I’m sure you’ve heard it a lot of times that long-tail keywords can get more traffic while the short ones are becoming history. Indeed, many online businesses are adopting the use of long-tail keywords, but what makes them so important? Marketers and SEO professionals agree that they are more specific, so they reduce the keyword competition. Take this example: you’re a Sydney-based business that sells bicycles and bicycle parts. If you target your SEO for short keywords such as “bicycles,” chances are your site is never going to appear on the first page of Google results because there’s too much competition for such keywords.
However, if you specialize in road bicycles, then keywords like “road bicycle tires for gravel in Sydney” are definitely going to improve your traffic stats.
There are many more interesting things about long-tail keywords that you should know, so let’s explain why they are so important to your SEO effort.
1. Impressive Search Volume
Long-tail keywords are immensely popular with Internet users. For example, a student looking for an affordable laptop for studying will elaborate on what he or she is searching for by including the price or the word “affordable.” As the result, the keyword phrase becomes longer, increasing the chances that the student will find the product he or she is looking for.
In fact, according to the infographic from HitTail, long-tail keywords comprise up to 70 percent of all search traffic.
2. Higher Conversion Rate
As it was mentioned in the example involving a student looking for a laptop, people using long-tail keywords often look for a specific product/service. By including the price element or the word “affordable,” the searcher lets Google know that he/she is looking for laptops within a specific price range.
This also means that people who know exactly what they want are more likely to buy, so using long-tail keywords is a more effective way to achieve a high conversion rate.
A well-known digital marketer and author Neil Patel also recommends them for conversion for bloggers, explaining that a web searcher found your content after typing in a very specific and long query.
Image source: Crazy Egg
3. Less Competition
In many online markets, it’s really difficult to rank because of all the competition. For example, some businesses dominate search results because they have a large budget to spend on marketing in general, and SEO specifically. As the result, competing with these businesses is often pointless, especially for startups and businesses on a budget.
“Focusing your SEO strategy on long-tail keywords is a good idea in this case because they make your mission as clear as it can possibly be,” comments Matt Hart, a digital marketer at Proessaywriting. “For example, they allow to target only the products/services you sell, without getting into any unnecessary competition.”
4. Suitable for Voice Search
The latest Google’s search update, Hummingbird, uses Natural Language Processing technology to recognize voice and behavior, so making short keywords a core of your SEO strategy is a bad idea. They don’t represent natural patterns of speaking, which is critical because more and more Internet searchers begin to use voice search.
In fact, according to the 2018 Voice Search for Local Business Study by BrightLocal, 58 percent of consumers have used voice search to find local businesses in 2017 while 27 percent of voice search users land on a website thanks to voice search.
Here are more results suggesting that voice search is getting more and more popular.
With long-tail keywords, your business will be better prepared for the voice search revolution which, as you can see, has already started. Simply explained, they allow to answer natural language questions easier, so it would be easier to rank higher for the phrases you want to be found for.
How to Find the Best Long-Tail Keywords for Your Business
If you want to make long-tail keywords a part of your SEO strategy (and you absolutely should!), here are the ways to identify the most suitable ones for your business.
- Use Google’s suggestions. This one is pretty easy. Begin by asking Google keywords that you want to be found for. Let’s suppose you want to target “best coffee shops Austin TX.” Hit Search and then scroll down to the bottom of the page and take a look at options that Google came up with to improve search. Many of these are long-tail keywords! To get more, play with different versions of search requests with the keywords you want to target.
- Use a keyword research tool. Tools like HitTail are very popular among businesses because they facilitate a long-tail SEO strategy by supplying lots of options of relevant keywords. They generate suggestions by analyzing a website’s existing traffic.
Long-tail keywords are the most important thing for your SEO Period.They typically contain three and more words, so they are more useful for Internet users looking for something specific. As the result, they can help to get more organic, quality traffic and increase conversion rates. So, if you want to get better results with your SEO strategy, focusing on long-tail keywords is a must.
Happy HitTailing–and let us know what you think!