Building a critical mass of content for SEO has its purposes as well as its downfalls. As a webpreneur it’s important to know both sides of this critical step in developing and maintaining an online business.
For starters, creating content for SEO purposes involves writing high quality articles richly embedded with competitive keywords. Doing this on a regular basis is a good step towards dominating the search engines, especially since Google loves content.
However, too much of a good thing can be bad … even for your website.
This brings us to the downfalls of building a critical mass of content for SEO. While adding content is good, it’s problematic when you add too much at once.
- You’re bombarding your readers with too much content to read at once.
- You’re likely not targeting specific areas on your website.
- The content’s quality probably isn’t the best since it’s being rushed to publication.
While this reality may be disappointing to anyone wishing to overload their website with content, cheer up. There are ways to build a mass amount of SEO content without bombarding your readers:
- FAQ pages
- About pages
Just remember that information that doesn’t require updating is best written as a content page. Information that has temporary value i.e., will require updating, is best created as a blog post.
You should also remember that SEO shouldn’t be your only purpose for building a mass of content. You want to inform and entertain your readers to the point of conversion.
Additionally, you want your website to look authoritative; a leader in its niche. You want readers to view your site as trustworthy.
When you build a critical mass of SEO content with this information in mind, you’ll generate traffic towards your website. And best of all, you’ll increase your income.