The Best Keyword Research Tool

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The best keyword research tool ultimately is a matter of discussion because there are some variables. For example, the user, the product or service, and the marketing approach. The user is noteworthy because a sophisticated tool may not be useful for a beginner. A tool with limits but simple user interface may yield much better results.

The product or service is a variable particularly to the extent that histories exist or do not. One bases predictive analysis on precedent and market information. However, some products or services may be unique and share few characteristics with representative market instances, or comparisons. The market approach is a vital consideration. Top search rankings are typical advertiser goals. However, some research predicts that results may be better in other positions, and this is particularly true when analytics focus on top vs. other, and top vs. other conversions.

The best keyword research tool will depend on your needs but here is a good collection of some of the best keyword research tools available:

  1. Google Keyword Planner
    Accessed by an AdWords account, it yields meaningful statistics including monthly searches, and average cost per click. For a given keyword, it suggests a large volume of useful synonyms and variations. With Google’s recent updates this tool isn’t as powerful now as it once was.
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  3. Bing Keyword Research
    Part of its Webmaster Tools, Bing’s free Keyword Research Tool provides up to 6 months historical data of keyword searches.
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  5. Moz Keyword Analysis
    Keyword Analysis Tool (paid) is part of Moz premium membership plan. Handles up to 20 keyword entries and displays monthly volume and website rankings.
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  7. WordStream
    WordStream’s Free Keyword Tool has a trillion keyword database. It can identify the most profitable long-tail keywords for a business.
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  9. SEMrush
    Using keywords, this premium service helps discover competitor’s keywords in search, by a competitor’s domain or by searching for competitors.
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  11. Ubersuggest
    This free service takes any keyword and returns a deep list of alphabetical entries. Increase the results by adding variations at the end of the keywords.
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  13. FreshKey
    This premium Software provides new keyword suggestions, synonyms, and variations sorted by popularity. To increase the numbers of results simply add a letter to the end of a suggestion or word root and new lists appear.
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  15. YouTube Keyword Tool
    An odd addition to the list of best keyword research tools, however, globally, YouTube is the second largest search engine. It can drive traffic from a video to a site. One can optimize video content to get the highest possible rankings. The youtube.com keyword tool and research highly viewed topics to enhance video content.
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  17. HitTail
    HitTail works around “not provided” by automatically importing your Google keywords on a daily or weekly basis, giving you full access to this critical marketing data. If you’re like most of us, “not provided” keywords now account for most of your traffic, crippling your content marketing and SEO efforts. HitTail gets back this data. Pricing for HitTail starts at $9.95/month, but you will need at least 1500 unique visitors per month for it to work. Try it free for 21 days here.

Finding Keywords for Your Website

The best way to increase traffic to your website is target keywords or phrases within the content on your site. However, not just any keywords or phrases are going to help you bring in site visitors that advertisers crave and eCommerce sites need to drive sales. Where can you find great suggestions for your site?

Ask Other SEOs About Keywords for Your Website

There are plenty of professionals who will perform a keyword audit for your site. This audit will track the words and phrases that visitors use to find your site when they come from search engines. A professional SEO can also analyze data from social media to help you determine which words or phrases are being used the most in relation to your site.

Google Has a Free Keyword Suggestion Tool

Google has a free tool that will help analyze keywords for your website. Although the data available on these tools are more restrictive than in the past, it is still a good way to find keywords that are going to help you find relevant and targeted traffic. If you choose to pay for advertising to drive traffic to your site, you may want to use these tools to help you select words and phrases that will help your advertisement attract the right visitors.

Is Your Site Looking to Attract Local Visitors?

If your site is looking to attract local traffic, it may be best to optimize for local keywords. For example, a dentist in New York should target dentist in New York as a keyphrase. When looking for local goods and services, most people tend to type in the exact location plus the good or service being searched for. Therefore, it may be best to try to optimize for your specific community as opposed to a large city that may be nearby.

There are a variety of ways that you can find keywords for your website. However, the best way to determine the success or failure of particular keywords is to target for them and look at the statistics that you get. That will tell you if you are on the right track or if you need to adjust your target words or phrases to meet your goal.

Another option for finding longtail keywords to target is HitTail. If you have at least 1500 unique visitors each month, shortcut the keyword search process by letting HitTail do the work for you. Try it free for 21 days here.

Keyword Suggestions: Two Ways to Find Them

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Search Engine Optimization, or SEO, is the buzzword of the day for aspiring bloggers and web site designers. Many tout it as the key to driving website traffic, using suggested keywords to draw viewers that are more likely to stick around and make repeat visits. Whether you are a new blogger or a veteran looking to boost your hits, the most important part of any SEO-based blog approach is identifying the right keywords.

Two Ways to Find Keywords

There are two main types of keyword tools that you can use to get keyword suggestions for improving site traffic. One allows you to type in a possible keyword of your own and generates suggestions based on that information, while the other type looks at your existing traffic and creates a computer-generated list of possibilities.

Using Your Own Keyword

If your blog has a special focus that you intend to keep, you may already know some of the keywords that drive people to your blog. A plumbing company’s blog, for example, may have made good use of single keywords like “plumbing,” “plumbers,” and “broken sinks.” With a keyword tool like WordTracker or Google Keyword Planner, you can input those current keywords into a search engine that will then give you more specific keyword suggestions, such as “professional plumbers” or “plumbers Chicago.” Expanding to include these enhanced keywords or keyphrases into your blog helps your website continue to climb search engine rankings as more and more people stumble across it in their searches.

Generating Keyword Suggestions from Current Traffic

Maybe you don’t want to just expand on current keywords, or maybe you want to reach out to new demographics you think you might be able to target. At that point, you might want to look at a keyword tool like HitTail. This tool looks at your current site’s traffic and discovers the most profitable or potentially profitable keyword suggestions that are already being used organically but are currently underperforming for your site. The organic nature of the keywords here is one of the most beneficial aspects of the app, as it lets you avoid unnatural keyword stuffing by focusing on what your site is already doing well.

This method works best for websites that have a decent amount of visitors each month and a lot of content available — if there’s no existing data to analyze, it’s not going to be much help. If you have at least 1500 unique visitors each month, shortcut the analysis process by letting HitTail do the heavy lifting for you. Try it free for 21 days here.

SEO Keywords: Finding Phrases You Can Easily Rank For

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There’s no denying that keyword research is one of the most important aspects of making your site visible online. Apart from the obvious SEO aspects of making your content transparent to Google, it can bypass ambiguity and tell you precisely what people are actually looking for, and how they’re looking for it. Preparing your site with the right SEO keywords doesn’t just make your content more visible online; it also better enables you to provide your reader with exactly what they want.

Unfortunately, the importance of keyword research also means many more ubiquitous SEO keywords are virtually impossible to rank for. In many cases, attempting to get your content seen under major head keywords like “baseball statistics” or “aquarium supplies” may be virtually impossible. This is especially true in virtue of the fact that literally every web developer has access to keyword research tools like Google Keyword Planner. So while the keyword information Google can provide you with is useful in many ways, it’s also common knowledge, and therefore mostly offers highly competitive keywords that can be exceptionally difficult to rank for.

Moreover, Google Keyword Planner only provides you with generalized data rather than information that is fully customized to your own site. The people who visit your site may or may not have several things in common with the generalized keyword data that Google can provide, and to assume anything about your demographic can be a grievous mistake.

That’s why many developers turn to third party keyword tools like HitTail. In a market that’s fairly saturated with keyword research tools, HitTail stands out because it focuses specifically on long tail keywords that are the most difficult to find. These SEO keywords are by definition less popular, but often times more valuable than more generalized keywords because of how specific they are. Their lower popularity also means that they’re drastically easier for your site to rank highly for.

And unlike Google Keyword Planner, HitTail can provide you keywords that aren’t just based on trends in search traffic, but on customized keyword data that’s gleaned directly from your own site. HitTail thereby offers keywords that are far less predictable than other available tools, yet highly applicable for getting your content visible online.

Finally, it’s worth noting that the importance of these long tail keywords is only increasing with the emergence of Google Hummingbird and its associated implications for mobile traffic. People performing a verbal search from their smartphones are more likely to use long tail keyword phrases than succinct keywords searches, simply because it’s a more natural way to speak. In short, that means that the value of these long tail keywords only stands to increase in the near future.

Organic Keyword Research Tool

Keyword search is one of the best ways to drive traffic to a website, as well as analyze what users are visiting your site. Unfortunately as of late, Google has encrypted and made searches secure, leaving organic analytical data in the dust. This obviously affects organic keywords but it doesn’t affect advertisers and users of paid search tools such as Google AdWords.

There’s a difference between organic and paid keyword traffic. Organic search results return listings that match up with the user’s search query, whereas paid search results are more like advertisements and paid for by owners of web sites to have their listing appear. The web owner pays to have their page display keywords that will show up during a query.

If your website has suddenly seen a drop in traffic, now you know why. There are still options for keyword research, however. Using an organic keyword research tool can help you get back some of the lost traffic to your site. There are tools for both paid and organic keywords, as we’ll see in the following.

Some of the more popular keyword tools for paid searches are:

  • Google Keyword Planner, a free AdWords tool that helps website owners choose bids, form campaigns, and search for new keyword or ad group ideas.
  • FreshKey, a tool that sorts keywords and provides new keyword ideas and variations.

Popular organic keyword research tools include:

  • WordTracker can help boost search engine ratings and reveal high ranking keywords in a matter of minutes.
  • HitTail is another of the more popular organic keyword research tools that will get back the keyword data that Google no longer provides, as well as rank the keywords in your web traffic that are worth targeting.
  • Market Samurai does extensive keyword research as well as provide information on how much competition you’ll be facing for keywords as well as the keywords that most profit.

The long and short of it is that keyword research is an important facet of keeping your website ranked on the top search engines. The more searches that pop up, the more traffic will be driven to your site. And though many web browsers don’t know the difference between organic and paid traffic, many do, and are more apt to click on the organic search results to avoid heavy ads.

If you have at least 1500 unique visitors each month, shortcut your organic keyword research process by letting HitTail do the heavy lifting for you. Try it free.

4 Keyword Research Tools You Should Know About

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Keyword research is one of the best ways to target visitors and drive them to your site, as well as maintain good web traffic. The keyword should be relevant to the website’s content as well as target visitors who will be happy with what they find on your website, and ultimately result in financial reward. Below we’ll discuss four keyword research tools you should know about to drive traffic to your website.

1. Google AdWords Keyword Planner

Google’s Keyword Planner can help build new search network campaigns or help expand your existing ones. It allows users to get historical statistics, see how a particular keyword might perform, and even help you make competitive bids. Google AdWords lets you use statistics like search volume, which helps users decide which keywords to use best for their campaign. Best of all, unlike a lot of keyword research tools, it’s free to use.

2. HitTail.com

HitTail isn’t free, but they do offer new clients a free 21 day trial. It gives you a real time analysis of what keywords you should be targeting based on your existing traffic in order to increase the number of visitors. HitTail automatically imports keywords from Google Webmaster Tools daily or weekly and then analyzes the keywords with its algorithm to provide long tail keyword suggestions that are currently underperforming for your site. HitTail has a variety of different plans, ranging from a low priced personal plan to a higher priced, more tailored agency plan.

3. Bing Ads Intelligence

Bing Ads uses Microsoft Excel to gauge performance of keywords on Bing to expand your own and create more effective search campaigns. It allows users to match campaigns, filter out terms, and tailor a bidding strategy. Users can optimize their campaigns by creating bulk sheets that can be imported into a Bing Ads account.

4. SEMrush

SEMrush is professional software that collects huge amounts of data for millions of keywords and domains. This includes AdWord ad copies and positions, organic positions, landing URL’s, search volumes and more. It allows users to view and study competitor’s positions, find a good mix of long tail keywords, and compare SEO metrics. SEM has different plans and prices, but a little goes a long way with this research tool.

These keyword research tools should be a good start if you’re looking to up your web traffic and implement a more streamlined system into your web business. Compare different prices and plans to find one that fits your business. Between that and more advanced keyword research, you should be seeing more web traffic in no time.

The Best Keywords for Your Website

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Any time you want to create a website with a positive reputation and online image, it’s important to understand the methods that are most effective in marketing businesses, companies and online brands. When you are focused on creative effective Internet marketing campaigns, choosing the best keywords for your website is essential to get started. Selecting the right keywords that are relevant to your website and what it has to offer can ultimately mean the difference between failure and success, especially if you are looking to generate sales or advertising revenue.

Why Keywords Matter

Choosing the best keywords for a site or blog can help with attracting new users who were previously unaware of your website or the brand you represent. Keywords help to attract users to your website who are browsing for similar content, products or services that match what you have to offer to anyone who stops in at your blog or site itself. Choosing the right keywords to focus on is a way for you to find visitors who are searching for specific products or solutions that you are confident you can provide professionally.

The more optimized your website is with keywords you have chosen to highlight, the easier it becomes to find visitors who are genuinely interested in your brand and what you offer.

Tools to Use

With the importance of implementing the right keywords today, there are many different tools and software programs available to help track your campaigns, keyword placements and their overall effectiveness within search engines such as Google, Yahoo! and even Bing. Some of the biggest tools available for webmasters today include Google Keyword Planner, Market Samurai and HitTail.

One of the best advantages of using HitTail is the ability to analyze your website’s current, existing traffic while also pointing out specific keywords that work well for your site based on content you have already published online. HitTail is a way for you to gain more insight into your users’ browsing behavior as well as which keywords are working best for you based on your site’s current layout and design and the products that are most in-demand at the time.

Knowing how to choose the best keywords for your website is a way for you to not only gain more page views and visitors, but it also gives you more insight into what is currently in demand in the market or industry you are working in.

Keywords That Convert: How to Find Them

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When you are selling products and advertising your local services online, you understand just how important Search Engine Optimization can be. When you use SEO techniques to your advantage, you can drive organic traffic that will convert to your website page and increase your conversion rates as well as your profits. One of the most important aspects of SEO is selecting relevant and specific keywords that convert. If you are new to SEO, or you are looking to find the keywords that are frequently searched for, here are valuable tips on how to find them.

Find Out How You Are Ranking With Existing Traffic

One way to find keywords that convert is to start with your existing traffic. By mining your traffic and identifying the keywords that you are not ranking well on, you can identify the keywords that are most likely to convert for you. There are several valuable tools online that can help you make data mining and keyword ranking comparisons easier than ever. One such tool that you may want to try using is HitTail, which is a long tail keyword tool that provides you with the keyword data that you need.

Look for the Patterns When Analyzing Your Data

Once you have taken a long look at your analytics to find out which organic keywords are driving traffic to your website, the next step to finding keywords that convert is to look for patterns. Not all companies will benefit from using the same keywords, and looking at the patterns will help you convert. Many popular keyword choices are focused around brand names, how-to long tail phrases, location keywords and specific product keywords. When you have a lot of analytics data to review, you can look at the patterns that identify which keyword categories are best based on your industry and the products that you offer.

The success of your future marketing efforts is based on selecting the right keywords that convert. There are several different ways to use data on the Internet to your advantage, and choosing the right tools will make doing your homework all the easier. By creating an optimized landing page and webpages that include targeted keywords that are relevant to your business, you can improve your reputation and increase your profits. If you have at least 1500 unique visitors each month, optimize your research process by letting HitTail find keywords that convert for you. Try it free for 21 days here.

SEO Keyword Analysis: How to Get Started

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SEO keyword analysis is the best way to find out what search terms the majority of people are using to find certain products. Literally thousands of single words or more complex phrases lead people to a variety of sites. Website managers want to know what keywords or phrases are superior in order to focus on using those terms on their sites.

What Is SEO Keyword Analysis?

For example, a site that sells rugs could have a variety of great keywords, such as “antique rugs,” “area rugs,” “Persian rugs,” “woven rugs” and “round rugs,” that apply to their products. However, numerous other search terms could apply to these products, such as “where to buy Persian rugs,” “find a large round rug ”or “purchase red woven rug.” The sheer number of possible keywords makes SEO keyword analysis a priority for people who want to grow their business and reach customers who are ready to buy a product or service.

Brainstorm for Keywords

The first step in SEO keyword analysis is to come up with a list of potential keywords that could apply to major landing pages on the website. Landing pages are typically home pages and other main pages for subcategories. The person doing this brainstorming needs to think just as a potential customer would.

Research the Keywords and the Competition

The second step is to use a keyword research tool, which will tell the website manager the keywords that are used the most and the least often. The keywords with lowest volumes should be discarded after this step. Now, the individual is left with a list of the best keywords. After this, competitor websites should be analyzed for similar top keywords, and the keywords that are the most similar should be discarded as well.

Test the Keywords

Finally, the website manager should test the keywords out for a brief time. They need to choose keywords that work for them. For example, some managers simply want to increase traffic to their sites. This is typically most important for blog or news sites. However, websites that are selling products will want to test out keywords to see which ones bring the most purchasing customers.

Search engines, such as Google, have recently made it increasingly difficult for website managers to find out which keywords are leading people to their websites. Shortcut the analysis process by letting HitTail do the heavy lifting for you. Try it free for 21 days here.

SEO Keyword Research: An Introduction

The goal of any business with a website is to be at the top of a search engine result page or SERP. This is done by using search engine optimization or SEO. One of the main factors about SEO is researching keywords. Basic SEO keyword research involves more than simple brainstorming. Research is needed as there are many ways to say the same keyword phrase.

Make a List

The first step for basic SEO keyword research is to compile a list of words. These are words which will be used to target a certain demographic or audience for a website. This list of words is used to describe the products, services, and content found on website. The best way to start a list is to come up with a few items by brainstorming. One thing to keep in mind is the words need to be what the consumer will use to describe a product and not what a company hopes is used.

Keyword Research Tool

The next step that is needed for SEO keyword research is to use a keyword research tool. One option is to use the Google Keyword Planner. This replaced the Adwords Keyword Tool back in August of 2013 and is free for consumer use. The goal of using this tool is to analyze your list of keywords and phrases to find the right mix for attainability, relevance, and demand to achieve top search engine results. Most people will need to use a keyword research tool to mine for necessary keyword data.

Use Keyword Suggestions

Users are given suggested keyword phrases that will be similar to their original keyword phrase. These are known as keyword ideas that can easily be incorporated into basic Google Ads. However, clicking on the Keyword ideas tab is needed to see a full list of all keyword ideas that have been generated. Review all the suggestions to see the types of phrases being used by your target audience.

Analyze Your Suggestions

The most important aspect of SEO keyword research is to determine if keyword suggestions match the content on web page. If keyword phrases are not relevant, then they need to be discarded. Keywords to use need to directly describe a product, service, or content. If many close phrases are suggested, then a good idea would be to create a separate landing page for keywords relating to a specific topic.

Users who need to find new keywords can choose from a plethora of online tools, such as HitTail.