Not only do you need to produce high-quality content for guest blogging, but you need to make sure that the blog itself is of high quality and trustworthy. Understanding the difference between “link earning and link building” is critical for SEO companies and for those thinking of hiring an SEO company. We need to be smarter in our approach and more ethical with our tactics. “Link earning” is the perfect opportunity to do so. Every SEO company in the world should stop “link building” and start “link earning”.
Link earning is a newer and more proactive approach to acquiring web traffic. The key to earning links, generating traffic and ultimately boosting rankings is not to depend on just asking for links, or even build your own links, but to earn your links in a natural way. Create great content, whether it is an article, a video, infographic, whatever, that people will see as valuable. Get attention by being original and pointing out new information.
Some differences between earning links and building links.
Link building used to be one of the best SEO practice to increase your number of backlinks. The main problem is link building is focusing on quantity rather than quality. As marketers we need to focus on driving visitors to a site through referral traffic and allowing the rankings to increase as a byproduct. In other words, don’t just think about the rankings, think about getting visitors to consume your content. The rankings will happen by themselves and people naturally share something they discovered and decided was worthwhile.
Earning links is surely great way to optimize your site. Earning links originated from Danny Sullivan of Search Engine Land. This phrase is a huge win for the SEO industry. This is our chance to win back the credibility that black-hat and spammy SEO companies have taken away from us. Earning links is clearly better. Anybody can build them whether you provide value or not. But in order to earn them you must provide value. These links are clearly going to be of a higher quality as a result. Plus they’re more natural which is something Google has placed a very close eye on now.