword research, however. Using an organic keyword research tool can help you get back some of the lost traffic to your site. There are tools for both paid and organic keywords, as we’ll see in the following.

Some of the more popular keyword tools for paid searches are:

  • Google Keyword Planner, a free AdWords tool that helps website owners choose bids, form campaigns, and search for new keyword or ad group ideas.
  • FreshKey, a tool that sorts keywords and provides new keyword ideas and variations.

Popular organic keyword research tools include:

  • WordTracker can help boost search engine ratings and reveal high ranking keywords in a matter of minutes.
  • HitTail is another of the more popular organic keyword research tools that will get back the keyword data that Google no longer provides, as well as rank the keywords in your web traffic that are worth targeting.
  • Market Samurai does extensive keyword research as well as provide information on how much competition you’ll be facing for keywords as well as the keywords that most profit.

The long and short of it is that keyword research is an important facet of keeping your website ranked on the top search engines. The more searches that pop up, the more traffic will be driven to your site. And though many web browsers don’t know the difference between organic and paid traffic, many do, and are more apt to click on the organic search results to avoid heavy ads.

If you have at least 1500 unique visitors each month, shortcut your organic keyword research process by letting HitTail do the heavy lifting for you. Try it free.

 

Benefits Of Keyword Research For Your Business

The modern business owners can no longer argue that spreading their businesses to the spaces of the Internet is a necessity rather than a possibility because their clients love doing things online and strive for maximum convenience and economy of time. Due to this fact, today, more and more entrepreneurs found themselves looking for an effective marketing strategy that would help them increase their brands’ social presence and attract more potential customers.

Are you one of them? If you are currently engaged in exploring what possibilities your company has in the world of online business, probably you came across tons of information related to SEO and keywords. In fact, it can sound quite confusing for an inexperienced person, but you should keep in mind that keywords are exactly what can make your website (and, respectively, your business) known and popular online.

Do You Really Need To Perform Keyword Research?

The answer is 100% yes if your goal is to get a higher ranking for your site and make your potential customers aware of your products or services. How does it work? If you manage to find relevant and effective keywords and include them in your website’s content, your site will pop up in your targeted audience’s search results.

For example, if a student types in a request like “buy a coursework online” or “your uni helper in the USA” in the search line, the system will scan thousands of sites to find those that are of the highest quality and meet this search request the most. That is how people find the product or service they are looking for online.

How To Identify Relevant Words Or Phrases?

Several methods can help you find keywords that would be both effective and relevant to your brand and one of these methods is using a high-quality keyword research tool. There are many of those today. If you choose this method, look for the most popular tools for keyword research (like Hittail Keyword Ideas) because they are already tested by thousands of SEO specialists and guarantee good results.

However, there is another way. If you have a clear understanding of the basic SEO techniques and rules, you can conduct a research on your own and find the needed phrases by answering the key questions including:

  • Who is my target audience?
  • How do my target customers behave online?
  • What themes can be called relevant to my business?

Any of these methods are effective but keep in mind that no matter what strategy you choose, relevance is the key to success!

The Key Benefits Your Business Gets From Keyword Research

Now, when you know how to select appropriate keywords for your sites, it is important to highlight why you need to do this. How can you benefit from doing such a research? Below are the top most significant benefits.

  1. Awareness of the main trends

A high-quality research and analysis of keywords will help you stay up to date with the main trends in digital marketing. Thus, you will always be aware of the latest updates on the topics that are popular among your potential customers, which will help you be on the same wavelength with them.

  1. Expansion of your brand

What does it mean? With the right approach to keyword research, you will be able not only to attract visitors interested in the field of your activity but also break into new spheres that are somehow related to what you do.

  1. Keeping your audience interested

Bringing high-quality, engaging, and meaningful content that ranks well in search engines will allow you to attract new clients, as well as keep the loyal customers engaged so that they would not leave you.

  1. Saving your time

How can keywords save your time? Creating a poor content using the wrong phrases will make you lose lots of time and possible revenues until you find the right path. However, if you start with a good research and market analysis, you will not make this mistake. Thus, you should save lots of time.

  1. High-quality traffic

The right content does not only guarantee that you will obtain lots of new clients, it also offers you to increase your site’s conversion and get lots of good traffic.

  1. Higher ranking = higher awareness about your company

It is a fact that the higher position you take in the search result, the more people know who you are and, as a result, other potential clients are more likely to choose your product or service above other simply because your company looks more reliable and trusted.

These are the main reasons to do keyword research! Of course, you are the one to decide whether to engage in it or not but it is worth giving it a try at least to see where it brings you!

Conclusion:

To increase website visits and to found best keywords  HitTail generates keyword suggestions relevant to a website or blog. It recommends specific long tail keywords with a high probability of use by targeted audiences for a more focused marketing strategy. In addition, the specificity of these phrases pushes websites’ ranking in search engines as they are much easier to rank for compared to lone keywords. Furthermore, HitTail also aids websites and blogs in optimizing their webpages for search engine indexing. With its web page auditing, it finds potential issues that may have an effect on the website or blog’s ranking.

What are your thoughts about Keyword Research? Feel free to comment and discuss below.

SEO Rankings Factors for 2018 and the List of Outdated Link Building Strategies


The internet landscape is always changing, and if you want your brand to succeed in 2018, then you’ll need to keep up. You want to know about the best SEO ranking factors for 2018. But since there are over 200 ranking factors for Google’s algorithm alone, we’ll obviously need to narrow our discussion.

So in this article we’re going to cover four of the most important strategies you can use to optimize your site and boost your rankings in the coming year. We’ll also take a quick look at some outdated link-building strategies that you really need to stop using immediately.

Outdated SEO Strategies

Below are several outdated linkbuilding tactics that will hurt your site more than they help it. If you want to avoid major penalties from search engines – whether for your own sites of for those of your clients – then you need to avoid these old SEO mistakes at all costs.

1. Ignoring Mobile Optimization:

A large percentage of web traffic coming from mobile devices and It is very likely that your users may seem interested to access your website and read contents if your website is ‘smartphone’ compatible. So it is clever the way to make your website compatible to all mobile devices and their respective OS.

2. Ignoring Social Media:

Usage of social media would be an apt advice for driving traffic to your website. So do not ignore social media platform, and its important to publish content with more SEO values and drive traffic to your website.

3. Using only short form Content:

A study by serpIQ found that long-form content that has an average of 2,000 words is among the top-rated posts. Long-form content adds more value and be more informative than short-form content.. Depending on your topic & purpose a long-form content and short form content should be included in your posts. 

4. Quantity must not be overlooked:

Make sure that your website drives traffic only from relevant resources. It is important to acquire quality links with high rates of credibility to top the charts.

5. Keyword Stuffing:

Keyword stuffing has been outdated by the latest google algorithm and the article that sounds better convincing along with limited keywords scores well. As you can see, the emphasis in 2018 is similar to what Google has always been telling us. Blackhat SEO methods or any efforts that are intended to game the search engines are eventually going to be exposed, and heavy penalties will follow for any sites that engage in these practices.

If you want Google to send you traffic, then you need to avoid spam and other deceptive practices and stick with whitehat SEO techniques. You need to focus on providing a good experience for the reader, not on tricking search engines to send you traffic. That always backfires eventually.

SEO Strategies that Work in 2018

So those are some of the SEO tactics that don’t work anymore, but what does still work today? And what promotional strategies are likely to be relevant in 2018? Nobody has a crystal ball to read the future, but most SEO experts agree that best practices will include the following four tips.

1. Publish Relevant High-Quality Content:

It’s kind of annoying that we still have to talk about content quality in 2018. Despite the constant call for creating relevant, high-quality content, some bloggers and marketers still think they can throw garbage on the wall and expect it to stick. You’re not going to build a long-term business by putting out mediocre content.

Your readers and customers want real information, in-depth tutorials and unique insights. If you give them thin content that they’ve already seen a million times on other sites, then you’re going to lose them. And if you want the search engines to pay attention to you and boost your site in the SERPs, then you’ll need to create content that people still want to see.

Get creative. Look into other types of content that you’ve never emphasized before. Have you offered any ebooks yet? Do you have whitepapers available for your readers? Can you create some case studies? Are you still dragging your heels on getting into video?

This is the year to push out of your comfort zone and start delivering the types of content that your audience demands.

2. Increase Page-Load Speed:

Things are going to get really interesting in 2018, now that the FCC has pulled the plug on net neutrality. It’s too soon to know for sure what to expect, but keep your eyes open for new info as it develops. But regardless of whether ISPs are going to start throttling your content, you still need to do everything in your power – and in your budget – to get those page load speeds down to three seconds or less.

Countless tests and testimonies have shown that Google prefers sites with fast speeds, and every internet user knows first-hand that slow speeds are a real turnoff.

3. Optimize Everything for Mobile:

Installing a “responsive theme” on your blog was at the top of your list in 2017 – or earlier, hopefully – but does that mean that your site is good to go and 100 percent mobile-friendly? and Is your website best optimized for Mobile Search? Unfortunately, there might be more to it than that.While your blog theme might technically be mobile-ready, some of your plugins might not be up to par.

You need to test your site across all devices.

Sure, your blog’s text might adjust automatically to your device, but how do those sidebar advertisements and widgets look? Do they stretch off the page and get cut off? If so, then you need to fix that before Google knocks you down a notch.

Many plugin developers release updates to cover these sorts of problems. But don’t just wait around waiting for it to happen. Contact the developer and ask for the problem to be fixed. If it’s a paid plugin, the developer will likely be happy to comply. If they give you problems, then look for another plugin that will get the job done.

4. Include Brand Mentions in Your Link-Building Strategy:

One interesting ranking factor that gained a lot of attention in 2017 was the influence of brand mentions on SEO, and this is expected to become even more important going forward. Brand mentions are the new black. They’re the linkless links that can push your site higher in the ranks, and landing these mentions on relevant, high-quality sites should become a larger part of your guest-posting strategy.

When creating guest posts, you definitely still want to get backlinks according to the host site’s terms, but be sure to sneak in several brand mentions as you go, since these also influence how Google views your website’s popularity.

The more your brand name shows up on other websites around the web, the better. But as is the case with backlinks, relevance and site authority also matter. Don’t just spam the web with brand mentions, as that will likely get you penalized at some point.

So those are four of the most important SEO ranking factors for 2018. There’s a lot more to cover in future posts, but even if you simply focus on implementing these four SEO tips on a consistent basis, you’ll still be ahead of many of your competitors by this time next year.

Just be sure to follow the most current digital marketing principles and promotional strategies. Avoid outdated link-building strategies and focus on providing excellent content and an excellent user experience for your readers, and you’ll do just fine.

Tell us if you know more about SEO Rankings Factors and Outdated Link Building Strategies that haven’t been listed here. Feel free to comment and discuss below.

Digital Advertising Tips for Your Marketing Strategy

 

New to Digital Marketing? Try these tips and improve your  brands growth!

Even a few years back from now, products and services online were brought up by only a limited number of people, but with time, the digital world has seen a lot of changes. People now are looking for their favorite products and required services online. That is why it has become imperative for small business owners to increase their visibility in the online world.

If you are thinking about increasing your visibility in the market, obviously you should go for marketing. And that is where the Digital Marketing Advice is priceless for the small business owners. It has become almost inevitable that you should have a website and to attract customers you will need the help of digital marketing.

Regarding digital marketing, you almost cannot separate it from SEO. Many people have a common misconception about digital marketing and SEO. They think that both of them are same. But the fact is that SEO is nothing but one of the popular and most used techniques for digital marketing. It is safe to say that SEO will cover most of your digital marketing efforts. So, if you are thinking of agreeing with SEO at the beginning, it might be a good idea to do so.

Here are a few of the SEO tips that you will find handy while you try to increase your footprint in the digital world:

  • Choose your niche wisely:

If you have a small business, it is pretty much assured that you are going to promote a similar kind of products or at the least your own brand. But if you are trying to earn from advertisements, then it is critical you choose your niche wisely. The traffic will increase and much easy for you to choose keywords.

  • Right keyword at the perfect place:

Using keywords throughout the website will not help you in any way unless you use them at the correct place and in the correct manner. You will also need to maintain a specific keyword density as well. Otherwise,your content on the website will be termed as “Over Optimized” or “Keyword Stuffed”.

  • Navigation:

It is important to have all your website pages linked to each other. Not only that, in the recent days it’s clear that linking your pages to the home page is extremely useful and important. Also, try to use the breadcrumbs on your website for easier navigation.

  • Link Structure:

Regarding best of the SEO Tips, the experts will tell you to maintain a specific structure for your URL. Also, it will help you to include important keywords in the URL specific to pages. This can really have a positive impact on your digital marketing results.

  • Website Speed matters:

The speed at which your internet site loads on a standard internet connection plays an important part in determining the bounce rate of your website. It is the proportion of people visiting your website and leaving after visiting only a single page. And as you can understand the lower the bounce rate, higher the chances of getting a potential customer.

  • Image Optimization:

It is really important to optimize your images as well. To do that you should follow a few guidelines. Use “ALT-tag”. Try and use keywords in the image names and make sure all the images are not from any other website. And use proper relevant images according to your content and web page.

  • Content Quality:

Regarding content, you should take care while using them on your website and while using them promote your website. It is really wise to write fresh contents on your website and promotion. The content’s quality must be high and should keep up a particular density of a keyword. For the promotion purpose, do not try to over optimize the content or write too many contents.

  • Promote in relevant directories:

It is important that you choose a relevant group of websites, blogs or directories for promoting your website. Understand that choice of wrong category and directories will result in negative impact.

  • Social Media promotions:

Include social media promotions in your digital marketing agenda. Most of the traffic comes from social media pages. Most importantly promote your products and services on social media.

  • Broken Links and 404 page:

Ensure that there are no broken links on your website. Also, do not forget to include a well-designed 404 page. So that when your website is down, or people visit a wrong page they will have the alternative to get to your main page.

Conclusion:

So, these are some of the SEO Tips that might be helpful for you if you are willing to do it yourself. In case you wish to use someone to do your job, it will be wise to meet several digital marketing experts first and take their Digital Marketing Advice and think about your way of action. Just make sure that you do enough research and collect enough resources that will help you in digital marketing. 

Peter Murphy from, blackhatworld.com has had over 15 years of small business management experience. Peter graduated with a Bachelor of Science in Economics from the University of Chicago in 1985. Afterward, Peter attended Columbia University’s Business School, where he received a Masters of Business Administration in Marketing.

What are your thoughts about  advertising Digital Marketing? Feel free to comment and discuss below.

 

What should you know about keywords?


A keyword is generally a word or phrase that is a topic of significance. Searchers use keywords as a way to identify their problem in which they’re looking for more information. Businesses create content around relevant topics to their business which helps them rank and be the content in which searchers find.

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. There are a lot of questions that come to mind when we talk about keywords. How should we use them? Where should they be placed? Are long-tail keywords or short term ones more effective? Does Google even take them into consideration anymore?

In fact, keywords make more sense now than they ever have before. It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. Hittail keywords suggestion tool can help you manage and keep track of keywords that are important to your business. Hittail will also provide you with information about which ones are worth pursuing if there is an opportunity to rank, as well as provide intelligent suggestions around variations, conversion opportunities, and even opportunities to rank better.

Why do you need keywords?

  • Keywords are very important for every business website as they drive targeted web traffic to your business for free.
  • Keywords are the foundation of your website content. The topic of every page and what it is about should tie directly back to a keyword or keyword phrase. Since keywords are topics, they are also prevalent when creating offers and emails.
  • Keywords help visitors and potential customers understand the purpose of your page. When reading the content of the page, a visitor will often scan for the keywords they searched for.
  • Keywords help search engines understand the purpose of your page. When a search engine crawls your website pages to index them, it will parse the keywords on the page to determine the purpose of your pages.

In choosing a keyword for your business, it is very important to put some time and thought into researching keywords. Hittail keyword ideas tool can help get you started in researching keywords relevant to your business.

What are the different types of keywords?

There are two different types of keywords: short-tail keywords and long-tail keywords. Short tail keywords are phrases that, while they may apply to your own industry and company, they might also apply to every company in your industry or even to those in other industries. Long-tail keywords tend to be longer words or phrases that are more specific to your company or industry. When you’re first getting started, you definitely will want to start by targeting long-tail keywords because these are easier to rank for and they also bring in the most relevant and qualified traffic.

Long tail keywords and short tail keywords:

Long tail keywords are keyword phrases made up of 3-5 words. Short tail keywords refer to more commonly used words, for example, “hittail seo”. These usually tend to be around two words. Because people will likely search those terms more often than long tail keywords, they bring in more traffic and are therefore more desirable. Long tail keywords on the other hand, are less popular but are more targeted to specific searches and come with less competition. Targeting long tail keywords is important and can be a cost effective method to advertise services and product.

Advantages of long tail keywords:

  • Using long tail keywords you can better understand a searcher’s intent. By targeting these limited searches, your ad is likely to be a lot more relevant to what people are actually searching for versus searches with a more generic term. This will help you to focus more on these qualified buyers, which will boost conversion rates, as well as possibly lower cost.
  • Long tail keyword phrases are less popular and don’t apply to all searches. Due to the low search volume of these terms, fewer advertisers will be competing for them. The less advertisers bidding on your phrase, means a higher potential for people searching to click on your ad and ultimately make a purchase.
  • Pay-per-click marketing is essentially an auction for keywords or phrases, less competitors generally means you won’t have to bid as much for a particular keyword or phrase.

Conclusion:

In order to know which keywords to target, it’s essential to not only understand the demand for a given term or phrase, but also the work required to achieve high rankings. If big brands take the top 10 results and you’re just starting out on the web, the uphill battle for rankings can take years of effort. This is why it’s essential to understand keyword difficulty.

Researching long tail keywords doesn’t differ much from developing other keyword lists. It’s a good idea to start off by looking at competitor terms, as well as your own website analytics to get a better idea of what’s already driving people to your site. Building off of that in combination with other keyword tools like Hittail Keyword Ideas Tool you should be able to come up with a good starting list.

Hittail Long tail keywords will help capture people who may be looking for something specific and are therefore much more likely to be in the buying stage. The closer you target a person at the buying stage the more likely they are to make a purchase or take another desired action. With the ever-increasing complexity of the internet, keywords are still relevant, important and necessary for an online business.

 

 

Keyword Research and Market Research Are Not the Same Things

Marketing strategy has become a vital part for both small and big businesses today. If you wish to set up your own company and stay afloat, you should be aware of the latest trends. With the development of technology, and SEO in particular, it becomes very difficult to define the subtle line of difference between Keyword Research and Market Research. If you are an SEO manager, and your clients do not know what those phenomena are, your duty is to clarify everything. Thus, let us think are they similar or different in terms of internet marketing.

  • Market Research

A Market Research is performed to find out which type of commerce exists for a specific service or product. On the other words, it is data that is gathered systematically about businesses and people, which is later interpreted with the help of various statistical and analytical techniques. There are two main types of this study: primary and secondary, subsequently primary can also be divided into qualitative and quantitative. It is sometimes interchanged with commerce examination, but the it normally focuses on selling processes, while market one is connected with markets. We may also speak of its popular form today called internet market research, which is conducted with the help of various internet media methods.

  • Tools that are used

Both practices use completely different tools for conducting their study. In Commerce Research prevails interviews, questionnaires, surveys and others, while those who carry on a keywords investigation usually use Google Adwords tool, Wordtracker, Moz tools and other tools. There are numerous free and paid apps online, which can really facilitate the life of an SEO specialist today. You can look at here for more info.

  • What are they targeted at?

Commerce research can be treated as a part of social science as it commonly targeted at studying the human aspect of the study. Frankly, it gives a clear picture of company and customer preferences, habits, their behavior etc. On the other hand, Keyword Research, although being tied with a human is tightly connected with search engine algorithms. The main differences between these two concepts are that they are conducted in different worlds: market one in real and traffic keywords research in virtual. What is more, conversational words differ a lot from the written ones, thus users who type use more precise terminology than those who speak.

  • The amount of data

When carrying on a trade industry exploration, the number of respondents is determined by an explorer, thus the total number depends on a person who conducts it. There are also numerous sources to conduct a study on. The opposite situation is with Keyword study; here the sources of study are limited to the existing search engines. What is more, the study is also restricted to the definite topic, thus you find keywords that are relevant to a specific niche.

  • Trends

We may say that Keyword Research can be a part of Online Market Research, though it has quite limited possibilities. Of course, it does not define the trends that exist in the trade world; it only shows what people are searching for in various search engines, but not what they are actually buying. On the contrary, Market Research is aimed at defying the clients’ demand, customers’ preferences and the current situation in the commerce world. This is why we may consider that this study goes beyond the Keyword one; it studies not only what customers are searching for, but also why they are doing this.

Apparently, keyword study is an integral part of a general commerce, not just simply search engine one, thus it should be a starting point in any commercial plan. It helps to have a clear picture of what people are interested in and is an absolute must-have tool for small businesses, which start working online as well as for already well-known ones. The commerce study is aimed at getting the whole picture of the current markets and customers and is an important component of business strategy. If you wish your business stay afloat and bring you significant income, you should consider the complex of selling strategies, thus using both practices would make a difference.

What are your thoughts about Keyword Research and Market Research? Feel free to comment and discuss below.

Google limitations that may impact SEO efforts

 

We all know that Google has introduced many tools that can handle a large amount of data. There are limits and loopholes in the way Google works, and if you find those loopholes and act on it, you are likely to outsmart Google too. Google has a lot of different tools, and while they handle massive amounts of data, even Google has its limits.  If you reach one of the limits of google , your activity is temporarily restricted. The restriction typically lasts an hour, but can last as long as 24 hours.

For example, If a user exceeds G Suite email sending limit, they’ll see an error message like

  1. You have reached a limit for sending email.
  2. You reached a Gmail sending limit.
  3. You exceeded the maximum recipients.

In this article we are going to explain some of Google’s limitations to help you understand the search engine’s game better and help you navigate to the top. Some limits are specific to trial accounts. At the end of your free trial period, those limits will be automatically increased. Let’s have a look at Google Limitations That Can Impact Your SEO Strategy.

Google’s Limits You May Not Know Exist:

  • Google Search Console only shows around 200 sitemaps although one can submit more than this number. In indexed files, one can only view 400 sitemaps so, that’s an unwanted limitation.
  • For anyone thinking of submitting a disavow file, there is a disappointing limitation. The submission is limited to 2 MB and 100,000 URLs. If you go higher than these, you are likely to face an error.
  • Also, you can’t have a large business name because there is a limitation of only 100 characters in a business name. Looks like now you need to consult Google Search Console before naming your business.
  • Based on several testing it has been found that the Console has a cut-off feature at 10,000 pixels and that is something that many website owners would have a problem with.
  • Google’s Search Console Help documentation says you can add 1,000 properties for your single Google Search Console account, and you know that you don’t have that many websites and mobile applications to make the most of the Console.
  • The Console also limits you with only 1,000 rows in the interface, although you can download complete reports. So you get a limited view of the report online. It’s worth noting that some aspects of the console like the HTML section are not limited in this way.
  • It’s not just the Console, but Google Analytics too has limitations and quotas. If your property hits 10 million visits per month, you will have to upgrade to Analytics 360.
  • Google doesn’t allow sitemaps over the size of 500KB. The search engine has specifically said that any content over that number will be ignored.
  • Can’t have too many links on a page and while Google doesn’t clearly says how many but “a few thousand at most” is expected.
  • At a single time, Google only allows 5 redirect hops, so you need to keep that in check. Keep it as low as possible.
  • Even sitemaps are not spared because you can only submit a sitemap with 50,000 URLs and 50MB (uncompressed) in size. If you need to submit larger files, you will need to break it down and then submit.
  • As for limitations on word count, again Google does not specify anything but SERP gurus request a bare minimum of 300 words.
  • In alt text you can go for only 16 words and anything over that will not be considered by Google.
  • Several people are not aware of this, but Google search is only limited to 32 words, and then again one word is limited to only 128 characters.
  • There is no limit on word count on a page and It’s often recommended to keep it up-to 250 words.
  • The maximum file size that you can upload on you-tube is 128 GB or 12 hours but you may see older videos that are longer than 12 hours.
  • Google Keyword Planner limits you to 700 keywords in Keyword Ideas. There is also the limit when uploading a file to get search volume and trends, but you can upload 3,000 keywords at a time.
  • When it comes to Google’s limitations, there is no boundary as to how many times a site can appear on the first page of Google. Google’s crawl limit per page is a couple hundred MB’s

I found some of the above mentioned limits that will be useful for you. Tell us if you know more about Google’s limitations that haven’t been listed here. Feel free to comment and discuss below.

 

Google warns webmasters that Chrome will mark HTTP sites with forms as “Not Secure”

Chrome now marks HTTP pages as “Not Secure” if they have password or credit card fields. Beginning from October 2017, Chrome is showing the not secure warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.  The notifications were sent to webmasters via Google Search Console. Sites that are HTTP and have credit card fields and require passwords are already marked as not secure.

Google noted that recently hit a milestone with more than half of Chrome desktop page loads now served over HTTPS. Passwords and credit cards are not the only types of data that should be private. Any type of data that users type into websites should not be accessible to others on the network, so starting in version 62 Chrome will show the “Not Secure” warning. It’s Google’s first wave of security changes to convert webmasters to encrypted HTTPS target pages that ask for login data or credit card information.

Have forms, login fields and other input sections on your HTTP website? Chrome is going to mark them as not secure.

Use HTTPS everywhere

HTTPS is designed to protect the integrity and the confidentiality of data. Chrome is showing a Not Secure warning for all pages served over HTTP, regardless of whether or not the page contains sensitive input fields. You should plan to migrate your site to use HTTPS for all pages. Emily Schechter from the Google Chrome Security Team said more actions should be expected in future, remarking, Eventually, we plan to show the “Not secure” warning for all HTTP pages, even outside Incognito mode. HTTPS is easier and cheaper than ever before, and it enables both the best performance the web offers and powerful new features that are too sensitive for HTTP. So If your site is currently a HTTP domain, you need to migrate to HTTPs to avoid your web traffic being warned off visiting a site. Converts from HTTP to HTTPS may see temporary fluctuations in their site rankings.

This post is intended to aid Web Developers in updating their sites to avoid this warning.