eMarketer just released today the results of an end-of-year study showing the effectiveness of online marketing strategies from 2005 to 2006 (these articles usually expire quickly, so click now). It’s impossible not to notice that paid search ads were top both years, with satisfaction going down by 3%. SEO was in position #3 both years (under email) with the satisfaction going up by 12%. It’s not hard to extrapolate where this is going. The world of marketing needs a formulatized approach to natural search. I believe that HitTail is about to be inside the tornado.