Digital Advertising Tips for Your Marketing Strategy

 

New to Digital Marketing? Try these tips and improve your  brands growth!

Even a few years back from now, products and services online were brought up by only a limited number of people, but with time, the digital world has seen a lot of changes. People now are looking for their favorite products and required services online. That is why it has become imperative for small business owners to increase their visibility in the online world.

If you are thinking about increasing your visibility in the market, obviously you should go for marketing. And that is where the Digital Marketing Advice is priceless for the small business owners. It has become almost inevitable that you should have a website and to attract customers you will need the help of digital marketing.

Regarding digital marketing, you almost cannot separate it from SEO. Many people have a common misconception about digital marketing and SEO. They think that both of them are same. But the fact is that SEO is nothing but one of the popular and most used techniques for digital marketing. It is safe to say that SEO will cover most of your digital marketing efforts. So, if you are thinking of agreeing with SEO at the beginning, it might be a good idea to do so.

Here are a few of the SEO tips that you will find handy while you try to increase your footprint in the digital world:

  • Choose your niche wisely:

If you have a small business, it is pretty much assured that you are going to promote a similar kind of products or at the least your own brand. But if you are trying to earn from advertisements, then it is critical you choose your niche wisely. The traffic will increase and much easy for you to choose keywords.

  • Right keyword at the perfect place:

Using keywords throughout the website will not help you in any way unless you use them at the correct place and in the correct manner. You will also need to maintain a specific keyword density as well. Otherwise,your content on the website will be termed as “Over Optimized” or “Keyword Stuffed”.

  • Navigation:

It is important to have all your website pages linked to each other. Not only that, in the recent days it’s clear that linking your pages to the home page is extremely useful and important. Also, try to use the breadcrumbs on your website for easier navigation.

  • Link Structure:

Regarding best of the SEO Tips, the experts will tell you to maintain a specific structure for your URL. Also, it will help you to include important keywords in the URL specific to pages. This can really have a positive impact on your digital marketing results.

  • Website Speed matters:

The speed at which your internet site loads on a standard internet connection plays an important part in determining the bounce rate of your website. It is the proportion of people visiting your website and leaving after visiting only a single page. And as you can understand the lower the bounce rate, higher the chances of getting a potential customer.

  • Image Optimization:

It is really important to optimize your images as well. To do that you should follow a few guidelines. Use “ALT-tag”. Try and use keywords in the image names and make sure all the images are not from any other website. And use proper relevant images according to your content and web page.

  • Content Quality:

Regarding content, you should take care while using them on your website and while using them promote your website. It is really wise to write fresh contents on your website and promotion. The content’s quality must be high and should keep up a particular density of a keyword. For the promotion purpose, do not try to over optimize the content or write too many contents.

  • Promote in relevant directories:

It is important that you choose a relevant group of websites, blogs or directories for promoting your website. Understand that choice of wrong category and directories will result in negative impact.

  • Social Media promotions:

Include social media promotions in your digital marketing agenda. Most of the traffic comes from social media pages. Most importantly promote your products and services on social media.

  • Broken Links and 404 page:

Ensure that there are no broken links on your website. Also, do not forget to include a well-designed 404 page. So that when your website is down, or people visit a wrong page they will have the alternative to get to your main page.

Conclusion:

So, these are some of the SEO Tips that might be helpful for you if you are willing to do it yourself. In case you wish to use someone to do your job, it will be wise to meet several digital marketing experts first and take their Digital Marketing Advice and think about your way of action. Just make sure that you do enough research and collect enough resources that will help you in digital marketing. 

Peter Murphy from, blackhatworld.com has had over 15 years of small business management experience. Peter graduated with a Bachelor of Science in Economics from the University of Chicago in 1985. Afterward, Peter attended Columbia University’s Business School, where he received a Masters of Business Administration in Marketing.

What are your thoughts about  advertising Digital Marketing? Feel free to comment and discuss below.

 

What should you know about keywords?


A keyword is generally a word or phrase that is a topic of significance. Searchers use keywords as a way to identify their problem in which they’re looking for more information. Businesses create content around relevant topics to their business which helps them rank and be the content in which searchers find.

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. There are a lot of questions that come to mind when we talk about keywords. How should we use them? Where should they be placed? Are long-tail keywords or short term ones more effective? Does Google even take them into consideration anymore?

In fact, keywords make more sense now than they ever have before. It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. Hittail keywords suggestion tool can help you manage and keep track of keywords that are important to your business. Hittail will also provide you with information about which ones are worth pursuing if there is an opportunity to rank, as well as provide intelligent suggestions around variations, conversion opportunities, and even opportunities to rank better.

Why do you need keywords?

  • Keywords are very important for every business website as they drive targeted web traffic to your business for free.
  • Keywords are the foundation of your website content. The topic of every page and what it is about should tie directly back to a keyword or keyword phrase. Since keywords are topics, they are also prevalent when creating offers and emails.
  • Keywords help visitors and potential customers understand the purpose of your page. When reading the content of the page, a visitor will often scan for the keywords they searched for.
  • Keywords help search engines understand the purpose of your page. When a search engine crawls your website pages to index them, it will parse the keywords on the page to determine the purpose of your pages.

In choosing a keyword for your business, it is very important to put some time and thought into researching keywords. Hittail keyword ideas tool can help get you started in researching keywords relevant to your business.

What are the different types of keywords?

There are two different types of keywords: short-tail keywords and long-tail keywords. Short tail keywords are phrases that, while they may apply to your own industry and company, they might also apply to every company in your industry or even to those in other industries. Long-tail keywords tend to be longer words or phrases that are more specific to your company or industry. When you’re first getting started, you definitely will want to start by targeting long-tail keywords because these are easier to rank for and they also bring in the most relevant and qualified traffic.

Long tail keywords and short tail keywords:

Long tail keywords are keyword phrases made up of 3-5 words. Short tail keywords refer to more commonly used words, for example, “hittail seo”. These usually tend to be around two words. Because people will likely search those terms more often than long tail keywords, they bring in more traffic and are therefore more desirable. Long tail keywords on the other hand, are less popular but are more targeted to specific searches and come with less competition. Targeting long tail keywords is important and can be a cost effective method to advertise services and product.

Advantages of long tail keywords:

  • Using long tail keywords you can better understand a searcher’s intent. By targeting these limited searches, your ad is likely to be a lot more relevant to what people are actually searching for versus searches with a more generic term. This will help you to focus more on these qualified buyers, which will boost conversion rates, as well as possibly lower cost.
  • Long tail keyword phrases are less popular and don’t apply to all searches. Due to the low search volume of these terms, fewer advertisers will be competing for them. The less advertisers bidding on your phrase, means a higher potential for people searching to click on your ad and ultimately make a purchase.
  • Pay-per-click marketing is essentially an auction for keywords or phrases, less competitors generally means you won’t have to bid as much for a particular keyword or phrase.

Conclusion:

In order to know which keywords to target, it’s essential to not only understand the demand for a given term or phrase, but also the work required to achieve high rankings. If big brands take the top 10 results and you’re just starting out on the web, the uphill battle for rankings can take years of effort. This is why it’s essential to understand keyword difficulty.

Researching long tail keywords doesn’t differ much from developing other keyword lists. It’s a good idea to start off by looking at competitor terms, as well as your own website analytics to get a better idea of what’s already driving people to your site. Building off of that in combination with other keyword tools like Hittail Keyword Ideas Tool you should be able to come up with a good starting list.

Hittail Long tail keywords will help capture people who may be looking for something specific and are therefore much more likely to be in the buying stage. The closer you target a person at the buying stage the more likely they are to make a purchase or take another desired action. With the ever-increasing complexity of the internet, keywords are still relevant, important and necessary for an online business.

 

 

Keyword Research and Market Research Are Not the Same Things

Marketing strategy has become a vital part for both small and big businesses today. If you wish to set up your own company and stay afloat, you should be aware of the latest trends. With the development of technology, and SEO in particular, it becomes very difficult to define the subtle line of difference between Keyword Research and Market Research. If you are an SEO manager, and your clients do not know what those phenomena are, your duty is to clarify everything. Thus, let us think are they similar or different in terms of internet marketing.

  • Market Research

A Market Research is performed to find out which type of commerce exists for a specific service or product. On the other words, it is data that is gathered systematically about businesses and people, which is later interpreted with the help of various statistical and analytical techniques. There are two main types of this study: primary and secondary, subsequently primary can also be divided into qualitative and quantitative. It is sometimes interchanged with commerce examination, but the it normally focuses on selling processes, while market one is connected with markets. We may also speak of its popular form today called internet market research, which is conducted with the help of various internet media methods.

  • Tools that are used

Both practices use completely different tools for conducting their study. In Commerce Research prevails interviews, questionnaires, surveys and others, while those who carry on a keywords investigation usually use Google Adwords tool, Wordtracker, Moz tools and other tools. There are numerous free and paid apps online, which can really facilitate the life of an SEO specialist today. You can look at here for more info.

  • What are they targeted at?

Commerce research can be treated as a part of social science as it commonly targeted at studying the human aspect of the study. Frankly, it gives a clear picture of company and customer preferences, habits, their behavior etc. On the other hand, Keyword Research, although being tied with a human is tightly connected with search engine algorithms. The main differences between these two concepts are that they are conducted in different worlds: market one in real and traffic keywords research in virtual. What is more, conversational words differ a lot from the written ones, thus users who type use more precise terminology than those who speak.

  • The amount of data

When carrying on a trade industry exploration, the number of respondents is determined by an explorer, thus the total number depends on a person who conducts it. There are also numerous sources to conduct a study on. The opposite situation is with Keyword study; here the sources of study are limited to the existing search engines. What is more, the study is also restricted to the definite topic, thus you find keywords that are relevant to a specific niche.

  • Trends

We may say that Keyword Research can be a part of Online Market Research, though it has quite limited possibilities. Of course, it does not define the trends that exist in the trade world; it only shows what people are searching for in various search engines, but not what they are actually buying. On the contrary, Market Research is aimed at defying the clients’ demand, customers’ preferences and the current situation in the commerce world. This is why we may consider that this study goes beyond the Keyword one; it studies not only what customers are searching for, but also why they are doing this.

Apparently, keyword study is an integral part of a general commerce, not just simply search engine one, thus it should be a starting point in any commercial plan. It helps to have a clear picture of what people are interested in and is an absolute must-have tool for small businesses, which start working online as well as for already well-known ones. The commerce study is aimed at getting the whole picture of the current markets and customers and is an important component of business strategy. If you wish your business stay afloat and bring you significant income, you should consider the complex of selling strategies, thus using both practices would make a difference.

What are your thoughts about Keyword Research and Market Research? Feel free to comment and discuss below.

Google limitations that may impact SEO efforts

 

We all know that Google has introduced many tools that can handle a large amount of data. There are limits and loopholes in the way Google works, and if you find those loopholes and act on it, you are likely to outsmart Google too. Google has a lot of different tools, and while they handle massive amounts of data, even Google has its limits.  If you reach one of the limits of google , your activity is temporarily restricted. The restriction typically lasts an hour, but can last as long as 24 hours.

For example, If a user exceeds G Suite email sending limit, they’ll see an error message like

  1. You have reached a limit for sending email.
  2. You reached a Gmail sending limit.
  3. You exceeded the maximum recipients.

In this article we are going to explain some of Google’s limitations to help you understand the search engine’s game better and help you navigate to the top. Some limits are specific to trial accounts. At the end of your free trial period, those limits will be automatically increased. Let’s have a look at Google Limitations That Can Impact Your SEO Strategy.

Google’s Limits You May Not Know Exist:

  • Google Search Console only shows around 200 sitemaps although one can submit more than this number. In indexed files, one can only view 400 sitemaps so, that’s an unwanted limitation.
  • For anyone thinking of submitting a disavow file, there is a disappointing limitation. The submission is limited to 2 MB and 100,000 URLs. If you go higher than these, you are likely to face an error.
  • Also, you can’t have a large business name because there is a limitation of only 100 characters in a business name. Looks like now you need to consult Google Search Console before naming your business.
  • Based on several testing it has been found that the Console has a cut-off feature at 10,000 pixels and that is something that many website owners would have a problem with.
  • Google’s Search Console Help documentation says you can add 1,000 properties for your single Google Search Console account, and you know that you don’t have that many websites and mobile applications to make the most of the Console.
  • The Console also limits you with only 1,000 rows in the interface, although you can download complete reports. So you get a limited view of the report online. It’s worth noting that some aspects of the console like the HTML section are not limited in this way.
  • It’s not just the Console, but Google Analytics too has limitations and quotas. If your property hits 10 million visits per month, you will have to upgrade to Analytics 360.
  • Google doesn’t allow sitemaps over the size of 500KB. The search engine has specifically said that any content over that number will be ignored.
  • Can’t have too many links on a page and while Google doesn’t clearly says how many but “a few thousand at most” is expected.
  • At a single time, Google only allows 5 redirect hops, so you need to keep that in check. Keep it as low as possible.
  • Even sitemaps are not spared because you can only submit a sitemap with 50,000 URLs and 50MB (uncompressed) in size. If you need to submit larger files, you will need to break it down and then submit.
  • As for limitations on word count, again Google does not specify anything but SERP gurus request a bare minimum of 300 words.
  • In alt text you can go for only 16 words and anything over that will not be considered by Google.
  • Several people are not aware of this, but Google search is only limited to 32 words, and then again one word is limited to only 128 characters.
  • There is no limit on word count on a page and It’s often recommended to keep it up-to 250 words.
  • The maximum file size that you can upload on you-tube is 128 GB or 12 hours but you may see older videos that are longer than 12 hours.
  • Google Keyword Planner limits you to 700 keywords in Keyword Ideas. There is also the limit when uploading a file to get search volume and trends, but you can upload 3,000 keywords at a time.
  • When it comes to Google’s limitations, there is no boundary as to how many times a site can appear on the first page of Google. Google’s crawl limit per page is a couple hundred MB’s

I found some of the above mentioned limits that will be useful for you. Tell us if you know more about Google’s limitations that haven’t been listed here. Feel free to comment and discuss below.

 

Google warns webmasters that Chrome will mark HTTP sites with forms as “Not Secure”

Chrome now marks HTTP pages as “Not Secure” if they have password or credit card fields. Beginning from October 2017, Chrome is showing the not secure warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.  The notifications were sent to webmasters via Google Search Console. Sites that are HTTP and have credit card fields and require passwords are already marked as not secure.

Google noted that recently hit a milestone with more than half of Chrome desktop page loads now served over HTTPS. Passwords and credit cards are not the only types of data that should be private. Any type of data that users type into websites should not be accessible to others on the network, so starting in version 62 Chrome will show the “Not Secure” warning. It’s Google’s first wave of security changes to convert webmasters to encrypted HTTPS target pages that ask for login data or credit card information.

Have forms, login fields and other input sections on your HTTP website? Chrome is going to mark them as not secure.

Use HTTPS everywhere

HTTPS is designed to protect the integrity and the confidentiality of data. Chrome is showing a Not Secure warning for all pages served over HTTP, regardless of whether or not the page contains sensitive input fields. You should plan to migrate your site to use HTTPS for all pages. Emily Schechter from the Google Chrome Security Team said more actions should be expected in future, remarking, Eventually, we plan to show the “Not secure” warning for all HTTP pages, even outside Incognito mode. HTTPS is easier and cheaper than ever before, and it enables both the best performance the web offers and powerful new features that are too sensitive for HTTP. So If your site is currently a HTTP domain, you need to migrate to HTTPs to avoid your web traffic being warned off visiting a site. Converts from HTTP to HTTPS may see temporary fluctuations in their site rankings.

This post is intended to aid Web Developers in updating their sites to avoid this warning. 

 

WHY YOU SHOULD USE LONG TAIL KEYWORDS

The Long tail keywords are those three and four keyword phrases which are very specific to whatever you are selling. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they are closer to a point-of-purchase. Whenever a new customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. Highly specific multi-word phrases tend to be far easier to rank well for than the more generic single keyword or double keyword phrases. It is much easier to rank for long tail keywords than for more common keywords.

In order to really profit from a keyword strategy focusing on long tail keyword, you should have a clear vision of your company, blog, product and website. If you want to sell something  then you should be well aware of what your product or your website offers to your audience. If you know and understand this, it will be much easier to make your audience like and buy your stuff. You should thus take some time to think about the uniqueness of your product and write that down. if you have your mission clear, you should be able to define what makes your product or website stand out in market. Long tail keyword are highly valuable if you know how to use them.

Long-tail keyword example: Hittail generates long tail keywords

Short-tail keyword example: Management process

Reasons to use and focus on long tail keywords:

  •  Long-tail keywords are a better way to connect with customers.
  •  Using Long-tail keywords consumer makes their purchase decision.
  • Long-tail keywords provide context to your content and fuel your blog strategy.
  • Posts focused on long-tail keywords provide more value to the reader.
  • The long tail keywords are much easier to rank for.
  • People who search by using long tail keywords are far more likely to become buyers.
  • Long-tail keywords are how people actually search the Internet.
  • Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.
  • Long-tail keywords help you rank for single keywords and ranking for long-tail keywords builds a strong conversion tunnel.
  • Focus on long-tail keywords to answer voice assistant searches.
  • Long-tail keywords are most of your keyword research and organic traffic anyway.
  • Using long tail keywords many more pages indexed in Google.

How to Find Long-Tail Keywords:

It’s very easy to find long-tail keywords with Hittail’s keyword research tool. Just enter the word you want to research

Using long-tail keyword variations in your marketing campaigns is a win-win: better search rankings, more qualified search traffic, and lower costs per click. There is  hittail’s 21 days trail plan. I highly recommend that you get the free trial of HitTail, try it for 21 days, then write a review. If you want to grow your organic search traffic using long tail, then we highly recommend that you start using HitTail.

Conclusion:

Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide. Instead of focusing on just two or three highly competitive general keywords, target the dozens or even hundreds of easy-to-rank-for long tail keywords.  It is better to have a few pages sending you large amounts of less targeted traffic and a large number of pages with each sending you small amounts of highly targeted traffic. Regardless of what digital marketing strategy your company is focusing, effectively researching long-tail keyword trends is the key to winning.

If you have used HitTail in the past or are using HitTail right now, let us know your thoughts in the comments below.

What’s The Future Of Marketing

Thanks to the smartphone and the evolution of mobile technology, we have a front-row seat into who consumers are. Mobile data gives us the most precise and current view of any individual consumer. For over a year now, HitTail has been talking to its audience about one aspect of the future of marketing–the long tail, where smaller more agile companies can live in “niches” left behind by larger competitors. It works perfectly online, because inexpensive “word of mouth” marketing is intensified through the ability to forward links in email and the use of social networks.  To really divine the future of marketing, you have to look at how a “long-tail” or niche advertising campaign picks up momentum, and how the company intelligently leverages its revenue to go back into more creative marketing.

Marketing has historically been about communicating messages and ensuring it goes to the right person – framing a product and its brand then deciding what to tell that target market.  HitTail prescribes a particular formula that helps small to medium sized companies master that process of generating consistent, reliable small successes. It is useful to think of marketing as two separate disciplines: delivery and message. Delivery is how we get our message out, message is what we get out.

Trends Driving The Future Of Marketing

Here are the trends that have the biggest impact on the future of marketing.

  • The evolution of mobile devices is one of the prime factors influencing the marketing world.
  • Transparency will dictate brand-customer relationships. Genuine brands that create real value, will be rewarded.
  • Content, particularly visual content, will rule the roost in the online marketing world.
  • Content co-creation between brands and consumers will become a popular trend.
  • Social will become an integral part of the broader marketing discipline.

Conclusion:

Marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the “next big thing”? What is the next hot trend going to be in retail? Etc. Knowing this, what do some of the top minds in marketing predict for their own futures?  Marketing landscape will change in the  five years from now based on top innovators in marketing and advertising.  The future of marketing is not about the large, established and complacent organizations. It’s about the little guy with enough creativity, determination and patience. All of these trends and innovations are shaping a fast-changing marketing landscape.

What are your thoughts about The Future Of Marketing? Feel free to comment and discuss below.

What is Google Hummingbird?

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird”, the name come from being “precise and fast”. Google uses search algorithm to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.

Google announced Hummingbird on September 26, 2013, Google’s 15th birthday but it had actually already been in place about a month prior.

It’s the name of the new search algorithm that Google is using, one that Google says should return better results. Hummingbird looks at PageRank — how important links to a page are deemed to be — along with other factors like whether Google believes a page is of good quality, the words used on it and many other things. When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one. Google did this so quickly that no one really noticed the switch.

Penguin and Panda updates:

Unlike the previous Panda and Penguin updates which were initially released as add-ons to Google’s existing algorithm, Hummingbird has been cited as a complete overhaul of the core algorithm. Panda, Penguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Previous algorithm updates like Panda and Penguin sparked significant reporting of lost traffic and rankings. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda

Hummingbird purpose and voice search:

One of Hummingbird’s main purposes was to translate semantic search from a concept to a reality — and one that would ultimately become the search standard. Why type your search when you can speak your search? Voice search is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.

Conversational Search is the basis of Google’s new algorithm and core update named Hummingbird. “What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.

Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.

In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

Will Hummingbird affect my rankings?

Hummingbird is part of Google’s need to become less dependent on keywords. Compared to previous updates, there has been little reported about wide spread losses in rankings.With Hummingbird, Google hopes to significantly alter the way users interact with their search engine. All search engines seek to provide relevant search results quickly and efficiently. Google is working toward a new level of speed and precision in their search results. If you want to be sure, check your organic traffic from late August to early October of 2013. If you see any major dips, that could be a result of Hummingbird.

Conclusion:

The new Hummingbird algorithm is better for everyone including Google, consumers, SEOs, and website owners. Hummingbird is paying more attention to each word in a query, ensuring that the whole sentence or conversation or meaning has been taken into account, rather than particular words.

Hummingbird goal is that pages matching the meaning do better, rather than pages matching just a few words. The only thing SEO companies have to fear is not understanding Hummingbird or other future updates. Google Hummingbird is designed to apply the meaning technology to billions of pages from across the web to bring back better results.

What are your thoughts on Hummingbird? Feel free to comment and discuss below.

 

EARNING LINKS VS. BUILDING LINKS

Not only do you need to produce high-quality content for guest blogging, but you need to make sure that the blog itself is of high quality and trustworthy. Understanding the difference between “link earning and link building” is critical for SEO companies and for those thinking of hiring an SEO company. We need to be smarter in our approach and more ethical with our tactics. “Link earning” is the perfect opportunity to do so. Every SEO company in the world should stop “link building” and start “link earning”.

Link earning is a newer and more proactive approach to acquiring web traffic. The key to earning links, generating traffic and ultimately boosting rankings is not to depend on just asking for links, or even build your own links, but to earn your links in a natural way. Create great content, whether it is an article, a video, infographic, whatever, that people will see as valuable. Get attention by being original and pointing out new information.

Some differences between earning links and building links.

Link building used to be one of the best SEO practice to increase your number of backlinks. The main problem is link building is focusing on quantity rather than quality. As marketers we need to focus on driving visitors to a site through referral traffic and allowing the rankings to increase as a byproduct. In other words, don’t just think about the rankings, think about getting visitors to consume your content. The rankings will happen by themselves and people naturally share something they discovered and decided was worthwhile.

Conclusion

Earning links is surely great way to optimize your site. Earning links originated from Danny Sullivan of Search Engine Land. This phrase is a huge win for the SEO industry. This is our chance to win back the credibility that black-hat and spammy SEO companies have taken away from us. Earning links is clearly better. Anybody can build them whether you provide value or not. But in order to earn them you must provide value. These links are clearly going to be of a higher quality as a result. Plus they’re more natural which is something Google has placed a very close eye on now.

 

Benefits of SEO: Why You Definitely Should Use It

SEO is an effective and important marketing strategy and there are many benefits to a good SEO strategy, we have outlined the top 10 to help you understand why SEO is awesome. Websites should engage in search engine optimization, or SEO as it’s commonly called. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. What are the advantages of SEO?

Here are the some advantages of search engine optimization.

1. Cost effectiveness.  SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. Search engines such as Google, Bing and Yahoo provide organic listings, i.e. free listings. So, when your website is listed on the first search engine result page, there’s no need for paid advertising like Ad-words. The traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

2. Increase in traffic. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic. However, with SEO, the traffic is never ending. Just make sure you maximize these results by using long tail keywords.

3. Build more trustworthiness. People use search engines such as Google because they know they can trust the results it gives them. So, having your site listed on Google’s SERP makes your website trustworthy as well – a definite plus in your favor.

4. Take Your Business to the Next Level. One of the advantages of SEO is that it gives you an opportunity to excel above your competitors. Granted, your competitors are using SEO too; however, long tail keywords tailored specifically to your site’s niche and purpose gives you a chance to capture the right target audience.

5. Hit your local target audience. With SEO in full force, there’s no need to run out and pay for billboard advertisement locally. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well. Instead engage in SEO marketing with long tail keywords geared towards your local audience.

6. Higher sales. Thanks to advanced technology we can now get the internet on mobile devices. In short, people can Google a business while on the go. All of the previously mentioned factors will unquestionably result in more sales. This is one of the best advantages of SEO; after all, you want your website to make money.

7. Brand awareness. Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand. Using SEO will make your brand stand out from the rest and can easily be the boost that you need to see your sales go through the roof.

8. Customers data access. Using SEO you get your customer data. Customer data is extremely valuable in this business and is not that hard to come by with the right tools. You can discover new products to expand to by looking at keyword data and seeing what people are searching the most for. You can use this to your advantage and find a high search volume keyword with low competitiveness and although that may be hard to find it has the potential to bring in thousands of sales per month to your website. Manipulating it to your advantage can be exponentially beneficial for your business.

Conclusion

All of these advantages of SEO result in one thing: you’ll get a great ROI(Return on Investment). Considering this is what you want for your website, it’s well worth the time and effort to make SEO part of your marketing strategy. Search engine optimization has many benefits, but we know it can be costly at first. Unlike advertisements the affects of SEO are permanent. They don’t suddenly stop if you stop paying for them. Of course you will need a little upkeep to maintain that top 1st spot ranking. If you want to grow your business invest into a SEO campaign today.

If you have used HitTail SEO Checker Tool in the past or are using HitTail right now, let us know your thoughts in the comments below.