New Longtail-based Metric for Measuring Website Health

HitTail Best Practices Nov 10, 2006

Some of you have read in the TechCrunch article about our new “change-over-time” longtail diagram. It’s located under the “My HitTail” tab, and I encourage you to go take a look. Fair warning: you won’t see much unless your site has been using HitTail for a couple of months, and it’s a really great way to see how well you’re HitTailing.

While this feature may become part of the premium services, we’re letting everyone have a peek at the new site-health metric that we hope will sweep the Internet. It’s based on the premise that your site is only healthy if both the number of hits on your top terms is continually increasing, while simultaneously the diversity of keywords leading to your site is expanding.

In other words, you need to see growth in both the head and the tail.

And now, you can not only get these figures from HitTail, but you can see it occur animated over time by grabbing a slider. The more months you’ve been HitTailing, the more change you should see month-to-month. If you see no change, something’s not right. Either you’re not adding content using our suggestions, or you’re using a bad content management or blogging system. So far, with virtually no effort, the Connors site (very infrequent blogging and content change) sees an average 20% growth in both the head and tail.

This is a totally new metric on the Internet for how well your site is doing. Check it out.

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