Come read the article by my boss, Connie Connors, the woman who REALLY brought you HitTail. I may be grabbing a lot of the spotlight, but this wouldn’t have happened had I not hitched my apple cart to this star. First, she recognized the changes that were occuring in public relations and decided to lead instead of follow. Second, she knows how to get press for exciting new endeavors. Case in point, we were in BusinessWeek not once, but twice. First, for building a better mouse trap, and later for being one of the most important new ideas of 2006.