SEO Checker Tool – a Brand New and Ultimately Useful Tool in HitTail

 

Today we’re pleased to announce the release of a brand new tool, called SEO Checker Tool. It allows you to audit one web page at a time and determines how SEO-friendly that a page is for a targeted keyword.

Use HitTail SEO Checker tool to optimize your web-pages for the target keywords. Unlike other on-page SEO analysis tools, HitTail SEO Checker provides you with page and keyword-centric optimization advice.

For each web-page, the tool provides you with an individual report that highlights SEO issues affecting your page rankings along with actionable and easy-to-follow recommendations on how to fix them. You can try the new tool for free by signing up on this page.

How Does HitTail SEO Checker Work?

HitTail SEO Checker is a powerful on-page SEO analysis tool. It scans your web-pages for over 50 important SEO signals, which search engines use in their algorithms.

For each web-page, the tool provides you with an individual report that highlights SEO issues affecting your page rankings along with actionable and easy-to-follow recommendations on how to fix them.

To name a few, the tool analyzes the following on-page factors:

  URL length and structure   Page speed
  Title tag and meta description   Mobile usability
  Heading tags   Social media metrics
  ALT attributes and other HTML elements   Sitemap availability
  Content and target keyword density   Robots.txt and robots <META> tag issues

 

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HitTail Scheduled Maintenance – 18th November, 2016 (Friday)

Dear HitTail customers,

To ensure that HitTail continues to run smoothly, we are going to have some scheduled maintenance on Friday, the 18th of November, 2016.

This maintenance is going to be held between 09:00am – 09:30am GMT+00.

Please note that HitTail services will be unavailable during this period. We are expecting that downtime will be no more than 30 minutes.

We tried to schedule the downtime during this period to minimize disruption to our customers as much as possible. We apologize for any inconvenience caused by the downtime.

Kind regards,
The HitTail Team

How to Find Long Tail Keywords for SEO

How to Find Long Tail Keywords

If you’re looking for ways on how to find long tail keywords, you’re probably already aware of how they differ from generic (or “head”) keywords. In a nutshell, long tail keywords are search phrases that typically consist of 3+ words and feature the following qualities:

– Have low SEO competition (which makes it easier to get into the Top 10 of search engine results pages).
– Are highly specific to certain niches (hence, can bring you highly qualified visitors that are very likely to convert to your customers/readers/followers).
– Have lower search volume compared to generic 1- or 2-word keywords. (However, in every niche there may be only a few of generic “head keywords”. While there are usually hundreds of long tail keyword variations, which, when added up, can potentially generate a decent volume of relevant traffic for your website.)

If you’re still not sure whether long tail SEO is the right strategy for promoting your website or blog, I highly encourage you to read this article first.

In this post I’m going to provide you with a plain-English guide on how to find long tail keywords. To make it as practical as possible, I divided the guide into 2 chapters:

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Keyword Ideas – a Brand New and Ultimately Useful Tool in HitTail

Keyword Ideas HitTail

Today we’re pleased to announce the release of a brand new tool, called Keyword Ideas. It allows you to get keyword ideas based on your entered term or phrase.

Unlike existing HitTail keyword suggestions feature, this new tool is not dependent on your website’s traffic, meaning you can use it even if you’ve just launched a new website or blog.

All you have to do is to enter a phrase (which could be a topic, service or product) and click Search. HitTail will generate keyword ideas highly relevant to the entered phrase, which people use in real life when searching Google. Each keyword idea comes with an estimated number of monthly searches and the number of web-pages you will have to compete with when targeting a given keyword. You can try the new tool for free by signing up on this page.

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Long Tail Keyword Examples

Long Tail Keyword Examples

Let’s face it – the Internet is flooded with tons of articles claiming numerous benefits you can potentially get when targeting long tail keywords. But what those articles lack most of the time is real-world, practical examples that can give you a clear idea of what long tail keywords actually are and how you can apply them in your SEO strategy.

In this post we’re going to fix this omission and give you long tail keyword examples taken from real-world case studies. But before we continue, I just want to quickly remind you what long tail SEO is all about (feel free to skip this chapter and head over straight to the example #1 if you are already well-familiar with the theory).

Definition: long tail keywords are search phrases that are highly relevant to your specific niche, product, service or topic, have low competition level, comparatively low search volume and, generally, consist of 3+ words.

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The Hidden Value of Long Tail SEO

Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to "head" keywords. In this article we're going to discover in detail what long tail SEO is and whether you should use this technique as a part of your keyword strategy.

What Is Long Tail SEO?

To answer this question, let's first dig deeper into different keyword targeting strategies.

When researching keywords, most SEOs consider the following three core keyword qualities (you should consider them too!):

Search volume – the average number of times people have searched for a given keyword during a specified period. Naturally, the larger the search volume a keyword has, the more visitors you can potentially bring to your website by targeting this keyword.

Competition – how easy/hard it is to outrank competitors with a given keyword.

Relevance – the more relevant to your specific product, service, or website topic a keyword is, the more likely it is that visitors who've found your website with this keyword will actually convert to paying customers.

Early SEO adopters (at the beginning of the Internet) were focused on targeting keywords that have high search volume. There wasn't much competition those days, making it relatively easy to get into the Top 10 of the search engine results page (SERP) virtually with any keyword.

Relevance wasn't of a much concern either due to large traffic volumes. For example, when you're in the Top 10 with a keyword that has over 100,000 searches per month, and your website's CTR (click-through-rate) for this keyword is only around 3%, you still get as much as 3,000 visits per month (100,000*3%). And if you are in the Top 3 with this same keyword, your website's CTR may rise up to 30%, meaning you will be receiving around 30,000 visitors per month from a single keyword! Chances are that some of the visitors will actually find what they are looking for on your website and become your customers.

But things have changed since those days. According to Netcraft's March 2016 Web Server Survey the total number of sites across the Internet has reached more than a billion (1,003,887,790). Compare this to only 603,367 sites that have been registered in the late 1996:

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Meet the New HitTail Team

Greetings to all HitTail users and followers!

Today we have exciting news – HitTail has been acquired by a new team of experienced search engine marketers, developers and designers. Stas Tatarin – HitTail’s new manager – has over 8 years of experience in search engine marketing and is happy to become a part of the HitTail team.

stas-comment

“I feel truly grateful to Rob, who has been building HitTail during the last several years, for the opportunity to take HitTail over and continue its success. I believe that search engine marketing will remain one of the most efficient ways to promote businesses and brands online for the coming several years. Whether you have an e-commerce website or blog as a hobby, being found easier on search engines is the key to success.

At the same time, I realize that not everyone needs to be a SEO expert to be able to drive targeted search visitors to their websites. And not everyone has the resources needed to hire expensive search engine marketers or agencies. If this is the case, HitTail is a great and efficient solution.

What’s more, most keyword tools require the website owner to come up with keyword ideas, but HitTail analyzes existing traffic and provides suggestions for new keywords each month, based on existing traffic. HitTail works in the background and provides you with new keyword suggestions daily or weekly, while you can focus on other tasks. It is easy to set up too, as it doesn’t require any code snippets to be deployed across the website.

It is kind of “hands off” tool that I’ve been asked for many times. I was excited when I first found HitTail and now I’m really happy to know that we just acquired it.”

– Stas Tatarin

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What Mad Men and the Dallas Cowboys Can Teach Us About Brand Loyalty

The Dallas Cowboys were recently found to have the most loyal fans in the National Football League – despite not winning the Super Bowl since 1996.

It seems a passionate and dedicated fan base will still show you support even when no one else will.

hi-res-f5070e87a7b4d74f9edb4d0c6d51f8be_crop_northAnd the same can be said for social media marketing, especially when it makes your company appear more approachable and friendly.

SEO can improve the way a business connects with its customers and develops an online brand.

To see further returns on your investments and higher profits, your visitors will need to CONNECT with your brand.

They will need to believe that your prime objective is not selling as many products as you can, but rather CARING for your customers and delivering a top service.

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Make Every Hour “Rush Hour” – 3 Ways to Increase Your Blog Traffic

“Why do they call it rush hour when nothing moves?” – Robin Williams

Being stuck in a traffic jam is one of life’s pet peeves. In fact, traffic is NEVER a positive thing.

Apart from internet traffic that is. Driving more traffic to your blog pages can only benefit you in the long run.

However, it’s not as easy as it sounds, especially if you’re not taking full advantage of social media and blog round-ups, and NOT updating your pages frequently enough.

Here are three ways to generate more blog traffic…

1. How Web 2.0 has changed the flow of traffic 

Where can you market your content to people who have never even visited your blog?

Why, on social media of course.

Whether it’s Instagram, Tumbler, Twitter, or Facebook, you’ll be able to connect with your audience in a new way, and generate more traffic to your pages. 

The goal here is to attract as many people as possible, and encourage them to share your links and like your content.

How effective this will be will depend on the number of followers you already have, and if you have a responsive audience who are willing to re-share your content, you could generate some serious traffic to your blog pages. 

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Shoot High, Aim Low – 5 Tricks to Decrease Your Bounce Rate

Star Wars Kids, Yahoo! GeoCities, MySpace, planking, the Dancing Baby… 

…Internet fads come and go. 

But guess what? People are STILL blogging.

It seems this marketing platform – which is still essential for SEO – isn’t going anywhere. 

People have perfected the art-form of the “perfect blog post” – helping them drive more traffic to their sites and increase their visibility on the SERP. However, getting people to visit your blog pages is only the first step.

After all, if you can’t get them to stay there, then what’s the point?

That’s where bounce rate comes in. It’s just a fancy term for the number of people who visit your blog and then leave again.

Having a high bounce rate is a big no-no, and means that people just aren’t sticking around to listen to all the stuff you’ve got to say.

But achieving a LOW bounce rate can be a bit of a challenge. There are a few ways to do it though… 

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