Long Tail in SEO: What in the World is This?

Articles Dec 1, 2012

Photo provided by Stock.xchng


When it comes to working on the internet, you’ll hear all kinds of terms that you might not hear outside the internet spectrum:

  • Algorithm
  • B2B
  • Blogging
  • Pay per click
  • Search engine result pages

And the list goes on. For the purpose of this article, here’s another phrase: Long tail  in SEO.

If you’re new to the internet industry, you might be wondering what in the world does this term mean. Even if you’re been around the internet for quite some time, you might like more clarification on what this phrase is all about.

So let’s begin.

Defining Long Tail SEO

So exactly what is long tail SEO?

Long tail SEO involves the usage of low volume keywords. You use these phrases as a major part of your SEO strategy for the sole purpose of driving traffic to your website.

Let’s take, for example, you have a website about shoes. Of course, this generic keyword gets millions of hits monthly. Thus, it would be in your worst interest to base your SEO campaign on this generic keyword.

Instead, aim for traffic by using long tail keywords. In this case, if you sell brand name shoes such as Easy Spirit, then use long tail key phrases such as “Easy Spirit Shoes” or “Easy Spirit Women’s Pumps.”

You’re being very specific about what your site offers. As a result, searchers who type in these long tail keywords will discover your website – based on your usage of long tail in SEO.

The Payoff with Long Tail in SEO is Good

Using long tail in SEO has one result: good. This is because you’ll attract the right audience to your site. As a result, these searchers will:

  • Spend money (increasing your revenue)
  • Become a subscriber to your website
  • Contact you (via email, phone – whatever contact method you offer)

So as you can see, the effort of including long tail in SEO is good … very good.


How you decide to apply long tail to SEO is up to you; for the strategy of opportunities is plenty! In fact, you might want to consider using more than one strategy for better marketing results.

Overall, just remember to use long tail in SEO effectively.


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