5 Digital Marketing Tools You Shouldn’t Live Without

SEO Aug 2, 2017

If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use. There are many online marketing tools that can dramatically improve your productivity and increase your sales.

Following are 6 online marketing tools to boost traffic, generate sales and much more.

1- MailChimp

Every marketer needs an email marketing service, and MailChimp is what I use. MailChimp has one goal and one goal only: to help customers “send better email.”

MailChimp boasts more than 10 million users who send approximately 600 million emails every day. It’s impossible to list all the benefits and features of this email platform, but its flexibility deserves a special mention.

It has powerful reporting features and integration with WordPress, Twitter, Facebook, Magento, Salesforce, ZenDesk, Shopify, WooCommerce, Mandrill, Eventbrite, Unbounce, Squarespace, Drupal, Slack, and Google Analytics. Recipient can share your content on Twitter, helping you increase your exposure with one click.

MailChimp is designed to help marketers send better emails. MailChimp has social media integration and API integration features.

2- Google Analytics

Google Analytics is one of the top free analytics tools. Google Analytics provides marketers and website owners with detailed statistics about their website traffic and visitor behavior.  The most used analytics software, Google Analytics allows you to monitor traffic patterns, track how your visitors navigate through your site, and monitor your conversion rate.

You don’t need much knowledge to understand how this tool can improve your business.Content marketing success is based largely on data and data is what you get when you rely on Google Analytics.

Two most used functions of Google Analytics are

Bounce Rate measures the number of visitors that come to your site.

Conversion Rate measures the number of visitors who perform a specific action on a page that converts into a lead.

3- SEMRush

SEMRush is one of top and very popular SEO tool. SEMrush allows you to observe the success of your online marketing efforts but also track your competitors, which is great. It allows you to analyze not only how your site is doing in organic search but how your competitors are doing as well.

 

This powerful software has grown to allow you to observe back-links, display advertising stats, video and display ad research, and sample ads. The site also offers various tools, including a keyword difficulty tool, domain versus domain tracking, a site audit tool, organic rankings over time, top organic keywords for which your site ranks, and a lot more.

4- Google Search Console

Google search console is your primary tool for helping to identify any possible issues with your site, including indexing problems, manual penalties, or crawl errors.

Most major issues with your site will be communicated to you through a message in your console inbox, so having an account is an absolute necessity for anyone with a website. You can find more detail’s and overview here google search console  and you can setup google search for your site by following guide Link you site with google search console .

5- Mention

Mention is a media monitoring tool that lets you track social mentions, analyze competitors and generate leads.  Mention helps you get the most out of your online promotional efforts by allowing you to track and stay informed of every instance of your brand name online.

 

Mention also allows you to stay informed on relevant topical discussions in your industry through keyword tracking, which offers the opportunity for your brand to enter the online discussion in real-time and build brand awareness within relevant audiences.

The great thing about Mention is that they offer in-depth search refinement functions so you can exclude irrelevant instances of your keywords and you are only notified of the most relevant mentions. Mention will send you daily emails with your results for quick and convenient tracking.

To Sum Up

Hope you learned something you did not know. Missing out on any of these effective marketing tools may not have a devastating impact on your brand but can hinder your marketing from getting better.

Use the above tools and enhance your brand’s performance. Make sure that you understand the tools well to bring about remarkable improvements in your marketing efforts. Remember, better tools are equivalent to better marketing. I hope this compilation is useful, what do you find most useful of the digital marketing tools we have covered here.

If you see tools that are not listed in here be sure to comment. Also If you have any questions, please get in touch!

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