Business in the 21st century differs entirely from how business was conducted a century ago. The late part of the 20th century saw the internet in its infancy, but it wouldn’t thrive until the upcoming century.
Thus, marketing efforts of businesses was conducted basically through newspaper ads, billboards, television and radio commercials. These marketing efforts worked well for their time.
Now, however, we’re in a new era: the internet age. This means marketing has gone to a new level; hence, requiring businesses to taking their marketing efforts online in order to keep up with the changing times.
And these changing times mean conducting SEO campaigns. And SEO means using a keyword tool for marketing – a primary factor to having a successful business in the 21st century.
How Using a Keyword Tool for Marketing Spells S-U-C-C-E-S-S
In the 20th century, businesses didn’t have to focus on keywords in order to gain an audience. All they had to do was know their audience and know how to market their messages to these groups of people.
People would see and hear these messages while reading the newspaper, watching television, listening to the radio, or driving.
In the 21st century, however, people find their own information rather than wait for businesses to give it to them. This is done via the internet and search engines such as Google.
This is why using a keyword tool for marketing is so darn important. Online business success depends on knowing what keywords to use to draw traffic to your website.
In fact, the right keywords will:
- Rank your website higher on search engine result pages; thus, making your site visible to searchers looking for information such as what’s on your website
- Increase your website’s traffic
- Convert visitors into subscribers or paying customers (if you’re selling a product)
Using the Right Keyword Tool for Marketing
There are a lot of keyword tools online. While deciding which one to use, remember this: long tail keywords bring better results than generic keywords. Long tail keywords will be phrases unique to your content; it’s unlikely that another website will have the same phrase.
Therefore, you should use a long tail keyword tool for marketing.
It’s a New Day for Marketing
Although there were several successful businesses in the 20th century, the marketing efforts have changed. There’s no need to be frighten about it. Simply find a keyword tool for marketing that suggests long tail keywords (such as Hittail) and market your business towards success.