Keywords analysis and research tools do not drive only your website traffic, but also bring the right kind of visitors. With keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.
Competition is another reason for the difficulty in getting organic traffic for blog posts. Keyword tools do not display all of the terms that people search for, nor they display terms with small levels of search volume. Because of this, many bloggers in the same niche research and optimize using the same limited set of keyword terms and make it nearly impossible for newcomers to rank without a lot of SEO work.
The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords and phrases. These are free and paid tools which will help you find which keywords to target and how competitive they are.
Traditional Keyword Suggestion Tools
- Hittail Keyword Suggestion Tool – our keyword tool showing top keyword phrases. HitTail is one of the top 10 SEO Software products. Features include…
- Long Tail Keyword Suggestions
- Easy Keyword Research
- Improved Ranking
- Targeted Marketing
- Increase Conversion
- Website Optimization
- SEO Checker Tool
- SEMrush Keyword Magic – tool which comes as part of the competitive research tool SEMrush. Their database contains over 200 million keywords across 30 regional databases.
- Bing Ad Intelligence – brilliant extension for Microsoft Excel which puts a load of great keyword research data directly into Excel. Bing also offers an online keyword toolset here.
- Google AdWords Keyword Planner – recommends keywords based on a keyword you enter or a URL you have the tool analyze. Has a traffic estimator feature which shows the estimated bids prices and ad clicks for the top ranked AdWords ad. Allows you to check for [exact match], “phrase match”, or broad match. In the past YouTube had a separate keyword research tool for it, but Google took that offline & folded the feature into their Display Planner.
- Keyword Keg – Firefox & Chrome extensions which integrate data from Google AdWords keyword planner in Google Analytics and various third party keyword tools.
- Wordtracker Free Keywords – free keyword suggestions from Wordtracker.
- Ahrefs Keyword Explorer – tool which comes as part of the link analysis & competitive research tool Ahrefs. Their database contains over 3 billion keywords from over 100 countries.
- KWfinder – low-cost keyword research tool.
- SERPs Kewyordini – quick and easy export like our keyword tool. appears to list more longtail keywords, but has a bit less coverage on some head terms.
- Keyword Discovery – free keyword tool from Trellian. Trellian also has a more advanced paid version of Keyword Discovery.
- WordStream Keyword Tool – allows you to export a list of thousands of keywords for free, though acts as a lead generation tool & requires you to input your email address to get the keyword list.
- Google Suggest scrapers
- Google Suggest Tool – shows frequently search for phrases starting with the words and letters in your query.
- KeywordTool.io are similar to Uber Suggest.
- Huballin – similar to AnswerThePublic, but with a less graphical interface.
- KeywordShitter – questionable branding no doubt, but a useful tool for automatically bulk scraping Google suggest.
- AnswerThePublic – similar to the above, but breaks the search requests down visually into sections of who, what, where, when, why, how & such.
- Ferzy – freemium tool which displays keyword competition levels, bid prices & search volumes
- Grep Words – API-based keyword tool.
- Google Related Keywords – highlights words that Google considers as being related to a keyword, as displayed when you search Google for ~keyword
- Google Global Market Finder – highlights estimated search volumes for related keywords in foreign languages in foreign markets
- Google Contextual Targeting – clusters similar keywords & shows what websites they feel are relevant to those clusters
Keyword Editing Tools
- Keyword List Generator – allows you to quickly create large lists of keyword phrases using keywords and modifiers
- Keyword List Cleaner – allows you to quickly create a functional keyword list from most any publicly available keyword source.
- Keyword Misspelling Generator – allows you to generate various misspellings of a keyword or phrase to match common typing errors. Useful for creating keyword lists around your most important keywords to bid on.
- Microsoft Ad Intelligence Excel plug in – a suite of highly useful and easy to recommend keyword tools that interface with Microsoft Excel.
- Keyword Studio – paid tool with automated grouping of like terms.
Trend Related Keyword Tools
- Google Correlate – draw a shape or plug in a keyword & Google will show you other keywords with similar patterns.
- Google Hot Trends – shows keywords that are recently hot . Also archives older hot keywords, and Google Trends shows seasonal search trends for most popular keywords.
- Google Search Insights – shows keyword trends, hot keywords by cateogry, and top geographic regions for a keyword.
- Moz popular searches – combines and archives results from many of the tools in this section and a few others
- TrendHunter – marketing trend websites
- Keyword Modifiers – Spreadsheet showing common keyword modifiers organized by categories such as price, location, and other common variables.
- keyword tools review post – a couple year old blog post offering a free comparison of different keyword research tools, also showing how keyword modifiers work in a real world example
Did I miss any? Tell me below in comments or email me firstname.lastname@example.org and I will add them here!