Use HitTail. This incredibly short post will demonstrate to you that even the most competitive terms, such as the one in the headline here, can be targeted and moved to the homepage of Google with relative ease. The “trick” of how to do this is one of the most closely guarded secrets of online journalism. HitTail is a site dedicated to blowing the lid of this secret. We let the cat out of the bag, so to speak, by illustrating the effectiveness of long tail online marketing techniques.
When your model is an advertising-driven model, articles like this one by an online jouranlist give a few more pointers.