The internet is revolutionizing the globe and making the process of disseminating information hassle-free.
Most webmasters are looking forward to developing reliable websites that can attract website visitors and improve the accessibility of their client’s services.
Hiring a reputable link building agency is an excellent option if your business lacks the in-house expertise required to implement an effective link building and other related digital marketing campaigns.
It’s worth noting that the world of generating back links can turn out to be an extremely shady place. Deception, ghosting, spammy back links, and other similar issues are some of the nasty challenges you are likely to meet when you partner with the wrong link building agency.
Search Engine Optimization professionals and digital marketers are focusing on the creation of efficient backlinks to improve the search engine rankings for their websites.
However, what remains a major challenge is how you can collaborate with link building agencies and what exactly should they expect from such agents.
In this article, we shall point out some major qualities of a good link builder that one should look out for this year.
Experience, they say, is the best teacher. Ideally, when seeking the services offered by an individual, it is always important to check on their reliability, professionalism, expertise, and experience.
A good record of past work is a clear indication that the agency can assure you some perfect work on building your website links. Before entering the contract with your link builder, ask them to point out some of their clients. Check whether they have helped their client attract traffic to their website.
With a list of clients the agency has been serving, evaluate their size, areas of operation, and portfolio. If your company is a startup, the strategy employed to uplift a larger company may not be productive to you. Ask your link developer if they can customize their services to fit your specifications.
For the record, a good record of accomplishment of their services is a clear indication that the company is fit to take on your project. Consider the services of a link builder who has served clients in your industry.
- Ethical strategies
Are you aware of the black SEO practices that may result in your website being banned by Google?
Most companies that promise to attract traffic to your website in the shortest time, in most cases apply the unscrupulous means to achieving such results.
This is unhealthy for your website in the end. For your information, the following are some of the unethical practices such link-building agencies adopt to achieve their objectives:
- Hacking into other sites and inserting links without following the right procedure
- Mass posting of links on the website comment section
- Going against the Google webmaster guidelines and posting client links to unrelated sites,
- Paying for backlinks
Trust and transparency is a core in implementing a long-term partnership. Before relying on the company to handle your link-building task, you must build a strong trust with them. Remember, you will be sharing vital information with the agency. Therefore, commit to developing mutual trust and honesty with the company.
All the operations of the SEO industry should be made open to you. Ask as many questions as possible and expect a reliable and convincing response. Delays in response to your inquiries may be a signal that something fishy is going on.
- Business philosophy
Different companies have different slogans and mission statements. It is vital that one picks an SEO company that believes your company mission and is committed to helping your company achieve their objectives.
The difference in business philosophy is said to be the major barrier to building reliable links. Some clients believe in speed while others believe in perfection.
Every time you select an SEO company to help you with the link building make sure their visions and yours fit. This way you can be assured quality services.
- Holistic approach
The kind of approach employed by the link builder should be based on the contemporary ways of attracting traffic to your website. Today, it is economical to combine social media, quality content, and inbound sales criteria in developing good links. Good links contain good content. Having links surrounded by irrelevant content is uneconomical in the current market.
You can incorporate the internet marketing and link building duty to the same SEO company and trust them to do a good job. Share your specifications with the digital marketing company and ensure they meet all your requirements within a stipulated period.
Remember the digital market is very competitive, with the emergence of e-commerce; therefore, you must look forward to hiring a competent link builder.
Effective communication is a core in gauging the progress made by whichever link-builder you assign your link building work. Make it a habit to engage in constant communication with the service provider to keep you posted on all their undertakings.
When you are faced with urgent issues you feel must be addressed, you must notify the company and expect some feedback. Let the company define the action items and communicate on time of any transitions.
Being accountable is a good indication of responsibility. When you set a project timeline with the link-building agency, as a way of proving their accountability, they must deliver results within the period allocated to them. Delayed results may probably mean that the agency is unproductive or incompetent enough to deliver.
- Warning signs
As much as you need a professional link builder, it’s wise to keep a watchful eye on various warning signs that are likely to point to a frustrated link builder. They say ‘yes’ always
Most link builders who aren’t excellent in related activities are likely to be pleases that are always eager to say ‘yes’ always or even too scared to object. Indeed, it’s advisable to be keen enough to know what they mean whenever they say yes.
Do they have supporting evidence or caveats that can vouch for their expertise in your vertical?
If your agency seems hesitant, you shouldn’t assume that they aren’t sure of whatever they are doing. Most agencies prefer doing their due diligence first and need to be sure that they are spot on with various potential pitfalls. In most cases, link building agencies report on links. Note that links are simply a trailing indicator of activity. Always take the time to find out if your preferred link building professional has the right roadmap to help your business grow.
Attracting traffic to your website requires reliable link building. While looking forward to hiring an expert to help with all your SEO services, you should conduct an audit of their records and performance before engaging in any contract.
The above tips on attributes of a good link-building agency may be meaningful if you intend to transform your website. Take note on some of the tips given here, and you will predict whom your next link-builder will be. All the best as you purpose to choose the right partner for your link-building services.