When you have an online presence, it’s vital that you position yourself as an authoritative figure in your niche. What better way to accomplish this than with online writing?
Blogging is a great suggestion for writing in an effort of gaining an authoritative tone. Besides sharing what you know with readers, you’re also able to:
- Promote sales, new products or services: Whether you have a small or large following, a blog is a great marketing tool for informing readers how they can save money or what’s coming up next with your business. They’ll appreciate being the first to know via your blog!
- Express your opinions more: A website might not be the best place to express your thoughts. It’s more about getting readers to convert into customers. A blog, on the other hand, allows you to go more in depth with information that’s not befitting for your website.
- Build a bigger following: The more you post reliable information, the more people will start following your blog for facts that might not be available elsewhere.
- Give Google what it loves – fresh content: If there’s one thing organic search engines such as Google love, it’s fresh content. It’s an indication that your website is respected by readers and seen as a valuable site.
One Important Key Factor: Long Tail Keywords
In order to achieve the previously mentioned advantages of blogging, you must do one important thing: include long tail keywords in each post.
With long tail keywords, you’re adding phrases relevant to your topic into the content. And being that it’s long tail, these phrases are likely being typed by searchers looking for information such as yours.
As a result, your site will show up on search engine result pages when these long tail keywords are used.
Blogging is the best suggestion for writing online. It shouldn’t be ignored if you want your online business to excel.
So, gather your thoughts, get good, relevant long tail keywords and blog your way to online success!