Google explains low-volume keywords as “keywords with very little to no search history.” Simply explained, they enjoy very little search traffic, therefore they’re irrelevant to most customers’ searches. The search engine makes them inactive until people start searching using them, so they don’t trigger any ads.
Does this mean that targeting low-volume keywords is a bad idea? I mean most people tend to target keywords that have a massive volume of search traffic, therefore are relevant to their potential customers. While this strategy obviously makes sense, forgetting low-volume keywords may also be a bad idea. Here’s why.
Reasons to Target Low-Volume Keywords
- You’ll spend less on costs per click
- They usually bring in super targeted traffic
- They’re much easier to rank for
- Some people prefer to work with companies that aren’t busy.
Targeting low traffic keywords may help you to rank quicker and make money faster because there’s less competition.
How to Find Low Competition, Low Volume Keywords
To uncover keywords that will support your SEO success, you have to do a lot of homework. Here’s the assignment help you need to succeed.
The first step is to conduct a keywords analysis. It provides information on specific options to use and their ranking difficulty. Here are the steps you need to take:
- Set up a Google Analytics account (here are instructions). For example, let’s see the global search volume for “website creating”
- Research keywords that user-generated content is using through sites like Quora and Reddit. For example, let’s see how “website creating” is mentioned by Quora users:
- Find more keywords using social media. People go to social media to ask for all sorts of recommendations, so sites like Facebook are a fantastic source of keywords that you can test using Google Analytics. For example, you can use tools like BuzzSumo that show the most popular content on the web and social media. Here are the results generated by this tool for “website creating” for article titles.
Finding low-volume keywords that bring in qualified leads is only half the battle. The next step is to make sure that you found the right low-volume keywords.
Here’s how to do it.
Step #1. Analyze Your Offer
What can you offer your potential customers? A free trial of your tool? A free eBook? Or maybe a free monthly subscription to your site? The freebie you’re offering may not be related to your product or service but it must be interesting and useful to your target audience.
Just like customers read company review sites to find out the companies with the best offers, knowing what is relevant for customers requires some research. Buyer personas are a common tool used by modern online businesses to identify the characteristics of their target customers as well as their pain points.
Here are some stats to show you the effectiveness of using buyer personas in personalizing offers, therefore increasing revenues (source: BoardView):
- 90 percent of companies using buyer personas have a clear understanding of their target audience.
- 37 percent of companies that meet profit and lead goals have clearly defined buyer personas.
- Companies that exceed profit and lead goals are 4 times as likely to use buyer personas.
Step #2. Identify Several Keyword Phrases for Testing
The steps to find low-volume keywords described above will supply you with a number of options. To choose the ones that are most likely to work, follow these tips:
- Select only several options for testing
- Run them through a keyword tool like hittail
- Choose those that meet the following keys for effective keywords: clarity and relevancy.
Step #3. Optimize Landing Page
Now that a lead has landed on the landing page, it’s time to use the leading practices of optimization to get them to convert. They include:
- Writing simple and straightforward headlines. Since you’ve got only a few seconds to grab the attention of the visitors, it’s critical to get to the point and let them know how your product/service benefits them.
- Design effective Call-to-Action (CTAs) buttons. An effective CTA button contrasts in color to the background color (it’s commonly recommended to make them orange, green, or blue), has a size that is not too small so the visitors lose sight of it, and uses an engaging message that uses words like “Get,” “Try,” and “Download.”
- Optimize form fields. The main goal of any landing page is to collect contact data of visitors. However, they’re not going to give them if they don’t like the form. For example, if it asks too much information, most people will close the site. A general rule, therefore, is to ask for name and email only and go for more details only when they signed up.
Not all keywords are created equal, but those enjoying low traffic should not be underestimated for their contribution to the success of your business. High traffic doesn’t mean more business, so targeting low-volume keywords can be an effective strategy that generates converting leads. As you can see from this text, the main thing to remember is to do homework and understand the needs of customers and how they’re looking for solutions. What it all boils down to is at the end of the day, quality always wins over quantity.
Lucy Benton is a marketing specialist, business consultant and writing for marketing and business resources. Also Lucy has her own writing blog Prowriting where you can check her publications.
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