Why Long Tail Keywords are the Most Important Thing for your SEO?

I’m sure you’ve heard it a lot of times that long-tail keywords can get more traffic while the short ones are becoming history. Indeed, many online businesses are adopting the use of long-tail keywords, but what makes them so important? Marketers and SEO professionals agree that they are more specific, so they reduce the keyword competition. Take this example: you’re a Sydney-based business that sells bicycles and bicycle parts. If you target your SEO for short keywords such as “bicycles,” chances are your site is never going to appear on the first page of Google results because there’s too much competition for such keywords.

However, if you specialize in road bicycles, then keywords like “road bicycle tires for gravel in Sydney” are definitely going to improve your traffic stats.

There are many more interesting things about long-tail keywords that you should know, so let’s explain why they are so important to your SEO effort.

1. Impressive Search Volume

Long-tail keywords are immensely popular with Internet users. For example, a student looking for an affordable laptop for studying will elaborate on what he or she is searching for by including the price or the word “affordable.” As the result, the keyword phrase becomes longer, increasing the chances that the student will find the product he or she is looking for.

In fact, according to the infographic from HitTail, long-tail keywords comprise up to 70 percent of all search traffic.

Impressive, right?

2. Higher Conversion Rate

As it was mentioned in the example involving a student looking for a laptop, people using long-tail keywords often look for a specific product/service. By including the price element or the word “affordable,” the searcher lets Google know that he/she is looking for laptops within a specific price range.

This also means that people who know exactly what they want are more likely to buy, so using long-tail keywords is a more effective way to achieve a high conversion rate.

A well-known digital marketer and author Neil Patel also recommends them for conversion for bloggers, explaining that a web searcher found your content after typing in a very specific and long query.

Image source: Crazy Egg

3. Less Competition

In many online markets, it’s really difficult to rank because of all the competition. For example, some businesses dominate search results because they have a large budget to spend on marketing in general, and SEO specifically. As the result, competing with these businesses is often pointless, especially for startups and businesses on a budget.

Focusing your SEO strategy on long-tail keywords is a good idea in this case because they make your mission as clear as it can possibly be,” comments Matt Hart, a digital marketer at Proessaywriting. “For example, they allow to target only the products/services you sell, without getting into any unnecessary competition.”

4. Suitable for Voice Search

The latest Google’s search update, Hummingbird, uses Natural Language Processing technology to recognize voice and behavior, so making short keywords a core of your SEO strategy is a bad idea. They don’t represent natural patterns of speaking, which is critical because more and more Internet searchers begin to use voice search.

In fact, according to the 2018 Voice Search for Local Business Study by BrightLocal, 58 percent of consumers have used voice search to find local businesses in 2017 while 27 percent of voice search users land on a website thanks to voice search.

Here are more results suggesting that voice search is getting more and more popular.

With long-tail keywords, your business will be better prepared for the voice search revolution which, as you can see, has already started. Simply explained, they allow to answer natural language questions easier, so it would be easier to rank higher for the phrases you want to be found for.

How to Find the Best Long-Tail Keywords for Your Business

If you want to make long-tail keywords a part of your SEO strategy (and you absolutely should!), here are the ways to identify the most suitable ones for your business.

  • Use Google’s suggestions. This one is pretty easy. Begin by asking Google keywords that you want to be found for. Let’s suppose you want to target “best coffee shops Austin TX.” Hit Search and then scroll down to the bottom of the page and take a look at options that Google came up with to improve search. Many of these are long-tail keywords! To get more, play with different versions of search requests with the keywords you want to target.

  • Use a keyword research tool. Tools like HitTail are very popular among businesses because they facilitate a long-tail SEO strategy by supplying lots of options of relevant keywords. They generate suggestions by analyzing a website’s existing traffic.

Conclusion

Long-tail keywords are the most important thing for your SEO Period.They typically contain three and more words, so they are more useful for Internet users looking for something specific. As the result, they can help to get more organic, quality traffic and increase conversion rates. So, if you want to get better results with your SEO strategy, focusing on long-tail keywords is a must. 

Tom Jager is professional blogger. Tom has written numerous articles/online journals. You can reach him at G+ or Facebook.

Happy HitTailing–and let us know what you think!

What to Do with Your Google Analytics Data?

Data that is collected for the purpose of using it to create campaigns that are going to generate convertible leads.

Business is a science. When a young adult enters into a business degree program at a college or university, they are working towards a Bachelor of Science degree. They are doing coursework in statistics, finance, marketing, economics, and other strictly structured scientifically-based subjects. The science of business requires the proper information in order for a business to be conducted in such a way that generates success and profits.

One of the areas where accurate information is necessary is on the internet. We are seeing this more, and more. Businesses today are actively present in the digital realm in the forms of a company website, a blog, social media accounts, and email lists. A business needs the right information from these mediums in order to create marketing and advertising campaigns that are going to generate convertible leads. They need information that is gathered through programs like Google Analytics in order to create these successful campaigns.

  • What is Google Analytics?

Google Analytics is a data initiative, provided by Google, that allows companies and business owners to gather the data necessary to understand the traffic on their sites, and to convert that traffic. This data is gathered on a wide range of different topics like content performance, time on pages, overall site traffic, the geographic distribution of leads, keyword performance, and referrals. This program gives a marketer or business owner the data they need to understand what on their sites are working and what is not.

Here is an example of the type of information provided by Google Analytics.

This data is going to be some of the most valuable information that a marketer or business owner can collect concerning their digital marketing efforts. It is going to let them understand their customers in a way that was not possible before. An owner or marketer will be able to understand how the sites and accounts are being received by their potential leads and current customers. They will be able to gain an essential insight into how people are interacting with their various sites and accounts and how leads are being funneled to the company website.

  • What to Do with The Data Collected from Google Analytics

It is one thing to gather this data and it is another thing to put it into action. The data collected is going to be the basis of how a marketer and/or business owner shapes, changes, or updates their digital campaigns. They are going to be able to filter out the campaigns that are just not performing, revise the ones that have potential, and grow the ones that are doing well. There is a process to this and it is based in science; establishing the proper database, predicting trends from that database, experimenting with that data, and implementing the strategies that produce results. You can all kinds of really amazing data with Google Analytics. Professionals are using it in creative ways in search engine optimization, lead gen, social media, and more.

Data is essential for Search Engine Optimization, and it is often the difference between an SEO pricing plan valued at $5k / month, and the ones valued at $200 / month.

Another professional in the digital marketing world, Dan Ray, has discussed how Google Analytics gives you more data as to track an effective digital campaign beyond just rankings.

it’s like, you know, I’ll rank this keyword number one for you, and you’ll pay me when it hits number one. Not on the traffic that it drives. I disagree with both of these types, because you don’t get credit for sort of long-tail keywords, referrals, etcetera. Rankings for me, they’ve very, very important, but not as a metric themselves.”

  • Establishing the Database

The first step in this process is to create a database of the information necessary to improve traffic and convertible leads. It is important to use the proper data, or it will be impossible to produce the desired results from a campaign. For example, if a company is looking to create a successful social media campaign, they are going to need the proper social media information to do so. They will need to compile a database of social media information like types of content garnering traffic, demographics of the leads that are interacting with the content, and what time of day leads are interacting with the content.

The data needs to be accurate, complete, and within the parameters that a marketer or owner establishes for the campaign. In plain terms, a company needs the right information to do the right job. In business, it never is a good idea to jump into a campaign without gathering the proper research to make sure that the efforts and money invested have a real ROI. This is, arguably, the most important part of the process because if the information is not correct going in, the proper actions cannot be formulated and taken.

  • Educated Predictions

Once the data has been collected and databases are created, marketers and owners are able to make educated predictions concerning this data. The data can be scrutinized in order to predict possible trends and outcomes of a proposed campaign. For example, in sticking with a social media example, the data may show that leads are falling within a demographic of adults, ages 35-50, on Facebook, and they are interacting in the evening hours.

A marketer and owner can create a campaign that is going to be targeted to this demographic and that is going to be concentrated to circulating in the evening hours. It seems to be a simple idea, but without the right data, these predictions cannot be generated. These predictions are an important part of the process because they are going to be the bases for the next step, the experimentation. Although the data may seem obvious, a huge campaign shouldn’t be launched based on this thought. Experiments are important in making sure that campaigns are going to result in the desired goals.

For example, in my professional link building business, I have found going through client’s Google Analytics and other data sources can provide new creative ways to accelerate our link acquisition, and make business partnerships fruitful.

  • Experimenting with Educated Predictions

Before a company jumps head first into a campaign, they are going to want to experiment with the predictions that they have formulated. They are going to want to make sure that the predictions they have made are true and are going to produce the results and ROI they are looking for. Let’s maintain the social media example here. Before they launch a huge campaign through Facebook, they are going to want to experiment with this prediction to make sure that they are on the right track.

On social media, these experiments can take many different forms. This can include customer surveys, reviews, experimental content, and ads. These experiments are going to garner the information that is going to let a business know whether their predictions are correct or if they need to be adjusted. This information is going to add a depth to the prior data collected that is going to be able to narrow down the equation for success. It may also lead to a conclusion that the predictions were off, and they need to be recalculated. Either way, these experiments are going to cost little money but derive a plethora of information that is going to allow for the creation of a successful campaign.

  • Creating A Successful Campaign

All of the steps up to this point are for the purpose of data collection. This is the point when all the data is brought together in order to establish a campaign that is going to generate convertible leads. It may take multiple predictions, different experiments, and some trial and error in order to reach a point where the marketer or owner feels that they have what they need to create success.

The ultimate goal of any campaign is to drive traffic to the site that can be converted into real sales and profit. This is not a goal that is easily achieved, and it takes the information that a company collects from Google Analytics to move in the right direction for their various digital marketing campaigns. All of these steps are necessary in order to shape a campaign that does not waste the time or money of the company.

This process is used on every form and medium of a company’s digital marketing campaign. It is applied to the company’s website in order to make sure that the website is optimized to generating leads and profits. It is used for the blog to bring traffic in and funnel it to the company’s website. It is also used on the email marketing to see what types of emails are successful and what types are not.

Google Analytics is able to be used to generate a database on whatever medium or website that the company or marketer wants to collect data on. This data is gold to a marketer because when studied properly and collected in an effective way, it can be the basis of the campaign with serious ROI. It is a necessary tool for any company because a successful presence in the digital realm is necessary for overall success in our technologically dependent global business market.

If you have any questions, please get in touch!
You can email us at service@hittail.com.

The HitTail Team

 

 

Tips that help web marketers to improve their search rankings

All online businesses have one common thread that binds them together – search engine optimization. No matter what type of business you want to launch online, you have to rely on SEO to drive traffic to the website which is an essential requirement. Only when their traffic reaches the website that you can take some advanced steps in SEO to ensure generation of leads and its fruitful conversion. However, when you write any web design RFP, you must mention what you want to achieve through SEO so that the design aspects can include suitable SEO elements right from the beginning.

Earning top ranks in the search results is what every online marketer aspires for. Since searchers are ready to click on high ranking websites only, the competition for gaining top positions in search rankings is just too intense. What would be the best way to beat the competition is foremost in the minds of online marketers as they try to decipher the working modalities of search algorithms to crack the secret code of earning high ranks. With search algorithms going through frequent updates, the challenge of marketers to acquire and retain the top sports in SERP keeps mounting. They are always searching for tools and techniques that could help them reach the summit and stay there as long as possible.

Instead of trying to understand how search algorithms work, a more pragmatic approach would be to try to figure out the various factors that search engines consider for ranking purpose. Experienced marketers are well aware that there are some factors common to all search engines and focusing on these and making improvements could help to gain mileage in marketing. The quality of backlinks you acquire, the quality of content and the relevance of the search term or keyword are some of the major factors linked to ranking.

In this article, you will find some tips that should be helpful to get your website as much close as possible to the top of the search engine results page.

  • Relevance and quality of content

Create high quality,unique content with users and search engines in mind butgiving more emphasis to what users like. When humans like the content search engines would also like it because algorithms are now capable of looking at content just like humans. Conduct research to discover what ails users and create content based on it. Address the issues they face and provide solutions. That would not only ensure that the content is entirely relevant to them, but they would even look upon you as a reliable authority in the field. As you build your reputation, it is only a matter of time before consumers turn loyal to you. Create long-form content and insert high-quality links into it so that it garners more attention and proves more useful to impress users.

Algorithms have become more sophisticated and capable of understanding keywords much better by understanding its relevance. Matching the topic of your content with user content would be like hitting the bull’s eye that enhances the chances of better ranking.

  • Optimize for mobile devices as well as desktops

Ensure that you create responsive websites because it is the order of the day and simplifies the optimization process. Responsive web design helps to create websites that can adjust to various screen sizes which is the reason why people choose it as the staple choice for creating mobile sites that work equally well on desktops. Due to the responsive nature of the design, a single set of optimization works across all devices including desktops. It reduces a lot of work for designers and website owners as they have to deal with a single site that meets the requirements of all screen sizes. Responsive websites give better results in optimization and improve the ranking prospects. Since Google recognizes mobile-friendly websites only for ranking purposes, you would be at an advantage to improve your rankings. You can use some tools to assess the mobile-friendliness of your site.

  • Have an eye on website speed

Google and users both love fast loading websites, and you must ensure that the website speed does not frustrate users. Speedy sites are likely to rank well because it creates better user engagement as they are willing to spend more time on speedy websites. Slow websites can ring the death knell of business because of high bounce rates as users would be in a hurry to quit the site. Ascertain the current page loading speeds by using Google Page Insight tools and if you find that the loading time is more than 2 to 3 seconds you have to identify the reasons for slow speed and take corrective actions for improvement.

  • Domain Authority

Be sensitive to the Domain Authority of your website because if you look at the domain authority of the top ranking websites, you will discover that the higher is the rank, higher is the domain authority. Take measures to ensure that you can enhance your domain authority to be a strong contender for top ranks. Search engines use a scale of 1 to 100to determine domain authority, and your target should be to position your website somewhere in the last quarter of the scale.

  • Do not neglect link building

Link building remains central to search rankings, and you must create a healthy backlink profile that becomes your asset. When you create links to other valuable websites, the audience gets more value from the content as they can access more authentic information that they find incredibly satisfying. Search engines consider backlinks as a mark of recognition of good value for your website, and it creates positive vibes that push up rankings. Backlinks enhance user experience and send a positive signal to search engines that use it as a vote for an authentic and reliable website that users like.

The above are the minimal things that you have to do to ensure that your website is always on the first page of search results with good chances of breaking into the top ranks.

Author – Barrack Diego is developer and marketing expert at BigDropInc a top web design RFP company based in New York.

What tools are you currently using right now for search marketing? Do you plan on trying out HitTail? Leave a comment below and let us know!

Set Up Your SEO Budget in 2018 with These Steps

With the start of the New Year, the digital marketing industry is preparing itself for the SEO budget. SEO professionals and marketers across the globe are constantly evaluating their strategies and trying to finalize a budget for improving their website’s visibility in 2018. Have a glimpse at the following steps and draft your budget accordingly:

  • Fixing Goals via Retrospection

Prior to budgeting for SEO in 2018, you need to look back on your achievements in 2017, along with the cost and your website’s performance. You can utilize your last year’s SEO budget as this year’s template. For instance, if you received expected results, focus more on that part and try to cut costs on those features that are not providing any results. If you are running out of ideas on how to set up your SEO target in 2018, take a look at your previous case studies and website’s historical data. Establish your goals for this year’s SEO campaign based on the outcomes of last year and spend on certain places to boost traffic to your website. Keeping a fluid budget would be really effective if you want to stay ahead of your competitors. If you are finding it difficult to distribute your resources in the different sections of search engine optimization, you can consider contacting Tayloright.

  • Focus on High-quality Content

The next thing that should be on your budget-making list is a great content marketing strategy. Content will always play the most important role in a successful SEO campaign. As website content writing has developed in the last decade, webmasters are now constantly working on promoting their content in order to get the maximum exposure on the Internet. For this, you must invest in original and top-rated content writing. Do not sacrifice quality over quantity just to save a few dollars.

  • Infographics and Responsive Websites

As per a report, by 2021, almost eighty percent of all website traffic will be for video. If you want to engage your target audience on your site, then you must consider investing in producing and marketing video content. Besides video, your SEO budget planners should also discuss mobile audiences. Due to the massive growth of smartphones users, most of the online searches take place on mobiles. You cannot expect online success simply by engaging desktop users. Therefore, your website’s design and content must be responsive to compact devices.

  • Link Building Must Get a Significant Share

Regardless of all the changes in Google’ algorithms and new online marketing trends, link building remains a critical aspect of SEO. Investing your time and money in link building is an absolute must. It will allow both search engines and target audiences to identify your website among others.

  • Final Thoughts

Search engine optimization is a crucial aspect of online marketing strategy. When done properly, it can help you achieve online visibility and boost your brand influence on the web. Just like every marketing campaign, even SEO needs to have an effective budget. It does not matter how much you are spending, it is all about smart investment in the key areas of search engine optimization.

Maria Jones is blogger and content writer who write many articles on SEO, Business, Web Design and Technology. She enjoys reading new thing on internet. She spends lot of time on social media. To Know more visit Tayloright.

What are your thoughts about  SEO Budget? Feel free to comment and discuss below.

How to Target Keywords With Blog Posts

 

A blog is any online informational website that displays information with the latest post and a platform that a writer shares their views of certain subjects. Therefore, a blog post can be defined as any article that is written on a blog. The information can be in the form of a photo, video, text or infographic. The appearance of the blog post has changed over time, and in order to have an appealing post , someone needs to follow a specific structure. It should have a headline, introduction, main contents with subheadings, a conclusion, and comments. However, every blog post should have well-written phrase keywords.

  • Reasons for using keywords

Everyone who uses the website should have a well-chosen and researched keyword phrase. While blogging, keywords are used to optimize blog posts, and whether or not, the post should follow on this strategy. Blog posts, especially articles, make great content that continues to pull in traffic for a long time and ranks quickly on the internet. For that, keywords are used to make the content clear and shorter with an understandable language. Also, blog posts allow people to target hot, trending topics online that most probably would not be worth using permanent site information in the post. In this case, keywords are used to capture traffic information using the popular keyword in order to let the post get trended in the post.

  • Identification of keywords

Before targeting any kind of information in a blog, it is good to determine what type of keyword phrases are likely to contribute to traffic. This depends on the kind of goals you want to achieve in the post. First, use the right keyword phrases. “Specifically, look for related groups of keywords depending on the topic of the post,” advises Michael Holmes, Senior SEO Manager at SolidEssay. For example, if the blog post is a timely topic, someone should use Google Trends to find the keyword phrases. Secondly, in order to identify keywords, narrowing down of the topic is essential. This is because you need the post to appeal to many readers. This helps the blog post to have a specific and relevant word streams and determines a suitable phrase. Additionally, optimize the post. The hardest part of a blog post is choosing a topic. Once you identify the problem, use the title description of the post in proper meta tags. This helps to determine the correct and appropriate keywords that promote the post in the internal linking and external linking as well.

  • Steps to follow while researching for keywords

Using keywords in a blog post comes naturally, but there are steps and tools to use before determining which keywords to use. First, know how to use the keywords in the type of post you want to make. In this case, create content around the particular topic by using specific terms. “Employ words and phrases with high levels of degree and correlation to the subject instead of using common words,” recommends Andrew Bell, Search Engine Optimization Strategist at ConfidentWriters.com. Secondly, develop a keyword list. Know the type of people searching for your blog and why. Once you understand the kind of client searching for your blog post, it is easier to select keyword group of interest. Thirdly, examine the difficulties of the search volumes. Going for the higher and difficult keywords makes it harder to compete in the rankings. Also, be strategic in your post. Use keywords that sound natural without overusing them. Once you make the title and headings, use other terms to use in other elements of the post. Finally, don’t miss the value of the post. Keywords are only used to improve the SEO, use quality content specifically to the buyer.

Author bio: Paul Bates is a content marketing specialist consulting a few educational blogs such as BeeStudent.com

What tools are you currently using right now to target keywords? Do you plan on trying out HitTail keywords suggestions tool? Leave a comment below and let us know!

5 Simple Ways to Improve Local SEO in 2018

Now that it’s 2018, dominating search engine results entails a solid local SEO strategy. After all, 46% of all online searches on Google have to do with finding local information. If you’ve yet to embrace SEO as part of your business strategy, you can always start today. It doesn’t matter if you’re running a small business or a local startup. Taking advantage of the best local SEO tactics can help you rank high on search engines.

Don’t be overwhelmed because it is a lot simpler than it sounds. Listed below are some of the best practices for improving your local SEO.

1. Get local press coverage

Think about getting coverage from the local paper, radio or TV station. Google views these publications as authority sites. Hence, when your business is promoted by these trusted online brands, you benefit from it. Getting that local coverage means having a better chance of getting indexed high on Google.

2. Build high-quality back-links

The number of backlinks you build and their quality has a tremendous effect on local search engine rankings. Apart from getting local press coverage, there are several other ways to gain brand new, high-quality links. For starters, you can publish and distribute valuable content online. You can make a comprehensive article such as this Local SEO guide by Miromind. You can also come up with an engaging video. Sharing relevant information encourages other organizations, especially authoritative platforms, to link to your company’s website.

3.Optimize your Google My Business listing

One of the simplest yet most important steps you need to make to create a solid local SEO strategy is to claim and verify your Google My Business Profile. Doing so improves your chances of getting featured on Google Maps, Local Finder, Local Pack, and other organic rankings. To optimize your profile, you need to provide a physical location, street address, contact information, images, and more.

4. Improve internal linking

To rank high on search engines, you must have great website architecture. Most businesses tend to have only their most important pages linked from the footer or the navigation menu. That shouldn’t be the case. You can add internal links wherever relevant. It could be on blog posts, service pages, etc. A little improvement goes a long way. Revamping your websites’ internal linking structure should lead to better rankings.

5. Title tags must contain a local SEO keyword

Adding a local keyword to your title tags helps certain pages to rank high in local searches. For instance, including a keyword such as laminate flooring New York will inform search engines that the page shows content related to New York. That page, in turn, will be more likely to pop up in searches from that geographical area and during searches for that particular local keyword.

Nowadays, one can’t simply ignore the power of local SEO. Research shows that 50% of consumers who perform a local search on smartphones tend to visit a physical store location within a day. More importantly, 18% of these mobile searches lead to a sale within the same day.

So, what are you waiting for?

Come up with a strong local SEO strategy to drive traffic and increase sales.

 

When and How Is Better to Target Low-Volume Keywords

Google explains low-volume keywords as “keywords with very little to no search history.” Simply explained, they enjoy very little search traffic, therefore they’re irrelevant to most customers’ searches. The search engine makes them inactive until people start searching using them, so they don’t trigger any ads.

Does this mean that targeting low-volume keywords is a bad idea? I mean most people tend to target keywords that have a massive volume of search traffic, therefore are relevant to their potential customers. While this strategy obviously makes sense, forgetting low-volume keywords may also be a bad idea. Here’s why.

Reasons to Target Low-Volume Keywords

  • You’ll spend less on costs per click
  • They usually bring in super targeted traffic
  • They’re much easier to rank for
  • Some people prefer to work with companies that aren’t busy.

Targeting low traffic keywords may help you to rank quicker and make money faster because there’s less competition.

How to Find Low Competition, Low Volume Keywords

To uncover keywords that will support your SEO success, you have to do a lot of homework. Here’s the assignment help you need to succeed.

The first step is to conduct a keywords analysis. It provides information on specific options to use and their ranking difficulty. Here are the steps you need to take:

  • Research keywords that user-generated content is using through sites like Quora and Reddit. For example, let’s see how “website creating” is mentioned by Quora users:

 

  • Find more keywords using social media. People go to social media to ask for all sorts of recommendations, so sites like Facebook are a fantastic source of keywords that you can test using Google Analytics. For example, you can use tools like BuzzSumo that show the most popular content on the web and social media. Here are the results generated by this tool for “website creating” for article titles.

Finding low-volume keywords that bring in qualified leads is only half the battle. The next step is to make sure that you found the right low-volume keywords.

Here’s how to do it.

Step #1. Analyze Your Offer

What can you offer your potential customers? A free trial of your tool? A free eBook? Or maybe a free monthly subscription to your site? The freebie you’re offering may not be related to your product or service but it must be interesting and useful to your target audience.

Just like customers read company review sites to find out the companies with the best offers, knowing what is relevant for customers requires some research. Buyer personas are a common tool used by modern online businesses to identify the characteristics of their target customers as well as their pain points.

Here are some stats to show you the effectiveness of using buyer personas in personalizing offers, therefore increasing revenues (source: BoardView):

  • 90 percent of companies using buyer personas have a clear understanding of their target audience.
  • 37 percent of companies that meet profit and lead goals have clearly defined buyer personas.
  • Companies that exceed profit and lead goals are 4 times as likely to use buyer personas.

Step #2. Identify Several Keyword Phrases for Testing

The steps to find low-volume keywords described above will supply you with a number of options. To choose the ones that are most likely to work, follow these tips:

  • Select only several options for testing
  • Run them through a keyword tool like hittail
  • Choose those that meet the following keys for effective keywords: clarity and relevancy.

Step #3. Optimize Landing Page

Now that a lead has landed on the landing page, it’s time to use the leading practices of optimization to get them to convert. They include:

  • Writing simple and straightforward headlines. Since you’ve got only a few seconds to grab the attention of the visitors, it’s critical to get to the point and let them know how your product/service benefits them.
  • Design effective Call-to-Action (CTAs) buttons. An effective CTA button contrasts in color to the background color (it’s commonly recommended to make them orange, green, or blue), has a size that is not too small so the visitors lose sight of it, and uses an engaging message that uses words like “Get,” “Try,” and “Download.”
  • Optimize form fields. The main goal of any landing page is to collect contact data of visitors. However, they’re not going to give them if they don’t like the form. For example, if it asks too much information, most people will close the site. A general rule, therefore, is to ask for name and email only and go for more details only when they signed up.

Wrapping Up

Not all keywords are created equal, but those enjoying low traffic should not be underestimated for their contribution to the success of your business. High traffic doesn’t mean more business, so targeting low-volume keywords can be an effective strategy that generates converting leads. As you can see from this text, the main thing to remember is to do homework and understand the needs of customers and how they’re looking for solutions. What it all boils down to is at the end of the day, quality always wins over quantity.

Lucy Benton is a marketing specialist, business consultant and writing for marketing and business resources. Also Lucy has her own writing blog Prowriting where you can check her  publications.

Tell us if you know more about Low volume keywords. Feel free to comment and discuss below.

 

Hittail Long Tail Marketing Strategy

Having a marketing strategy is important to your business. Traditionally, marketers focused on targeting the most popular products to the masses. However, as the market has become more fragmented, it has become more challenging to achieve mass reach. Long tail marketing is a concept most aptly applied to Google and other Internet search sites, because seekers of products and services increasingly turn towards them for information. Long tail marketing strategies can be used to draw in prospective customers through both natural search results or paid search campaigns in these search sites.

Secondly, targeting these searchers using free natural search is ridiculously easy by way of making blog posts–once you have a reasonable idea of what it is they’re searching for, that is. But the choice of potential terms to target in the long tail is so enormous, that you could waste all your time wading through keyword lists, using your gut to pick out which ones will work best for you. Chasing the long tail can be a big waste of time.

Thirdly, if you have a logical way to zero in on the most productive long tail terms in your space, you save this time. There are precious few tools to aid in long tail marketing tasks, with HitTail being one of them. HitTail has occasionally been referred to as a marketer’s secret weapon, because it does the keyword analysis for you–for free.

All this freed-up time can then go into writing well. One of the most valuable skills in long tail marketing is the ability to genuinely write for your website, using the user-provided suggestions as the topic. While some think of this approach as pandering to search engines, it is actually rooted in a much older concept, known as total quality management, or simply TQM, pioneered by a business visionary named Edwards Demming. Demming helped rebuild Japan after WWII in a way that over time, gave them a reputation for quality.

The same can be said for using HitTail over time, because long tail marketing is greatly about taking the most effective hot spots in the tail, and systematically moving them into the head of the distribution curve. Over time, more and more of your topics that should TRULY be your features get premiered and moved into the head. Ideas that were quick to implement in blog posts can trickle into your overall website design.

The biggest secret of all is that over time, the long tail does indeed begin to wag the dog–but not in a way that is disingenuous or difficult to defend. Rather, it’s part of the greater movement in business of listening to your customers, taking their feedback, and continually plowing what you learn back into building a better product. Once you do that, you will not only have long tail marketing on your side, but the even more formidable force of word-of-mouth advocacy. It is our intention to make the best long tail keyword tool in the industry. If we are not living up to that goal, please drop us a note in the comments, the forum or at hittail. We listen to our users and endeavor to implement every reasonable suggestion.

What strategy have you found work best for your SEO? Or, what strategy are you going to stick with after reading this article? How long is the tail of your search traffic? –and let us know what you think!

 

 

Common Keywords Research Mistakes that You Need to Avoid

Keyword Researching Mistakes That You Are Making And How To Avoid Them

Using keywords has become a norm nowadays. Everyone knows how to do it and everyone uses keywords in abundance. However, this is certainly not an exact science and you can easily get it wrong. Using too many keywords – or too little of them, for that matter – can harm your content’s success.

But if you know which mistakes you are making, you can take some steps in order to eliminate them.

Here is how to do that:

1. Using irrelevant keywords

One of the mistakes brands often make is not thinking in the same way their customers are thinking. For example, a dress making company, which uses technical terms to describe a dress, might use those as their keywords even though a client will not use those words to describe the same dress.

This is a mistake because then the client would not be able to find that dress on their browser.

Always use the language of your clients.

2. You use only one keyword per text

“If you are able to write a decent post and use several keywords at the same time, you should definitely do that. This is a good way to rank for several terms and make your article more available to your audience. Focusing on only one keyword restricts you and it may come off as too repetitive”, – explains Nakia Wagner, a SEO manager at Essay Roo, and Study Demic writer.

However, if you are not sure where the other keyword should fit in, then you shouldn’t put it there just for the sake of it.

3. You ignore local keywords

Most brands ignore local keywords and use only global keywords instead. If you have a business that mostly focuses on local or regional market, you would have better results from using local keywords. This will make you rank better on local search results and improve your business in this area.

To avoid this, filter your keywords by location on Google Keyword Tool.

4. You are using keywords in the wrong context

When you use keywords where they don’t belong, you risk your text seeming keyword stuffed. This is not a good way to achieve success with keywords. While in some aspects, this will improve your SEO – more keywords can sometimes mean higher search engine ranking – in some it will not. Imagine a person finding your article at the top of the search engine results and entering your article only to find a text crammed with keywords so much he can’t make out what the point of the text really was.

Here are some tools to help you out with this.

State Of Writing and UK Writings are SEO content writing tools that can help you create content based on the keywords you have

Academ advisor is a guidance tool that will lead you through your keyword research and give you excellent tips.

Boom Essays is an online tools that can assist you in using keywords, meta tags and such in an accurate way.

5. You use broad match instead of exact match

Search metrics is one of the most important elements of conducting a thorough keyword research. Using broad match will give you worse results than using exact match – it will give you your words in no specific order and they may include some other words. However, using an exact match will give you your exact keywords and phrase match can give you your keywords in your selected order with other words included.

6. You are not considering the competition

Choosing keywords without previously researching your competitive landscape will cost you a lot of time and money later. This is why finding out as many things about your competitors and using it to your advantage is a good idea.

“You can do this by choosing a keyword and checking to see which websites are ranking the highest for that keyword. If you think that you can beat them to that first spot, by all means use that keyword. But if you don’t think that that’s a good idea, rank for another, related keyword”, – comments Sharon Monarrez, a Digital Marketer at Best Australian Writers.

7. You are using one-word keywords

Rarely anyone uses one word for their search engine research. These terms are also too general and too competitive. While you can use them, they will not give you great results. It’s best to focus on keyword with multiple words or keyword phrases – these have context, as opposed to one-word keywords.

Conclusion

Running a keyword research is not a hard job but it takes a lot of skill and knowledge to know which keywords will actually help you and improve your business. While making mistakes is relatively easy, it can also be easy to fix them by simply following the steps in the tips above related to your mistakes. Remembering these will help you the next time you need to do a keyword research and you will do a lot better.

Freddie Tubbs is an online marketing professional at Academized. He also works as a content writer at Paper Fellows and regularly contributes articles to Australian Help blog.

If you have any questions, please get in touch!
You can email us at service@hittail.com.

The HitTail Team

Hittail: The Best LongTail Keywords Tool Review

Recently trying to find a SEO keyword tool that is affordable I came across HitTail and tried it out for a month. This tool in my opinion is geared for the basic blogger to use, especially for those who run many sites and are looking for a easy to use keyword suggestion tool, especially if they are looking to find long tail keyword/key phrases that will help them rank better.

HitTail can by used on unlimited amount of sites which is excellent. Their monthly subscription fee is affordable for just about anyone, their starter plan only costing $9.95 and their most popular plan costing only $19.95. This is pretty inexpensive and HitTail is much easier to use then other products on the market to research long tail keywords like SEMrush and Adword Keyword Planner. Comparing it to other products it is especially affordable for someone like myself who maintains many blogs / online publications.

Signing up with HitTail and setup was super easy, they didn’t ask for much personal data and only requirement was to connect to my Google Webmaster Tools. It  wasn’t complicated at all since I already had Google Webmaster Tools setup. Once I followed the easy instructions and connected HitTail to my Google Webmaster Tools account it shot out long tail keywords to use in upcoming blog posts that will get better search results and kept on updating the results once a week. It eliminated the painful time consuming analyzing process of Google Webmaster Tools > Search Traffic > Search Analytics section and Adword Keyword Tool to come up with long tail keyword phrases.

For those who do a lot of research in Adword Keywords Tools will know how slow it is and sometimes times out, with HitTail I didn’t find it timing out or being slow. The one thing that HitTail didn’t give is the search volume per a keyword, however they do have a star rating system that shows which keywords to focus on.

I did notice HitTail worked really well with sites that already had a medium to strong history of organic search traffic. For those site that have very little to no organic search it was pretty much useless, this isn’t HitTail’s fault, in these cases I just had to address why there was no organic search and then HitTail started working. I also decided to test HitTails support to see how responsive they were, to my surprise they contacted me in a timely matter and answered my questions in detail.

For those who love technical data and can’t afford to waste money and can afford only one tool I think HitTail would disappoint you and it be the best you look at a monthly subscription to Ahref. Currently I feel Ahref is one of the best Technical SEO tools on the market. However be warned if you go for Ahref you do you need some Technical SEO knowledge to use it. However for those basic bloggers who are scared of Google Analytics and Good Webmaster Tools because it is overwhelming HitTail is ideal. It simply spits out what keywords you should be writing your blog posts around to gain more traffic.

It is our intention to make the best long tail keyword tool in the industry. If we are not living up to that goal, please drop us a note in the comments, the forum or at hittail. We listen to our users and endeavor to implement every reasonable suggestion.

Happy HitTailing–and let us know what you think!