In a recent post, which was a debate between business writer Seth Godin and Solomon Rothman of WebProNews, I noted that depending on how your TypePad blog is set up, you don’t have to do many things to ensure your site works well for search engines. I just started a TypePad blog today, and don’t think I will customize the template AT ALL as an experiment.
But I said that no blog is secret these days. I see that when you set up a TypePad blog, you have a choice of publicizing it or not. I chose to publicize it. But I FURTHER had to go into the Weblogs/Publicity tab and put a check next to Weblogs and blo.gs. This will ensure that every time that I post, it pings the blogosphere. Together with TypePad’s built-in optimization, this should be enough. I think I’ll even resist the temptation to use Pingoat or Ping-o-matic in order to control the variables when I figure where to attribute success.