Surely you’ve heard on many occasions what is SEO positioning and the importance it has for an online business. In summary and explaining it in a simple way could be defined as a technique that allows your website to appear in the top positions of the search engines thanks to the proper use of keywords, titles, descriptions and original content. The keywords or keywords of your store provide vital information for search engines. Sometimes it is not easy to locate the keywords with more potential for your business since we run the risk of choosing badly and losing time with words that are not relevant.
Change the structure of permanent links: by default WordPress will select a structure full of unnecessary words such as dates or categories. Change it to “Name of entry” and make all your links look like www.lawebquesea.com/nombredelpost. In any case, you can keep the category before the name of the post if it makes sense. Characteristics of your Keywords we know that it is complicated to define your keywords. We recommend you to put yourself in the shoes of your client and understand how he would look for what you are selling.
To facilitate this process, first observe this formula:
Effective keywords = Relevant + Many searches + Low Competence Below we explain what it consists of. Initially, when you define your keywords, it is advisable to use sentences composed of 3 to 4 terms since potential customers in search engines usually enter this amount. This is usually the main mistake of many who are starting with their eCommerce because they try to position themselves with keywords that only have one term. Now that you know it, avoid making this mistake. Other basic features, is that your keywords must have many searches (the average monthly search is recommended to be over 100) but select those that do not have too much competition.
Think that you are not the only store that sells your products and there are other websites that are trying to position the same items. You can see this simply by entering the word in the search engines and the number of results will appear or through the different tools that we have provided in the following section. Most used tools for keyword search When you search for Keywords Research, different tools can be very helpful, which draw you a roadmap so that little by little you learn to detect them and configure them.
It is one of the complete tools that can help you give ideas of words, in turn, see their performance and even create a list of keywords. To use it you need to create an account in Google Adwords, once you have registered you can enter the Tools section and select the “Keyword Planner”. From there, you can search by:
Search keyword ideas
Enter words for your estimate
Several lists of keywords
Avoid uploading heavy files: you already know that the loading speed of your website is essential, so those 500kB images should not be in your blog. Reduce them in size and optimize them with tools like TinyPNG to improve speed and your positioning.
Analyze the keywords you want to position on your blog: keywords in WordPress and SEO are the basis of any strategy. If you do not know which one you want to position, you will not know how to write to position it. Use tools like Keyword Planner, Ubersuggest or Keyword Shitter to get them for free or SEMrush to steal them from your competition by paying for the tool.
Link to other articles from your posts: if you want to position a post, get links and strengthen your SEO positioning in WordPress in a fast link to other people. They will get a pingback or notice that they have linked and will go to see your post; they will share, comment and take you into account to link in the future.
Avoid Keyword Stuffing: putting keywords in WordPress again and again to position an article no longer works. Do it naturally, use synonyms and keywords LSI (semantics) and always write for your reader. Do not fall for old tricks that no longer work.
Ready to start your SEO positioning strategy in WordPress?
These 1,000 words are all you need to read to have the minimum viable strategy. Unless you want to be a great SEO and live from it, your blog will not need much more to get the attention of Google. Do not forget to download the SEO On Page checklist, print it and have it by your side every time you write an entry. To conquer Google! The ultimate goal is to capture potential customers and achieve a return on digital investment. This guide is divided into three steps:
Step 1: Research the most appropriate Keywords Research for your business, taking into account the keywords for which you are currently positioned and a new search for potential keywords. For this, we will use interesting tools such as Google Search Console or SEMRush, among others.
Step 2: The selection of Keywords Research, which will depend on a number of factors such as the search volume of the keywords or your business expectations on the Internet.
Step 3: Monitoring the competition at SEO level. If not, how will we know that our Seo strategy has paid off?
Tips to improve positioning
Try entering the source code of a store of your competition and see what Keywords Research they use for the title (meta-title) and the description (meta-description). You can discover this trick by browsing any page and clicking on the right button. You will see an option that says “View source code of the page”. Create quality content that is correctly linked to your store. There is nothing more difficult than trying to position your page in search engines if you do not have a content that the client sees understandable, attractive and with a very good description of what is about to buy. No empty categories take care of your online reputation.
Tom Sanders, a well-known blogger has taught technology related stuff including how-to-get-help-in-windows-10, Windows basics, Security issues on a PC to students, teachers and people from all walks of life. He focuses mainly on ideas that are revolutionizing business with technology.
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