Gain Actionable Insight With These 21 SEO Dashboards for Google Analytics

SEO Jul 25, 2013

Since you’re spending so much time and effort knee-deep in Search Engine Optimization work, you’re most likely dreaming of conversions and rankings at this point.

Are you counting sheep with their SERP position painted on them yet?

Do you find yourself falling, helplessly, down a spiral of lost rankings?

Are there negative SEO monsters under your bed?

Well, we’re going to give you a handle on all those metrics playing games with your mind.

Wanna know how?

By using Google Analytics dashboards.

How is this going to cure your nightmares, you ask?

If you can get a sense of control over all those numbers then you won’t be haunted by them in your sleep.

Or something like that…

The Value Of Analytics To SEO Is What Exactly?

In order to know whether your SEO campaigns and work are a success, you need to track it all, especially if you want to show ROI.

If you’re like most SEOs, you are obviously already using Google Analytics (right?), and you may already have some dashboards set up for yourself.

But wait, there’s more!

You can’t have too many of them and you might have overlooked a few metrics.

So, I’ve rounded up a bunch of ‘em for your viewing, tracking, and measuring pleasure — with a focus on SEO.

As you’re toiling in the vineyard of SEO, you might as well see and enjoy the fruit of your labor.

For a while now, you’ve been able to build your own dashboard and share it with anyone.

These are for you to add to your Analytics account, for the betterment of humanity, sort of, well not really but for your betterment surely.

Bake Numbers Like They’re Cookies For Your Websites

Don’t stare yourself blind on SERPs alone — SEO has to prove its value and usefulness in relation to other marketing activities.

If you properly track and measure your results you can make adjustments to your strategy and tactics that could get you both big and small wins for increasing traffic and rankings to your website.

It’s not just about being #1 in Google, Yahoo, or Bing — you should also ask yourself what the ROI is, how your Search Engine Optimization activities relate to revenue increase, lead generation, pageviews, and other website goals.

Custom Google Analytics dashboards can prove the value and worth of SEO, as well as tell you what is working amongst the myriad of strategies and tactics you can employ.

So, let’s geek out!

Google Analytics Dashboards For…

General Analytics


You know, for metrics and numbers on things like:

  • Where people enter and exit your website
  • How many visitors you have
  • Sources of traffic
  • Specific websites sending the most traffic
  • Top keywords
  • Geographic location of website visitors
  • Top viewed pages
  • Referral websites

SEO Monitoring


Aside from tracking events in Google Analytics, some key metrics to keep tabs on are:

  • Which search engine was used
  • How many visits from (truly) organic search
  • Most viewed pages and other behaviors from organic search visitors
  • Top keywords and search phrases
  • And plenty more…

More dashboards galore:

Content Performance




Mobile eCommerce

Visitor Behavior



Site Performance

Lead Generation


Dash Ahead Of Your Competition

There you go, plenty of dashboards to help you get a grip on metrics. If you connect the dots with these numbers and your SEO campaigns, you will dash ahead of the competition in no time. (Are you too board with our dash puns?)

After all, who ranks a website just to rank it?

We want to use SEO as a tool and means to an end, not an end in and of itself.

That’s like navel-gazing. You’ll only find lint and nasty stuff collecting in there.

With these Analytics dashboards, you’ll be able to make smarter decisions on what SEO tactics to pursue and how to make it work with your overall website goals.

Do you have any favorite dashboards you want to share?

  1. Avatar
    Katie Howard

    You are awesome. I read your post and checked out some of the dashboards…much to my amazement, 2 clicks and I have them on my private dash. I thought I had some good stuff but this is great. I don’t know how long it would have taken me to try to replicate…..thanks for the Youtility:-)

    1. Avatar
      Damian Thompson

      Hi Katie, Glad you liked it, we try to please!

  2. Avatar

    I am already using Dashboards which are extremely useful for combining different data reports. However, just glancing through your post, I have found some interesting ideas. You’ve provided a wealth of links as well. Thank you, Rob.

  3. Avatar
    Martin O' Neill

    I can’t believe the ease of integration of these dashboard widgets! I use Analytics extensively to provide a better SEO service for my clients. However, these dashboards have settings and data I never even thought about!I particularly liked the SEO dashboard by Koozai which seems to give you a full SEO report in seconds. This type of data would usually take me some considerable time to gather. Suddenly my day looks a lot easier! Thanks to all of the developers for making these dashboards available to the community

    1. Avatar
      Damian Thompson

      The developers are pretty awesome huh? The best price you will ever pay also… FREE!

  4. Avatar
    Nathan Whitaker

    Great custom dashboard configurations. Love the eCommerce one! Great share.

  5. Avatar
    Tom Dupuis

    Awesome dashboards Damian. Glad you liked the General and SEO analytics dashboards I setup; thanks for showing them off here!

    1. Avatar
      Damian Thompson

      Thanks for the dashboards, great stuff!

  6. Avatar
    Thomas Krawiec

    This is epic. Love my dashboards.

    eCommerce & SEO – Just what I needed 😉


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  8. Avatar

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  9. Avatar

    constantly i used to read smaller articles or reviews which as well clear their motive,
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  10. Avatar

    Really a stunning amount of GA insight available here. I had no idea how to really dig in and get going – and these are fantastic resources. Thanks for putting it together. I really enjoy all of your posts – they have a unique perspective on all things SEO. Thanks guys!

  11. Avatar
    Bea Lozano

    Really cool! Thanks a lot! It really help me.


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