This will be one of the most self-referential posts and blatant examples of HitTailing I have done in a long time. Yesterday, someone in South Africa googled on the exact term I used in the headline of this post. HitTail recognized that we were not fully optimized on this term, and issued it as a suggestion. But when I clicked to reproduce the search, I didn’t see us on that page–understandable, considering it was a South Africa Google Datacenter that it was probably pulling from. So, what to do? I could just click around. But instead…
Using the free FireFox RankChecker tool from SEOBook, I popped the term into the Keyword field and www.hittail.com in the Domain field and hit Start. Lo-and-behold–RankChecker showed me that we were in the 83rd spot in Google on the term. So, I went to Google and performed the search, and clicked right on page 8 of results, and low-and-behold, there was HitTail! I clicked on the result to see that this page about driving traffic for less (a previously acted upon HitTail suggestion) was the page that was found.
So being that the page that was found was something that was targeting and optimized on a completely different term, imagine what would happen if I actually targeted it. And hence, the writing of this post, and giving out of some of the most competitive SEO-industry-insider knowledge that exists… period! For you see, the new writing suggestion that was issued was the direct result of a post that was made as a result of an old writing suggestion that was acted upon. And thus the iterative process of continual improvement is happening. This is why I talk about TQM
so much. The “output” from quality assurance is being fed directly back into the “input” of the production line, which produces more quality assurance data.
Hence, our talk about the snowball effect.
Sites become virtually self-optimizing… but not entirely. The process is getting funneled through at least 2 things: 1) YOU. Quality content won’t write itself (or will it?). And 2) Blogging software, because who wants to worry about the fuss of SEO when free, easy publishing systems get like 80% of SEO correct out of the box? And this is one of the best methods of driving traffic to your site–adding new content, based on HitTail suggestions.
And yes, it is a lot of work.
But there is another…
…method of driving more traffic to your site.
And that method has been talked about by a few industry insiders, and fewer still who share the secret with public quotes like “I use [HitTail] for my Adwords accounts and they double my other campaigns in every positive way. Double the Clicks, half the CPC, half the overall conversion costs.”
Yeah uh, so if you want the benefit of HitTail, the other method of driving traffic to your site is to take the keyword lists generated by HitTail and put them into your AdWords campaigns… because who whouldn’t want double the clicks, half the CPC and half the overall conversion costs?
Seems like a no-brainer.