Keyword research is essential part of search engine optimization and search marketing. As both users and search engine depends on keywords to find out about your site. Selecting correct keywords either long tail keywords and short tail keywords which match your content means your site is optimized for showing up in search engine results whenever someone searches for those keywords or phrases.
Keywords are the life blood of search engines. But which keywords should you be using on your website to get the most visitors to appear at the top of Google? The first question you need to ask yourself is, what do you want? More visitors coming to your website or more visitors ready to buy from you? The next thing you need to know is the different type of keywords you can use. After you’ve done your keyword research, finding the best keywords related to your business, you’ll have a good list to whittle down. Your list will be made up of short tail and long tail keywords and you need to figure out which ones to use.
Earlier was the time when short tail keywords were highly focused to rank upon. But today, the scenario has changes totally. The use of Long tail keywords is in fashion. So which keywords should you choose for your websites?
Long Tail Keywords:
Long tail keywords are keyword phrases made up of 3-5 words. Long tail keywords are more descriptive and allow you to target specific demographics. The challenge with long tail keywords is that they are more specific. You’ll receive less visitors to your website, but the visitors you do acquire are searching with a higher intent to purchase.
Long tail keywords are more about giving quality hits than a large number of traffic. An example of a long tail keyword is “Long tail keyword tool for SEO”. This keyword is less competitive which means it’ll be easier to rank your website in Google, but there is a higher intent to purchase. From this phrase you know that they are searching for a specific brand and type of trainer. If your web page is optimized for this phrase and is found on Google, the visitor will land on the exact page they were searching for. Long tail keywords are more suitable for web content in regards to getting traffic.
Short Tail Keywords:
Short tail keywords basically have 1-3 words in a keyword phrase. Short term keywords are bound to give your website more hits since they are less specific. These short tail keywords are able to capture a bigger share of your target market. Do you want to drive a lot of visitors to your website? Using short tail keywords will often be the most effective way to do this. The challenge with short tail keywords is if you’re just starting out and never done any SEO work before you’ll be joining the back of a long queue.
Short tail keywords are generally more competitive and harder to rank. But with a bit of hard work it is possible to rank for these. An example of a short tail keyword is “hittail SEO”. Targeting short tail keywords, however makes yielding positive results difficult and are often time consuming and expensive. In regards to gaining traffic, you can expect medium to high competition with short tail keywords. The more popular the short tail keyword is, the more competitive it is in regards to usage.
Which Should You Use?
Choosing your keywords properly in these days can make the difference between high conversion rates for your website and just high to no traffic at all. If you have a relatively new website then it would be a good idea to start targeting specific long tail keywords. You might not know it, but you might already be targeting short tail keywords while targeting your long tail keywords. Short tail keywords can be incorporated easily in your long tail keywords. The best approach is to use a mixture of short and long tail keywords, this way you can capture the searches with a high intent to purchase but also climb the ranks for short tail searches.
The best way to introduce long tail keywords to your website is to create content with a minimum of 300 words per page. The longer the content, the more opportunity you’ll have to include long tail keywords naturally. Fill your website with a lot of content using your keywords. Keep them original and fresh.
Once you have gained a steady flow of traffic from your long tail keywords, that’s the time of utilize short tail keywords. If you do have success with ranking short tail keywords this will improve your overall SEO and help your long tail keywords rank because you’ll be receiving more traffic and higher click through rates.
Long tail and short tail keywords can work for you when used correctly If you’re looking to increase your website visibility and visitors, using the correct short and long tail keywords is the key to success. If you have a huge body of content, a very specific but general item, or strong brand and domain authority then maybe the short tail keywords will still work for you. However if you are looking for higher conversion rate, lower cost, lower competition, and volume that is specifically after what it is that you are selling, the long tail keyword game is one that you should be in. We can take the stress out of choosing the best keywords to use and apply them to your website, increasing your visitors and customers.
Tell us if you know more about Long Tail Keywords and Short Tail Keywords. Feel free to comment and discuss below.