We can never discuss longtail keywords too much here, especially since there are still a substantial number of people not using it. The traffic and profits these website owners are missing out on is astounding!
If you’re using or don’t understand the “big hoopla” surrounding long tail keywords, then get ready to discover the advantages of longtail keywords.
It All Begins with the Search Engine
The success of using long tail keywords starts with searchers using search engines to find information. Rarely do they research using one keyword.
For instance, if someone is interested in staying in an affordable hotel in San Francisco, they wouldn’t just type “hotels.” That would garner a broad return with no mention of hotels in San Francisco.
Instead, they would type “affordable hotels in San Francisco.” This would get them a better return on the information they’re looking for.
So how is a similar scenario advantageous to your website? Here’s how:
Traffic: If your website has the exact phrase that the searcher typed embedded within its content, you’ll show up in the search engine result page (SERP). This will drive traffic searching for your information to your website … lots of it.
Higher SERP ranking: With a top SERP ranking based on the searcher’s longtail keyword, searchers are likely to visit your website.
Conversion rate: Thanks to long tail keywords, when visitors visit your website, they can easily convert in some form:
- Make a purchase
- Subscribe to your website
- Contact you for more information
It’s your call as to what you want them to do after they visit. Just make sure after they leave your website, they’ll be interested in returning.
Natural flow in content: When visitors read your webpages, you want them to understand what your information is about. Longtail keywords make this possible by providing a natural flow to sentences; helping each sentence make sense.
Remember that no matter how much information you provide, if it’s poorly written, it will drive searchers away just as much as misinformation.
The right target audience: It’s a waste of time for visitors to a visit a website that doesn’t offer them the right information – even though it only takes a click of the mouse. People want information fast; therefore, they don’t want to waste time clicking to the wrong websites.
So, one of the advantages of longtail keywords is it prevents the wrong target audience from coming to your website. Instead it sends the right audience searching for your exact information.
Now that you know the advantages of longtail keywords, it’s in your best interest to start using it. You certainly don’t want to continue to lose traffic and profits because of not doing so!