When and How Is Better to Target Low-Volume Keywords

Google explains low-volume keywords as “keywords with very little to no search history.” Simply explained, they enjoy very little search traffic, therefore they’re irrelevant to most customers’ searches. The search engine makes them inactive until people start searching using them, so they don’t trigger any ads.

Does this mean that targeting low-volume keywords is a bad idea? I mean most people tend to target keywords that have a massive volume of search traffic, therefore are relevant to their potential customers. While this strategy obviously makes sense, forgetting low-volume keywords may also be a bad idea. Here’s why.

Reasons to Target Low-Volume Keywords

  • You’ll spend less on costs per click
  • They usually bring in super targeted traffic
  • They’re much easier to rank for
  • Some people prefer to work with companies that aren’t busy.

Targeting low traffic keywords may help you to rank quicker and make money faster because there’s less competition.

How to Find Low Competition, Low Volume Keywords

To uncover keywords that will support your SEO success, you have to do a lot of homework. Here’s the assignment help you need to succeed.

The first step is to conduct a keywords analysis. It provides information on specific options to use and their ranking difficulty. Here are the steps you need to take:

  • Research keywords that user-generated content is using through sites like Quora and Reddit. For example, let’s see how “website creating” is mentioned by Quora users:

 

  • Find more keywords using social media. People go to social media to ask for all sorts of recommendations, so sites like Facebook are a fantastic source of keywords that you can test using Google Analytics. For example, you can use tools like BuzzSumo that show the most popular content on the web and social media. Here are the results generated by this tool for “website creating” for article titles.

Finding low-volume keywords that bring in qualified leads is only half the battle. The next step is to make sure that you found the right low-volume keywords.

Here’s how to do it.

Step #1. Analyze Your Offer

What can you offer your potential customers? A free trial of your tool? A free eBook? Or maybe a free monthly subscription to your site? The freebie you’re offering may not be related to your product or service but it must be interesting and useful to your target audience.

Just like customers read company review sites to find out the companies with the best offers, knowing what is relevant for customers requires some research. Buyer personas are a common tool used by modern online businesses to identify the characteristics of their target customers as well as their pain points.

Here are some stats to show you the effectiveness of using buyer personas in personalizing offers, therefore increasing revenues (source: BoardView):

  • 90 percent of companies using buyer personas have a clear understanding of their target audience.
  • 37 percent of companies that meet profit and lead goals have clearly defined buyer personas.
  • Companies that exceed profit and lead goals are 4 times as likely to use buyer personas.

Step #2. Identify Several Keyword Phrases for Testing

The steps to find low-volume keywords described above will supply you with a number of options. To choose the ones that are most likely to work, follow these tips:

  • Select only several options for testing
  • Run them through a keyword tool like hittail
  • Choose those that meet the following keys for effective keywords: clarity and relevancy.

Step #3. Optimize Landing Page

Now that a lead has landed on the landing page, it’s time to use the leading practices of optimization to get them to convert. They include:

  • Writing simple and straightforward headlines. Since you’ve got only a few seconds to grab the attention of the visitors, it’s critical to get to the point and let them know how your product/service benefits them.
  • Design effective Call-to-Action (CTAs) buttons. An effective CTA button contrasts in color to the background color (it’s commonly recommended to make them orange, green, or blue), has a size that is not too small so the visitors lose sight of it, and uses an engaging message that uses words like “Get,” “Try,” and “Download.”
  • Optimize form fields. The main goal of any landing page is to collect contact data of visitors. However, they’re not going to give them if they don’t like the form. For example, if it asks too much information, most people will close the site. A general rule, therefore, is to ask for name and email only and go for more details only when they signed up.

Wrapping Up

Not all keywords are created equal, but those enjoying low traffic should not be underestimated for their contribution to the success of your business. High traffic doesn’t mean more business, so targeting low-volume keywords can be an effective strategy that generates converting leads. As you can see from this text, the main thing to remember is to do homework and understand the needs of customers and how they’re looking for solutions. What it all boils down to is at the end of the day, quality always wins over quantity.

Lucy Benton is a marketing specialist, business consultant and writing for marketing and business resources. Also Lucy has her own writing blog Prowriting where you can check her  publications.

Tell us if you know more about Low volume keywords. Feel free to comment and discuss below.

 

Hittail Long Tail Marketing Strategy

Having a marketing strategy is important to your business. Traditionally, marketers focused on targeting the most popular products to the masses. However, as the market has become more fragmented, it has become more challenging to achieve mass reach. Long tail marketing is a concept most aptly applied to Google and other Internet search sites, because seekers of products and services increasingly turn towards them for information. Long tail marketing strategies can be used to draw in prospective customers through both natural search results or paid search campaigns in these search sites.

Secondly, targeting these searchers using free natural search is ridiculously easy by way of making blog posts–once you have a reasonable idea of what it is they’re searching for, that is. But the choice of potential terms to target in the long tail is so enormous, that you could waste all your time wading through keyword lists, using your gut to pick out which ones will work best for you. Chasing the long tail can be a big waste of time.

Thirdly, if you have a logical way to zero in on the most productive long tail terms in your space, you save this time. There are precious few tools to aid in long tail marketing tasks, with HitTail being one of them. HitTail has occasionally been referred to as a marketer’s secret weapon, because it does the keyword analysis for you–for free.

All this freed-up time can then go into writing well. One of the most valuable skills in long tail marketing is the ability to genuinely write for your website, using the user-provided suggestions as the topic. While some think of this approach as pandering to search engines, it is actually rooted in a much older concept, known as total quality management, or simply TQM, pioneered by a business visionary named Edwards Demming. Demming helped rebuild Japan after WWII in a way that over time, gave them a reputation for quality.

The same can be said for using HitTail over time, because long tail marketing is greatly about taking the most effective hot spots in the tail, and systematically moving them into the head of the distribution curve. Over time, more and more of your topics that should TRULY be your features get premiered and moved into the head. Ideas that were quick to implement in blog posts can trickle into your overall website design.

The biggest secret of all is that over time, the long tail does indeed begin to wag the dog–but not in a way that is disingenuous or difficult to defend. Rather, it’s part of the greater movement in business of listening to your customers, taking their feedback, and continually plowing what you learn back into building a better product. Once you do that, you will not only have long tail marketing on your side, but the even more formidable force of word-of-mouth advocacy. It is our intention to make the best long tail keyword tool in the industry. If we are not living up to that goal, please drop us a note in the comments, the forum or at hittail. We listen to our users and endeavor to implement every reasonable suggestion.

What strategy have you found work best for your SEO? Or, what strategy are you going to stick with after reading this article? How long is the tail of your search traffic? –and let us know what you think!

 

 

Common Keywords Research Mistakes that You Need to Avoid

Keyword Researching Mistakes That You Are Making And How To Avoid Them

Using keywords has become a norm nowadays. Everyone knows how to do it and everyone uses keywords in abundance. However, this is certainly not an exact science and you can easily get it wrong. Using too many keywords – or too little of them, for that matter – can harm your content’s success.

But if you know which mistakes you are making, you can take some steps in order to eliminate them.

Here is how to do that:

1. Using irrelevant keywords

One of the mistakes brands often make is not thinking in the same way their customers are thinking. For example, a dress making company, which uses technical terms to describe a dress, might use those as their keywords even though a client will not use those words to describe the same dress.

This is a mistake because then the client would not be able to find that dress on their browser.

Always use the language of your clients.

2. You use only one keyword per text

“If you are able to write a decent post and use several keywords at the same time, you should definitely do that. This is a good way to rank for several terms and make your article more available to your audience. Focusing on only one keyword restricts you and it may come off as too repetitive”, – explains Nakia Wagner, a SEO manager at Essay Roo, and Study Demic writer.

However, if you are not sure where the other keyword should fit in, then you shouldn’t put it there just for the sake of it.

3. You ignore local keywords

Most brands ignore local keywords and use only global keywords instead. If you have a business that mostly focuses on local or regional market, you would have better results from using local keywords. This will make you rank better on local search results and improve your business in this area.

To avoid this, filter your keywords by location on Google Keyword Tool.

4. You are using keywords in the wrong context

When you use keywords where they don’t belong, you risk your text seeming keyword stuffed. This is not a good way to achieve success with keywords. While in some aspects, this will improve your SEO – more keywords can sometimes mean higher search engine ranking – in some it will not. Imagine a person finding your article at the top of the search engine results and entering your article only to find a text crammed with keywords so much he can’t make out what the point of the text really was.

Here are some tools to help you out with this.

State Of Writing and UK Writings are SEO content writing tools that can help you create content based on the keywords you have

Academ advisor is a guidance tool that will lead you through your keyword research and give you excellent tips.

Boom Essays is an online tools that can assist you in using keywords, meta tags and such in an accurate way.

5. You use broad match instead of exact match

Search metrics is one of the most important elements of conducting a thorough keyword research. Using broad match will give you worse results than using exact match – it will give you your words in no specific order and they may include some other words. However, using an exact match will give you your exact keywords and phrase match can give you your keywords in your selected order with other words included.

6. You are not considering the competition

Choosing keywords without previously researching your competitive landscape will cost you a lot of time and money later. This is why finding out as many things about your competitors and using it to your advantage is a good idea.

“You can do this by choosing a keyword and checking to see which websites are ranking the highest for that keyword. If you think that you can beat them to that first spot, by all means use that keyword. But if you don’t think that that’s a good idea, rank for another, related keyword”, – comments Sharon Monarrez, a Digital Marketer at Best Australian Writers.

7. You are using one-word keywords

Rarely anyone uses one word for their search engine research. These terms are also too general and too competitive. While you can use them, they will not give you great results. It’s best to focus on keyword with multiple words or keyword phrases – these have context, as opposed to one-word keywords.

Conclusion

Running a keyword research is not a hard job but it takes a lot of skill and knowledge to know which keywords will actually help you and improve your business. While making mistakes is relatively easy, it can also be easy to fix them by simply following the steps in the tips above related to your mistakes. Remembering these will help you the next time you need to do a keyword research and you will do a lot better.

Freddie Tubbs is an online marketing professional at Academized. He also works as a content writer at Paper Fellows and regularly contributes articles to Australian Help blog.

If you have any questions, please get in touch!
You can email us at service@hittail.com.

The HitTail Team

Hittail: The Best LongTail Keywords Tool Review

Recently trying to find a SEO keyword tool that is affordable I came across HitTail and tried it out for a month. This tool in my opinion is geared for the basic blogger to use, especially for those who run many sites and are looking for a easy to use keyword suggestion tool, especially if they are looking to find long tail keyword/key phrases that will help them rank better.

HitTail can by used on unlimited amount of sites which is excellent. Their monthly subscription fee is affordable for just about anyone, their starter plan only costing $9.95 and their most popular plan costing only $19.95. This is pretty inexpensive and HitTail is much easier to use then other products on the market to research long tail keywords like SEMrush and Adword Keyword Planner. Comparing it to other products it is especially affordable for someone like myself who maintains many blogs / online publications.

Signing up with HitTail and setup was super easy, they didn’t ask for much personal data and only requirement was to connect to my Google Webmaster Tools. It  wasn’t complicated at all since I already had Google Webmaster Tools setup. Once I followed the easy instructions and connected HitTail to my Google Webmaster Tools account it shot out long tail keywords to use in upcoming blog posts that will get better search results and kept on updating the results once a week. It eliminated the painful time consuming analyzing process of Google Webmaster Tools > Search Traffic > Search Analytics section and Adword Keyword Tool to come up with long tail keyword phrases.

For those who do a lot of research in Adword Keywords Tools will know how slow it is and sometimes times out, with HitTail I didn’t find it timing out or being slow. The one thing that HitTail didn’t give is the search volume per a keyword, however they do have a star rating system that shows which keywords to focus on.

I did notice HitTail worked really well with sites that already had a medium to strong history of organic search traffic. For those site that have very little to no organic search it was pretty much useless, this isn’t HitTail’s fault, in these cases I just had to address why there was no organic search and then HitTail started working. I also decided to test HitTails support to see how responsive they were, to my surprise they contacted me in a timely matter and answered my questions in detail.

For those who love technical data and can’t afford to waste money and can afford only one tool I think HitTail would disappoint you and it be the best you look at a monthly subscription to Ahref. Currently I feel Ahref is one of the best Technical SEO tools on the market. However be warned if you go for Ahref you do you need some Technical SEO knowledge to use it. However for those basic bloggers who are scared of Google Analytics and Good Webmaster Tools because it is overwhelming HitTail is ideal. It simply spits out what keywords you should be writing your blog posts around to gain more traffic.

It is our intention to make the best long tail keyword tool in the industry. If we are not living up to that goal, please drop us a note in the comments, the forum or at hittail. We listen to our users and endeavor to implement every reasonable suggestion.

Happy HitTailing–and let us know what you think!

 

The Importance of Keyword Research Tools

If you have a website or blog, using keyword tools is crucial to your online success. This is because keyword tools can help you achieve in so many ways.

Let’s take a look at how keyword tools can help your website or blog be an internet success:

Use a keyword tool such as Hittail for keyword research.
This is the main purpose of keyword tools. So, why stress yourself by trying to figure out which keywords matches your content when you can use a keyword tool to help you?

You’re provided with the exact terms people are searching for.
If your website is about sugar-free ice cream, then a keyword tool will provide you with the long tail keywords people are using to search this niche with.

•Keyword tools increase your traffic.
When you research keywords using a keyword tool, you’ll get a selection of targeted keywords befitting for your content. With these appropriate keywords embedded within your content, traffic will be driven towards your website or blog.

•A Keyword tool put your PPC campaigns in the right direction.
Keyword tools can provide you with suggestions that will make your pay-per-click campaigns effective in driving traffic to your website or blog.

•You can get content ideas with keyword tools.
Don’t know what to write about for your articles or blogs? You can create ideas with keywords.

So the importance of using a keyword tool is obvious. If you want to achieve massive traffic as well as high search engine rankings, you’ve got to include keyword tools as part of your marketing strategy.

Failure to use a keyword tool will only lead to your website or blog’s failure in the long run. And failure isn’t an option you’re interested in; otherwise you wouldn’t be reading this information!

So now that you know how beneficial it is to use keyword tools such as Hittail, get started by using the top online keyword service now: Hittail.com.

HitTail: Long-tail Keyword Search Tool

So, how much time does HitTail save you by issuing writing suggestions? First of all, if you’re mining your log files, you’ve got to realize that some of what you’re looking at isn’t worth targeting, because it’s already leading to your site in STRONG positions. Only a small portion is worth zeroing in on. And that’s where the HitTail saves you time. The question is how much? Consider this graph…

This graph plots the beta testers along the X-Axis, and the quantity of keywords that is leading to each beta tester along the Y-Axis. General site traffic, graphics and spiders have already been filtered. You can see that a few sites are generating massive amounts of traffic, while most sites are generating a medium (natural) amount of traffic, and a lot of sites are generating almost no traffic. This maps to the average distribution of SEO abilities of people using the HitTail system. A few are highly effective. Many are so-so. Lots (over half) need serious help. By the way, this is NOT a long tail, because it doesn’t go far to the right. There are limited numbers of beta testers. If search is all about long tails, then early betas are about big heads.

But that’s besides the point. Of the keywords leading to each site, how many should be discounted for further attention? How many have the telltale clues that big traffic gains could be made with just a little work? Well, the ignorable data is in Red. The sweet data is in Green. How much time do YOU think HitTailing is saving the beta testers in guiding their long tail writing?

It is so important to hit home this time-saving message, because of how easy it is to mistake HitTail for analytics. How much time does analytics actually SAVE you? With HitTail, you zero right in on the “green” area–or the HitTailing hot spots. You can go from your daily visit to the HitTail site, get actionable data, and go over to your blogging software all in a matter of minutes. Now, that’s efficiency!

What tools are you currently using right now for search marketing? Do you plan on trying out HitTail? Leave a comment below and let us know!

 

Ways to Leverage the Long Tail in Your Marketing

Long tail marketing refers to the strategy of targeting a large number of niche markets with a product or service. It’s mainly used by businesses that are dominated by a huge market leader. Even products that have sold very little (one unit) have SOME demand, and there are many, many of them that constitute the tail. Since his fateful article in Wired, people have been writing him to tell them how they see the long tail applying everywhere, well beyond business. But marketing is perhaps the most obvious next step, and the struggle to understand how to take advantage of the long tail effect is apparently starting to occur, as the suggestion in HitTail reveals.

So, to take advantage of the long tail in marketing, you have to think in terms of terms. In other words: long tail keywords. Which do you target and why? And how do you do it intelligently, so it doesn’t become a full time job? Because just as demand for products is nearly infinite in Chris’ model, the combination of terms that describe ONLY YOUR product or service are likewise nearly infinite… leading many to blog without a clue.

Blogging without a clue (great subject for another post), while useful for floating a few test balloons, doesn’t help you zero in on what’s working best. The best way to take advantage of the long tail in marketing is to blog WITH A CLUE. Sure, you can pull just any one of your “small” keywords out of your analytics, but it’s not very efficient. Why?

First off, you’re going to have to wade through the same whole long list of keywords every time. The ones you have already considered don’t get filtered out. It becomes impossible to manage the big picture: what HAVE I already written about, and what new things MIGHT I write about? In this sense, HitTail becomes more than just a timesaver. It becomes an expert advisor, discounting everything you already considered, and bringing potentially new and lucrative ideas to your attention.

How in the world is this connected to the long tail concept? And how is this marketing? Well, to quote a business guru who has been around the block a little longer then Chris, the recently departed Peter Drucker, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

Think about that for awhile. Think deeply on it. The “Search”, a privilege reserved for the very few in the past–research librarians, information brokers, etc. — is now available to all. An “understanding” of the customer is magically embedded into the search terms they are performing. As marketers, we are reverse-engineering their research procedure, and attempting to put ourselves directly in their path… with the right message… at the right time… to fulfill a need or desire that they just attempted to articulate.

Well, to get into the path of these researchers, you have to look at the RE in research. It implies they are searching again? What did they search on last time? Was it something similar? Did they find you before, and were they perhaps trying to tell you something merely by the act of searching? Of course, the answer is yes. And this ties into concepts by another business guru hero of mine: Edwards Deming, the father of TQM (total quality management). Demming is often contributed with helping to rebuild Japan’s economy after WWII by teaching how to listen to the customers and employees, and working it back into the product. This resulted in transforming such products as the Honda Civic from junk to premium quality. More recently, the process is attributed with Harley Davidson’s textbook comeback. Try thinking about long tail marketing being a very similar process, but the information being provided to you is coming in through “search” instead of the suggestion box.

HitTail is in great part about corralling them back using the very information they provided to you the first time, but in more intelligent and strategic ways. It will be the truly enlightened marketing department that internalizes this message and puts it to work in everything they do.

What You Should Expect from a Link Builder?

The internet is revolutionizing the globe and making the process of disseminating information hassle-free.

Most webmasters are looking forward to developing reliable websites that can attract website visitors and improve the accessibility of their client’s services.

Hiring a reputable link building agency is an excellent option if your business lacks the in-house expertise required to implement an effective link building and other related digital marketing campaigns.

It’s worth noting that the world of generating back links can turn out to be an extremely shady place. Deception, ghosting, spammy back links, and other similar issues are some of the nasty challenges you are likely to meet when you partner with the wrong link building agency.

Search Engine Optimization professionals and digital marketers are focusing on the creation of efficient backlinks to improve the search engine rankings for their websites.

However, what remains a major challenge is how you can collaborate with link building agencies and what exactly should they expect from such agents.

In this article, we shall point out some major qualities of a good link builder that one should look out for this year.

  • Experience

Experience, they say, is the best teacher. Ideally, when seeking the services offered by an individual, it is always important to check on their reliability, professionalism, expertise, and experience.

A good record of past work is a clear indication that the agency can assure you some perfect work on building your website links. Before entering the contract with your link builder, ask them to point out some of their clients. Check whether they have helped their client attract traffic to their website.

With a list of clients the agency has been serving, evaluate their size, areas of operation, and portfolio. If your company is a startup, the strategy employed to uplift a larger company may not be productive to you. Ask your link developer if they can customize their services to fit your specifications.

For the record, a good record of accomplishment of their services is a clear indication that the company is fit to take on your project. Consider the services of a link builder who has served clients in your industry.

  • Ethical strategies

Are you aware of the black SEO practices that may result in your website being banned by Google?

Most companies that promise to attract traffic to your website in the shortest time, in most cases apply the unscrupulous means to achieving such results.

This is unhealthy for your website in the end. For your information, the following are some of the unethical practices such link-building agencies adopt to achieve their objectives:

  1. Hacking into other sites and inserting links without following the right procedure
  2. Mass posting of links on the website comment section
  3. Going against the Google webmaster guidelines and posting client links to unrelated sites,
  4. Paying for backlinks
  • Transparency

Trust and transparency is a core in implementing a long-term partnership. Before relying on the company to handle your link-building task, you must build a strong trust with them. Remember, you will be sharing vital information with the agency. Therefore, commit to developing mutual trust and honesty with the company.

All the operations of the SEO industry should be made open to you. Ask as many questions as possible and expect a reliable and convincing response. Delays in response to your inquiries may be a signal that something fishy is going on.

  • Business philosophy

Different companies have different slogans and mission statements. It is vital that one picks an SEO company that believes your company mission and is committed to helping your company achieve their objectives.

The difference in business philosophy is said to be the major barrier to building reliable links. Some clients believe in speed while others believe in perfection.

Every time you select an SEO company to help you with the link building make sure their visions and yours fit. This way you can be assured quality services.

  • Holistic approach

The kind of approach employed by the link builder should be based on the contemporary ways of attracting traffic to your website. Today, it is economical to combine social media, quality content, and inbound sales criteria in developing good links. Good links contain good content. Having links surrounded by irrelevant content is uneconomical in the current market.

You can incorporate the internet marketing and link building duty to the same SEO company and trust them to do a good job. Share your specifications with the digital marketing company and ensure they meet all your requirements within a stipulated period.

Remember the digital market is very competitive, with the emergence of e-commerce; therefore, you must look forward to hiring a competent link builder.

  • Communication

Effective communication is a core in gauging the progress made by whichever link-builder you assign your link building work. Make it a habit to engage in constant communication with the service provider to keep you posted on all their undertakings.

When you are faced with urgent issues you feel must be addressed, you must notify the company and expect some feedback. Let the company define the action items and communicate on time of any transitions.

  • Accountability

Being accountable is a good indication of responsibility. When you set a project timeline with the link-building agency, as a way of proving their accountability, they must deliver results within the period allocated to them. Delayed results may probably mean that the agency is unproductive or incompetent enough to deliver.

  • Warning signs

As much as you need a professional link builder, it’s wise to keep a watchful eye on various warning signs that are likely to point to a frustrated link builder. They say ‘yes’ always

Most link builders who aren’t excellent in related activities are likely to be pleases that are always eager to say ‘yes’ always or even too scared to object. Indeed, it’s advisable to be keen enough to know what they mean whenever they say yes.

Do they have supporting evidence or caveats that can vouch for their expertise in your vertical?

If your agency seems hesitant, you shouldn’t assume that they aren’t sure of whatever they are doing. Most agencies prefer doing their due diligence first and need to be sure that they are spot on with various potential pitfalls. In most cases, link building agencies report on links. Note that links are simply a trailing indicator of activity. Always take the time to find out if your preferred link building professional has the right roadmap to help your business grow.

Conclusion:

Attracting traffic to your website requires reliable link building. While looking forward to hiring an expert to help with all your SEO services, you should conduct an audit of their records and performance before engaging in any contract.

The above tips on attributes of a good link-building agency may be meaningful if you intend to transform your website. Take note on some of the tips given here, and you will predict whom your next link-builder will be. All the best as you purpose to choose the right partner for your link-building services.

 

Hittail Long Tail Keywords: Exactly What is It?

Although long tail has been defined before on Hittail blog, there is more to this profitable business strategy than discussed earlier. Therefore, let’s better define the long tail by showing how it works.

  • Long tail equals less competition. Since long tail consists of longer phrases, few sites will have the same phrase. As a result, this gives websites less competition and a chance for a higher ranking on search engine result pages.
  • Long tail generates more traffic. Unlike a single keyword, a long tail keyword can bring visitors to your site because the exact phrase they’re searching with is embedded into your content. Remember, having this phrase in your content is what ranks you higher on search engine results pages such as Google.
  • With long tail, you can expect higher conversion rates. This is the area that makes long tail profitable. People searching with a specific phrase are ready to buy your product. Thus, they can easily be converted from a visitor into a buyer.
  • It’s a perfect fit for pay per click (PPC). The best way to define the long tail in correlation with PPC is to state that it’s one of the best ROI. This is because you’re bidding on specific phrases that best describes what you’re selling.
  • It’s much easier to optimize with long tail. Long tail provides a more natural fit in content versus short keywords. This in turn, makes it easier for your audience to read.

It’s Safe to Define the Long Tail as a Miraculous Internet Marketing Strategy

Because long tail works well in garnering traffic and conversions, it’s safe to call it “a miraculous internet marketing strategy.”

It’s safe to make this bold statement because it prevents the following major blunder from occurring:

  • You don’t focus all your marketing attention on just one or two keywords, which will force you into stiff competition with other websites or bloggers using the same keywords.

In conclusion, to define the long tail and its effectiveness is to know that it shouldn’t be dismissed as part of your internet marketing strategy. So now that you know how beneficial it is to use long tail keyword tools such as Hittail, get started by using the top online keyword service now: Hittail.com.

Keyword Ranking: How to Get Better Rankings for Top Keywords

A website can be a good indication to online searchers that you’re serious about your product or service. Why else would you invest in a website designer, a domain name, and web content writer?

Though the cost for all of this is minimal in comparison to opening a physical business, you’re still investing money. And that’s why you want your online presence to be known to others.

Therefore you should make an additional investment in your website: a keyword tool.

What is a Keyword Tool?

A keyword tool is an online tool that researches keywords. Through this research, it’s discovered which keywords are in high usage by online searchers.

A good example of a keyword tool is Hittail.

To learn more about Hittail’s keyword tool, including how it works, click here.

How a Website and a Keyword Tool Work Together

Let’s examine the partnership between a website and keyword tool, and how it coordinates to inform the virtual world that your website is ready for business.

For starters, a keyword tool provides a listing of keywords that are relevant to your site’s niche. Just as important are the following facts about these keywords:

  • They are long tail, which are more commonly used versus short tail
  • They are low in competition; thus, giving your website a better chance of ranking high on search engines with them
  • They are used regularly in search engines by searchers

As a result of using these recommended keywords, you will not only gain massive traffic, but also the right target audience. Keep in mind that if your site sells dieting products, yet you’re getting visitors looking for chocolate, this is definitely the wrong target audience!

A keyword tool will eliminate this problem.

Where to Place These Keywords

You’ve been given a great listing of long tail keyword suggestions. So, where do you place them?

The following suggestions are how your traffic will find your site, which will show up search engines:

  • Webpages
  • Articles
  • Blog posts
  • PDF eBooks
  • YouTube videos

Conclusion

A website and keyword tool is what you need to make your online presence known to the growing online community. It’s just as important as choosing the right web designer and writer – possibly more.