How long does it take to be on Google search results?

ML Aug 11, 2006

The common wisdom (today) is that it can take as little as a few days to get new pages indexed if your site is already well known and indexed by Google. And for brand new domains, it can take as long as 6 months. The HitTail domain was registered on June 6, 2006. It’s fully indexed by Google in less than one month. So, it depends on how much of a push you give the site to get it started. And for those of us who were launching sites last year, we know that at times, no matter what you do, it can take as long as a year. I don’t expect Google will go through a phase like that again, due to competitive pressures. They have an interest in new sites being included.

On the HitTail site, the traffic leading the site by search engine is gradually catching up to the traffic leading to the site by links. Links tend to have spikey traffic, because most links these days are from blogs, and the link scrolls off the homepage after awhile. This is necessary to establish the in-bound linking criteria for Google, but after awhile, all you need is to be included in the search engine results to keep your qualified traffic up.

So, what is that little push that you can use to get a brand new site (or previously invisible site) to be included in under a month? In the case of HitTail, it was almost an immediate linking fan-base based on the beta program. For sites that don’t have such a fan-base to work with, I would recommend blogging with Blogger, and using the FTP function of Blogger to “plant” your blog into an subdirectory of your site. This effectively takes away Google’s choice of ignoring you. Granted, Google sends out an entirely different crawler to pick up and index your blog content. But we cannot help feeling that there is some cross-pollination.

Similarly, you may consider paying for a Google AdWords campaign, or even running AdSense advertising on your site. While this may seem counterintuitive, the fact remains that if you’re using other Google services on your site, than your site is known to the Google systems. It doesn’t necessarily mean that you’ll come up better in natural search, but the theory goes that it probably couldn’t hurt. There is a whole line of reasoning that goes: Google’s various products for different stages in a customer relationship all have a built-in measure of relevancy. If someone goes from search hit (paid OR natural) to a successful checkout, then they’re probably highly relevant on the original keywords.

This is no guarantee that using Google’s various services will have any impact at all. But one of the pieces of evidence that there is some connection between the different systems is HitTailer Gary Beal (GaryTheScubaGuy), who continues to report that the use of high performance natural keywords in paid campaigns consistently improves the performance of the paid campaigns.

At any rate, the process of being included in Google is exactly the same momentum-building, snowball rolling process as HitTailing itself. It takes quite a bit of work to get the ball rolling, but once it is, it becomes self-sustaining. And you do what you can to make that initial process easiest. Starting out with a product that people LIKE linking to will help. And using Google services that take away Google’s option of NOT seeing your site may help.

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