5 Easy Ways: How to Increase click-through rate (CTR)

 

In our fast developing digital world, it is no longer enough to have a ‘functional’ website. Because of the overflow of information, you have to (re)adapt your site to current trends. Increasing your CTR (or organic click-through rate) is a great way to do that. CTR is a useful tool commonly used to determine how successful an online campaign is. So increase your CTR to increase your visibility online and consequently increase your profit.
There are different problems to consider. As we develop new ways to modify our codes to search engines, we tend to forget that the ‘clicks’ don’t depend only on complex algorithms but primarily on the human doing the clicking. Another possible problem: though your content may be great your advertising of it might not be as great. No matter what your exact problem is by giving these five categories go, you will most definitely increase your CTR

  • Improve Your SERP Ranking:

The studies show that about 90% of users don’t leave the first page of search engine results. Not only that but being on the first page doesn’t cut it anymore. As lower you go on the page (even the first page) your CTR ranking decreases dramatically. This is why improving your SERP ranking (or Search Engine Results Page) is a must, if you want your CTR to grow as well.
Google awards those who accommodate to its rules with better SERP rankings. So if you want to improve your ranking, you should focus on these categories: content, SEO, and accuracy of your information. Generate quality content, optimize your site to SEO standards and be sure to display essential and updated information on your website.

  • Make An Eye-catching Title Tag:

Your title tag is the first thing a user will see on the Google search results page. Also, it can be your anchor text when sharing your site and displayed on the tab of your user’s browser. Though according to SEO, titles and meta descriptions aren’t as important as before, they are still relevant – mainly because they are a helpful way to connect to your user.
Of course, your title should display the name of your business and some relevant keywords, as you should please both search engines and its human users, make the title eye-catching and clever. In that way, you can stand-out in the masses of similar results and attract your user’s attention.
Keep your title longer no more than 60 characters to secure that search engine will show it completely.

  • Give A Helpful Meta Description:

The Meta description is a snippet placed just under the title information on the search engine results page, and the second thing your user will see. Because the title tag is relatively short with enough space for your name and a witty marketing line, you should use meta description to give your users other relevant information, in 160 characters or less.
As we have mentioned, description isn’t the most relevant parameter for search engine algorithms, but it is still a good way to attract traffic to your site by the use of your keywords but also a helpful way to display relevant information for the user.
Depending on your business your description can give some important information such as the kind of business, address, contact number, etc.

  • Stand Out With Rich Snippets:

Now you have excellent content, and your title and description are up to SEO standards. Great. But to stand out, you might need more than that. GWM, an SEO company, advocates the use of rich snippets to boost your CTR.
In the wide range of info, users want to know what they are clicking on before they click on it. Rich snippets allow just that. While still on the search result page, your users can see all additional information that you might not have space for in your title or description. You can add product price, rating, number of available items, who made the product and so much more.
Besides, rich snippets will set you apart from your competition as not everyone is still using them.

  • Make A Search-engine-and-user-friendly URL:

So you have optimized information you could give your user while they are still on the search engine result page, and now comes the ‘link.’ Another useful ‘trick’ to increase your CTR is to make your URL more search-engine-and-user-friendly. Typically URLs are dynamic and comprised of a bundle of signs, letters, numbers, punctuation marks and the like. By making your URL static and keyword-oriented, you can make your website more appealing both to search engines to index but also to your users to click on.

With these five easy ways, you are sure to increase your CTR significantly. Remember that all of the optimizing you do is done both for your search engine and for your users. By improving your SERP ranking, creating memorable title tag and informative description, giving that extra info with rich snippets and creating a friendly URL – you will boost your CTR in no time.

Did I miss any? Tell me below  in comments and I will add them here!

 

Why Voice Search is Changing Keyword Research

Voice search changing keywords research is an inevitable step in SEO evolution. It’s going to be a game changer for both users and SEO experts. The number of people taking advantage of voice search — asking your phone or another device to find something, rather than typing it into a search engine — is on the rise.

This is going to have a huge impact on the way companies market their products and service, because, simply put, we talk differently than we type. Voice search is going to have a huge impact on the digital landscape. Keep reading to find out what this means for how we identify and use keywords.

Short tail keywords and Long tail keywords

Keywords are what allow users to find your content. The user will search for something and if your content is a match for that search, the search engine will put you at the top of the list or results.

There are two approaches to keywords: short tail keywords and long tail keywords.

Short tail keywords are search terms that consist of only one or two words, such as “birds” or “Florida birds.” They act as a catch all and will turn up lots of very unspecific results.

Long tail keywords contain more than one word and lend themselves to much more specific search results, like “birds native to Florida.” There isn’t an official cut off as to how many words are needed to be considered long tail keywords, but most people agree that anything with three or more words qualifies as a long tail keyword.

Keep in mind though that while keywords are what get people to your page, the content in what keeps them. A variety of quality text, images, and multimedia is as important as ever when it comes to keeping people engaged.

GeoTagging

Geotagging is pretty popular these days. When using voice search, people are very likely to specify “near me” or “nearby.” Keeping this in mind, one of your focuses with keywords should be to attract local business.

You can increase the likelihood of being discovered via voice search by increasing the number of Google My Business locations and by geotagging pictures with the location of your business.

This is where social media accounts can really come in handy — especially if you have other customers geotagging your business.

It is also important to make sure profiles like Yelp are filled out as completely as possible since this is one of the ways voice searches are being fulfilled.  When using voice search, people tend to ask questions like they would if they were talking to another person, as opposed to searching incomplete phrases or keywords alone. We tend to spare our fingers the effort of typing more than in absolutely necessary, but the same cannot be said of our tongue. We tend to spare our fingers the effort of typing more than in absolutely necessary, but the same cannot be said of our tongue.

This new approach is going to make it more difficult to pinpoint the keywords users are interested in as the search consists of more than the bare-bones keyword itself, but it isn’t going to make keywords any less important.

Future of voice search and SEO

SEO has always been a moving target. Search engines like Google frequently change the algorithms they use to rank search results just to keep people from gaming the system. It’s no wonder voice search features have some people stumped.

Keep in mind also that desktop searches and non-voice mobile searches are never going to disappear completely. Nailing down the perfect keyword isn’t a science and with all these factors to take into account, it is becoming harder to hit that nail on the head.

If you have any questions or suggestions, please let me know in the comments below. Thanks!

Good luck!

How to Set Your Preferred Domain and Double the Power of Your Backlinks

Setting the domain preference should be the first thing that should be done by any SEO guy. Following this simple tip can even double the power of your link building efforts. However, not following this SEO tip could cut those efforts in half.

Three reasons why you should set your preferred domain:

1. The Panda Update

Panda is responsible for penalizing the sites with duplicate content. A large reason for the Panda update was for Google to rid their search results of duplicate content. Google sees YourDomain.com and www.YourDomain.com as two different web pages. This could be perceived as duplicate content. So setting your preferred domain (www or no www) will let Google know which domain they should crawl and index. It is advisable to the webmaster to choose 1 version and make it as fixed from the Google Webmaster Tools.

2. Double the Power of your Backlinks

It is crucial to choose one domain name version and use it for link building. If Google thinks the www and non www version of a web page are different pages, then there is a strong possibility that being inconsistent with the preferred domain you build links to could hurt your link building efforts.

For example, let’s say your preferred domain is not set, and half the time you link to www.YourDomain.com and the other half you link to YourDomain.com. There is a strong possibility that Google may think you’re linking to two different web pages, therefore cutting your link building efforts in half. Why take that chance? Now, Google does try to canonicalize matching domains, but they don’t guarantee it.

3. Personal Preferences

I always set my preferred domain to no www. In my opinion, why say www if you don’t have to? www doesn’t roll off the tongue very well. In fact, many people just say dub, dub dub. So I don’t think I’m alone here. There is no such hard and fast rule. Choose the version with which you are most comfortable. No matter what version you choose, stick to that version.

Did I miss any? Tell me below  and I will add them here!

6 Reasons Your Visitors Don’t Fill Out Your Contact Form

Marketers use forms to capture information from their site visitors in order to send them additional content designed to educate and move them “down the funnel” or simply give sales more background to close the deal.  Many potential customers leave a website without filling out your contact form. This is a common problem with websites.

Your SEO company does a great job driving traffic to your website and your visitors start showing interest in your services by viewing a few pages and staying on your website for a minute or two. Then they get to your contact page and see the contact form. But instead of filling out that form, visitors “bounce” from your website without filling your contact form. Here are the reasons.

Reason #1: Too many required fields

It’s intimidating to see a form with those scary red stars next to form fields. It not only seems aggressive and like a lot of work, but it also could come off of as invasion of privacy.

Reducing the required fields to only what is absolutely necessary will eliminate friction for the visitor.This is especially important for your more top-of-the-funnel offers.

Looking at the data, you can better decide what’s “nice to have” and what’s “need to have.” For most B2B companies – name, email and title are the three required fields for any form.

Reason #2: It’s Way Too Long

Have you ever left a store without purchasing anything because the checkout lines were too long? That’s because you are human and humans are impatient, especially on the internet. We use the internet to make our lives easier, not more complicated and definitely not more difficult. A long contact form can be very overwhelming to look at and scare your potential customer right off your website. Keep the number of fields on your contact forms between 3 and 5 max.

If your website offers a service, then your contact form shouldn’t try to sell that service. It should only try to get your foot in the door by asking a few basic questions. Review your forms and if any field isn’t absolutely necessary for your company to gather at that stage of the funnel, remove it!

Reason #3: No help text in the field default

Be clear on the information you are asking for from your site visitor. The addition of a short line of help text above fields that may be misinterpreted by some can go a long way — especially when it comes to multi-line fields where a user can write out their response.

Tell people overtly what you are looking for, but remember, try to avoid using the help text or label inside the actual field. This can cause the visitor to mistake the field as already filled in and not prompt them to take action.

Reason #4: You Ask for Their Phone Number

Unbounce states that you can expect a “5% dip in conversion rate” by asking for phone number in a form that is not a contact form.

If someone is trying to access an offer and is not raising their hand to be contacted, why ask for this information? If people are not on a contact page, they have no desire to speak to someone on the phone or give your company the option to call them whenever they want.

People can spot this as a sales tactic from a mile away so stay far away from the phone number field as much as possible.

Reason #5: Your submit button text isn’t clear or actionable

The word “submit” is such a negative word. Who wants to “submit” to anything. I’d rather “Send” or “Send Email”. For example, I’d recommend testing “click to download”, “Click Here” as well as “get it now” against “download” or “submit”. Using words and phrases that inspire action from the visitor, like these, are usually more successful.

Reason #6: You Don’t Have Enough Forms

Have you ever gone to the store and ended up buying things you never intended on buying?. Stores take advantage of this by strategically lining the checkout lanes with goodies to buy. You should take advantage of the fact that humans can often be impulsive. On The Ocean Agency website there is a contact form in the footer of every page, in the body of almost every page, and of course on the Contact Page. We’ve done this for years and found that very often our visitors will fill out a contact form because it’s right in front of their face.

We also track which conversions came from which pages. From that we are able to tell that 4 out of 10 recent contact form submissions came from contact forms on other pages, like the body of the Home Page.

Conclusion

Remember, while all of these tips are useful, every audience is different. You will only generate real results if you test for your audience and identify what boosts conversions for it specifically.

Everything you see above can be done in less than one day. Put your clients aside for one morning, meet with your developer and get it done.

Did I miss any? Tell me below  and I will add them here!

 

 

5 Keywords Hotspots

Keywords and key phrases are the common factor between the billions of searches performed each year in search engines and the billions of web pages search engines have indexed. There are several key places within each web page of your website where you should add your keywords so Google can understand your web page(s) better and can connect your web pages with relevant user searches. Search engines index web pages to help them better understand each web page of your website so they can better match them with a user’s search.

Five Keywords and Key Phrases Hotspots:

1. The body of the text
2. Title tag
3. Description tag
4. Image File names
5. Image Alt tags

1. The body of the text

Keep important keyword hotspots in mind when creating your pages and you will see more relevant and targeted traffic. If your page has relevant information and is truly about the keywords you are trying to rank for, then these should appear somewhat frequently in the text. Place your keywords or key phrases toward the top of the page and bold them or underline them when it fits naturally. People and search engines recognize this and both get a better understanding of what your web page is about.

2. Title Tag

The title tag is often the first thing a user sees when performing a search in a search engine. It’s also the first indication of what your web page is about to a user. So be clear and descriptive. Search engines also use the title tag to help understand what your web page is about, allowing them to better match your web page with a users search. In the example below we did a search for the “best keyword research tool 2017” and it yielded these results. Clearly, you can see that the title is essential when it comes to users clicking on search results. Moreover, each keyword from that search is bolded in the title and meta description, further directing their eyes to how relevant your content is.

Title Tag and Meta Description Tag

 

3. Description Tag

This tag is what web searchers see below the title of a link, as shown in the above image. Like the title tag, people and search engines use the description tag to better understand what the web pages of your website are about. As you can see in the example above, people read the description tag to see what your web page is about before clicking on it, so make it well.

4. Image File Names

Whenever you place an image in your page, its name should be relevant, and if applicable, use a keyword. Let’s say you have an image with name ‘Hittail longtail keyword tool’ on a web page about longtail keywords. You might name it something like this, “Hittail-longtail-keyword-tool.png”. This would be relevant to that page, descriptive of the image, and much better than having something generic like “keyword-tool.png” or even “longtail-keyword.png”.

5. Image Alt Tags

Google’s webmaster guidelines suggest using alternative text for images, which provide descriptions of the image in text form. The reason for this is that search engines don’t see images like humans do, so they need text to process what that image is about and therefore helping them determine what your web page is about. For the above image, the alt attribute might be “longtail keyword tool, with text that says ‘How to Find Long Tail Keywords‘.”

Hittail is a tool that goes beyond then just suggesting you keywords to target, it also tells you how to optimize a page in order to rank #1 for that specific keyword.”

What other Hotspots are there for keywords or key phrases?

Did I miss any? Tell me below  and I will add them here!

 

How the Best Longtail Tool can Help You

There’s so much that goes into creating a successful website:

  • Writing compelling content, including killer headlines
  • Creating a strategic SEO marketing campaign
  • Drawing a massive amount of traffic daily

And of course there’s more. However, the three necessities mentioned above all center around one important factor: using the best longtail tool.

Having the best longtail tool is crucial to your website’s success for so many reasons. Here are some of those reasons:

  • You can draw your targeted audience to your site by having the right longtail keywords placed within your headline, sub headlines, and content’s body.
  • As part of your SEO marketing plan, you can use the right longtail keywords in your PPC campaign, downloadable eBooks, and any other SEO marketing material.
  • You can rank high on organic search engines such as Google; for your longtail keywords will consist of phrases searchers type into the search engine bar.

Using the Best Longtail Tool

With so many keyword research tools available, how do you know when you’re using the best one?

For starters, you want to use a longtail tool versus a short tail research tool. An example of a short tail keyword tool is Google Adwords Keyword Tool.

This is advised because short tail keywords are generic and everyone uses them; giving you no distinction from other sites.

On the other hand, a longtail tool will distinguish your website from others. This is done by giving you unique phrases befitting for your niche.

These phrases are unlikely to be used by other websites because no two sites are alike.

Additionally, the best longtail tool will provide you with the following features:

  • The ability to watch visitors arrive at your site in real-time
  • Send you email alerts on new longtail keywords suggestions
  • Improve your search engine ranking while increasing your traffic

These are just a few of the features you can expect with the best longtail tool, which Hittail offers and more.

A Long Tail Keyword Generator Works in Your Favor

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Photo courtesy of Stock.xchng

With millions of websites online, it’s not easy getting the virtual world to notice your site. Unless you’re a well-known company or celebrity, you stand a strong possibility of being ignored.

Thank goodness for the long tail keyword generator. It lessens the possibility of your website being overlooked.

How a Long Tail Keyword Generator Works

Keywords are essential to a website. This is because it defines what a website is about. For example, a keyword for a clothing website would be “clothes.”

However, this is too generic. Use this generic keyword and countless clothing websites will appear on the search engine result page (SERP).

If you’re a small clothing shop with a website, you can forget about showing up on the result page. The major clothing chains – ecommerce and physical stores – will take the top spots.

If you’re lucky enough to appear, you might be on page 3 or farther back – pages people are unlikely to search. There’s no way you can garner traffic with this type of ranking!

That’s why a long tail keyword generator is a good thing. It keeps you from being so low on the SERPs.

With the long tail keyword generator, you get long tail key phrases befitting for your website. These key phrases, which are used by searchers in search engines, are unique to your website’s niche.

As a result, your website will appear at the top of the SERP when searchers search for information relevant to your site. This is how your website gains traffic – courtesy of a long tail keyword generator.

So, let’s return to the example of the clothing store.

Let’s say the clothing store is a women’s clothing store. Furthermore, the women clothes are plus sizes.

With this information, here are some likely long tail keywords a generator might return with:

  • Plus size womens clothing
  • Plus size clothing for women
  • Womens plus size clothing

And here are additional results if it’s a discount store:

  • Discount plus size clothing
  • Cheap plus size womens clothing
  • Cheap womens plus size clothing

Conclusion

So, it’s obvious how a long tail keyword generator works well in your website’s favor. With that being the case, give Hittail a try today!

Using Organic Search Traffic Services: Is it Worth it?

When you start a business – offline or online – you’re taking a big chance of having failure or success. In this case, let’s talk about going online to start a web business.

There’s a lot that must be done in order to garner traffic in your website’s direction. It is, after all, how your website will make money.

Social media, for example, is one of the ways people get the message out about their websites. Social media sites such as Pinterest, Facebook, and Twitter are heavily used for promotional purposes.

So, what about using organic search traffic services? Is it a good idea to use these services as part of your marketing strategy? Or is it too risky?

Let’s look closely at this matter.

The Purpose of Organic Search Traffic Services

With all the Google Panda and Penguin changes occurring, you’ve got to have a strong marketing strategy in place. It’s important for the sake of your website’s traffic.

Thus, that brings us to organic search traffic services and whether it’s useful in increasing a website’s organic search traffic.

For starters, what is an organic search traffic service?

An organic search traffic service analyzes keywords. It particularly focuses on underperforming, long tail keywords for the following reasons:

  • Less competition
  • Higher rankings on search engines
  • Searchers use these phrases more often than generic (one word) keywords

Hittail is a prime example of an organic search traffic service.

Hence, using Hittail means you’ll receive an analyzed list of suggested long tail keywords. In turn, you should rank well with these terms based on the reasons bulleted above.

Just simply place them in online materials such as:

  • Web content
  • Blog posts
  • Google ads
  • White papers
  • eBooks

So, are organic search traffic services worth investing time and money in?

Absolutely! You’ll see great results, i.e. traffic, in no time, and this alone makes it well worth your marketing efforts.

Conclusion

In spite of Google’s determination to shake up the internet with Penguin and Panda, your website still has a chance to rank well on search engines. Simply employ organic search traffic services as part of your main marketing strategy.

5 Digital Marketing Tools You Shouldn’t Live Without

If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use. There are many online marketing tools that can dramatically improve your productivity and increase your sales.

Following are 6 online marketing tools to boost traffic, generate sales and much more.

1- MailChimp

Every marketer needs an email marketing service, and MailChimp is what I use. MailChimp has one goal and one goal only: to help customers “send better email.”

MailChimp boasts more than 10 million users who send approximately 600 million emails every day. It’s impossible to list all the benefits and features of this email platform, but its flexibility deserves a special mention.

It has powerful reporting features and integration with WordPress, Twitter, Facebook, Magento, Salesforce, ZenDesk, Shopify, WooCommerce, Mandrill, Eventbrite, Unbounce, Squarespace, Drupal, Slack, and Google Analytics. Recipient can share your content on Twitter, helping you increase your exposure with one click.

MailChimp is designed to help marketers send better emails. MailChimp has social media integration and API integration features.

2- Google Analytics

Google Analytics is one of the top free analytics tools. Google Analytics provides marketers and website owners with detailed statistics about their website traffic and visitor behavior.  The most used analytics software, Google Analytics allows you to monitor traffic patterns, track how your visitors navigate through your site, and monitor your conversion rate.

You don’t need much knowledge to understand how this tool can improve your business.Content marketing success is based largely on data and data is what you get when you rely on Google Analytics.

Two most used functions of Google Analytics are

Bounce Rate measures the number of visitors that come to your site.

Conversion Rate measures the number of visitors who perform a specific action on a page that converts into a lead.

3- SEMRush

SEMRush is one of top and very popular SEO tool. SEMrush allows you to observe the success of your online marketing efforts but also track your competitors, which is great. It allows you to analyze not only how your site is doing in organic search but how your competitors are doing as well.

 

This powerful software has grown to allow you to observe back-links, display advertising stats, video and display ad research, and sample ads. The site also offers various tools, including a keyword difficulty tool, domain versus domain tracking, a site audit tool, organic rankings over time, top organic keywords for which your site ranks, and a lot more.

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How to Get Long Tail Keywords for Your Website

 

It doesn’t matter if your website is free or customized; new or established. There’s something far more important that your website needs, and that’s traffic.

So how do you get traffic to your website? You simply optimize your webpages with long tail keywords. This means including long tail keywords in your content’s sentences.

A bigger challenge, however, might be how to get long tail keywords i.e. how to find them. Read on and discover this isn’t a challenge at all.

Three Options on How to Get Long Tail Keywords

In regards on how to get long tail keywords, there are three ways:

  • Social media tools: Twitter is an example of a social media site that’s usable for generating long tail keywords. Simply use Twitter’s search engine bar to type in long tail phrases – with or without the hash tag.

However, you have to rely on your imagination to contemplate long tail keywords. Furthermore, there’s no guarantee your keyword selections are popular beyond Twitter or frequently used by other websites.

  • Google analytics: With this option, you must wait a day or possibly longer to see what keywords are bringing people to your website. In addition to this, Google Analytics presents charts and data that might be difficult to read at first.

You’re trying to run a website. You don’t have time to figure out some crazy information that in the end, still might require the attention of an analytics expert for better understanding.

  • Keyword research tool: Hittail is a prime example of this. With the installation of a tracking code to your website, you’ll quickly get a suggestion of underperforming long tail keywords that will rank your website better on search engine result pages.

The Best Option for Getting Long Tail Keywords

The best method for getting long tail keywords is with a keyword research tool. This is so because of five reasons:

  • No imagination is needed to develop long tail keywords
  • Long tail research tools such as Hittail work in real-time
  • The results are instant
  • The long tail keyword suggestions are commonly used by searchers
  • The long tail keyword suggestions are unique to your website’s niche

So, with these reasons, it’s obvious how to get long tail keywords for your website: by using a long tail keyword research tool.