Thanks to the smartphone and the evolution of mobile technology, we have a front-row seat into who consumers are. Mobile data gives us the most precise and current view of any individual consumer. For over a year now, HitTail has been talking to its audience about one aspect of the future of marketing–the long tail, where smaller more agile companies can live in “niches” left behind by larger competitors. It works perfectly online, because inexpensive “word of mouth” marketing is intensified through the ability to forward links in email and the use of social networks. To really divine the future of marketing, you have to look at how a “long-tail” or niche advertising campaign picks up momentum, and how the company intelligently leverages its revenue to go back into more creative marketing.
Marketing has historically been about communicating messages and ensuring it goes to the right person – framing a product and its brand then deciding what to tell that target market. HitTail prescribes a particular formula that helps small to medium sized companies master that process of generating consistent, reliable small successes. It is useful to think of marketing as two separate disciplines: delivery and message. Delivery is how we get our message out, message is what we get out.
Trends Driving The Future Of Marketing
Here are the trends that have the biggest impact on the future of marketing.
- The evolution of mobile devices is one of the prime factors influencing the marketing world.
- Transparency will dictate brand-customer relationships. Genuine brands that create real value, will be rewarded.
- Content, particularly visual content, will rule the roost in the online marketing world.
- Content co-creation between brands and consumers will become a popular trend.
- Social will become an integral part of the broader marketing discipline.
Marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the “next big thing”? What is the next hot trend going to be in retail? Etc. Knowing this, what do some of the top minds in marketing predict for their own futures? Marketing landscape will change in the five years from now based on top innovators in marketing and advertising. The future of marketing is not about the large, established and complacent organizations. It’s about the little guy with enough creativity, determination and patience. All of these trends and innovations are shaping a fast-changing marketing landscape.
What are your thoughts about The Future Of Marketing? Feel free to comment and discuss below.