Photo: el cajon yacht club
The best keyword research tool ultimately is a matter of discussion because there are some variables. For example, the user, the product or service, and the marketing approach. The user is noteworthy because a sophisticated tool may not be useful for a beginner. A tool with limits but simple user interface may yield much better results.
The product or service is a variable particularly to the extent that histories exist or do not. One bases predictive analysis on precedent and market information. However, some products or services may be unique and share few characteristics with representative market instances, or comparisons. The market approach is a vital consideration. Top search rankings are typical advertiser goals. However, some research predicts that results may be better in other positions, and this is particularly true when analytics focus on top vs. other, and top vs. other conversions.
The best keyword research tool will depend on your needs but here is a good collection of some of the best keyword research tools available:
- Google Keyword Planner
Accessed by an AdWords account, it yields meaningful statistics including monthly searches, and average cost per click. For a given keyword, it suggests a large volume of useful synonyms and variations. With Google’s recent updates this tool isn’t as powerful now as it once was.
- Bing Keyword Research
Part of its Webmaster Tools, Bing’s free Keyword Research Tool provides up to 6 months historical data of keyword searches.
- Moz Keyword Analysis
Keyword Analysis Tool (paid) is part of Moz premium membership plan. Handles up to 20 keyword entries and displays monthly volume and website rankings.
WordStream’s Free Keyword Tool has a trillion keyword database. It can identify the most profitable long-tail keywords for a business.
Using keywords, this premium service helps discover competitor’s keywords in search, by a competitor’s domain or by searching for competitors.
This free service takes any keyword and returns a deep list of alphabetical entries. Increase the results by adding variations at the end of the keywords.
This premium Software provides new keyword suggestions, synonyms, and variations sorted by popularity. To increase the numbers of results simply add a letter to the end of a suggestion or word root and new lists appear.
- YouTube Keyword Tool
An odd addition to the list of best keyword research tools, however, globally, YouTube is the second largest search engine. It can drive traffic from a video to a site. One can optimize video content to get the highest possible rankings. The youtube.com keyword tool and research highly viewed topics to enhance video content.
HitTail works around “not provided” by automatically importing your Google keywords on a daily or weekly basis, giving you full access to this critical marketing data. If you’re like most of us, “not provided” keywords now account for most of your traffic, crippling your content marketing and SEO efforts. HitTail gets back this data. Pricing for HitTail starts at $9.95/month, but you will need at least 1500 unique visitors per month for it to work. Try it free for 21 days here.