Long Tail Keyword: A Little Known SEO Marketing Strategy

Image: Stuart Miles / FreeDigitalPhotos.net

A long tail keyword is a longer phrase composed of three or more words. This phrase normally has a low search volume compared to a general keyword. However, it can generate enough search volume to make it worthy of inclusion in your SEO marketing efforts.

There is one simple reason for this: people type exactly what they’re looking for into search engines more often than just the general keyword.

To better explain it, here are two examples:

  • General keyword: Blogging
  • Long tail keyword: How to make money blogging

While typing the general keyword will return with a broad search engine result page (SERP), a long tail keyword will bring forth the information they’re looking for as well as the websites they can find it at – hopefully your website being one of those listed.

So, besides giving visitors a chance to find exactly what they’re looking for, what are some other reasons that make a long tail keyword a beneficial part of your SEO marketing efforts?

If they visit your website, you have a chance to convert them from a visitor to either a buyer or subscriber. This conversion is done with either a purchase from your website or an option to sign up for your newsletter.

Additionally, if you partake in a pay-per-click (PPC) campaign, you can expect less competition; giving you a better click through rate (CTR). The cost for PPC is even lower when you use a long tail keyword versus a general keyword.

Every website owner should know who their audience is; after all, these people are vital to your site’s success. Using a long tail keyword helps you to know them better based on the specific phrase they are using to search with. Use this as your advantage to make your website better and cater to their needs by creating web content that answers their questions. Make sure that each content page contains a long tail keyword that’s befitting for your niche and the content it’s embedded in.

This, in effect, improves your website by making web visitors see you as the “go-to” website for their information. Your link popularity will also increase.

For the sake of getting more visitors, ranking high on SERP is a goal desired by all website owners. It is more achievable with a long tail keyword because as previously mentioned, people most often type in specific information versus a general keyword.

It is extremely important to remember that you should never use a long tail phrase on a webpage that isn’t related to that phrase. Doing this could possibly lead to search engine providers banning your site.

Just putting up a nicely designed website alone does not guarantee internet success. Go the extra step of taking time to research and find a long tail keyword that will bring your webpages and website as a whole to the forefront of search engine results. And that’s the entire goal of what we do here at HitTail.

Perfect Keyword Tool for the Recession

You’d think that after four years, the incredibly actionable HitTail keyword tool would start losing it’s appeal, but as it turns out, the tough economic conditions are actually just opening Marketers’ eyes to the wisdom of targeting the long tail. It’s an easy and systematic method of bringing in well qualified prospective customers and audience to your website without spending a dime.

Well, technically it’s $10/mo and your time writing.

But that’s the perfect way to spend your money right now. Dig in and fortify by producing copious perfectly optimized content. It will likely produce some new customers today, but when economic conditions improve, you will have performed the content-build already, and be positioned for a real take-off!

Our competitors know this, and are bidding in AdWords on our keywords. Ha Ha Ha! It’s nice to be acknowledged as the leader. Unfortunately, try as I might, I can’t find pricing on their website. I bet THEY’RE not $10/mo.

So stick with the actionable keyword tool leader, who is also the best priced. We want to be your best friend during this recession.

Is Google Analytics Killing Your Website?

I don’t know if I’d go as far as saying that, but here’s an article that does. In short, it equates the walls-of-data and charts to passive “oh, isn’t that nice” TV watching, as opposed to “here’s what you should do to improve things” the way other software, such as, ohhhhh, I don’t know… HitTail does!

The Art of Writing Damn Good Blogs

The Art of Writing Damn Good Blogs: “Most bloggers have a topic in mind for their blog right from the start.

However, don’t just flail around wildly in the topic as you try to write your posts. You need to find out what your readers want, what they will respond to, and what will get them to take action.

Once you understand your readers, you will be able to provide them with something of value to them in your blog posting.”

Another tip to gain from this article is to scroll down to to near the bottom, and take note of their “Tweet This” link… clever!

Best Longtail Tool

Mike LevinIf you’re trying to understand how the best longtail tool for selecting keywords for new website content works, check out this flow chart. We used to promote this flowchart rather heavily on the HitTail site. Unfortunately, it’s been played down. But I encourage you to check it out to see how you can begin effective longtail marketing today.

Google Adwords Bidding Strategy

So, now that all you HitTailers are jumping on the AdWords bandwagon, what about a bidding strategy? Well, it turns out that the keyword lists generated by HitTail are naturally deemed relevant by Google, and therefore are able to get the ads to run even while lowering your CPC bid to ridiculously low levels. Sure, it might half or even quarter the visits you get compared to an unconstrained budget. But you pay a fraction per click. I’ve been able to lower my CPC level to .06 with great success on high volume sites. On lower volume sites, I might suggest the .11 level to get some traffic rolling. And of course, you can use the HitTail feature to flow these terms directly into your AdWords account without ever leaving HitTail.

Eventually, you’ll want to go to AdWords and do some manual optimization of your campaigns. At this time, I suggest considering pulling your entire keyword list via the Export function, and import your keyword list en-masse into AdWords. AdWords will immediately deactivate keywords that don’t meet it’s criteria, or which exceed your CPC bid. That’s fine, because it becomes something of an experimential churn campaign, where every day or every few weeks (depending on the volume of your site), you dump the keyword list in again. Don’t worry too much about duplicates, as AdWords will automatically de-dupe. Over time, such campaigns become self-optimizing. But to really super-charge things, you start moving your best performing keywords into their own campaigns with more targeted copy in the ads, carefully selected landing pages, and bidding strategy.

Keyword Tool

The biggest change in the industry lately has been the dramatic rolling out of new features in the Google Adwords Keyword Tool, where they added monthly traffic volume estimates, the Google Trends tool, where they report website traffic numbers in uniques-per-day in an Alexa-like graph (log in for absolute numbers), and most recently with their Google Search Insights tool, which is like an interative Zeitgeist. To a lesser extent, some new features are rolling out in Webmaster Central. And contrary to popular wisdom, Microsoft has some of the best keyword research tools in the industry wrapped into Ad Center–but it’s a pretty big learning committment to get to the point where you can use them. SpyFu remains the best tool, albeit expensive, for spying on your client’s AdWords campaigns. And of course, HitTail, with it’s new features including the rockin’ feature where you can add new content to your blog directly from your To Do list (which I’m doing now) is hands-down the best way to identify the content-challenged sweet spots in your website, and the actual mechanism to publish the content. Of course, I’m biased.

How to use HitTail suggestions

One of our most frequently asked questions at HitTail is “What do I do with these HitTail suggestions?”. We created an FAQ on this topic but I’d like to create a list of all the different ways actual HitTail customers use their keyword suggestions.

Feel free to add your own ideas in the comments.

  • Create a new blog post using the suggestion as the title / headline
  • Create new pages or articles on your website targeting the suggested keywords (utilize article writing services such as the Content Spooling Network)
  • Add the suggested keywords to a Pay Per Click campaign (this is now made easy with HitTail Premium)
  • Use the keywords on your advertising or landing page
  • Use the keywords in your email newsletters to your readers or customers
  • Incorporate the HitTail keywords in your title tags and meta descriptions of existing webpages
  • Buy a new website domain using HitTail suggestions
  • Use HitTail keywords to determine product suggestions and stock new products in your eCommerce store
  • Use keyword suggestions to tag your YouTube videos or del.icio.us bookmarks

We’d love to hear how you use your HitTail keyword suggestions!

Broad match not always best for PPC

If you run PPC search marketing campaigns, are you aware of “broad match” functionality? It sounds good in theory for those advertisers who are busy and cannot think of every possible keyword under the sun to add to their PPC campaigns. It allows you essentially to add a wildcard. Come up on all ads that include X or Y, no matter what other keywords are appended afterwards.

Obviously they have not been using HitTail to let their audience do the brainstorming for them! Sure, we are biased and hold strong beliefs in getting very granular about the terms you want to focus on in the long tail. That’s why we allow you to export your HitTail suggestions for use in PPC campaigns.

Fortune 1000 marketers in particular should think twice about using broad match for PPC advertising because once you get big enough, then you will probably have to deal with public relations problems at one point or another. However, that doesn’t mean you have to pay to make it worse.

When a crisis emerges, new keyword combinations that you may not have expected could suddenly become more popular. That’s why it’s safer to specify exact search phrases.

Web News Hits – April 8, 2008 – Your Daily Source For Web 2.0 News

PPC Hero tells you how to “Manage Your PPC Campaign Like A Shark”:

“I was reading an article about sharks and it got me thinking about PPC management. Sure, most people’s brains may not make that leap, but that’s the way I roll. Sharks have been around for approximately 450 million years. Their survival is not by accident; it is a result of evolutionary instinct combined with aggressive predatory skills.”


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Mashable provides an early and in-depth look at Google’s application cloud service.


The “shockwaves” caused by this recent New York Times article on blogging is still being felt, as Blogstorm helpfully provides “10 Ways To Prevent Death By Blogging”


Finally,
Copyblogger gives advice on how to price your freelance writing work:

“If you go looking for advice on how to price freelance writing work, you’ll find that one thing gets repeated nearly everywhere: don’t lowball yourself. There’s a natural tendency in business to feel like you need every client you can find, and that can often mean settling for a below-market rate in exchange for simply having the work. The standard advice is, “don’t fall into that trap.”