This was perhaps the best Search Engine Strategies (SES) I ever attended, in great part, instead of being one undifferentiated SEO in the crowd, I was Mike Levin the HitTail guy. Unlike previous years, where I attended all four days and came away with only enough to make it worth it, this time I only attended yesterday (Thursday), and came away with a lot. I mean, an awful lot.
I’d love to share all the funny anecdotes that were packed into just one day. But the first thing I want to get out of my mind and into the blogosphere is the highly effective 30-second elevator pitch.
HitTail is a writing suggestion tool for bloggers and website owners of all sorts — to help you grow your natural search traffic… free.
Every website has some search-life in it. Every website is trying to tell you something.
Most analytics packages overlook the most important event: when some determined visitor finds you buried several pages into search. This tells you two things:
1. There is actual traffic occurring on this term, and you CAN/ARE being found on it.
2. There are several pages of crap ahead of you which didn’t satisfy the visitor. The hit was probably coincidental, often a result of unlikely word combos from archive pages.
So the reasoning goes, if you intentionally target it, you can bring yourself from several pages in on that term to the first page.
Keep this up over time, and you will grow your search engine traffic, naturally.
It may even free you (being marketers) from reliance on Google AdWords to drive traffic.
Oh yeah. It’s free.
Works every time.