“Why do they call it rush hour when nothing moves?” – Robin Williams
Being stuck in a traffic jam is one of life’s pet peeves. In fact, traffic is NEVER a positive thing.
Apart from internet traffic that is. Driving more traffic to your blog pages can only benefit you in the long run.
However, it’s not as easy as it sounds, especially if you’re not taking full advantage of social media and blog round-ups, and NOT updating your pages frequently enough.
Here are three ways to generate more blog traffic…
1. How Web 2.0 has changed the flow of traffic
Where can you market your content to people who have never even visited your blog?
Why, on social media of course.
Whether it’s Instagram, Tumbler, Twitter, or Facebook, you’ll be able to connect with your audience in a new way, and generate more traffic to your pages.
The goal here is to attract as many people as possible, and encourage them to share your links and like your content.
How effective this will be will depend on the number of followers you already have, and if you have a responsive audience who are willing to re-share your content, you could generate some serious traffic to your blog pages.
+ With Twitter, you have the potential to reach a wider audience, especially as millions of people use hashtags to find information every day.
Your blog posts can quickly go viral if they are good enough (and you use relevant trending hashtags). For example, you may want to write about the sportswear you sell, and use the hashtag #worldcup or #commonwealthgames.
Keep abreast of any recent developments that pertain to your business, and use your hashtags wisely.
DON’T overdo it – using too many hashtags could be seen as spam.
+ Tumblr isn’t as popular among digital marketers as it should be, which is a shame, because it offers something a bit different when it comes to sharing content.
Tumblr users will see a preview of your blog post on their DASHBOARD, without even searching for a hashtag or piece of content.
This can increase traffic further when people re-blog the original post.
+ Facebook is still the holy grail of social media, with more users than any of the other platforms. Although content can only be shared internally among “friends” and “friends of friends”, Facebook has made it easier than before to showcase your articles to a wider audience.
This can be particularly effective if your followers share content with friends who have a genuine interest in your NICHE.
Check out #yourniche to see what I mean.
2. Why being negative has its benefits
The days of “Charlie Bit My Finger” going super-viral are long gone.
Today it seems controversy sells, and NEGATIVE posts will often generate more traffic than wedding entrance dances and cat memes (although these still remain popular).
You know the type of stories I’m referring to – Justin Bieber gets arrested, Jay Z attacked in an elevator…
Or the dated “Don’t buy X before you read this” stuff – silly, but it still works!
These articles will often be re-shared and re-Tweeted more than positive content (Cate Blanchett winning an Oscar for example).
In fact, Brazil’s recent 7-1 defeat to Germany in this year’s World Cup semi final was the most discussed sports game on Twitter ever – generating more conversation than the final.
It seems people like to read something with a bit of SIZZLE.
Why is this content so popular?
Well, because it resonates with your audience.
It can stir up strong emotion, and people will often want to give their opinion and share the news.
Consider this – according to Quick Sprout, controversial posts can lead to more TRAFFIC.
Of course, there should be some topics that are completely off-limits. You won’t want to risk damaging your brand for the sake of a quick boost in traffic that doesn’t yield any long-term results. The key is to create unique, fresh content that will evoke an emotional response in your readers, rather than bland and uninspiring pieces of text.
3. Two blogs are stronger than one
Partnering up with another blog in your niche can have benefits for both sites, especially as you will be able to share links with more readers than if you were working on your own.
Obviously it wouldn’t be wise to team up with a competitor, but partnering with an authoritative name in your niche CAN expose your content to a much wider audience.
Find sites that have a large readership, and send an email asking whether your content can be included in a blog “carnival” – a daily, weekly, or monthly round-up of blog posts that are of relevance to their readership.
You can even return the favor by including a link to their blog on your website, or start a blog carnival of your own.
Not only do you expose your brand to another audience, but you also help your SEO by eventually by getting a link from an authoritative source.
+ You might also want to write a “rebuttal” blog post to a third-party piece of content in your niche that has generated some serious link juice.
Look out for recent viral blog posts, and give your own opinion on the piece.
“7 Reasons Why I Disagree with X” (including the title of the original blog post in YOUR title) will instantly catch the eye of people trying to find the original piece on the SERP.
The key to generating plenty of traffic to your blog pages is by being CONSISTENT.
Google loves fresh content, so you’ll need to spend some time updating your pages on a regular basis.
You might submit a post that goes viral and brings thousands of new readers to your blog, which is GREAT.
But what’s the point if you can’t follow it up with content that is equally as engaging?
You’ll be back to square one in no time.
In fact, not updating your blog for even a short period could have serious implications.
If you feed your hungry readers by writing in your blog regularly – they simply get used to it.
Bloggers who haven’t posted updates for a couple of days out of schedule are thought to have “abandoned” their blog.
Like Prince (or the Artist Formerly Known As…) once said, it’s a Sign of the Times. People want instant gratification and instant information.
If you can’t provide it, they’ll simply go elsewhere.
If you’re stuck for ideas for new content, give these a try…
+ Update previous blog posts with new information, or a recent development that you want to share.
When it comes to SEO, Google thrives on updated content, especially when older no-longer-relevant content can increase your bounce rate.
E.g. when you’ve got an older “SEO best practices” blog post telling people how keyword stuffing is a thing these days.
+ Ask your readers what they would like you to cover on your blog.
After all, they’re the ones who are going to be coming back for more, so it’s always a good idea to find out what exactly THEY want to read.