SEO Rankings Factors for 2018 and the List of Outdated Link Building Strategies

SEO Jan 23, 2018


The internet landscape is always changing, and if you want your brand to succeed in 2018, then you’ll need to keep up. You want to know about the best SEO ranking factors for 2018. But since there are over 200 ranking factors for Google’s algorithm alone, we’ll obviously need to narrow our discussion.

So in this article we’re going to cover four of the most important strategies you can use to optimize your site and boost your rankings in the coming year. We’ll also take a quick look at some outdated link-building strategies that you really need to stop using immediately.

Outdated SEO Strategies

Below are several outdated linkbuilding tactics that will hurt your site more than they help it. If you want to avoid major penalties from search engines – whether for your own sites of for those of your clients – then you need to avoid these old SEO mistakes at all costs.

1. Ignoring Mobile Optimization:

A large percentage of web traffic coming from mobile devices and It is very likely that your users may seem interested to access your website and read contents if your website is ‘smartphone’ compatible. So it is clever the way to make your website compatible to all mobile devices and their respective OS.

2. Ignoring Social Media:

Usage of social media would be an apt advice for driving traffic to your website. So do not ignore social media platform, and its important to publish content with more SEO values and drive traffic to your website.

3. Using only short form Content:

A study found that long-form content that has an average of 2,000 words is among the top-rated posts. Long-form content adds more value and be more informative than short-form content.. Depending on your topic & purpose a long-form content and short form content should be included in your posts. 

4. Quantity must not be overlooked:

Make sure that your website drives traffic only from relevant resources. It is important to acquire quality links with high rates of credibility to top the charts.

5. Keyword Stuffing:

Keyword stuffing has been outdated by the latest google algorithm and the article that sounds better convincing along with limited keywords scores well. As you can see, the emphasis in 2018 is similar to what Google has always been telling us. Blackhat SEO methods or any efforts that are intended to game the search engines are eventually going to be exposed, and heavy penalties will follow for any sites that engage in these practices.

If you want Google to send you traffic, then you need to avoid spam and other deceptive practices and stick with whitehat SEO techniques. You need to focus on providing a good experience for the reader, not on tricking search engines to send you traffic. That always backfires eventually.

SEO Strategies that Work in 2018

So those are some of the SEO tactics that don’t work anymore, but what does still work today? And what promotional strategies are likely to be relevant in 2018? Nobody has a crystal ball to read the future, but most SEO experts agree that best practices will include the following four tips.

1. Publish Relevant High-Quality Content:

It’s kind of annoying that we still have to talk about content quality in 2018. Despite the constant call for creating relevant, high-quality content, some bloggers and marketers still think they can throw garbage on the wall and expect it to stick. You’re not going to build a long-term business by putting out mediocre content.

Your readers and customers want real information, in-depth tutorials and unique insights. If you give them thin content that they’ve already seen a million times on other sites, then you’re going to lose them. And if you want the search engines to pay attention to you and boost your site in the SERPs, then you’ll need to create content that people still want to see.

Get creative. Look into other types of content that you’ve never emphasized before. Have you offered any ebooks yet? Do you have whitepapers available for your readers? Can you create some case studies? Are you still dragging your heels on getting into video?

This is the year to push out of your comfort zone and start delivering the types of content that your audience demands.

2. Increase Page-Load Speed:

Things are going to get really interesting in 2018, now that the FCC has pulled the plug on net neutrality. It’s too soon to know for sure what to expect, but keep your eyes open for new info as it develops. But regardless of whether ISPs are going to start throttling your content, you still need to do everything in your power – and in your budget – to get those page load speeds down to three seconds or less.

Countless tests and testimonies have shown that Google prefers sites with fast speeds, and every internet user knows first-hand that slow speeds are a real turnoff.

3. Optimize Everything for Mobile:

Installing a “responsive theme” on your blog was at the top of your list in 2017 – or earlier, hopefully – but does that mean that your site is good to go and 100 percent mobile-friendly? and Is your website best optimized for Mobile Search? Unfortunately, there might be more to it than that.While your blog theme might technically be mobile-ready, some of your plugins might not be up to par.

You need to test your site across all devices.

Sure, your blog’s text might adjust automatically to your device, but how do those sidebar advertisements and widgets look? Do they stretch off the page and get cut off? If so, then you need to fix that before Google knocks you down a notch.

Many plugin developers release updates to cover these sorts of problems. But don’t just wait around waiting for it to happen. Contact the developer and ask for the problem to be fixed. If it’s a paid plugin, the developer will likely be happy to comply. If they give you problems, then look for another plugin that will get the job done.

4. Include Brand Mentions in Your Link-Building Strategy:

One interesting ranking factor that gained a lot of attention in 2017 was the influence of brand mentions on SEO, and this is expected to become even more important going forward. Brand mentions are the new black. They’re the linkless links that can push your site higher in the ranks, and landing these mentions on relevant, high-quality sites should become a larger part of your guest-posting strategy.

When creating guest posts, you definitely still want to get backlinks according to the host site’s terms, but be sure to sneak in several brand mentions as you go, since these also influence how Google views your website’s popularity.

The more your brand name shows up on other websites around the web, the better. But as is the case with backlinks, relevance and site authority also matter. Don’t just spam the web with brand mentions, as that will likely get you penalized at some point.

So those are four of the most important SEO ranking factors for 2018. There’s a lot more to cover in future posts, but even if you simply focus on implementing these four SEO tips on a consistent basis, you’ll still be ahead of many of your competitors by this time next year.

Just be sure to follow the most current digital marketing principles and promotional strategies. Avoid outdated link-building strategies and focus on providing excellent content and an excellent user experience for your readers, and you’ll do just fine.

Tell us if you know more about SEO Rankings Factors and Outdated Link Building Strategies that haven’t been listed here. Feel free to comment and discuss below.

One response
  1. App Development Company Delhi

    Nice post, things explained in details. Thank You.

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