Key SEO actions that you should do just start with your blog on WordPress

Surely you’ve heard on many occasions what is SEO positioning and the importance it has for an online business. In summary and explaining it in a simple way could be defined as a technique that allows your website to appear in the top positions of the search engines thanks to the proper use of keywords, titles, descriptions and original content. The keywords or keywords of your store provide vital information for search engines. Sometimes it is not easy to locate the keywords with more potential for your business since we run the risk of choosing badly and losing time with words that are not relevant.

Change the structure of permanent links: by default WordPress will select a structure full of unnecessary words such as dates or categories. Change it to “Name of entry” and make all your links look like In any case, you can keep the category before the name of the post if it makes sense. Characteristics of your Keywords we know that it is complicated to define your keywords. We recommend you to put yourself in the shoes of your client and understand how he would look for what you are selling.

To facilitate this process, first observe this formula:

Effective keywords = Relevant + Many searches + Low Competence Below we explain what it consists of. Initially, when you define your keywords, it is advisable to use sentences composed of 3 to 4 terms since potential customers in search engines usually enter this amount. This is usually the main mistake of many who are starting with their eCommerce because they try to position themselves with keywords that only have one term. Now that you know it, avoid making this mistake. Other basic features, is that your keywords must have many searches (the average monthly search is recommended to be over 100) but select those that do not have too much competition.

Think that you are not the only store that sells your products and there are other websites that are trying to position the same items. You can see this simply by entering the word in the search engines and the number of results will appear or through the different tools that we have provided in the following section. Most used tools for keyword search When you search for Keywords Research, different tools can be very helpful, which draw you a roadmap so that little by little you learn to detect them and configure them.

Keyword planner:

It is one of the complete tools that can help you give ideas of words, in turn, see their performance and even create a list of keywords. To use it you need to create an account in Google Adwords, once you have registered you can enter the Tools section and select the “Keyword Planner”. From there, you can search by:

  • Search keyword ideas

  • Enter words for your estimate

  • Several lists of keywords

Avoid uploading heavy files: you already know that the loading speed of your website is essential, so those 500kB images should not be in your blog. Reduce them in size and optimize them with tools like TinyPNG to improve speed and your positioning.

Analyze the keywords you want to position on your blog: keywords in WordPress and SEO are the basis of any strategy. If you do not know which one you want to position, you will not know how to write to position it. Use tools like Keyword Planner, Ubersuggest or Keyword Shitter to get them for free or SEMrush to steal them from your competition by paying for the tool.

Link to other articles from your posts: if you want to position a post, get links and strengthen your SEO positioning in WordPress in a fast link to other people. They will get a pingback or notice that they have linked and will go to see your post; they will share, comment and take you into account to link in the future.

Avoid Keyword Stuffing: putting keywords in WordPress again and again to position an article no longer works. Do it naturally, use synonyms and keywords LSI (semantics) and always write for your reader. Do not fall for old tricks that no longer work.

Ready to start your SEO positioning strategy in WordPress?

These 1,000 words are all you need to read to have the minimum viable strategy. Unless you want to be a great SEO and live from it, your blog will not need much more to get the attention of Google. Do not forget to download the SEO On Page checklist, print it and have it by your side every time you write an entry. To conquer Google! The ultimate goal is to capture potential customers and achieve a return on digital investment. This guide is divided into three steps:

Step 1: Research the most appropriate Keywords Research for your business, taking into account the keywords for which you are currently positioned and a new search for potential keywords. For this, we will use interesting tools such as Google Search Console or SEMRush, among others.

Step 2: The selection of Keywords Research, which will depend on a number of factors such as the search volume of the keywords or your business expectations on the Internet.

Step 3: Monitoring the competition at SEO level. If not, how will we know that our Seo strategy has paid off?

Tips to improve positioning

Try entering the source code of a store of your competition and see what Keywords Research they use for the title (meta-title) and the description (meta-description). You can discover this trick by browsing any page and clicking on the right button. You will see an option that says “View source code of the page”. Create quality content that is correctly linked to your store. There is nothing more difficult than trying to position your page in search engines if you do not have a content that the client sees understandable, attractive and with a very good description of what is about to buy. No empty categories take care of your online reputation.

Tom Sanders, a well-known blogger has taught technology related stuff including how-to-get-help-in-windows-10, Windows basics, Security issues on a PC to students, teachers and people from all walks of life. He focuses mainly on ideas that are revolutionizing business with technology.

What are your thoughts? Feel free to comment and discuss below.

Long Tail Keywords or Short Tail Keywords – Which Should You Use?

Keyword research is essential part of search engine optimization and search marketing. As both users and search engine depends on keywords to find out about your site. Selecting correct keywords either long tail keywords and short tail keywords which match your content means your site is optimized for showing up in search engine results whenever someone searches for those keywords or phrases.

Keywords are the life blood of search engines. But which keywords should you be using on your website to get the most visitors to appear at the top of Google? The first question you need to ask yourself is, what do you want? More visitors coming to your website or more visitors ready to buy from you? The next thing you need to know is the different type of keywords you can use. After you’ve done your keyword research, finding the best keywords related to your business, you’ll have a good list to whittle down. Your list will be made up of short tail and long tail keywords and you need to figure out which ones to use.

Earlier was the time when short tail keywords were highly focused to rank upon. But today, the scenario has changes totally. The use of Long tail keywords is in fashion. So which keywords should you choose for your websites?

Long Tail Keywords:

Long tail keywords are keyword phrases made up of 3-5 words. Long tail keywords are more descriptive and allow you to target specific demographics. The challenge with long tail keywords is that they are more specific. You’ll receive less visitors to your website, but the visitors you do acquire are searching with a higher intent to purchase.

Long tail keywords are more about giving quality hits than a large number of traffic. An example of a long tail keyword is “Long tail keyword tool for SEO”. This keyword is less competitive which means it’ll be easier to rank your website in Google, but there is a higher intent to purchase. From this phrase you know that they are searching for a specific brand and type of trainer. If your web page is optimized for this phrase and is found on Google, the visitor will land on the exact page they were searching for. Long tail keywords are more suitable for web content in regards to getting traffic.

Short Tail Keywords:

Short tail keywords basically have 1-3 words in a keyword phrase. Short term keywords are bound to give your website more hits since they are less specific. These short tail keywords are able to capture a bigger share of your target market. Do you want to drive a lot of visitors to your website? Using short tail keywords will often be the most effective way to do this. The challenge with short tail keywords is if you’re just starting out and never done any SEO work before you’ll be joining the back of a long queue.

Short tail keywords are generally more competitive and harder to rank. But with a bit of hard work it is possible to rank for these. An example of a short tail keyword is “hittail SEO”. Targeting short tail keywords, however makes yielding positive results difficult and are often time consuming and expensive. In regards to gaining traffic, you can expect medium to high competition with short tail keywords. The more popular the short tail keyword is, the more competitive it is in regards to usage.

Which Should You Use?

Choosing your keywords properly in these days can make the difference between high conversion rates for your website and just high to no traffic at all. If you have a relatively new website then it would be a good idea to start targeting specific long tail keywords. You might not know it, but you might already be targeting short tail keywords while targeting your long tail keywords. Short tail keywords can be incorporated easily in your long tail keywords. The best approach is to use a mixture of short and long tail keywords, this way you can capture the searches with a high intent to purchase but also climb the ranks for short tail searches.

The best way to introduce long tail keywords to your website is to create content with a minimum of 300 words per page. The longer the content, the more opportunity you’ll have to include long tail keywords naturally. Fill your website with a lot of content using your keywords. Keep them original and fresh.

Once you have gained a steady flow of traffic from your long tail keywords, that’s the time of utilize short tail keywords. If you do have success with ranking short tail keywords this will improve your overall SEO and help your long tail keywords rank because you’ll be receiving more traffic and higher click through rates.


Long tail and short tail keywords can work for you when used correctly If you’re looking to increase your website visibility and visitors, using the correct short and long tail keywords is the key to success. If you have a huge body of content, a very specific but general item, or strong brand and domain authority then maybe the short tail keywords will still work for you. However if you are looking for higher conversion rate, lower cost, lower competition, and volume that is specifically after what it is that you are selling, the long tail keyword game is one that you should be in. We can take the stress out of choosing the best keywords to use and apply them to your website, increasing your visitors and customers.

Tell us if you know more about Long Tail Keywords and Short Tail Keywords. Feel free to comment and discuss below.

Effective SEO Tactics to Boost Up Your Search Traffic in 2018

Boosting search ranking is a top priority for the majority of online businesses and it’s no wonder. At the time of writing there’s over 65,000 Google searches per second. With millions of websites online, it’s clear that you need to make SEO a priority if you want to see results. Is your website performing well when it comes to Google search engine rankings? Or are your competitors consistently beating you to the top spot? Despite Google updating their algorithms every few months, there are many effective ways to climb the search engine rankings. Here are 5 proven tactics to improve your SEO and boost organic search traffic:

1. Conduct a Website SEO Audit

An SEO audit means you’re closely examining your overall site performance, setting new goals based on what you find, and implementing tactics to reach those goals. When looking to increase search traffic, the first task on your list should be to conduct a site framework audit. Even though it sounds daunting, a framework audit is simply an evaluation of how optimized your website is. Nothing to fear here, this process can actually be a game-changer when it comes to your search engine ranking.

Going through this auditing process is essential as it will help you find the reason you’re seeing average or disappointing traffic to your site. According to Search Engine Journal’s 2016 State of Marketing Report, 77% of marketers believe businesses ought to perform full SEO audits every six months.

You can perform a basic website audit yourself. With a quick Google search you’ll find plenty of YouTube videos and articles that will show you how to do it. Alternatively, if you’re looking for a more extensive and thorough analysis, you can hire a web-marketing agency to conduct an audit for you.

The basics of an SEO audit can be broken down into four parts:

  • technical analysis
  • on-page analysis
  • off-page analysis
  • competitive analysis and keyword research

Whether you go for a DIY approach, or decide to bring in the professionals, by the end of it you’ll have a wealth of knowledge at your fingertips. With this new information you will be able to decide on new goals and design a strategy to improve your SEO. Taking the time to conduct a full website audit, and to then act upon any necessary improvements that were highlighted during the audit process, will inevitably see an improvement in your traffic figures as more new customers are attracted to your website.

2. Optimize Your Content

An easy way to rise in the rankings is to be consistently creating and publishing new content, After all, Google loves fresh high-quality content, just take a look at their tips. Following these tips and being consistent in publishing, will improve your position in SERPs. Most tech-savvy website owners are aware that new blog posts are good for web marketing, however, many of them forget to optimize their content for search engines.

There are a few extremely simple tasks, that if completed each and every time you publish a blog post, will have a great effect on your rankings. The following simple steps are just a couple of ways that you can easily optimize your posts to gain more organic traffic:

  • Post Title, URL & Metadata – The title of your blog post or page is the first thing searchers read and it’s also an important factor in the ranking algorithm. You may have never given it a second thought before, but make sure that your title and URL include your keyword. The same goes for your meta description – don’t just leave it blank! Take the time to craft a catchy description that draws the human eye, and remember to sprinkle in a few relevant keywords for the search engines.
  • Images – Most people don’t bother optimizing the images they use in their content, but this is a missed opportunity. Images that have keyword-focused metadata such as alt text, titles and even file names, not only rank higher in image search, but they also help your post rank higher in text based searches as well.

If this is all too much to remember, there are great SEO tools available if you use a content management system (CMS) like WordPress. The WordPress plugin SEO by Yoast is an effective option, which will help you to complete these important optimizations every time you publish on your website.

3. Quality Backlinks

Building backlinks is still crucial for good rankings. There’s no doubt that back-links improve your search ranking as publishers have been using this tactic for years. Web marketers across the globe finally got confirmation of this as fact in 2016 when Andrey Lipattsev, Search Quality Senior Strategist at Google, stated that “High quality content and link building are the two most important signals used by Google to rank your website for search”

It’s a tried, tested and proven way to boost your search traffic. But, how do you utilize this information in your SEO strategy?

  • Write Great Content – It all starts with creating useful and valuable content that readers will want to share and link back to naturally. When writing or creating content to publish online, always remember to keep your target audience in mind and try to provide as much value for them as possible – then, you can’t go wrong.
  • Be a guest on a niche podcast or featured on a popular blog – Podcasts and blogs give business owners a huge opportunity for exposure. Pod casters and Bloggers who produce interview-based content are constantly on the lookout for guests. They’re under pressure from their publishing schedules and audiences to have new and fresh interviewees on a regular basis. Being a guest on a podcast is useful, as not only will it introduce you to a new audience, it will also work wonders for SEO. Usually podcasts are uploaded along with ‘show notes’ – you can use this opportunity to link back to your most valuable content. The same can apply when featured on blogs and websites.

One thing to bear in mind is that it’s not the number of backlinks you get, it’s the quality of the link that counts.

4. Optimize Your Website for Mobile Devices

Web marketers have been shouting about the benefits of mobile responsive web design for years, and they’re absolutely right. Recent studies have shown that mobile and tablet internet usage is now exceeding desktop for the first time worldwide.People are spending more and more time browsing the internet via mobile devices, so it’s even more important than ever to ensure your website is responsive.

Mobile optimization takes a look at your site design, page speed, site structure, and more to make sure that you’re not accidentally turning mobile visitors away. Here are a few ways you can optimize your website for users browsing on mobile devices.

  • Responsive Design – Many websites still aren’t designed for different screen sizes. Avoid this pitfall by using responsive web design. This is also true for the content that you post on your website, make sure it’s formatted for mobile – will people be able to read the info graphics used? Should your written content be broken down into smaller sections?
  • Website Speed – Speed is a user experience point that usually doesn’t come to mind when thinking about how to increase your traffic and SERP rank. Over the past few years Google and other search engines have been putting more weight on user experience. Google says that Faster sites create happy users” . Ultimately, Google knows that if a website is slow to load then a user will find a faster alternative. The golden rule here is to make sure your website is quick to load.

5. Leverage Social Media Platforms

By leveraging big social media platforms, you can increase your SERP ranking as well as the amount of organic search traffic. New businesses may find it challenging to rise to the top in Google’s ranks, but by leveraging social platforms, you’ll be able to make progress towards your traffic goals. Here are a few steps to follow if you’re interested in using social platforms to boost your SEO.

  1. Explore trending topics. – When creating a content strategy for your website, look for topics that are popular and trending. When you’ve selected your topic, take the key points from the theme to create outstanding content which can be used for publishing on your website and social media accounts.
  2. Images & video – People these days are more interested in rich content like photographs, infographics and videos. They’re simply more attractive and interesting, and in fact, a Backlinks study reported that using a single image within content will increase search engine rankings. So, make sure you include supporting images in your content.
  3. Be focused – There are so many social platforms to choose from and there are new platforms springing-up all the time. So where do you start? Facebook, Twitter, Instagram, Snap-chat or Pinter est. All of these channels can increase and improve your SEO. However, It’s best to begin small and targeted – don’t try and take on too much too soon. Focus on the one or two channels that make the most sense for your business and then build from there. Using social media to improve your SEO is an ongoing task which requires constant effort.


SEO is rapidly changing from one year to the next—even from one month to the next. Business owners and marketers have to adapt quickly, but it’s still possible to give your business website the edge on your competition. These days, the best way to increase your search engine rank, is to get feedback on your current web presence, and to then use that feedback to focus on any key areas where you are under performing, By carrying out these optimizations, you should see a clear improvement in traffic to your site. Follow our top five tips and you’re website will be at the top of the Google rankings in no time.

Want more personalized, specific advice on how you can start ranking for competitive terms in your niche, become recognized as a thought leader in your industry, and make more money through organic search traffic? Click Here to schedule a time!

Which of the  SEO techniques from today’s post are you going to try first? Feel free to comment and discuss below.



Modules you should know before optimizing and marketing Hittail blog

1. Keywords Research:

It all starts with words written in a search box. The Keyword research reflects its name. This is deemed to be an essential and necessary is an activity that is carried out in the field of search engine marketing. Through this, you can without any hassle configure what is the most appropriate keyword that you must use and also what is on the market.

It’s not always about getting visits to your website, but about getting the right visits. The usefulness of this intelligence cannot be overemphasized – with keyword research you can predict changes in demand, respond to changes in market conditions, and offer the products, services and content that users are already actively looking for. In the history of marketing, there has never been a barrier so easy to overcome when it comes to understanding the motivations of consumers in virtually every niche – it would be almost a crime not to take advantage of it.

What is a keyword research for?

Often, many marketing specialists have a biased view of keyword research, putting it into practice only for organic positioning in search engines (SEO), but a good research of keywords, affects many other aspects:

Attract traffic to the website: using the right keywords will attract traffic through search engines or social networks.

Improve online and offline communication: connect with the potential client, is the basis of keyword research. Either with online campaigns or through traditional advertising; the words that are inside the user’s mind will help us.

Increase profitability: directly or indirectly, profitability is an aspect that is taken into account when conducting a keyword study. It is worth assessing the cost that will have to invest in one keyword against another.

2. Search Engine Optimization:

SEO means Search Engine Optimization (Optimization for search mechanisms). It is a set of optimization techniques for sites, blogs and web pages. These optimizations seek to achieve good organic positioning, generating traffic and authority for a site or blog. One of the biggest ambitions of companies that invest in Digital Marketing is to reach the top positions in search engines – after all, who does not want free clicks and more visitors on your site? However, being online is not enough to guarantee that your site, e-commerce or blog achieves a place on the first page of Google: it is necessary to invest in a specific strategy to optimize the results and ensure that your business reaches a good position.

In the end, the competition for search engine positions is growing as companies live through the period of digital transformation. Achieving good positioning in the results pages can be more within your reach than you imagine. There are a number of optimizations that you can do on your site and in your content to improve the experience of your reader and become an excellent result in the eyes of search engines. It’s those optimizations we call SEO! SEO means Search Engine Optimization. It is a set of optimization techniques for sites, blogs and web pages. These optimizations aim to achieve good organic positioning, generating traffic and authority for a site or blog. This strategy is essential for your company to gain prominence, visibility in the digital world and, consequently, more leads, customers and billing for your business.

Optimizing sites and blogs through the use of techniques to improve the positioning of your pages and positioning your company in the first results of Google, for example, increase (and much) your business opportunities, since 90% of people who perform searches on Google just click on the results that appear on the first page of the engine. The main objective of SEO, therefore, is to increase the volume of organic traffic and ensure more visibility for web pages.

3. SEO Strategies:

Let’s now explain, step by step, the most important SEO concepts and teach you the strategies we use to reach the first places of Google. And everything starts when the user does a search.

  • Marketing

The marketing is actually familiarizing what you have. For this the methodology needs to be effective, a well-defined strategy must be designed where all the participants have clear objectives that we want to achieve. The creation of communication strategies and content is a complex task that involves knowing very well, not only our products and services, the market and our competitors, but also the behavior patterns of our Buyer Persona; the good news is that there are five letters that will surely facilitate your work as a digital strategist: SMART

Nowadays, marketing is a tool that every entrepreneur must know. Undoubtedly, all companies in one way or another use marketing techniques, even without knowing it. Marketing is nothing other than the realization of exchanges between a minimum of 2 parts so that there is a mutual benefit. We have all heard about marketing sometimes. However, if we ask you to give us a definition, some would say that it is selling and other advertising. We would have those people who think that marketing is the distribution of products; others would think that it is designed packaging or packaging etc. And we could also say that everyone is right, but not independently. All these are tasks that can be developed in marketing

  • Long Tail Keywords

Long tail keywords are those that instead of using one are made up of strings of several words in sequence and with a sense that make a search, be more specific. They have become for content marketing, a very effective positioning strategy that is based on the analysis and research of the target audience, to hit the target, precisely, of the words and phrases that it writes in the engines of search.

Now, retaking our concept of interest, the long tail keywords would be, in this case, the ones in charge of filtering the searches, even more, making them more specific. Searches in this way, become more effective since this means that the user is requiring immediate and accurate responses to their needs. In the case of our example, the user wants to find an establishment that can take the product to their home and also, that is within their city.

  • How to make long tails keywords?

Before talking about the how, we would like to say that in spite of the effectiveness, the long tails are gold mines that in many occasions are not well-taken advantage of. Why? It is not even for good or bad use, but because they are constantly ignored; and there is its potential. People usually ignore them because this type of words does not generate high levels of traffic. That is, not many people will type their searches in this way. But, a moment! What would serve us millions and millions of people generating traffic if the percentage that really requires our services is low?

The “low” level of traffic they generate is not a problem. What should matter to us is that the users who really need what we have to offer to reach us. In this way, by being more specific for our person, we reduce rebounds, increase the time of permanence and, more importantly, we strengthen the engagement, making the user return constantly to our search. Well, but there is also another reason why long tails are ignored: They imply a high level of analysis. But … that will always be important in any marketing strategy! The more knowledge of public, competitive industry market, among other variables, the greater the chances of success and success. So there are no excuses.

  • The keywords in search of success:

Certainly, you must have already heard that the best way to achieve good results on the internet is based on the formula “frequency of publication combined with the content of interest to your audience”. But content and frequency alone are not capable of making your site stand out and get the attention of the online consumer: the choice of the most appropriate keywords, which are those that people write in the search engines to get to the topics of their Interest, when promoting your content, is an important part of this strategy.

If the goal is to generate or increase traffic through searches, it will be necessary to understand how keywords work. With this, you will know what people are looking for and you can develop topics with the necessary information. Nowadays, SEO does not only work with exact words, but with words that discuss the subject in general. This is something important when creating your texts: it is necessary to think about everything, what kind of things people are interested in and what are the words that will direct the user to your content.

  • Choosing the keywords to optimize your content

The first step in choosing the right keywords for content production is finding the words most associated with your business. This is a good practice to boost your team’s online production and reflect the quality of your messages, not only to add value to your SEO strategy, but also to urge your writing team to focus their work on the selected topic.

Tom Sanders, of studied business and engineering at the New York Maritime College. His passion lies in educating, entertaining and empowering anyone who wants to learn.

If you have used HitTail blog in the past or are using HitTail blog right now, let us know your thoughts in the comments below.

HitTail: keywords to increase traffic to your website

HitTail is an interesting keyword suggestion tool. There are several SEO tools and many will wonder what is special about HitTail. Keep reading and you know it. Since Google stopped showing the keywords that people use to find a website, some alternatives have emerged to help us with this task. Now we have HitTail available. HitTail is a service that lets you know the best keywords for your website based on those that already work. It is not a keyword search engine but a tool that will suggest words to you.

Precisely after the “not provided” in the webmaster tools of Google and in Google Analytics it is difficult to know which words are working and where we should direct our contents. Then HitTail comes to solve that problem with the Long Tail Keywords. The tool is very simple, just by following an assistant to give permission to webmasters tools we will search for keywords that can work. HitTail offers a series of keyword suggestions, which we can reject or move if we are directly interested in the To-Do area. These suggestions are the long tail of our website, that is, the traffic that will cost us less to reach it even if it provides fewer visits, but in the end, it will be the majority of the fixed traffic.

Put another way, you’re probably receiving 40% of traffic from the 10 most common keywords on your website, but the other 60% come from less obvious searches. HitTail will help you find what they are. Also in HitTail, we find the possibility of hiring others to make posts for the keywords suggested, an additional payment service, but that can be useful if we want to create more content in less time. We can configure the HitTail service so that you periodically send us the suggestions by email when you find new ones. We also have the possibility to export to Excel the keywords you suggest working with them, in addition to having them available in the panel or on the To-Do list.

About the algorithm that uses no details is known but it seems really accurate. They claim to have scanned more than 1.2 billion search engine keywords since it works with most popular search engines. In addition, HitTail marketing no longer needs that we install any code or plugin on our website. Its handling is as simple as I tell. It only has a tab for keywords, suggestions, To-Do, and articles. Yes, it is not but we will not have problems with its management and the keywords do analyze them. HitTail will help us find quality long tail keywords for our website. Long tail traffic can increase web traffic by 80%. Therefore this tool will be very useful to attract organic traffic through Long Tail searches to our website.

What is HitTail?

HitTail is primarily a web analysis tool, but unlike Google Analytics, which gives us an overview of the visits and interactions of users on our website, HitTail focuses on a particular element with a single objective. HitTail manages to show us the longtail keywords or long tail keywords on our website, to help us investigate which key terms we should write more about. It is a tool that offers keyword suggestions, based on a complex algorithm that analyzes the relevant content for the user and the terms that have taken him to a website, as well as taking into account our keywords and those of our competition. One of the most interesting aspects is that HitTail provides long tail keyword suggestions which make it especially useful to improve SEO positioning and increase visits to our site.

What is HitTail SEO is really?

HitTail is basically a web tool used to analyze the search terms composed of several words. the traffic of a website comes from compound search terms, keywords that in English are called long tail. Putting ourselves into the competitive reality of the web today, sometimes it is better to write articles or focus market niches with long keywords than with short competitive words, for example, there is more likely to position “Web positioning “than “SEO”. To reinforce the explanation of how this tool works we can say that many times the users who visit our website arrive after browsing to page 4 or 5 of Google. In those cases, it is almost always possible to write a focused article to appear on the front page with exactly what this user was looking for.

How does HitTail work?

HitTail performs daily or weekly (depending on the plan) a tracking of the entries and searches of our website and analyzes the possible and best long tail keywords to a position through the content of our blog. All we have to do is write content based on the keywords and we will check the improvement in the ranking of our results

How to start using Hittail?

Hittail has different types of pro plan, but it can still give you a chance since it allows an import of a new account, which allows you to receive 15 keywords and suggestions, which is enough for any beginner to learn this tool, or to try any feature of Hittail. Depending on your level of blogs, you can register for any Hittail plan. Then, create a Hittail account, just add your website in the webmaster tools and have to add a tracking code (which is optional).

How to add Hittail to webmaster tools for Keywords Research?

  • Enter your Google webmaster tools into your account.

  • Click Manage Site (on the side of your address site).

  • Click on Add or remove users.

  • Click on Add a new user and paste this box.

Are you ready for Keywords Research!

The Long Tail Keywords are the most profitable that we can try to position in a niche. A web or online store has to concentrate its efforts on generating quality content based on long tail keywords. These Long Tail searches are shown to offer higher conversion results. And in this aspect, HitTail will help us a lot.

What are the popular key phrases against the long tail Keywords?

HitTail analyzes all the keywords and phrases that have taken your visitors to your website. While most of the tools focus mainly on the most popular terms, HitTail tries to show you something else and considers the concept of “keywords” as an iceberg, where popular key phrases are the visible part (the one that everyone sees and pay attention) while most of the ice is under water what we call longtail keywords or long tail. Long tail keywords are key phrases less used by users because they are longer than usual, but no less effective.

Logically there is usually less competition because placing in the top positions requires less effort but a much lower number than the visits that are obtained with the most popular keywords. Users use many different words to reach the same content, so the changes in the construction of the phrases and the vocabulary used are very varied. It is possible that you are currently receiving 40% of traffic from the 10 most common keywords on your website, but the other 60% come from less obvious searches. HitTail helps you see what they are.

If for example, visits from the top 10 keywords is 25% of all organic traffic you receive, while the longtail generates the other 75%, you will be with me that is worth considering, more when we meet more often in analytics the expression “not provided” in many of the keywords that used to appear, so we have remained blind in many aspects if we only have Google Analytics. Once HitTail makes a suggestion, you can choose to add it to the “to do” list so you can work on it later. It is not necessary to use this option, but it is there in case someday you regret it and decide to use it.

In these scenario HitTail keywords appears, promising to deliver the best keywords to increase your organic traffic, based on your current traffic. This web tool analyzes all the keywords with which your visitors have arrived. The installation is simple, you just have to put on your website the code they provide, something similar to what you have to do with Google Analytics. For WordPress users, there is a plugin that makes things even simpler.

How does it work?

The first thing we have to do to start is to open an account and allow access to our website from the Webmaster Tools. From that moment, the tool begins to collect keyword suggestions according to the contents and searches of the users. The interface is very simple: the tool offers a series of suggestions to the user and, in the panel, the idea can be rejected or, if we are interested, move it directly to the area to be written (‘to do’ in the original). In this way, we have controlled and organized all the subjects that the service has proposed to us and that we find useful to write our content. Once we have written about these ideas, we can only point to it as ‘done’ and continue with the following suggestions.

What are the advantages?

Personally, what I found most interesting about HitTail is the double utility it offers: on the one hand, new ideas to write new content, and, on the other, that these ideas are based on real algorithms and on keywords previously analyzed, by what the effort required to write content gets a better result in order to increase organic traffic to our site. In addition, it boasts a complex algorithm that analyzes more than a trillion (yes, with b) of keywords, from providing the keywords that Google includes in the ‘not provided’ and offer at a glance the most important keywords and also the long tail in a very visual list.

HitTail offers free of charge to the new accounts about 15 keyword suggestions, to see more it is necessary to include a credit card number and select one of the price plans. If you are a blogger, you can take a pleasant surprise;) Do not miss this tool even if it is only the trial version, as it may be useful to know some key words that you should use in the content of your website and thus be more effective in the drafting of the same. And you know this tool or similar?

The HitTail application shows us a complete view of the 350 best keywords:

The keywords can become impossible to manage in a large list and that is what HitTail solves us. That is why they have developed their algorithm, to extract the keywords that are important and place them in a tab called suggestions, thus saving you time.

Your words

There is another tab with your keywords, where you can see a full view of the key phrases that users have used to find your web page.

You can click on a keyword and move it to your “suggestions”.

Suggestions for Keywords:

What the HitTail algorithm does very well is to analyze which combinations of words appear in the longtail most frequently, to be later suggested. A suggestion is a way to tell you to write specific content on this topic to get quality organic traffic. Clicking on a suggestion moves it to the pending tasks, which is nothing more than a list of keywords that are yet to become an article.

This functionality allows us if we do not have time to write our own content to order a series of writers and order an article. In 2 or 3 days with a cost of $ 19 you will have a new article of 400 words


We believe that it is better on many occasions to work opportunities and not to become obsessed with competing in the most popular keywords, consuming many resources without having insurance the final success. HitTail helps us identify keywords so you get more natural search traffic and also helps you generate that content.

Richard Watson, of studied business and engineering at the New York Maritime College. His passion lies in educating, entertaining and empowering anyone who wants to learn.

What are your thoughts about Hittail as Keyword Research Tool? Feel free to comment and discuss below.

Hittail Keyword Research Tool – Keyword Research

Keyword search is one of the best ways to drive traffic to a website, as well as analyze what users are visiting your site. Unfortunately as of late, Google has encrypted and made searches secure, leaving organic analytical data in the dust. This obviously affects organic keywords but it doesn’t affect advertisers and users of paid search tools such as Google AdWords.

There’s a difference between organic and paid keyword traffic. Organic search results return listings that match up with the user’s search query, whereas paid search results are more like advertisements and paid for by owners of web sites to have their listing appear. The web owner pays to have their page display keywords that will show up during a query.

If your website has suddenly seen a drop in traffic, now you know why. There are still options for keyword research, however. Using an organic keyword research tool can help you get back some of the lost traffic to your site. There are tools for both paid and organic keywords, as we’ll see in the following.

Some of the more popular keyword tools for paid searches are:

  • Google Keyword Planner, a free AdWords tool that helps website owners choose bids, form campaigns, and search for new keyword or ad group ideas.
  • FreshKey, a tool that sorts keywords and provides new keyword ideas and variations.

Popular organic keyword research tools include:

  • WordTracker can help boost search engine ratings and reveal high ranking keywords in a matter of minutes.
  • HitTail is another of the more popular organic keyword research tools that will get back the keyword data that Google no longer provides, as well as rank the keywords in your web traffic that are worth targeting.
  • Market Samurai does extensive keyword research as well as provide information on how much competition you’ll be facing for keywords as well as the keywords that most profit.

The long and short of it is that keyword research is an important facet of keeping your website ranked on the top search engines. The more searches that pop up, the more traffic will be driven to your site. And though many web browsers don’t know the difference between organic and paid traffic, many do, and are more apt to click on the organic search results to avoid heavy ads.

If you have at least 1500 unique visitors each month, shortcut your organic keyword research process by letting HitTail do the heavy lifting for you. Try it free.


Benefits Of Keyword Research For Your Business

The modern business owners can no longer argue that spreading their businesses to the spaces of the Internet is a necessity rather than a possibility because their clients love doing things online and strive for maximum convenience and economy of time. Due to this fact, today, more and more entrepreneurs found themselves looking for an effective marketing strategy that would help them increase their brands’ social presence and attract more potential customers.

Are you one of them? If you are currently engaged in exploring what possibilities your company has in the world of online business, probably you came across tons of information related to SEO and keywords. In fact, it can sound quite confusing for an inexperienced person, but you should keep in mind that keywords are exactly what can make your website (and, respectively, your business) known and popular online.

Do You Really Need To Perform Keyword Research?

The answer is 100% yes if your goal is to get a higher ranking for your site and make your potential customers aware of your products or services. How does it work? If you manage to find relevant and effective keywords and include them in your website’s content, your site will pop up in your targeted audience’s search results.

For example, if a student types in a request like “buy a coursework online” or “your uni helper in the USA” in the search line, the system will scan thousands of sites to find those that are of the highest quality and meet this search request the most. That is how people find the product or service they are looking for online.

How To Identify Relevant Words Or Phrases?

Several methods can help you find keywords that would be both effective and relevant to your brand and one of these methods is using a high-quality keyword research tool. There are many of those today. If you choose this method, look for the most popular tools for keyword research (like Hittail Keyword Ideas) because they are already tested by thousands of SEO specialists and guarantee good results.

However, there is another way. If you have a clear understanding of the basic SEO techniques and rules, you can conduct a research on your own and find the needed phrases by answering the key questions including:

  • Who is my target audience?
  • How do my target customers behave online?
  • What themes can be called relevant to my business?

Any of these methods are effective but keep in mind that no matter what strategy you choose, relevance is the key to success!

The Key Benefits Your Business Gets From Keyword Research

Now, when you know how to select appropriate keywords for your sites, it is important to highlight why you need to do this. How can you benefit from doing such a research? Below are the top most significant benefits.

  1. Awareness of the main trends

A high-quality research and analysis of keywords will help you stay up to date with the main trends in digital marketing. Thus, you will always be aware of the latest updates on the topics that are popular among your potential customers, which will help you be on the same wavelength with them.

  1. Expansion of your brand

What does it mean? With the right approach to keyword research, you will be able not only to attract visitors interested in the field of your activity but also break into new spheres that are somehow related to what you do.

  1. Keeping your audience interested

Bringing high-quality, engaging, and meaningful content that ranks well in search engines will allow you to attract new clients, as well as keep the loyal customers engaged so that they would not leave you.

  1. Saving your time

How can keywords save your time? Creating a poor content using the wrong phrases will make you lose lots of time and possible revenues until you find the right path. However, if you start with a good research and market analysis, you will not make this mistake. Thus, you should save lots of time.

  1. High-quality traffic

The right content does not only guarantee that you will obtain lots of new clients, it also offers you to increase your site’s conversion and get lots of good traffic.

  1. Higher ranking = higher awareness about your company

It is a fact that the higher position you take in the search result, the more people know who you are and, as a result, other potential clients are more likely to choose your product or service above other simply because your company looks more reliable and trusted.

These are the main reasons to do keyword research! Of course, you are the one to decide whether to engage in it or not but it is worth giving it a try at least to see where it brings you!


To increase website visits and to found best keywords  HitTail generates keyword suggestions relevant to a website or blog. It recommends specific long tail keywords with a high probability of use by targeted audiences for a more focused marketing strategy. In addition, the specificity of these phrases pushes websites’ ranking in search engines as they are much easier to rank for compared to lone keywords. Furthermore, HitTail also aids websites and blogs in optimizing their webpages for search engine indexing. With its web page auditing, it finds potential issues that may have an effect on the website or blog’s ranking.

What are your thoughts about Keyword Research? Feel free to comment and discuss below.

SEO Rankings Factors for 2018 and the List of Outdated Link Building Strategies

The internet landscape is always changing, and if you want your brand to succeed in 2018, then you’ll need to keep up. You want to know about the best SEO ranking factors for 2018. But since there are over 200 ranking factors for Google’s algorithm alone, we’ll obviously need to narrow our discussion.

So in this article we’re going to cover four of the most important strategies you can use to optimize your site and boost your rankings in the coming year. We’ll also take a quick look at some outdated link-building strategies that you really need to stop using immediately.

Outdated SEO Strategies

Below are several outdated linkbuilding tactics that will hurt your site more than they help it. If you want to avoid major penalties from search engines – whether for your own sites of for those of your clients – then you need to avoid these old SEO mistakes at all costs.

1. Ignoring Mobile Optimization:

A large percentage of web traffic coming from mobile devices and It is very likely that your users may seem interested to access your website and read contents if your website is ‘smartphone’ compatible. So it is clever the way to make your website compatible to all mobile devices and their respective OS.

2. Ignoring Social Media:

Usage of social media would be an apt advice for driving traffic to your website. So do not ignore social media platform, and its important to publish content with more SEO values and drive traffic to your website.

3. Using only short form Content:

A study by serpIQ found that long-form content that has an average of 2,000 words is among the top-rated posts. Long-form content adds more value and be more informative than short-form content.. Depending on your topic & purpose a long-form content and short form content should be included in your posts. 

4. Quantity must not be overlooked:

Make sure that your website drives traffic only from relevant resources. It is important to acquire quality links with high rates of credibility to top the charts.

5. Keyword Stuffing:

Keyword stuffing has been outdated by the latest google algorithm and the article that sounds better convincing along with limited keywords scores well. As you can see, the emphasis in 2018 is similar to what Google has always been telling us. Blackhat SEO methods or any efforts that are intended to game the search engines are eventually going to be exposed, and heavy penalties will follow for any sites that engage in these practices.

If you want Google to send you traffic, then you need to avoid spam and other deceptive practices and stick with whitehat SEO techniques. You need to focus on providing a good experience for the reader, not on tricking search engines to send you traffic. That always backfires eventually.

SEO Strategies that Work in 2018

So those are some of the SEO tactics that don’t work anymore, but what does still work today? And what promotional strategies are likely to be relevant in 2018? Nobody has a crystal ball to read the future, but most SEO experts agree that best practices will include the following four tips.

1. Publish Relevant High-Quality Content:

It’s kind of annoying that we still have to talk about content quality in 2018. Despite the constant call for creating relevant, high-quality content, some bloggers and marketers still think they can throw garbage on the wall and expect it to stick. You’re not going to build a long-term business by putting out mediocre content.

Your readers and customers want real information, in-depth tutorials and unique insights. If you give them thin content that they’ve already seen a million times on other sites, then you’re going to lose them. And if you want the search engines to pay attention to you and boost your site in the SERPs, then you’ll need to create content that people still want to see.

Get creative. Look into other types of content that you’ve never emphasized before. Have you offered any ebooks yet? Do you have whitepapers available for your readers? Can you create some case studies? Are you still dragging your heels on getting into video?

This is the year to push out of your comfort zone and start delivering the types of content that your audience demands.

2. Increase Page-Load Speed:

Things are going to get really interesting in 2018, now that the FCC has pulled the plug on net neutrality. It’s too soon to know for sure what to expect, but keep your eyes open for new info as it develops. But regardless of whether ISPs are going to start throttling your content, you still need to do everything in your power – and in your budget – to get those page load speeds down to three seconds or less.

Countless tests and testimonies have shown that Google prefers sites with fast speeds, and every internet user knows first-hand that slow speeds are a real turnoff.

3. Optimize Everything for Mobile:

Installing a “responsive theme” on your blog was at the top of your list in 2017 – or earlier, hopefully – but does that mean that your site is good to go and 100 percent mobile-friendly? and Is your website best optimized for Mobile Search? Unfortunately, there might be more to it than that.While your blog theme might technically be mobile-ready, some of your plugins might not be up to par.

You need to test your site across all devices.

Sure, your blog’s text might adjust automatically to your device, but how do those sidebar advertisements and widgets look? Do they stretch off the page and get cut off? If so, then you need to fix that before Google knocks you down a notch.

Many plugin developers release updates to cover these sorts of problems. But don’t just wait around waiting for it to happen. Contact the developer and ask for the problem to be fixed. If it’s a paid plugin, the developer will likely be happy to comply. If they give you problems, then look for another plugin that will get the job done.

4. Include Brand Mentions in Your Link-Building Strategy:

One interesting ranking factor that gained a lot of attention in 2017 was the influence of brand mentions on SEO, and this is expected to become even more important going forward. Brand mentions are the new black. They’re the linkless links that can push your site higher in the ranks, and landing these mentions on relevant, high-quality sites should become a larger part of your guest-posting strategy.

When creating guest posts, you definitely still want to get backlinks according to the host site’s terms, but be sure to sneak in several brand mentions as you go, since these also influence how Google views your website’s popularity.

The more your brand name shows up on other websites around the web, the better. But as is the case with backlinks, relevance and site authority also matter. Don’t just spam the web with brand mentions, as that will likely get you penalized at some point.

So those are four of the most important SEO ranking factors for 2018. There’s a lot more to cover in future posts, but even if you simply focus on implementing these four SEO tips on a consistent basis, you’ll still be ahead of many of your competitors by this time next year.

Just be sure to follow the most current digital marketing principles and promotional strategies. Avoid outdated link-building strategies and focus on providing excellent content and an excellent user experience for your readers, and you’ll do just fine.

Tell us if you know more about SEO Rankings Factors and Outdated Link Building Strategies that haven’t been listed here. Feel free to comment and discuss below.

Digital Advertising Tips for Your Marketing Strategy


New to Digital Marketing? Try these tips and improve your  brands growth!

Even a few years back from now, products and services online were brought up by only a limited number of people, but with time, the digital world has seen a lot of changes. People now are looking for their favorite products and required services online. That is why it has become imperative for small business owners to increase their visibility in the online world.

If you are thinking about increasing your visibility in the market, obviously you should go for marketing. And that is where the Digital Marketing Advice is priceless for the small business owners. It has become almost inevitable that you should have a website and to attract customers you will need the help of digital marketing.

Regarding digital marketing, you almost cannot separate it from SEO. Many people have a common misconception about digital marketing and SEO. They think that both of them are same. But the fact is that SEO is nothing but one of the popular and most used techniques for digital marketing. It is safe to say that SEO will cover most of your digital marketing efforts. So, if you are thinking of agreeing with SEO at the beginning, it might be a good idea to do so.

Here are a few of the SEO tips that you will find handy while you try to increase your footprint in the digital world:

  • Choose your niche wisely:

If you have a small business, it is pretty much assured that you are going to promote a similar kind of products or at the least your own brand. But if you are trying to earn from advertisements, then it is critical you choose your niche wisely. The traffic will increase and much easy for you to choose keywords.

  • Right keyword at the perfect place:

Using keywords throughout the website will not help you in any way unless you use them at the correct place and in the correct manner. You will also need to maintain a specific keyword density as well. Otherwise,your content on the website will be termed as “Over Optimized” or “Keyword Stuffed”.

  • Navigation:

It is important to have all your website pages linked to each other. Not only that, in the recent days it’s clear that linking your pages to the home page is extremely useful and important. Also, try to use the breadcrumbs on your website for easier navigation.

  • Link Structure:

Regarding best of the SEO Tips, the experts will tell you to maintain a specific structure for your URL. Also, it will help you to include important keywords in the URL specific to pages. This can really have a positive impact on your digital marketing results.

  • Website Speed matters:

The speed at which your internet site loads on a standard internet connection plays an important part in determining the bounce rate of your website. It is the proportion of people visiting your website and leaving after visiting only a single page. And as you can understand the lower the bounce rate, higher the chances of getting a potential customer.

  • Image Optimization:

It is really important to optimize your images as well. To do that you should follow a few guidelines. Use “ALT-tag”. Try and use keywords in the image names and make sure all the images are not from any other website. And use proper relevant images according to your content and web page.

  • Content Quality:

Regarding content, you should take care while using them on your website and while using them promote your website. It is really wise to write fresh contents on your website and promotion. The content’s quality must be high and should keep up a particular density of a keyword. For the promotion purpose, do not try to over optimize the content or write too many contents.

  • Promote in relevant directories:

It is important that you choose a relevant group of websites, blogs or directories for promoting your website. Understand that choice of wrong category and directories will result in negative impact.

  • Social Media promotions:

Include social media promotions in your digital marketing agenda. Most of the traffic comes from social media pages. Most importantly promote your products and services on social media.

  • Broken Links and 404 page:

Ensure that there are no broken links on your website. Also, do not forget to include a well-designed 404 page. So that when your website is down, or people visit a wrong page they will have the alternative to get to your main page.


So, these are some of the SEO Tips that might be helpful for you if you are willing to do it yourself. In case you wish to use someone to do your job, it will be wise to meet several digital marketing experts first and take their Digital Marketing Advice and think about your way of action. Just make sure that you do enough research and collect enough resources that will help you in digital marketing. 

Peter Murphy from, has had over 15 years of small business management experience. Peter graduated with a Bachelor of Science in Economics from the University of Chicago in 1985. Afterward, Peter attended Columbia University’s Business School, where he received a Masters of Business Administration in Marketing.

What are your thoughts about  advertising Digital Marketing? Feel free to comment and discuss below.


What should you know about keywords?

A keyword is generally a word or phrase that is a topic of significance. Searchers use keywords as a way to identify their problem in which they’re looking for more information. Businesses create content around relevant topics to their business which helps them rank and be the content in which searchers find.

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. There are a lot of questions that come to mind when we talk about keywords. How should we use them? Where should they be placed? Are long-tail keywords or short term ones more effective? Does Google even take them into consideration anymore?

In fact, keywords make more sense now than they ever have before. It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. Hittail keywords suggestion tool can help you manage and keep track of keywords that are important to your business. Hittail will also provide you with information about which ones are worth pursuing if there is an opportunity to rank, as well as provide intelligent suggestions around variations, conversion opportunities, and even opportunities to rank better.

Why do you need keywords?

  • Keywords are very important for every business website as they drive targeted web traffic to your business for free.
  • Keywords are the foundation of your website content. The topic of every page and what it is about should tie directly back to a keyword or keyword phrase. Since keywords are topics, they are also prevalent when creating offers and emails.
  • Keywords help visitors and potential customers understand the purpose of your page. When reading the content of the page, a visitor will often scan for the keywords they searched for.
  • Keywords help search engines understand the purpose of your page. When a search engine crawls your website pages to index them, it will parse the keywords on the page to determine the purpose of your pages.

In choosing a keyword for your business, it is very important to put some time and thought into researching keywords. Hittail keyword ideas tool can help get you started in researching keywords relevant to your business.

What are the different types of keywords?

There are two different types of keywords: short-tail keywords and long-tail keywords. Short tail keywords are phrases that, while they may apply to your own industry and company, they might also apply to every company in your industry or even to those in other industries. Long-tail keywords tend to be longer words or phrases that are more specific to your company or industry. When you’re first getting started, you definitely will want to start by targeting long-tail keywords because these are easier to rank for and they also bring in the most relevant and qualified traffic.

Long tail keywords and short tail keywords:

Long tail keywords are keyword phrases made up of 3-5 words. Short tail keywords refer to more commonly used words, for example, “hittail seo”. These usually tend to be around two words. Because people will likely search those terms more often than long tail keywords, they bring in more traffic and are therefore more desirable. Long tail keywords on the other hand, are less popular but are more targeted to specific searches and come with less competition. Targeting long tail keywords is important and can be a cost effective method to advertise services and product.

Advantages of long tail keywords:

  • Using long tail keywords you can better understand a searcher’s intent. By targeting these limited searches, your ad is likely to be a lot more relevant to what people are actually searching for versus searches with a more generic term. This will help you to focus more on these qualified buyers, which will boost conversion rates, as well as possibly lower cost.
  • Long tail keyword phrases are less popular and don’t apply to all searches. Due to the low search volume of these terms, fewer advertisers will be competing for them. The less advertisers bidding on your phrase, means a higher potential for people searching to click on your ad and ultimately make a purchase.
  • Pay-per-click marketing is essentially an auction for keywords or phrases, less competitors generally means you won’t have to bid as much for a particular keyword or phrase.


In order to know which keywords to target, it’s essential to not only understand the demand for a given term or phrase, but also the work required to achieve high rankings. If big brands take the top 10 results and you’re just starting out on the web, the uphill battle for rankings can take years of effort. This is why it’s essential to understand keyword difficulty.

Researching long tail keywords doesn’t differ much from developing other keyword lists. It’s a good idea to start off by looking at competitor terms, as well as your own website analytics to get a better idea of what’s already driving people to your site. Building off of that in combination with other keyword tools like Hittail Keyword Ideas Tool you should be able to come up with a good starting list.

Hittail Long tail keywords will help capture people who may be looking for something specific and are therefore much more likely to be in the buying stage. The closer you target a person at the buying stage the more likely they are to make a purchase or take another desired action. With the ever-increasing complexity of the internet, keywords are still relevant, important and necessary for an online business.