How to Target Keywords With Blog Posts


A blog is any online informational website that displays information with the latest post and a platform that a writer shares their views of certain subjects. Therefore, a blog post can be defined as any article that is written on a blog. The information can be in the form of a photo, video, text or infographic. The appearance of the blog post has changed over time, and in order to have an appealing post , someone needs to follow a specific structure. It should have a headline, introduction, main contents with subheadings, a conclusion, and comments. However, every blog post should have well-written phrase keywords.

  • Reasons for using keywords

Everyone who uses the website should have a well-chosen and researched keyword phrase. While blogging, keywords are used to optimize blog posts, and whether or not, the post should follow on this strategy. Blog posts, especially articles, make great content that continues to pull in traffic for a long time and ranks quickly on the internet. For that, keywords are used to make the content clear and shorter with an understandable language. Also, blog posts allow people to target hot, trending topics online that most probably would not be worth using permanent site information in the post. In this case, keywords are used to capture traffic information using the popular keyword in order to let the post get trended in the post.

  • Identification of keywords

Before targeting any kind of information in a blog, it is good to determine what type of keyword phrases are likely to contribute to traffic. This depends on the kind of goals you want to achieve in the post. First, use the right keyword phrases. “Specifically, look for related groups of keywords depending on the topic of the post,” advises Michael Holmes, Senior SEO Manager at SolidEssay. For example, if the blog post is a timely topic, someone should use Google Trends to find the keyword phrases. Secondly, in order to identify keywords, narrowing down of the topic is essential. This is because you need the post to appeal to many readers. This helps the blog post to have a specific and relevant word streams and determines a suitable phrase. Additionally, optimize the post. The hardest part of a blog post is choosing a topic. Once you identify the problem, use the title description of the post in proper meta tags. This helps to determine the correct and appropriate keywords that promote the post in the internal linking and external linking as well.

  • Steps to follow while researching for keywords

Using keywords in a blog post comes naturally, but there are steps and tools to use before determining which keywords to use. First, know how to use the keywords in the type of post you want to make. In this case, create content around the particular topic by using specific terms. “Employ words and phrases with high levels of degree and correlation to the subject instead of using common words,” recommends Andrew Bell, Search Engine Optimization Strategist at Secondly, develop a keyword list. Know the type of people searching for your blog and why. Once you understand the kind of client searching for your blog post, it is easier to select keyword group of interest. Thirdly, examine the difficulties of the search volumes. Going for the higher and difficult keywords makes it harder to compete in the rankings. Also, be strategic in your post. Use keywords that sound natural without overusing them. Once you make the title and headings, use other terms to use in other elements of the post. Finally, don’t miss the value of the post. Keywords are only used to improve the SEO, use quality content specifically to the buyer.

Author bio: Paul Bates is a content marketing specialist consulting a few educational blogs such as

What tools are you currently using right now to target keywords? Do you plan on trying out HitTail keywords suggestions tool? Leave a comment below and let us know!

When and How Is Better to Target Low-Volume Keywords

Google explains low-volume keywords as “keywords with very little to no search history.” Simply explained, they enjoy very little search traffic, therefore they’re irrelevant to most customers’ searches. The search engine makes them inactive until people start searching using them, so they don’t trigger any ads.

Does this mean that targeting low-volume keywords is a bad idea? I mean most people tend to target keywords that have a massive volume of search traffic, therefore are relevant to their potential customers. While this strategy obviously makes sense, forgetting low-volume keywords may also be a bad idea. Here’s why.

Reasons to Target Low-Volume Keywords

  • You’ll spend less on costs per click
  • They usually bring in super targeted traffic
  • They’re much easier to rank for
  • Some people prefer to work with companies that aren’t busy.

Targeting low traffic keywords may help you to rank quicker and make money faster because there’s less competition.

How to Find Low Competition, Low Volume Keywords

To uncover keywords that will support your SEO success, you have to do a lot of homework. Here’s the assignment help you need to succeed.

The first step is to conduct a keywords analysis. It provides information on specific options to use and their ranking difficulty. Here are the steps you need to take:

  • Research keywords that user-generated content is using through sites like Quora and Reddit. For example, let’s see how “website creating” is mentioned by Quora users:


  • Find more keywords using social media. People go to social media to ask for all sorts of recommendations, so sites like Facebook are a fantastic source of keywords that you can test using Google Analytics. For example, you can use tools like BuzzSumo that show the most popular content on the web and social media. Here are the results generated by this tool for “website creating” for article titles.

Finding low-volume keywords that bring in qualified leads is only half the battle. The next step is to make sure that you found the right low-volume keywords.

Here’s how to do it.

Step #1. Analyze Your Offer

What can you offer your potential customers? A free trial of your tool? A free eBook? Or maybe a free monthly subscription to your site? The freebie you’re offering may not be related to your product or service but it must be interesting and useful to your target audience.

Just like customers read company review sites to find out the companies with the best offers, knowing what is relevant for customers requires some research. Buyer personas are a common tool used by modern online businesses to identify the characteristics of their target customers as well as their pain points.

Here are some stats to show you the effectiveness of using buyer personas in personalizing offers, therefore increasing revenues (source: BoardView):

  • 90 percent of companies using buyer personas have a clear understanding of their target audience.
  • 37 percent of companies that meet profit and lead goals have clearly defined buyer personas.
  • Companies that exceed profit and lead goals are 4 times as likely to use buyer personas.

Step #2. Identify Several Keyword Phrases for Testing

The steps to find low-volume keywords described above will supply you with a number of options. To choose the ones that are most likely to work, follow these tips:

  • Select only several options for testing
  • Run them through a keyword tool like hittail
  • Choose those that meet the following keys for effective keywords: clarity and relevancy.

Step #3. Optimize Landing Page

Now that a lead has landed on the landing page, it’s time to use the leading practices of optimization to get them to convert. They include:

  • Writing simple and straightforward headlines. Since you’ve got only a few seconds to grab the attention of the visitors, it’s critical to get to the point and let them know how your product/service benefits them.
  • Design effective Call-to-Action (CTAs) buttons. An effective CTA button contrasts in color to the background color (it’s commonly recommended to make them orange, green, or blue), has a size that is not too small so the visitors lose sight of it, and uses an engaging message that uses words like “Get,” “Try,” and “Download.”
  • Optimize form fields. The main goal of any landing page is to collect contact data of visitors. However, they’re not going to give them if they don’t like the form. For example, if it asks too much information, most people will close the site. A general rule, therefore, is to ask for name and email only and go for more details only when they signed up.

Wrapping Up

Not all keywords are created equal, but those enjoying low traffic should not be underestimated for their contribution to the success of your business. High traffic doesn’t mean more business, so targeting low-volume keywords can be an effective strategy that generates converting leads. As you can see from this text, the main thing to remember is to do homework and understand the needs of customers and how they’re looking for solutions. What it all boils down to is at the end of the day, quality always wins over quantity.

Lucy Benton is a marketing specialist, business consultant and writing for marketing and business resources. Also Lucy has her own writing blog Prowriting where you can check her  publications.

Tell us if you know more about Low volume keywords. Feel free to comment and discuss below.


Long Tail Keywords or Short Tail Keywords – Which Should You Use?

Keyword research is essential part of search engine optimization and search marketing. As both users and search engine depends on keywords to find out about your site. Selecting correct keywords either long tail keywords and short tail keywords which match your content means your site is optimized for showing up in search engine results whenever someone searches for those keywords or phrases.

Keywords are the life blood of search engines. But which keywords should you be using on your website to get the most visitors to appear at the top of Google? The first question you need to ask yourself is, what do you want? More visitors coming to your website or more visitors ready to buy from you? The next thing you need to know is the different type of keywords you can use. After you’ve done your keyword research, finding the best keywords related to your business, you’ll have a good list to whittle down. Your list will be made up of short tail and long tail keywords and you need to figure out which ones to use.

Earlier was the time when short tail keywords were highly focused to rank upon. But today, the scenario has changes totally. The use of Long tail keywords is in fashion. So which keywords should you choose for your websites?

Long Tail Keywords:

Long tail keywords are keyword phrases made up of 3-5 words. Long tail keywords are more descriptive and allow you to target specific demographics. The challenge with long tail keywords is that they are more specific. You’ll receive less visitors to your website, but the visitors you do acquire are searching with a higher intent to purchase.

Long tail keywords are more about giving quality hits than a large number of traffic. An example of a long tail keyword is “Long tail keyword tool for SEO”. This keyword is less competitive which means it’ll be easier to rank your website in Google, but there is a higher intent to purchase. From this phrase you know that they are searching for a specific brand and type of trainer. If your web page is optimized for this phrase and is found on Google, the visitor will land on the exact page they were searching for. Long tail keywords are more suitable for web content in regards to getting traffic.

Short Tail Keywords:

Short tail keywords basically have 1-3 words in a keyword phrase. Short term keywords are bound to give your website more hits since they are less specific. These short tail keywords are able to capture a bigger share of your target market. Do you want to drive a lot of visitors to your website? Using short tail keywords will often be the most effective way to do this. The challenge with short tail keywords is if you’re just starting out and never done any SEO work before you’ll be joining the back of a long queue.

Short tail keywords are generally more competitive and harder to rank. But with a bit of hard work it is possible to rank for these. An example of a short tail keyword is “hittail SEO”. Targeting short tail keywords, however makes yielding positive results difficult and are often time consuming and expensive. In regards to gaining traffic, you can expect medium to high competition with short tail keywords. The more popular the short tail keyword is, the more competitive it is in regards to usage.

Which Should You Use?

Choosing your keywords properly in these days can make the difference between high conversion rates for your website and just high to no traffic at all. If you have a relatively new website then it would be a good idea to start targeting specific long tail keywords. You might not know it, but you might already be targeting short tail keywords while targeting your long tail keywords. Short tail keywords can be incorporated easily in your long tail keywords. The best approach is to use a mixture of short and long tail keywords, this way you can capture the searches with a high intent to purchase but also climb the ranks for short tail searches.

The best way to introduce long tail keywords to your website is to create content with a minimum of 300 words per page. The longer the content, the more opportunity you’ll have to include long tail keywords naturally. Fill your website with a lot of content using your keywords. Keep them original and fresh.

Once you have gained a steady flow of traffic from your long tail keywords, that’s the time of utilize short tail keywords. If you do have success with ranking short tail keywords this will improve your overall SEO and help your long tail keywords rank because you’ll be receiving more traffic and higher click through rates.


Long tail and short tail keywords can work for you when used correctly If you’re looking to increase your website visibility and visitors, using the correct short and long tail keywords is the key to success. If you have a huge body of content, a very specific but general item, or strong brand and domain authority then maybe the short tail keywords will still work for you. However if you are looking for higher conversion rate, lower cost, lower competition, and volume that is specifically after what it is that you are selling, the long tail keyword game is one that you should be in. We can take the stress out of choosing the best keywords to use and apply them to your website, increasing your visitors and customers.

Tell us if you know more about Long Tail Keywords and Short Tail Keywords. Feel free to comment and discuss below.


The Long tail keywords are those three and four keyword phrases which are very specific to whatever you are selling. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they are closer to a point-of-purchase. Whenever a new customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. Highly specific multi-word phrases tend to be far easier to rank well for than the more generic single keyword or double keyword phrases. It is much easier to rank for long tail keywords than for more common keywords.

In order to really profit from a keyword strategy focusing on long tail keyword, you should have a clear vision of your company, blog, product and website. If you want to sell something  then you should be well aware of what your product or your website offers to your audience. If you know and understand this, it will be much easier to make your audience like and buy your stuff. You should thus take some time to think about the uniqueness of your product and write that down. if you have your mission clear, you should be able to define what makes your product or website stand out in market. Long tail keyword are highly valuable if you know how to use them.

Long-tail keyword example: Hittail generates long tail keywords

Short-tail keyword example: Management process

Reasons to use and focus on long tail keywords:

  •  Long-tail keywords are a better way to connect with customers.
  •  Using Long-tail keywords consumer makes their purchase decision.
  • Long-tail keywords provide context to your content and fuel your blog strategy.
  • Posts focused on long-tail keywords provide more value to the reader.
  • The long tail keywords are much easier to rank for.
  • People who search by using long tail keywords are far more likely to become buyers.
  • Long-tail keywords are how people actually search the Internet.
  • Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.
  • Long-tail keywords help you rank for single keywords and ranking for long-tail keywords builds a strong conversion tunnel.
  • Focus on long-tail keywords to answer voice assistant searches.
  • Long-tail keywords are most of your keyword research and organic traffic anyway.
  • Using long tail keywords many more pages indexed in Google.

How to Find Long-Tail Keywords:

It’s very easy to find long-tail keywords with Hittail’s keyword research tool. Just enter the word you want to research

Using long-tail keyword variations in your marketing campaigns is a win-win: better search rankings, more qualified search traffic, and lower costs per click. There is  hittail’s 21 days trail plan. I highly recommend that you get the free trial of HitTail, try it for 21 days, then write a review. If you want to grow your organic search traffic using long tail, then we highly recommend that you start using HitTail.


Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide. Instead of focusing on just two or three highly competitive general keywords, target the dozens or even hundreds of easy-to-rank-for long tail keywords.  It is better to have a few pages sending you large amounts of less targeted traffic and a large number of pages with each sending you small amounts of highly targeted traffic. Regardless of what digital marketing strategy your company is focusing, effectively researching long-tail keyword trends is the key to winning.

If you have used HitTail in the past or are using HitTail right now, let us know your thoughts in the comments below.

How to use long tail keywords to better rank your business

E-commerce and other sites have been increasingly pumping up their online efforts. This effort is all in the search of a higher ROI and it’s all part of the magical process of inbound marketing. There are 3 phases to this process: “appeal” (ads, blogs, seo), conversion (landing pages, contact forms) and relationships (email marketing, social media).

Today we’re going to talk a little bit about the “appealing” factor. More specifically, the use of long tail keywords, and how it can help your website better rank organically.

Background Overview

Did you know that the term “long tail” came from a book by Chris Anderson, “The Long Tail” – Why the future of business Is Selling Less of More. The book came out in 2004 and the term gained a lot of popularity between Marketers. What this means is that products that are more mainstream, require more demand but are limited in quantity. Terms that are more specific have less demand, can be as economically attractive as their mainstream counterparts.

What are Long Tail Keywords?

Long tail keywords are generally formed by 3 or more words, creating tiny phrases that represent a more personalized search. This strategy represents a way to differentiate yourself, whether it’s on an adwords ad or in a good SEO practice.

This way, generic terms are left out to give preference to more specific keywords, that target exactly what it is that your customer wants to buy. Long tail keywords facilitate the generation of leads, with segmentation being on top of the sales funnel.

At first look, it does seem like a riskier strategy. Since it involves much less volume in searches, consequentially targeting a smaller number of people.

But on the other side of it, the strategy represents a larger possibility of the searcher finding exactly what he is looking for. This also makes for a much better quality score on your google ad. Sites like HitTail are a great way to find the targeted keywords you’re looking for by analyzing your existing website traffic.

Use of Keywords

Let’s go the example of a Marketing agency in Miami. MIA weblab is looking for organic ways to appear on google.

The use of keywords like “marketing agency miami”, “marketing agency near me” are very generic and  might not appear since there will be so much competition around it.

Good examples of long tail keywords for this specific store would be:

  • Ecommerce marketing agency in Miami
  • Social Media for Ecommerce stores in Miami
  • What are the best Miami Agencies
  • New skateboards Miami
  • Where to buy skateboards
  • Skateboard prices Miami

These keywords have a much smaller number of monthly searches, but in return, these keywords significantly enhance your chances of appearing and being clicked on. Long keywords generally have a larger conversion rate and much less competition.

The use of long tail keywords in your marketing strategy is essential to receive more visitors that are qualified buyers. This also helps you understand your audience and what they’re looking for in a much more efficient way.

Now, think of your product and forget that you’re a part of the company. Imagine what you would search for if you were the customer and what you would type in to find it on Google.

Work on this exercise and look for the solution to your problem. I can guarantee you will find new, target long tail keywords you didn’t know were there before.

If you have used HitTail in the past or are using HitTail right now, let us know your thoughts in the comments below.


Keyword Research And Analysis Tools

Keywords analysis and research tools do not drive only your website traffic, but also bring the right kind of visitors. With keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.

Competition is another reason for the difficulty in getting organic traffic for blog posts. Keyword tools do not display all of the terms that people search for, nor they display terms with small levels of search volume. Because of this, many bloggers in the same niche research and optimize using the same limited set of keyword terms and make it nearly impossible for newcomers to rank without a lot of SEO work.

The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords and phrases. These are free and paid tools which will help you find which keywords to target and how competitive they are.

Traditional Keyword Suggestion Tools

  • Hittail Keyword Suggestion Tool – our keyword tool showing top keyword phrases. HitTail is one of the top 10 SEO Software products. Features include…
    • Long Tail Keyword Suggestions
    • Easy Keyword Research
    • Improved Ranking
    • Targeted Marketing
    • Increase Conversion
    • Website Optimization
    • SEO Checker Tool
  • SEMrush Keyword Magic – tool which comes as part of the competitive research tool SEMrush. Their database contains over 200 million keywords across 30 regional databases.
  • Bing Ad Intelligence – brilliant extension for Microsoft Excel which puts a load of great keyword research data directly into Excel. Bing also offers an online keyword toolset here.
  • Google AdWords Keyword Planner – recommends keywords based on a keyword you enter or a URL you have the tool analyze. Has a traffic estimator feature which shows the estimated bids prices and ad clicks for the top ranked AdWords ad. Allows you to check for [exact match], “phrase match”, or broad match. In the past YouTube had a separate keyword research tool for it, but Google took that offline & folded the feature into their Display Planner.
  • Keyword Keg – Firefox & Chrome extensions which integrate data from Google AdWords keyword planner in Google Analytics and various third party keyword tools.
  • Wordtracker Free Keywords – free keyword suggestions from Wordtracker.
  • Ahrefs Keyword Explorer – tool which comes as part of the link analysis & competitive research tool Ahrefs. Their database contains over 3 billion keywords from over 100 countries.
  • KWfinder – low-cost keyword research tool.
  • SERPs Kewyordini – quick and easy export like our keyword tool. appears to list more longtail keywords, but has a bit less coverage on some head terms.
  • Keyword Discovery – free keyword tool from Trellian. Trellian also has a more advanced paid version of Keyword Discovery.
  • WordStream Keyword Tool – allows you to export a list of thousands of keywords for free, though acts as a lead generation tool & requires you to input your email address to get the keyword list.
  • Google Suggest scrapers
    • Google Suggest Tool – shows frequently search for phrases starting with the words and letters in your query.
    • are similar to Uber Suggest.
    • Huballin – similar to AnswerThePublic, but with a less graphical interface.
    • KeywordShitter – questionable branding no doubt, but a useful tool for automatically bulk scraping Google suggest.
    • AnswerThePublic – similar to the above, but breaks the search requests down visually into sections of who, what, where, when, why, how & such.
  • Ferzy – freemium tool which displays keyword competition levels, bid prices & search volumes
  • Grep Words – API-based keyword tool.
  • Google Related Keywords – highlights words that Google considers as being related to a keyword, as displayed when you search Google for ~keyword
  • Google Global Market Finder – highlights estimated search volumes for related keywords in foreign languages in foreign markets
  • Google Contextual Targeting – clusters similar keywords & shows what websites they feel are relevant to those clusters

Keyword Editing Tools

  • Keyword List Generator – allows you to quickly create large lists of keyword phrases using keywords and modifiers
  • Keyword List Cleaner – allows you to quickly create a functional keyword list from most any publicly available keyword source.
  • Keyword Misspelling Generator – allows you to generate various misspellings of a keyword or phrase to match common typing errors. Useful for creating keyword lists around your most important keywords to bid on.
  • Microsoft Ad Intelligence Excel plug in – a suite of highly useful and easy to recommend keyword tools that interface with Microsoft Excel.
  • Keyword Studio – paid tool with automated grouping of like terms.

Trend Related Keyword Tools

  • Google Correlate – draw a shape or plug in a keyword & Google will show you other keywords with similar patterns.
  • Google Hot Trends – shows keywords that are recently hot . Also archives older hot keywords, and Google Trends shows seasonal search trends for most popular keywords.
  • Google Search Insights – shows keyword trends, hot keywords by cateogry, and top geographic regions for a keyword.
  • Moz popular searches – combines and archives results from many of the tools in this section and a few others
  • TrendHunter – marketing trend websites
  • Keyword Modifiers – Spreadsheet showing common keyword modifiers organized by categories such as price, location, and other common variables.
  • keyword tools review post – a couple year old blog post offering a free comparison of different keyword research tools, also showing how keyword modifiers work in a real world example

Did I miss any? Tell me below in comments or email me and I will add them here!


Long Tail Keyword: A Little Known SEO Marketing Strategy

Image: Stuart Miles /

A long tail keyword is a longer phrase composed of three or more words. This phrase normally has a low search volume compared to a general keyword. However, it can generate enough search volume to make it worthy of inclusion in your SEO marketing efforts.

There is one simple reason for this: people type exactly what they’re looking for into search engines more often than just the general keyword.

To better explain it, here are two examples:

  • General keyword: Blogging
  • Long tail keyword: How to make money blogging

While typing the general keyword will return with a broad search engine result page (SERP), a long tail keyword will bring forth the information they’re looking for as well as the websites they can find it at – hopefully your website being one of those listed.

So, besides giving visitors a chance to find exactly what they’re looking for, what are some other reasons that make a long tail keyword a beneficial part of your SEO marketing efforts?

If they visit your website, you have a chance to convert them from a visitor to either a buyer or subscriber. This conversion is done with either a purchase from your website or an option to sign up for your newsletter.

Additionally, if you partake in a pay-per-click (PPC) campaign, you can expect less competition; giving you a better click through rate (CTR). The cost for PPC is even lower when you use a long tail keyword versus a general keyword.

Every website owner should know who their audience is; after all, these people are vital to your site’s success. Using a long tail keyword helps you to know them better based on the specific phrase they are using to search with. Use this as your advantage to make your website better and cater to their needs by creating web content that answers their questions. Make sure that each content page contains a long tail keyword that’s befitting for your niche and the content it’s embedded in.

This, in effect, improves your website by making web visitors see you as the “go-to” website for their information. Your link popularity will also increase.

For the sake of getting more visitors, ranking high on SERP is a goal desired by all website owners. It is more achievable with a long tail keyword because as previously mentioned, people most often type in specific information versus a general keyword.

It is extremely important to remember that you should never use a long tail phrase on a webpage that isn’t related to that phrase. Doing this could possibly lead to search engine providers banning your site.

Just putting up a nicely designed website alone does not guarantee internet success. Go the extra step of taking time to research and find a long tail keyword that will bring your webpages and website as a whole to the forefront of search engine results. And that’s the entire goal of what we do here at HitTail.

Perfect Keyword Tool for the Recession

You’d think that after four years, the incredibly actionable HitTail keyword tool would start losing it’s appeal, but as it turns out, the tough economic conditions are actually just opening Marketers’ eyes to the wisdom of targeting the long tail. It’s an easy and systematic method of bringing in well qualified prospective customers and audience to your website without spending a dime.

Well, technically it’s $10/mo and your time writing.

But that’s the perfect way to spend your money right now. Dig in and fortify by producing copious perfectly optimized content. It will likely produce some new customers today, but when economic conditions improve, you will have performed the content-build already, and be positioned for a real take-off!

Our competitors know this, and are bidding in AdWords on our keywords. Ha Ha Ha! It’s nice to be acknowledged as the leader. Unfortunately, try as I might, I can’t find pricing on their website. I bet THEY’RE not $10/mo.

So stick with the actionable keyword tool leader, who is also the best priced. We want to be your best friend during this recession.

Is Google Analytics Killing Your Website?

I don’t know if I’d go as far as saying that, but here’s an article that does. In short, it equates the walls-of-data and charts to passive “oh, isn’t that nice” TV watching, as opposed to “here’s what you should do to improve things” the way other software, such as, ohhhhh, I don’t know… HitTail does!

The Art of Writing Damn Good Blogs

The Art of Writing Damn Good Blogs: “Most bloggers have a topic in mind for their blog right from the start.

However, don’t just flail around wildly in the topic as you try to write your posts. You need to find out what your readers want, what they will respond to, and what will get them to take action.

Once you understand your readers, you will be able to provide them with something of value to them in your blog posting.”

Another tip to gain from this article is to scroll down to to near the bottom, and take note of their “Tweet This” link… clever!