Best Longtail Tool

Mike LevinIf you’re trying to understand how the best longtail tool for selecting keywords for new website content works, check out this flow chart. We used to promote this flowchart rather heavily on the HitTail site. Unfortunately, it’s been played down. …

Google Adwords Bidding Strategy

So, now that all you HitTailers are jumping on the AdWords bandwagon, what about a bidding strategy? Well, it turns out that the keyword lists generated by HitTail are naturally deemed relevant by Google, and therefore are able to get …

Broad match not always best for PPC

If you run PPC search marketing campaigns, are you aware of “broad match” functionality? It sounds good in theory for those advertisers who are busy and cannot think of every possible keyword under the sun to add to their PPC …

Top Keywords Free

Mike LevinI’m frequently asked how to get the top keywords for your site for free, and the common wisdom is to use services like the keyword suggestion tools built into Google and Yahoo. Other people recommend services like Keyword Discovery and …