The Dallas Cowboys were recently found to have the most loyal fans in the National Football League – despite not winning the Super Bowl since 1996.
It seems a passionate and dedicated fan base will still show you support even when no one else will.
And the same can be said for social media marketing, especially when it makes your company appear more approachable and friendly.
SEO can improve the way a business connects with its customers and develops an online brand.
To see further returns on your investments and higher profits, your visitors will need to CONNECT with your brand.
They will need to believe that your prime objective is not selling as many products as you can, but rather CARING for your customers and delivering a top service.
“Why do they call it rush hour when nothing moves?” – Robin Williams
Being stuck in a traffic jam is one of life’s pet peeves. In fact, traffic is NEVER a positive thing.
Apart from internet traffic that is. Driving more traffic to your blog pages can only benefit you in the long run.
However, it’s not as easy as it sounds, especially if you’re not taking full advantage of social media and blog round-ups, and NOT updating your pages frequently enough.
Here are three ways to generate more blog traffic…
1. How Web 2.0 has changed the flow of traffic
Where can you market your content to people who have never even visited your blog?
Why, on social media of course.
Whether it’s Instagram, Tumbler, Twitter, or Facebook, you’ll be able to connect with your audience in a new way, and generate more traffic to your pages.
The goal here is to attract as many people as possible, and encourage them to share your links and like your content.
How effective this will be will depend on the number of followers you already have, and if you have a responsive audience who are willing to re-share your content, you could generate some serious traffic to your blog pages.
Star Wars Kids, Yahoo! GeoCities, MySpace, planking, the Dancing Baby…
…Internet fads come and go.
But guess what? People are STILL blogging.
It seems this marketing platform – which is still essential for SEO – isn’t going anywhere.
People have perfected the art-form of the “perfect blog post” – helping them drive more traffic to their sites and increase their visibility on the SERP. However, getting people to visit your blog pages is only the first step.
After all, if you can’t get them to stay there, then what’s the point?
That’s where bounce rate comes in. It’s just a fancy term for the number of people who visit your blog and then leave again.
Having a high bounce rate is a big no-no, and means that people just aren’t sticking around to listen to all the stuff you’ve got to say.
But achieving a LOW bounce rate can be a bit of a challenge. There are a few ways to do it though…
Former British Prime Minister Margaret Thatcher once said: “If you just set out to be liked, you would be prepared to compromise on anything at any time, and you would achieve nothing”.
Being liked and being respected are two different things when it comes to business.
When it comes to SEO, many companies focus on the customer service they deliver, signaling proximity, while others highlight more practical aspects of the business.
So, what do you want your SEO to say about your brand? That you can provide a fast and reliable service? Or that you care deeply about every single on your customers.
Maybe a bit of both?
Understanding which approach to take when it comes to marketing your business can lead to a more effective SEO strategy.
EMPATHY AND SEO
The key to successful website optimization is offering value to people who are searching for information online.
Google’s primary purpose is to connect an individual with the exact answers they are looking for.
And in order for YOUR website to rank highly, you will need to be the ANSWER that an individual is looking for.
Regardless of your niche, if you can answer a question BETTER than your contemporaries, search engines are more likely to notice your pages and place you at the TOP of their search results for that particular query.
Ask yourself this when creating content for your pages: What question is this single post answering?
You will need to understand your customers better than your competition in order to succeed in this game.
How can you do this?
When it comes to live music, some artists never go out of style.
Take U2, Bruce Springsteen, and Madonna. All three ranked as the top-grossing touring acts of the last five years, playing to bigger audiences than newer artists HALF their age.
When it comes to your web pages, newer isn’t ALWAYS better.
In fact, you don’t need to put your old pages out to pasture if they can still command an audience and OUTRANK the newbies.
Google will often prefer older articles to fresh content, especially if they are jam-packed with on-point information relevant to your niche.
However, you may need to re-purpose some of your older content to see better results in the long term.
Here are 5 ways you can ensure that your older pages outrank your new ones
Oh, how things can change in 10 years.
A decade ago, Bush was in office, Friends was still on the air, and Facebook was little more than an online playground for college students to post photos of their drunken weekend exploits.
Today, the social media monolith is one of the most powerful platforms for ANY business. And it’s one that could see a better ROI than conventional SEO – leaving the likes of Google and co. quaking in their boots.
Incorporating Facebook (as well as Twitter, Pinterest, Instagram and the like) into your marketing strategy can pay off BIG TIME – especially when it comes to targeting your readers more effectively, advertising your services in real-time, and encouraging users to share your content.
Here are a few tips on how to get the BEST returns on your social media content…
October 30, 1974. Undefeated world champion George Foreman is about to take on Muhammad Ali in Rumble in the Jungle – quite possibly the most historic fight in boxing history.
But before the first punch is even thrown, Ali has ALREADY sized up his competition. Despite his opponent being younger and heavier, his strategy involved purposely placing himself in a losing position before obliterating his competitor. Against the odds, Ali eventually toppled Foreman in the eighth round.
How Does This Apply To SEO?
Well, understanding your competition, the TACTICS they are using, and what moves they might make can give you a BIGGER piece of the market.
Search competitive analysis provides you with the information you need to re-strategize and knockout your competitors. Even if you’re a small company punching above your weight, competitive analysis can lead to HIGHER conversions and more cold hard cash.
What Are The Benefits Of Competitive Analysis?
What do Hollywood A-listers, billionaire entrepreneurs, and the world’s biggest pop stars all have in common?
They’re all shameless self-promoters – seizing every opportunity they can to PLUG their products. Talk shows, press junkets, infomercials… in fact, all publicity is good publicity, right?
When it comes to increasing the visibility of a business brand online, we could all learn a thing or to from these masters of self-promotion. After all, they manage to promote a new movie, single, or their latest perfume without doing damage to their brand.
How do they do it? By relating to their audience, networking with the most powerful people in the industry, and never appearing desperate – well, most of the time (yeah, I’m looking at you, Miley).
Here are six sure-fire ways to publicize your content without cheapening your brand.
SIR Paul McCartney, DR. Phil, DAME Julie Andrews, PROFESSOR Stephen Hawking…
Titles bring instant prestige, power, and credibility. They MEAN SOMETHING.
But what about SEO titles?
A title tag is the text that describes your webpage. It appears in browser tabs, on search engine results pages, and on external social media websites.
So, you can assume it’s pretty important for SEO as well.
In fact, when you use keywords in your title and someone searches using those keywords, search engines will HIGHLIGHT those very same words on the results pages. What’s more, many social media platforms will use your title tag as its link anchor text.
It’s easy to adjust your title tags, and can prove to be a high-impact SEO strategy that increases click-throughs.
Here are six tips for better title tags:
There’s nothing wrong with being a LOCAL STAR.
Just ask the Naked Cowboy.
He’s the guy who stands in Times Square wearing only boots, a hat, and a guitar to strategically protect his modesty. And although national and international fame still beckon, he’s a GENUINE New York City icon.
Everyone in New York knows who he is – his brand is on-point and people know where to find him. Just like the best local SEO, he’s VISIBLE, location-specific, and happy to engage with the public.
To become the local star in your part of the world, you need to re-strategize your SEO.
Ask yourself: how is your business perceived on the web? And how can you make it EASIER for people to find you?