It is a brand new year with a new set of resolutions, and that’s why you require new SEO strategies as well!
We live in a competitive world where everyone is trying to get ahead in the mad rat race! The New Year is a great time to step back and work on newer strategies. As a business owner or a marketing professional, you will need to work on your SEO strategies.
How are you going to make 2018 a better year? Old strategies never win, even when applied together with engaging content, efficient promotion, and winning media. Find out what new you can add to your website or blog to succeed with SEO search optimization in 2018.
- Integration of the whole
Large platforms and services, like WordPress, CloudFlare will get more users. This is good for the creators of site grids because it is more difficult to link all sites of the same owner by this criterion.
Large sites will increase the takeaway share of organic traffic.
Successful SEO teams will further consolidate. Due to well-established processes and the possibility of scaling, the competition will increase. Single SEOs or small teams will develop niche specialization or use more other marketing tools. Thus, work on the integration of all your sites and develop a bigger network to gather around more users.
- The Need for Speed
Google expects your website to load in three seconds. If it takes longer to open your site, you are not going to last in the competitive race.
In recent years, the number of slow websites has decreased noticeably in the top, and this is because not only many of the top–rated resources have achieved improved rates of loading their websites, but also because sites with poor download speeds have weaker behavioral indicators. Many powerful search engines once again confirm the development of the trend of speed and the need to solve the needs of users quickly.
Speed is a big UX factor, and it affects the rankings. Check the downloading speed on the Google page speed test. If there is a problem, try to eliminate it. There will be a ‘how to fix it’ option, which can help you reveal the operational issues.
- The Prominence of Voice Search
In the year 2018, you will find that the voice search will increase as the smart speakers are being sold like hot pancakes! People will start using their voice to search for the products or services without making other excessive actions.
The sales of the smart speakers started in the year 2017, and it will increase in the year 2018. The smart speakers are activated by an individual’s voice. This will reshape the businesses and the way people search for products and services.
- Insistence on quality of content
Professional SEO services predict that new content optimization strategies won’t be introduced. But the quality will always be a top criterion to stress on. Improve existing articles and add something engaging to the new ones. If you lack writing skills, you can turn to seo online marketing experts over here. Engaging and outstanding content is what you need in 2018 to make your website stand out.
The important thing that should be paid attention to is the design of texts and the introduction of interactive blocks in the design of landing pages that accelerate users’ perception of information and helps solve their problems.
- Go MOBILE!
Everyone owns a smartphone, and whenever someone is looking for a product or service, they open the Google search engine on their phones and type their requests. There are digital assistants now. You need to work on your website and make it mobile-friendly because, in the year 2018, it is a must.
Mobile friendliness has become an important criterion of search ranking. Even the mobile devices have voice search, and so, you need to up your game right now.
To improve your rankings on Google SEO, you need to apply improved strategies. Work on the speed and embrace voice search because there is a lot of competition out there. Get SEO help if you think you lack some assistance and stress on modern technologies in optimizing your resources.
Did I miss any? Looking forward to your comments, your additions, your contributions, and feel free to look through the tweet thread as well.