Long Tail Keywords or Short Tail Keywords – Which Should You Use?

Keyword research is essential part of search engine optimization and search marketing. As both users and search engine depends on keywords to find out about your site. Selecting correct keywords either long tail keywords and short tail keywords which match your content means your site is optimized for showing up in search engine results whenever someone searches for those keywords or phrases.

Keywords are the life blood of search engines. But which keywords should you be using on your website to get the most visitors to appear at the top of Google? The first question you need to ask yourself is, what do you want? More visitors coming to your website or more visitors ready to buy from you? The next thing you need to know is the different type of keywords you can use. After you’ve done your keyword research, finding the best keywords related to your business, you’ll have a good list to whittle down. Your list will be made up of short tail and long tail keywords and you need to figure out which ones to use.

Earlier was the time when short tail keywords were highly focused to rank upon. But today, the scenario has changes totally. The use of Long tail keywords is in fashion. So which keywords should you choose for your websites?

Long Tail Keywords:

Long tail keywords are keyword phrases made up of 3-5 words. Long tail keywords are more descriptive and allow you to target specific demographics. The challenge with long tail keywords is that they are more specific. You’ll receive less visitors to your website, but the visitors you do acquire are searching with a higher intent to purchase.

Long tail keywords are more about giving quality hits than a large number of traffic. An example of a long tail keyword is “Long tail keyword tool for SEO”. This keyword is less competitive which means it’ll be easier to rank your website in Google, but there is a higher intent to purchase. From this phrase you know that they are searching for a specific brand and type of trainer. If your web page is optimized for this phrase and is found on Google, the visitor will land on the exact page they were searching for. Long tail keywords are more suitable for web content in regards to getting traffic.

Short Tail Keywords:

Short tail keywords basically have 1-3 words in a keyword phrase. Short term keywords are bound to give your website more hits since they are less specific. These short tail keywords are able to capture a bigger share of your target market. Do you want to drive a lot of visitors to your website? Using short tail keywords will often be the most effective way to do this. The challenge with short tail keywords is if you’re just starting out and never done any SEO work before you’ll be joining the back of a long queue.

Short tail keywords are generally more competitive and harder to rank. But with a bit of hard work it is possible to rank for these. An example of a short tail keyword is “hittail SEO”. Targeting short tail keywords, however makes yielding positive results difficult and are often time consuming and expensive. In regards to gaining traffic, you can expect medium to high competition with short tail keywords. The more popular the short tail keyword is, the more competitive it is in regards to usage.

Which Should You Use?

Choosing your keywords properly in these days can make the difference between high conversion rates for your website and just high to no traffic at all. If you have a relatively new website then it would be a good idea to start targeting specific long tail keywords. You might not know it, but you might already be targeting short tail keywords while targeting your long tail keywords. Short tail keywords can be incorporated easily in your long tail keywords. The best approach is to use a mixture of short and long tail keywords, this way you can capture the searches with a high intent to purchase but also climb the ranks for short tail searches.

The best way to introduce long tail keywords to your website is to create content with a minimum of 300 words per page. The longer the content, the more opportunity you’ll have to include long tail keywords naturally. Fill your website with a lot of content using your keywords. Keep them original and fresh.

Once you have gained a steady flow of traffic from your long tail keywords, that’s the time of utilize short tail keywords. If you do have success with ranking short tail keywords this will improve your overall SEO and help your long tail keywords rank because you’ll be receiving more traffic and higher click through rates.


Long tail and short tail keywords can work for you when used correctly If you’re looking to increase your website visibility and visitors, using the correct short and long tail keywords is the key to success. If you have a huge body of content, a very specific but general item, or strong brand and domain authority then maybe the short tail keywords will still work for you. However if you are looking for higher conversion rate, lower cost, lower competition, and volume that is specifically after what it is that you are selling, the long tail keyword game is one that you should be in. We can take the stress out of choosing the best keywords to use and apply them to your website, increasing your visitors and customers.

Tell us if you know more about Long Tail Keywords and Short Tail Keywords. Feel free to comment and discuss below.


The Long tail keywords are those three and four keyword phrases which are very specific to whatever you are selling. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they are closer to a point-of-purchase. Whenever a new customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. Highly specific multi-word phrases tend to be far easier to rank well for than the more generic single keyword or double keyword phrases. It is much easier to rank for long tail keywords than for more common keywords.

In order to really profit from a keyword strategy focusing on long tail keyword, you should have a clear vision of your company, blog, product and website. If you want to sell something  then you should be well aware of what your product or your website offers to your audience. If you know and understand this, it will be much easier to make your audience like and buy your stuff. You should thus take some time to think about the uniqueness of your product and write that down. if you have your mission clear, you should be able to define what makes your product or website stand out in market. Long tail keyword are highly valuable if you know how to use them.

Long-tail keyword example: Hittail generates long tail keywords

Short-tail keyword example: Management process

Reasons to use and focus on long tail keywords:

  •  Long-tail keywords are a better way to connect with customers.
  •  Using Long-tail keywords consumer makes their purchase decision.
  • Long-tail keywords provide context to your content and fuel your blog strategy.
  • Posts focused on long-tail keywords provide more value to the reader.
  • The long tail keywords are much easier to rank for.
  • People who search by using long tail keywords are far more likely to become buyers.
  • Long-tail keywords are how people actually search the Internet.
  • Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.
  • Long-tail keywords help you rank for single keywords and ranking for long-tail keywords builds a strong conversion tunnel.
  • Focus on long-tail keywords to answer voice assistant searches.
  • Long-tail keywords are most of your keyword research and organic traffic anyway.
  • Using long tail keywords many more pages indexed in Google.

How to Find Long-Tail Keywords:

It’s very easy to find long-tail keywords with Hittail’s keyword research tool. Just enter the word you want to research

Using long-tail keyword variations in your marketing campaigns is a win-win: better search rankings, more qualified search traffic, and lower costs per click. There is  hittail’s 21 days trail plan. I highly recommend that you get the free trial of HitTail, try it for 21 days, then write a review. If you want to grow your organic search traffic using long tail, then we highly recommend that you start using HitTail.


Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide. Instead of focusing on just two or three highly competitive general keywords, target the dozens or even hundreds of easy-to-rank-for long tail keywords.  It is better to have a few pages sending you large amounts of less targeted traffic and a large number of pages with each sending you small amounts of highly targeted traffic. Regardless of what digital marketing strategy your company is focusing, effectively researching long-tail keyword trends is the key to winning.

If you have used HitTail in the past or are using HitTail right now, let us know your thoughts in the comments below.

How to use long tail keywords to better rank your business

E-commerce and other sites have been increasingly pumping up their online efforts. This effort is all in the search of a higher ROI and it’s all part of the magical process of inbound marketing. There are 3 phases to this process: “appeal” (ads, blogs, seo), conversion (landing pages, contact forms) and relationships (email marketing, social media).

Today we’re going to talk a little bit about the “appealing” factor. More specifically, the use of long tail keywords, and how it can help your website better rank organically.

Background Overview

Did you know that the term “long tail” came from a book by Chris Anderson, “The Long Tail” – Why the future of business Is Selling Less of More. The book came out in 2004 and the term gained a lot of popularity between Marketers. What this means is that products that are more mainstream, require more demand but are limited in quantity. Terms that are more specific have less demand, can be as economically attractive as their mainstream counterparts.

What are Long Tail Keywords?

Long tail keywords are generally formed by 3 or more words, creating tiny phrases that represent a more personalized search. This strategy represents a way to differentiate yourself, whether it’s on an adwords ad or in a good SEO practice.

This way, generic terms are left out to give preference to more specific keywords, that target exactly what it is that your customer wants to buy. Long tail keywords facilitate the generation of leads, with segmentation being on top of the sales funnel.

At first look, it does seem like a riskier strategy. Since it involves much less volume in searches, consequentially targeting a smaller number of people.

But on the other side of it, the strategy represents a larger possibility of the searcher finding exactly what he is looking for. This also makes for a much better quality score on your google ad. Sites like HitTail are a great way to find the targeted keywords you’re looking for by analyzing your existing website traffic.

Use of Keywords

Let’s go the example of a Marketing agency in Miami. MIA weblab is looking for organic ways to appear on google.

The use of keywords like “marketing agency miami”, “marketing agency near me” are very generic and  might not appear since there will be so much competition around it.

Good examples of long tail keywords for this specific store would be:

  • Ecommerce marketing agency in Miami
  • Social Media for Ecommerce stores in Miami
  • What are the best Miami Agencies
  • New skateboards Miami
  • Where to buy skateboards
  • Skateboard prices Miami

These keywords have a much smaller number of monthly searches, but in return, these keywords significantly enhance your chances of appearing and being clicked on. Long keywords generally have a larger conversion rate and much less competition.

The use of long tail keywords in your marketing strategy is essential to receive more visitors that are qualified buyers. This also helps you understand your audience and what they’re looking for in a much more efficient way.

Now, think of your product and forget that you’re a part of the company. Imagine what you would search for if you were the customer and what you would type in to find it on Google.

Work on this exercise and look for the solution to your problem. I can guarantee you will find new, target long tail keywords you didn’t know were there before.

If you have used HitTail in the past or are using HitTail right now, let us know your thoughts in the comments below.


Keyword Research And Analysis Tools

Keywords analysis and research tools do not drive only your website traffic, but also bring the right kind of visitors. With keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.

Competition is another reason for the difficulty in getting organic traffic for blog posts. Keyword tools do not display all of the terms that people search for, nor they display terms with small levels of search volume. Because of this, many bloggers in the same niche research and optimize using the same limited set of keyword terms and make it nearly impossible for newcomers to rank without a lot of SEO work.

The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords and phrases. These are free and paid tools which will help you find which keywords to target and how competitive they are.

Traditional Keyword Suggestion Tools

  • Hittail Keyword Suggestion Tool – our keyword tool showing top keyword phrases. HitTail is one of the top 10 SEO Software products. Features include…
    • Long Tail Keyword Suggestions
    • Easy Keyword Research
    • Improved Ranking
    • Targeted Marketing
    • Increase Conversion
    • Website Optimization
    • SEO Checker Tool
  • SEMrush Keyword Magic – tool which comes as part of the competitive research tool SEMrush. Their database contains over 200 million keywords across 30 regional databases.
  • Bing Ad Intelligence – brilliant extension for Microsoft Excel which puts a load of great keyword research data directly into Excel. Bing also offers an online keyword toolset here.
  • Google AdWords Keyword Planner – recommends keywords based on a keyword you enter or a URL you have the tool analyze. Has a traffic estimator feature which shows the estimated bids prices and ad clicks for the top ranked AdWords ad. Allows you to check for [exact match], “phrase match”, or broad match. In the past YouTube had a separate keyword research tool for it, but Google took that offline & folded the feature into their Display Planner.
  • Keyword Keg – Firefox & Chrome extensions which integrate data from Google AdWords keyword planner in Google Analytics and various third party keyword tools.
  • Wordtracker Free Keywords – free keyword suggestions from Wordtracker.
  • Ahrefs Keyword Explorer – tool which comes as part of the link analysis & competitive research tool Ahrefs. Their database contains over 3 billion keywords from over 100 countries.
  • KWfinder – low-cost keyword research tool.
  • SERPs Kewyordini – quick and easy export like our keyword tool. appears to list more longtail keywords, but has a bit less coverage on some head terms.
  • Keyword Discovery – free keyword tool from Trellian. Trellian also has a more advanced paid version of Keyword Discovery.
  • WordStream Keyword Tool – allows you to export a list of thousands of keywords for free, though acts as a lead generation tool & requires you to input your email address to get the keyword list.
  • Google Suggest scrapers
    • Google Suggest Tool – shows frequently search for phrases starting with the words and letters in your query.
    • KeywordTool.io are similar to Uber Suggest.
    • Huballin – similar to AnswerThePublic, but with a less graphical interface.
    • KeywordShitter – questionable branding no doubt, but a useful tool for automatically bulk scraping Google suggest.
    • AnswerThePublic – similar to the above, but breaks the search requests down visually into sections of who, what, where, when, why, how & such.
  • Ferzy – freemium tool which displays keyword competition levels, bid prices & search volumes
  • Grep Words – API-based keyword tool.
  • Google Related Keywords – highlights words that Google considers as being related to a keyword, as displayed when you search Google for ~keyword
  • Google Global Market Finder – highlights estimated search volumes for related keywords in foreign languages in foreign markets
  • Google Contextual Targeting – clusters similar keywords & shows what websites they feel are relevant to those clusters

Keyword Editing Tools

  • Keyword List Generator – allows you to quickly create large lists of keyword phrases using keywords and modifiers
  • Keyword List Cleaner – allows you to quickly create a functional keyword list from most any publicly available keyword source.
  • Keyword Misspelling Generator – allows you to generate various misspellings of a keyword or phrase to match common typing errors. Useful for creating keyword lists around your most important keywords to bid on.
  • Microsoft Ad Intelligence Excel plug in – a suite of highly useful and easy to recommend keyword tools that interface with Microsoft Excel.
  • Keyword Studio – paid tool with automated grouping of like terms.

Trend Related Keyword Tools

  • Google Correlate – draw a shape or plug in a keyword & Google will show you other keywords with similar patterns.
  • Google Hot Trends – shows keywords that are recently hot . Also archives older hot keywords, and Google Trends shows seasonal search trends for most popular keywords.
  • Google Search Insights – shows keyword trends, hot keywords by cateogry, and top geographic regions for a keyword.
  • Moz popular searches – combines and archives results from many of the tools in this section and a few others
  • TrendHunter – marketing trend websites
  • Keyword Modifiers – Spreadsheet showing common keyword modifiers organized by categories such as price, location, and other common variables.
  • keyword tools review post – a couple year old blog post offering a free comparison of different keyword research tools, also showing how keyword modifiers work in a real world example

Did I miss any? Tell me below in comments or email me service@hittail.com and I will add them here!


Long Tail Keyword: A Little Known SEO Marketing Strategy

Image: Stuart Miles / FreeDigitalPhotos.net

A long tail keyword is a longer phrase composed of three or more words. This phrase normally has a low search volume compared to a general keyword. However, it can generate enough search volume to make it worthy of inclusion in your SEO marketing efforts.

There is one simple reason for this: people type exactly what they’re looking for into search engines more often than just the general keyword.

To better explain it, here are two examples:

  • General keyword: Blogging
  • Long tail keyword: How to make money blogging

While typing the general keyword will return with a broad search engine result page (SERP), a long tail keyword will bring forth the information they’re looking for as well as the websites they can find it at – hopefully your website being one of those listed.

So, besides giving visitors a chance to find exactly what they’re looking for, what are some other reasons that make a long tail keyword a beneficial part of your SEO marketing efforts?

If they visit your website, you have a chance to convert them from a visitor to either a buyer or subscriber. This conversion is done with either a purchase from your website or an option to sign up for your newsletter.

Additionally, if you partake in a pay-per-click (PPC) campaign, you can expect less competition; giving you a better click through rate (CTR). The cost for PPC is even lower when you use a long tail keyword versus a general keyword.

Every website owner should know who their audience is; after all, these people are vital to your site’s success. Using a long tail keyword helps you to know them better based on the specific phrase they are using to search with. Use this as your advantage to make your website better and cater to their needs by creating web content that answers their questions. Make sure that each content page contains a long tail keyword that’s befitting for your niche and the content it’s embedded in.

This, in effect, improves your website by making web visitors see you as the “go-to” website for their information. Your link popularity will also increase.

For the sake of getting more visitors, ranking high on SERP is a goal desired by all website owners. It is more achievable with a long tail keyword because as previously mentioned, people most often type in specific information versus a general keyword.

It is extremely important to remember that you should never use a long tail phrase on a webpage that isn’t related to that phrase. Doing this could possibly lead to search engine providers banning your site.

Just putting up a nicely designed website alone does not guarantee internet success. Go the extra step of taking time to research and find a long tail keyword that will bring your webpages and website as a whole to the forefront of search engine results. And that’s the entire goal of what we do here at HitTail.

Perfect Keyword Tool for the Recession

You’d think that after four years, the incredibly actionable HitTail keyword tool would start losing it’s appeal, but as it turns out, the tough economic conditions are actually just opening Marketers’ eyes to the wisdom of targeting the long tail. It’s an easy and systematic method of bringing in well qualified prospective customers and audience to your website without spending a dime.

Well, technically it’s $10/mo and your time writing.

But that’s the perfect way to spend your money right now. Dig in and fortify by producing copious perfectly optimized content. It will likely produce some new customers today, but when economic conditions improve, you will have performed the content-build already, and be positioned for a real take-off!

Our competitors know this, and are bidding in AdWords on our keywords. Ha Ha Ha! It’s nice to be acknowledged as the leader. Unfortunately, try as I might, I can’t find pricing on their website. I bet THEY’RE not $10/mo.

So stick with the actionable keyword tool leader, who is also the best priced. We want to be your best friend during this recession.

Is Google Analytics Killing Your Website?

I don’t know if I’d go as far as saying that, but here’s an article that does. In short, it equates the walls-of-data and charts to passive “oh, isn’t that nice” TV watching, as opposed to “here’s what you should do to improve things” the way other software, such as, ohhhhh, I don’t know… HitTail does!

The Art of Writing Damn Good Blogs

The Art of Writing Damn Good Blogs: “Most bloggers have a topic in mind for their blog right from the start.

However, don’t just flail around wildly in the topic as you try to write your posts. You need to find out what your readers want, what they will respond to, and what will get them to take action.

Once you understand your readers, you will be able to provide them with something of value to them in your blog posting.”

Another tip to gain from this article is to scroll down to to near the bottom, and take note of their “Tweet This” link… clever!

Best Longtail Tool

Mike LevinIf you’re trying to understand how the best longtail tool for selecting keywords for new website content works, check out this flow chart. We used to promote this flowchart rather heavily on the HitTail site. Unfortunately, it’s been played down. But I encourage you to check it out to see how you can begin effective longtail marketing today.

Google Adwords Bidding Strategy

So, now that all you HitTailers are jumping on the AdWords bandwagon, what about a bidding strategy? Well, it turns out that the keyword lists generated by HitTail are naturally deemed relevant by Google, and therefore are able to get the ads to run even while lowering your CPC bid to ridiculously low levels. Sure, it might half or even quarter the visits you get compared to an unconstrained budget. But you pay a fraction per click. I’ve been able to lower my CPC level to .06 with great success on high volume sites. On lower volume sites, I might suggest the .11 level to get some traffic rolling. And of course, you can use the HitTail feature to flow these terms directly into your AdWords account without ever leaving HitTail.

Eventually, you’ll want to go to AdWords and do some manual optimization of your campaigns. At this time, I suggest considering pulling your entire keyword list via the Export function, and import your keyword list en-masse into AdWords. AdWords will immediately deactivate keywords that don’t meet it’s criteria, or which exceed your CPC bid. That’s fine, because it becomes something of an experimential churn campaign, where every day or every few weeks (depending on the volume of your site), you dump the keyword list in again. Don’t worry too much about duplicates, as AdWords will automatically de-dupe. Over time, such campaigns become self-optimizing. But to really super-charge things, you start moving your best performing keywords into their own campaigns with more targeted copy in the ads, carefully selected landing pages, and bidding strategy.