In our fast developing digital world, it is no longer enough to have a ‘functional’ website. Because of the overflow of information, you have to (re)adapt your site to current trends. Increasing your CTR (or organic click-through rate) is a great way to do that. CTR is a useful tool commonly used to determine how successful an online campaign is. So increase your CTR to increase your visibility online and consequently increase your profit.
There are different problems to consider. As we develop new ways to modify our codes to search engines, we tend to forget that the ‘clicks’ don’t depend only on complex algorithms but primarily on the human doing the clicking. Another possible problem: though your content may be great your advertising of it might not be as great. No matter what your exact problem is by giving these five categories go, you will most definitely increase your CTR
- Improve Your SERP Ranking:
The studies show that about 90% of users don’t leave the first page of search engine results. Not only that but being on the first page doesn’t cut it anymore. As lower you go on the page (even the first page) your CTR ranking decreases dramatically. This is why improving your SERP ranking (or Search Engine Results Page) is a must, if you want your CTR to grow as well.
Google awards those who accommodate to its rules with better SERP rankings. So if you want to improve your ranking, you should focus on these categories: content, SEO, and accuracy of your information. Generate quality content, optimize your site to SEO standards and be sure to display essential and updated information on your website.
- Make An Eye-catching Title Tag:
Your title tag is the first thing a user will see on the Google search results page. Also, it can be your anchor text when sharing your site and displayed on the tab of your user’s browser. Though according to SEO, titles and meta descriptions aren’t as important as before, they are still relevant – mainly because they are a helpful way to connect to your user.
Of course, your title should display the name of your business and some relevant keywords, as you should please both search engines and its human users, make the title eye-catching and clever. In that way, you can stand-out in the masses of similar results and attract your user’s attention.
Keep your title longer no more than 60 characters to secure that search engine will show it completely.
- Give A Helpful Meta Description:
The Meta description is a snippet placed just under the title information on the search engine results page, and the second thing your user will see. Because the title tag is relatively short with enough space for your name and a witty marketing line, you should use meta description to give your users other relevant information, in 160 characters or less.
As we have mentioned, description isn’t the most relevant parameter for search engine algorithms, but it is still a good way to attract traffic to your site by the use of your keywords but also a helpful way to display relevant information for the user.
Depending on your business your description can give some important information such as the kind of business, address, contact number, etc.
- Stand Out With Rich Snippets:
Now you have excellent content, and your title and description are up to SEO standards. Great. But to stand out, you might need more than that. GWM, an SEO company, advocates the use of rich snippets to boost your CTR.
In the wide range of info, users want to know what they are clicking on before they click on it. Rich snippets allow just that. While still on the search result page, your users can see all additional information that you might not have space for in your title or description. You can add product price, rating, number of available items, who made the product and so much more.
Besides, rich snippets will set you apart from your competition as not everyone is still using them.
- Make A Search-engine-and-user-friendly URL:
So you have optimized information you could give your user while they are still on the search engine result page, and now comes the ‘link.’ Another useful ‘trick’ to increase your CTR is to make your URL more search-engine-and-user-friendly. Typically URLs are dynamic and comprised of a bundle of signs, letters, numbers, punctuation marks and the like. By making your URL static and keyword-oriented, you can make your website more appealing both to search engines to index but also to your users to click on.
With these five easy ways, you are sure to increase your CTR significantly. Remember that all of the optimizing you do is done both for your search engine and for your users. By improving your SERP ranking, creating memorable title tag and informative description, giving that extra info with rich snippets and creating a friendly URL – you will boost your CTR in no time.
Did I miss any? Tell me below in comments and I will add them here!