A Snowball Effect Example: Running an Online Business

Articles Dec 20, 2012



Like an offline company, running an online business takes a lot of hard work. You’ve got to put in heaps of effort in order to make your website a reputable one.

Nonetheless, you don’t want to ruin your online business by being hasty in your work efforts; producing low quality work that turns away visitors.

In other words, you don’t want your business to become another snowball effect example of a web business gone bad.

What is the Snowball Effect?

Besides being a book written about Warren Buffett, the snowball effect is a symbolic term that describes the process of starting off small and building into something larger; with the potential of being disastrous.

The snowball effect applies to web businesses because when your business grows, the demand grows. And with the growing demand, you might start becoming slack in your quality of work.

Here are some examples of how a web business can fall into the snowball effect:

  • You don’t respond to customers’ emails as promptly as you once did; making them feel ignored
  • You cut back on marketing with the belief that your name is reputable enough to do so; thus, no further marketing is really necessary
  • You either spend too much or too little partaking in social media
  • Your website’s content is poorly written and has the wrong keywords

All of these snowball effects spells D-O-O-M for your site.

How to Avoid the Snowball Effect

Fortunately, the snowball effect can be avoided. All you need to do is look at the root of your problem, which is your website’s growth has become too much for you handle alone.

Therefore, the answer is a simple one: outsource.

Hire a specialist to handle the following business tasks:

  • SEO marketing campaigns (long tail keyword research, optimization, etc.)
  • Social media (Twitter, Facebook, Pinterest, etc.)
  • Content writing (article marketing, blogging, webpages)

This gives you a chance to get back to your business basics – providing customer satisfaction. And best of all, your business won’t become the next snowball effect example for another website to talk about.

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