There is a need for niche keywords–longtail keywords. Call ’em what you will, but they super-charge both your AdWords campaigns and SEO efforts. Their very nature as obscure but effective make well chosen long tail keywords the best deal in marketing.
For those already into AdWords, think 4% CTR, $0.06 CPC and tons of clicks. For those still only doing SEO, think about reducing the need to continuously expand website content.
That’s about to become commonplace, because one of the best kept secrets in natural SEO is about to cross the chasm into mainstream marketing, and AdWords will never be the same.
With just a wee bit of keyword review and approval on your part, your AdWords campaigns will virtually become self-optimizing. We take the competitive intelligence that your site is always trying to give you but which most analytics software ignores (as long-time HitTail fans know well), and feed it directly into your AdWords campaign.
The result is simply amazing, as long-time HitTailer and million-dollar campaign manager Gary Beal has been trying to tell the world for a year. But alas, we are only just starting to teach the world this amazing approach to AdWords campaign management.
The irony here is that its coming from the very same PR firm that helped launch GoTo–later Overture, and today Yahoo! Search Marketing– the company that taught Google how to make money. Yes, the very same Connors Communications that helped get Amazon off the ground is about to teach everybody how to be low-budget brilliant marketers… by living on the edge of the keyword competition.