So, how much time does HitTail save you by issuing writing suggestions? First of all, if you’re mining your log files, you’ve got to realize that some of what you’re looking at isn’t worth targeting, because it’s already leading to your site in STRONG positions. Only a small portion is worth zeroing in on. And that’s where the HitTail saves you time. The question is how much? Consider this graph…
This graph plots the beta testers along the X-Axis, and the quantity of keywords that is leading to each beta tester along the Y-Axis. General site traffic, graphics and spiders have already been filtered. You can see that a few sites are generating massive amounts of traffic, while most sites are generating a medium (natural) amount of traffic, and a lot of sites are generating almost no traffic. This maps to the average distribution of SEO abilities of people using the HitTail system. A few are highly effective. Many are so-so. Lots (over half) need serious help. By the way, this is NOT a long tail, because it doesn’t go far to the right. There are limited numbers of beta testers. If search is all about long tails, then early betas are about big heads.
But that’s besides the point. Of the keywords leading to each site, how many should be discounted for further attention? How many have the telltale clues that big traffic gains could be made with just a little work? Well, the ignorable data is in Red. The sweet data is in Green. How much time do YOU think HitTailing is saving the beta testers in guiding their long tail writing?
It is so important to hit home this time-saving message, because of how easy it is to mistake HitTail for analytics. How much time does analytics actually SAVE you? With HitTail, you zero right in on the “green” area–or the HitTailing hot spots. You can go from your daily visit to the HitTail site, get actionable data, and go over to your blogging software all in a matter of minutes. Now, that’s efficiency!
What tools are you currently using right now for search marketing? Do you plan on trying out HitTail? Leave a comment below and let us know!