HitTail Scheduled Maintenance – 18th November, 2016 (Friday)

Dear HitTail customers,

To ensure that HitTail continues to run smoothly, we are going to have some scheduled maintenance on Friday, the 18th of November, 2016.

This maintenance is going to be held between 09:00am – 09:30am GMT+00.

Please note that HitTail services will be unavailable during this period. We are expecting that downtime will be no more than 30 minutes.

We tried to schedule the downtime during this period to minimize disruption to our customers as much as possible. We apologize for any inconvenience caused by the downtime.

Kind regards,
The HitTail Team

How to Find Long Tail Keywords for SEO

How to Find Long Tail Keywords

If you’re looking for ways on how to find long tail keywords, you’re probably already aware of how they differ from generic (or “head”) keywords. In a nutshell, long tail keywords are search phrases that typically consist of 3+ words and feature the following qualities:

– Have low SEO competition (which makes it easier to get into the Top 10 of search engine results pages).
– Are highly specific to certain niches (hence, can bring you highly qualified visitors that are very likely to convert to your customers/readers/followers).
– Have lower search volume compared to generic 1- or 2-word keywords. (However, in every niche there may be only a few of generic “head keywords”. While there are usually hundreds of long tail keyword variations, which, when added up, can potentially generate a decent volume of relevant traffic for your website.)

If you’re still not sure whether long tail SEO is the right strategy for promoting your website or blog, I highly encourage you to read this article first.

In this post I’m going to provide you with a plain-English guide on how to find long tail keywords. To make it as practical as possible, I divided the guide into 2 chapters:

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Keyword Ideas – a Brand New and Ultimately Useful Tool in HitTail

Keyword Ideas HitTail

Today we’re pleased to announce the release of a brand new tool, called Keyword Ideas. It allows you to get keyword ideas based on your entered term or phrase.

Unlike existing HitTail keyword suggestions feature, this new tool is not dependent on your website’s traffic, meaning you can use it even if you’ve just launched a new website or blog.

All you have to do is to enter a phrase (which could be a topic, service or product) and click Search. HitTail will generate keyword ideas highly relevant to the entered phrase, which people use in real life when searching Google. Each keyword idea comes with an estimated number of monthly searches and the number of web-pages you will have to compete with when targeting a given keyword. You can try the new tool for free by signing up on this page.

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Long Tail Keyword Examples

Long Tail Keyword Examples

Let’s face it – the Internet is flooded with tons of articles claiming numerous benefits you can potentially get when targeting long tail keywords. But what those articles lack most of the time is real-world, practical examples that can give you a clear idea of what long tail keywords actually are and how you can apply them in your SEO strategy.

In this post we’re going to fix this omission and give you long tail keyword examples taken from real-world case studies. But before we continue, I just want to quickly remind you what long tail SEO is all about (feel free to skip this chapter and head over straight to the example #1 if you are already well-familiar with the theory).

Definition: long tail keywords are search phrases that are highly relevant to your specific niche, product, service or topic, have low competition level, comparatively low search volume and, generally, consist of 3+ words.

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The Hidden Value of Long Tail SEO

Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to "head" keywords. In this article we're going to discover in detail what long tail SEO is and whether you should use this technique as a part of your keyword strategy.

What Is Long Tail SEO?

To answer this question, let's first dig deeper into different keyword targeting strategies.

When researching keywords, most SEOs consider the following three core keyword qualities (you should consider them too!):

Search volume – the average number of times people have searched for a given keyword during a specified period. Naturally, the larger the search volume a keyword has, the more visitors you can potentially bring to your website by targeting this keyword.

Competition – how easy/hard it is to outrank competitors with a given keyword.

Relevance – the more relevant to your specific product, service, or website topic a keyword is, the more likely it is that visitors who've found your website with this keyword will actually convert to paying customers.

Early SEO adopters (at the beginning of the Internet) were focused on targeting keywords that have high search volume. There wasn't much competition those days, making it relatively easy to get into the Top 10 of the search engine results page (SERP) virtually with any keyword.

Relevance wasn't of a much concern either due to large traffic volumes. For example, when you're in the Top 10 with a keyword that has over 100,000 searches per month, and your website's CTR (click-through-rate) for this keyword is only around 3%, you still get as much as 3,000 visits per month (100,000*3%). And if you are in the Top 3 with this same keyword, your website's CTR may rise up to 30%, meaning you will be receiving around 30,000 visitors per month from a single keyword! Chances are that some of the visitors will actually find what they are looking for on your website and become your customers.

But things have changed since those days. According to Netcraft's March 2016 Web Server Survey the total number of sites across the Internet has reached more than a billion (1,003,887,790). Compare this to only 603,367 sites that have been registered in the late 1996:

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Meet the New HitTail Team

Greetings to all HitTail users and followers!

Today we have exciting news – HitTail has been acquired by a new team of experienced search engine marketers, developers and designers. Stas Tatarin – HitTail’s new manager – has over 8 years of experience in search engine marketing and is happy to become a part of the HitTail team.

stas-comment

“I feel truly grateful to Rob, who has been building HitTail during the last several years, for the opportunity to take HitTail over and continue its success. I believe that search engine marketing will remain one of the most efficient ways to promote businesses and brands online for the coming several years. Whether you have an e-commerce website or blog as a hobby, being found easier on search engines is the key to success.

At the same time, I realize that not everyone needs to be a SEO expert to be able to drive targeted search visitors to their websites. And not everyone has the resources needed to hire expensive search engine marketers or agencies. If this is the case, HitTail is a great and efficient solution.

What’s more, most keyword tools require the website owner to come up with keyword ideas, but HitTail analyzes existing traffic and provides suggestions for new keywords each month, based on existing traffic. HitTail works in the background and provides you with new keyword suggestions daily or weekly, while you can focus on other tasks. It is easy to set up too, as it doesn’t require any code snippets to be deployed across the website.

It is kind of “hands off” tool that I’ve been asked for many times. I was excited when I first found HitTail and now I’m really happy to know that we just acquired it.”

– Stas Tatarin

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Ten SEO Copywriting Tools That Every Copywriter Needs

SEO Copywriting ToolsWhen it comes to SEO copywriting, there’s more to it than creating killer headlines and informative content. As a copywriter, you must use SEO copywriting tools that will help you write effective content that’s not only optimized, but also purpose driven.

So, here are ten SEO copywriting tools that will help you function effectively in your SEO copywriting duties:

1. Copyscape. This tool detects plagiarism for your copy. This is a necessity these days since there are tons of texts available across the internet covering each and every topic, while having unique content is a must when you write for SEO. This tool can be used for free when you check your copy on an already published web-page. Simply enter a page link and Copyscape will check the content of that page to see if there are any identical texts elsewhere on the Web. If you want to check the text for duplicates before even publishing it on a web-page, you would have to upgrade to a paid plan.

2. Keyword density calculators. Keywords are an important part of SEO copywriting. Keyword density, however, has little to no influence on your web-page rankings. You definitely need to include target keywords across your articles, but be careful to not overuse them. Otherwise, your copy may look as keyword stuffed, be completely unreadable and even penalized by Google.

Generally, you may seek for keyword density of 0,5-3%. The following keyword density calculators can inform you of the percentage:

  • Live Keyword Analysis is a free web-based tool that will help you to check keyword density of your unpublished copy. You can simply paste your text into an online form, specify target keywords and let the tool do the rest for you.
  • Keyword Density Analysis Tool – a free web-based tool from Internet Marketing Ninjas that allows you to check the most repeated words and keyword phrases on a given web-page. Just enter a URL of the web-page you want to check and let it do its work.

3. Search engine spider simulators. Content is king, especially with search engines. As a SEO copywriter, you not only want your content to be valuable to your audience, but to search engines too. You can discover how your site is viewed by search engines with the following search engine spider simulators:

4. Thesaurus. Even if you are an experienced writer, you may be short for words from time to time or need to double check the meaning of a term or a phrase. Below are the most popular tools that will help you to find the right words:

5. Rhyme. You might want to write a rhyming sentence, but you’re at a loss for words. Rhyming tools can help you find words that… rhyme. Rhymezone.com is a free web-based app that should be of great help here.

6. Another tool that can help you with wording is Unsuck-it.com. If you’ve stuck with a business jargon word or phrase that doesn’t fit your text’s flow well, give it a try.

7. Stock photo sites. Your articles should include pictures to express their messages. This is where free and paid stock photo sites come into play. Simply type in a keyword and stock photos similar to that topic will appear for download. Here are some great stock photo sites:

8. A word processing tool for composition, editing, formatting, printing and publishing of documents. Depending on your preferences the following options are available:

Microsoft Word. While this isn’t a free application, it’s well worth every penny if you’re a copywriter. It’s, probably, the most comprehensive word processor available on the market that provides virtually all editing features you may need. You have a variety of choices to save your document as: PDF, Word document (DOC/DOCX), Plain Text, Rich Text Format, Works, and even an HTML page. Additionally, Microsoft Word has a built-in dictionary with synonyms.

Since SEO copywriting is based on word count, you can keep track of it with Word’s built in word count toolbar. Another bonus is its hyperlink function. Since links are essential in SEO content, Word enables you to create links within your text.

However, it’s by far not the only word processing tool available on the market. And here are decent free alternatives:

  • OpenOffice – a free downloadable office suite that includes a word processor, which is quite similar to Microsoft Word. It also runs on all major platforms, including Microsoft Windows, Apple Mac and Linux.
  • LibreOffice – yet another free office suite for desktops. This one is almost the same as the OpenOffice. Supports Microsoft Windows, Apple Mac and Linux.
  • Google Docs – a free web based application that can be accessed virtually from any device, be it a desktop, mobile, or tablet.
  • Microsoft Word Online – a web-based version of Microsoft Word mentioned above. Not as flexible as the desktop application, but can be used for free.

9. Google Alerts. As a copywriter, you work hard to create unique content. And it’s that uniqueness that makes your website stand out from the others. That’s why if someone has plagiarized your content you’ll want to know about it, at which time Google Alerts will inform you whenever this happens.

10. Keyword research tools. This is actually where you should start from when you write for SEO. There are tons of keyword research tools that offer different functionality, but when you are looking for keyword ideas, you may want to try the following:

  • Google Keyword Planner – a free tool that generates related keyword phrases based on seed keywords that you enter. This is, probably, all you need most of the time to get a decent list of keyword ideas on-demand.
  • HitTail – you may also want to try our tool that generates long tail keywords by analyzing your website’s existing traffic. You can set it once and it will work in the background, giving you a constant flow of new topic ideas related to your website or blog.

Copywriting is a demanding career. Hopefully, these ten SEO copywriting tools will make your life much easier.