PR, SEO, and Blogging

Marketing, SEO Feb 25, 2008

We’ve been seeing a lot of traffic coming from Steve Rubel’s blog post on Friday. I’m flattered that Steve mentioned a recent entry on how blogs can quickly see benefits from SEO. We all know that blogs are often used to position companies as industry leaders and spokespeople as authoritative. That’s something our parent company, Connors Communications, knows something about considering its 20+ year history in public relations. And yet obviously times are changing — which is why we developed HitTail.

Google says that one of the best ways to drive traffic (and therefore get your message out) is by having something worthwhile to say. HitTail helps bloggers gain respect by providing suggested writing topics that interest their audience and are beneficial to readers as well as search engines.

What is the point of blogging if no one finds your blog? You might as well keep a private journal. Blogs may gain some readers from word of mouth and viral marketing, but you can bet that the most successful ones have been learning something from the keywords that people use to find them.

I’m sure that Steve and others in PR are beginning to recognize that the importance of ranking well in search results is just as valuable, or even moreso, than appearing in news articles due to the fragmentation of media.

When even the New York Times writes their headlines with Search in mind, you have to compete with SEO if you want to be heard on similar topics. Or you can hunt for treasure in the long tail with HitTail.

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