Long day

ML Jan 27, 2006

Well, it’s just about 1:00AM, and I spent the majority of today on the marker upper project, which is just fine, because I’m thrilled with the progress I’ve made. All the logic is done, and now it’s just a matter of integrating it with my home-grown CMS system. The beautiful part is that it’s 1:00AM, and I started early this morning. So, the project is taking on momentum. It is easily as interesting as anything else I could be working on, which is key to managing distractions. As long as the main work is more interesting than any of the distractions, then the distractions have no power.

It’s obvious that blogging will become a distraction, but as long as it keeps me on-course. The marker-upper project for superior baby-step tutorials will actually help me work my way through the MyLongTail project. Some pieces will become public and be posted here, but others will not. Yet, I still plan on using this tutorial method of building up the apps. My SEO team at Connors is the audience for those tutorials, but I will endeavor to make as many parts of it public as possible.

Yes, I didn’t get to the other two projects that I had hoped, but this is only the first day of what I hope will be a 4-day focus-spree. I will have to do some other work over the weekend, but for the most part, I am going to try to make MyLongTail into something that can start getting some excitement going. At the very minimum, I need to start collecting contact info of people who would like to start testing it.

I’ll be looking for early adopters. I think of this much like GoTo in the early days. A lot of people didn’t get it, but GoTo laid the framework for AdSense, and what analysts are saying is now over a 5-billion dollar market. I don’t think MyLongTail will be as gangbusters as paid search, because it is to paid search what public relations is to marketing. I’ll be posting much more on those topics, drawing the parallels between the “unpaid” promotion aspects of both PR and SEO. You might even call what MyLongTail intends to accomplish as PR via Search. Or perhaps “search releations”.

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