Keyword Researching Mistakes That You Are Making And How To Avoid Them
Using keywords has become a norm nowadays. Everyone knows how to do it and everyone uses keywords in abundance. However, this is certainly not an exact science and you can easily get it wrong. Using too many keywords – or too little of them, for that matter – can harm your content’s success.
But if you know which mistakes you are making, you can take some steps in order to eliminate them.
Here is how to do that:
1. Using irrelevant keywords
One of the mistakes brands often make is not thinking in the same way their customers are thinking. For example, a dress making company, which uses technical terms to describe a dress, might use those as their keywords even though a client will not use those words to describe the same dress.
This is a mistake because then the client would not be able to find that dress on their browser.
Always use the language of your clients.
2. You use only one keyword per text
“If you are able to write a decent post and use several keywords at the same time, you should definitely do that. This is a good way to rank for several terms and make your article more available to your audience. Focusing on only one keyword restricts you and it may come off as too repetitive”, – explains Nakia Wagner, a SEO manager at Essay Roo, and Study Demic writer.
However, if you are not sure where the other keyword should fit in, then you shouldn’t put it there just for the sake of it.
3. You ignore local keywords
Most brands ignore local keywords and use only global keywords instead. If you have a business that mostly focuses on local or regional market, you would have better results from using local keywords. This will make you rank better on local search results and improve your business in this area.
To avoid this, filter your keywords by location on Google Keyword Tool.
4. You are using keywords in the wrong context
When you use keywords where they don’t belong, you risk your text seeming keyword stuffed. This is not a good way to achieve success with keywords. While in some aspects, this will improve your SEO – more keywords can sometimes mean higher search engine ranking – in some it will not. Imagine a person finding your article at the top of the search engine results and entering your article only to find a text crammed with keywords so much he can’t make out what the point of the text really was.
Here are some tools to help you out with this.
–Academ advisor is a guidance tool that will lead you through your keyword research and give you excellent tips.
–Boom Essays is an online tools that can assist you in using keywords, meta tags and such in an accurate way.
5. You use broad match instead of exact match
Search metrics is one of the most important elements of conducting a thorough keyword research. Using broad match will give you worse results than using exact match – it will give you your words in no specific order and they may include some other words. However, using an exact match will give you your exact keywords and phrase match can give you your keywords in your selected order with other words included.
6. You are not considering the competition
Choosing keywords without previously researching your competitive landscape will cost you a lot of time and money later. This is why finding out as many things about your competitors and using it to your advantage is a good idea.
“You can do this by choosing a keyword and checking to see which websites are ranking the highest for that keyword. If you think that you can beat them to that first spot, by all means use that keyword. But if you don’t think that that’s a good idea, rank for another, related keyword”, – comments Sharon Monarrez, a Digital Marketer at Best Australian Writers.
7. You are using one-word keywords
Rarely anyone uses one word for their search engine research. These terms are also too general and too competitive. While you can use them, they will not give you great results. It’s best to focus on keyword with multiple words or keyword phrases – these have context, as opposed to one-word keywords.
Running a keyword research is not a hard job but it takes a lot of skill and knowledge to know which keywords will actually help you and improve your business. While making mistakes is relatively easy, it can also be easy to fix them by simply following the steps in the tips above related to your mistakes. Remembering these will help you the next time you need to do a keyword research and you will do a lot better.
Freddie Tubbs is an online marketing professional at Academized. He also works as a content writer at Paper Fellows and regularly contributes articles to Australian Help blog.
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The HitTail Team