Hittail Long Tail Marketing Strategy

Having a marketing strategy is important to your business. Traditionally, marketers focused on targeting the most popular products to the masses. However, as the market has become more fragmented, it has become more challenging to achieve mass reach. Long tail marketing is a concept most aptly applied to Google and other Internet search sites, because seekers of products and services increasingly turn towards them for information. Long tail marketing strategies can be used to draw in prospective customers through both natural search results or paid search campaigns in these search sites.

Secondly, targeting these searchers using free natural search is ridiculously easy by way of making blog posts–once you have a reasonable idea of what it is they’re searching for, that is. But the choice of potential terms to target in the long tail is so enormous, that you could waste all your time wading through keyword lists, using your gut to pick out which ones will work best for you. Chasing the long tail can be a big waste of time.

Thirdly, if you have a logical way to zero in on the most productive long tail terms in your space, you save this time. There are precious few tools to aid in long tail marketing tasks, with HitTail being one of them. HitTail has occasionally been referred to as a marketer’s secret weapon, because it does the keyword analysis for you–for free.

All this freed-up time can then go into writing well. One of the most valuable skills in long tail marketing is the ability to genuinely write for your website, using the user-provided suggestions as the topic. While some think of this approach as pandering to search engines, it is actually rooted in a much older concept, known as total quality management, or simply TQM, pioneered by a business visionary named Edwards Demming. Demming helped rebuild Japan after WWII in a way that over time, gave them a reputation for quality.

The same can be said for using HitTail over time, because long tail marketing is greatly about taking the most effective hot spots in the tail, and systematically moving them into the head of the distribution curve. Over time, more and more of your topics that should TRULY be your features get premiered and moved into the head. Ideas that were quick to implement in blog posts can trickle into your overall website design.

The biggest secret of all is that over time, the long tail does indeed begin to wag the dog–but not in a way that is disingenuous or difficult to defend. Rather, it’s part of the greater movement in business of listening to your customers, taking their feedback, and continually plowing what you learn back into building a better product. Once you do that, you will not only have long tail marketing on your side, but the even more formidable force of word-of-mouth advocacy. It is our intention to make the best long tail keyword tool in the industry. If we are not living up to that goal, please drop us a note in the comments, the forum or at hittail. We listen to our users and endeavor to implement every reasonable suggestion.

What strategy have you found work best for your SEO? Or, what strategy are you going to stick with after reading this article? How long is the tail of your search traffic? –and let us know what you think!

 

 

Common Keywords Research Mistakes that You Need to Avoid

Keyword Researching Mistakes That You Are Making And How To Avoid Them

Using keywords has become a norm nowadays. Everyone knows how to do it and everyone uses keywords in abundance. However, this is certainly not an exact science and you can easily get it wrong. Using too many keywords – or too little of them, for that matter – can harm your content’s success.

But if you know which mistakes you are making, you can take some steps in order to eliminate them.

Here is how to do that:

1. Using irrelevant keywords

One of the mistakes brands often make is not thinking in the same way their customers are thinking. For example, a dress making company, which uses technical terms to describe a dress, might use those as their keywords even though a client will not use those words to describe the same dress.

This is a mistake because then the client would not be able to find that dress on their browser.

Always use the language of your clients.

2. You use only one keyword per text

“If you are able to write a decent post and use several keywords at the same time, you should definitely do that. This is a good way to rank for several terms and make your article more available to your audience. Focusing on only one keyword restricts you and it may come off as too repetitive”, – explains Nakia Wagner, a SEO manager at Essay Roo, and Study Demic writer.

However, if you are not sure where the other keyword should fit in, then you shouldn’t put it there just for the sake of it.

3. You ignore local keywords

Most brands ignore local keywords and use only global keywords instead. If you have a business that mostly focuses on local or regional market, you would have better results from using local keywords. This will make you rank better on local search results and improve your business in this area.

To avoid this, filter your keywords by location on Google Keyword Tool.

4. You are using keywords in the wrong context

When you use keywords where they don’t belong, you risk your text seeming keyword stuffed. This is not a good way to achieve success with keywords. While in some aspects, this will improve your SEO – more keywords can sometimes mean higher search engine ranking – in some it will not. Imagine a person finding your article at the top of the search engine results and entering your article only to find a text crammed with keywords so much he can’t make out what the point of the text really was.

Here are some tools to help you out with this.

State Of Writing and UK Writings are SEO content writing tools that can help you create content based on the keywords you have

Academ advisor is a guidance tool that will lead you through your keyword research and give you excellent tips.

Boom Essays is an online tools that can assist you in using keywords, meta tags and such in an accurate way.

5. You use broad match instead of exact match

Search metrics is one of the most important elements of conducting a thorough keyword research. Using broad match will give you worse results than using exact match – it will give you your words in no specific order and they may include some other words. However, using an exact match will give you your exact keywords and phrase match can give you your keywords in your selected order with other words included.

6. You are not considering the competition

Choosing keywords without previously researching your competitive landscape will cost you a lot of time and money later. This is why finding out as many things about your competitors and using it to your advantage is a good idea.

“You can do this by choosing a keyword and checking to see which websites are ranking the highest for that keyword. If you think that you can beat them to that first spot, by all means use that keyword. But if you don’t think that that’s a good idea, rank for another, related keyword”, – comments Sharon Monarrez, a Digital Marketer at Best Australian Writers.

7. You are using one-word keywords

Rarely anyone uses one word for their search engine research. These terms are also too general and too competitive. While you can use them, they will not give you great results. It’s best to focus on keyword with multiple words or keyword phrases – these have context, as opposed to one-word keywords.

Conclusion

Running a keyword research is not a hard job but it takes a lot of skill and knowledge to know which keywords will actually help you and improve your business. While making mistakes is relatively easy, it can also be easy to fix them by simply following the steps in the tips above related to your mistakes. Remembering these will help you the next time you need to do a keyword research and you will do a lot better.

Freddie Tubbs is an online marketing professional at Academized. He also works as a content writer at Paper Fellows and regularly contributes articles to Australian Help blog.

If you have any questions, please get in touch!
You can email us at service@hittail.com.

The HitTail Team

Hittail: The Best LongTail Keywords Tool Review

Recently trying to find a SEO keyword tool that is affordable I came across HitTail and tried it out for a month. This tool in my opinion is geared for the basic blogger to use, especially for those who run many sites and are looking for a easy to use keyword suggestion tool, especially if they are looking to find long tail keyword/key phrases that will help them rank better.

HitTail can by used on unlimited amount of sites which is excellent. Their monthly subscription fee is affordable for just about anyone, their starter plan only costing $9.95 and their most popular plan costing only $19.95. This is pretty inexpensive and HitTail is much easier to use then other products on the market to research long tail keywords like SEMrush and Adword Keyword Planner. Comparing it to other products it is especially affordable for someone like myself who maintains many blogs / online publications.

Signing up with HitTail and setup was super easy, they didn’t ask for much personal data and only requirement was to connect to my Google Webmaster Tools. It  wasn’t complicated at all since I already had Google Webmaster Tools setup. Once I followed the easy instructions and connected HitTail to my Google Webmaster Tools account it shot out long tail keywords to use in upcoming blog posts that will get better search results and kept on updating the results once a week. It eliminated the painful time consuming analyzing process of Google Webmaster Tools > Search Traffic > Search Analytics section and Adword Keyword Tool to come up with long tail keyword phrases.

For those who do a lot of research in Adword Keywords Tools will know how slow it is and sometimes times out, with HitTail I didn’t find it timing out or being slow. The one thing that HitTail didn’t give is the search volume per a keyword, however they do have a star rating system that shows which keywords to focus on.

I did notice HitTail worked really well with sites that already had a medium to strong history of organic search traffic. For those site that have very little to no organic search it was pretty much useless, this isn’t HitTail’s fault, in these cases I just had to address why there was no organic search and then HitTail started working. I also decided to test HitTails support to see how responsive they were, to my surprise they contacted me in a timely matter and answered my questions in detail.

For those who love technical data and can’t afford to waste money and can afford only one tool I think HitTail would disappoint you and it be the best you look at a monthly subscription to Ahref. Currently I feel Ahref is one of the best Technical SEO tools on the market. However be warned if you go for Ahref you do you need some Technical SEO knowledge to use it. However for those basic bloggers who are scared of Google Analytics and Good Webmaster Tools because it is overwhelming HitTail is ideal. It simply spits out what keywords you should be writing your blog posts around to gain more traffic.

It is our intention to make the best long tail keyword tool in the industry. If we are not living up to that goal, please drop us a note in the comments, the forum or at hittail. We listen to our users and endeavor to implement every reasonable suggestion.

Happy HitTailing–and let us know what you think!

 

HitTail: Long-tail Keyword Search Tool

So, how much time does HitTail save you by issuing writing suggestions? First of all, if you’re mining your log files, you’ve got to realize that some of what you’re looking at isn’t worth targeting, because it’s already leading to your site in STRONG positions. Only a small portion is worth zeroing in on. And that’s where the HitTail saves you time. The question is how much? Consider this graph…

This graph plots the beta testers along the X-Axis, and the quantity of keywords that is leading to each beta tester along the Y-Axis. General site traffic, graphics and spiders have already been filtered. You can see that a few sites are generating massive amounts of traffic, while most sites are generating a medium (natural) amount of traffic, and a lot of sites are generating almost no traffic. This maps to the average distribution of SEO abilities of people using the HitTail system. A few are highly effective. Many are so-so. Lots (over half) need serious help. By the way, this is NOT a long tail, because it doesn’t go far to the right. There are limited numbers of beta testers. If search is all about long tails, then early betas are about big heads.

But that’s besides the point. Of the keywords leading to each site, how many should be discounted for further attention? How many have the telltale clues that big traffic gains could be made with just a little work? Well, the ignorable data is in Red. The sweet data is in Green. How much time do YOU think HitTailing is saving the beta testers in guiding their long tail writing?

It is so important to hit home this time-saving message, because of how easy it is to mistake HitTail for analytics. How much time does analytics actually SAVE you? With HitTail, you zero right in on the “green” area–or the HitTailing hot spots. You can go from your daily visit to the HitTail site, get actionable data, and go over to your blogging software all in a matter of minutes. Now, that’s efficiency!

What tools are you currently using right now for search marketing? Do you plan on trying out HitTail? Leave a comment below and let us know!

 

What You Should Expect from a Link Builder?

The internet is revolutionizing the globe and making the process of disseminating information hassle-free.

Most webmasters are looking forward to developing reliable websites that can attract website visitors and improve the accessibility of their client’s services.

Hiring a reputable link building agency is an excellent option if your business lacks the in-house expertise required to implement an effective link building and other related digital marketing campaigns.

It’s worth noting that the world of generating back links can turn out to be an extremely shady place. Deception, ghosting, spammy back links, and other similar issues are some of the nasty challenges you are likely to meet when you partner with the wrong link building agency.

Search Engine Optimization professionals and digital marketers are focusing on the creation of efficient backlinks to improve the search engine rankings for their websites.

However, what remains a major challenge is how you can collaborate with link building agencies and what exactly should they expect from such agents.

In this article, we shall point out some major qualities of a good link builder that one should look out for this year.

  • Experience

Experience, they say, is the best teacher. Ideally, when seeking the services offered by an individual, it is always important to check on their reliability, professionalism, expertise, and experience.

A good record of past work is a clear indication that the agency can assure you some perfect work on building your website links. Before entering the contract with your link builder, ask them to point out some of their clients. Check whether they have helped their client attract traffic to their website.

With a list of clients the agency has been serving, evaluate their size, areas of operation, and portfolio. If your company is a startup, the strategy employed to uplift a larger company may not be productive to you. Ask your link developer if they can customize their services to fit your specifications.

For the record, a good record of accomplishment of their services is a clear indication that the company is fit to take on your project. Consider the services of a link builder who has served clients in your industry.

  • Ethical strategies

Are you aware of the black SEO practices that may result in your website being banned by Google?

Most companies that promise to attract traffic to your website in the shortest time, in most cases apply the unscrupulous means to achieving such results.

This is unhealthy for your website in the end. For your information, the following are some of the unethical practices such link-building agencies adopt to achieve their objectives:

  1. Hacking into other sites and inserting links without following the right procedure
  2. Mass posting of links on the website comment section
  3. Going against the Google webmaster guidelines and posting client links to unrelated sites,
  4. Paying for backlinks
  • Transparency

Trust and transparency is a core in implementing a long-term partnership. Before relying on the company to handle your link-building task, you must build a strong trust with them. Remember, you will be sharing vital information with the agency. Therefore, commit to developing mutual trust and honesty with the company.

All the operations of the SEO industry should be made open to you. Ask as many questions as possible and expect a reliable and convincing response. Delays in response to your inquiries may be a signal that something fishy is going on.

  • Business philosophy

Different companies have different slogans and mission statements. It is vital that one picks an SEO company that believes your company mission and is committed to helping your company achieve their objectives.

The difference in business philosophy is said to be the major barrier to building reliable links. Some clients believe in speed while others believe in perfection.

Every time you select an SEO company to help you with the link building make sure their visions and yours fit. This way you can be assured quality services.

  • Holistic approach

The kind of approach employed by the link builder should be based on the contemporary ways of attracting traffic to your website. Today, it is economical to combine social media, quality content, and inbound sales criteria in developing good links. Good links contain good content. Having links surrounded by irrelevant content is uneconomical in the current market.

You can incorporate the internet marketing and link building duty to the same SEO company and trust them to do a good job. Share your specifications with the digital marketing company and ensure they meet all your requirements within a stipulated period.

Remember the digital market is very competitive, with the emergence of e-commerce; therefore, you must look forward to hiring a competent link builder.

  • Communication

Effective communication is a core in gauging the progress made by whichever link-builder you assign your link building work. Make it a habit to engage in constant communication with the service provider to keep you posted on all their undertakings.

When you are faced with urgent issues you feel must be addressed, you must notify the company and expect some feedback. Let the company define the action items and communicate on time of any transitions.

  • Accountability

Being accountable is a good indication of responsibility. When you set a project timeline with the link-building agency, as a way of proving their accountability, they must deliver results within the period allocated to them. Delayed results may probably mean that the agency is unproductive or incompetent enough to deliver.

  • Warning signs

As much as you need a professional link builder, it’s wise to keep a watchful eye on various warning signs that are likely to point to a frustrated link builder. They say ‘yes’ always

Most link builders who aren’t excellent in related activities are likely to be pleases that are always eager to say ‘yes’ always or even too scared to object. Indeed, it’s advisable to be keen enough to know what they mean whenever they say yes.

Do they have supporting evidence or caveats that can vouch for their expertise in your vertical?

If your agency seems hesitant, you shouldn’t assume that they aren’t sure of whatever they are doing. Most agencies prefer doing their due diligence first and need to be sure that they are spot on with various potential pitfalls. In most cases, link building agencies report on links. Note that links are simply a trailing indicator of activity. Always take the time to find out if your preferred link building professional has the right roadmap to help your business grow.

Conclusion:

Attracting traffic to your website requires reliable link building. While looking forward to hiring an expert to help with all your SEO services, you should conduct an audit of their records and performance before engaging in any contract.

The above tips on attributes of a good link-building agency may be meaningful if you intend to transform your website. Take note on some of the tips given here, and you will predict whom your next link-builder will be. All the best as you purpose to choose the right partner for your link-building services.

 

Hittail Long Tail Keywords: Exactly What is It?

Although long tail has been defined before on Hittail blog, there is more to this profitable business strategy than discussed earlier. Therefore, let’s better define the long tail by showing how it works.

  • Long tail equals less competition. Since long tail consists of longer phrases, few sites will have the same phrase. As a result, this gives websites less competition and a chance for a higher ranking on search engine result pages.
  • Long tail generates more traffic. Unlike a single keyword, a long tail keyword can bring visitors to your site because the exact phrase they’re searching with is embedded into your content. Remember, having this phrase in your content is what ranks you higher on search engine results pages such as Google.
  • With long tail, you can expect higher conversion rates. This is the area that makes long tail profitable. People searching with a specific phrase are ready to buy your product. Thus, they can easily be converted from a visitor into a buyer.
  • It’s a perfect fit for pay per click (PPC). The best way to define the long tail in correlation with PPC is to state that it’s one of the best ROI. This is because you’re bidding on specific phrases that best describes what you’re selling.
  • It’s much easier to optimize with long tail. Long tail provides a more natural fit in content versus short keywords. This in turn, makes it easier for your audience to read.

It’s Safe to Define the Long Tail as a Miraculous Internet Marketing Strategy

Because long tail works well in garnering traffic and conversions, it’s safe to call it “a miraculous internet marketing strategy.”

It’s safe to make this bold statement because it prevents the following major blunder from occurring:

  • You don’t focus all your marketing attention on just one or two keywords, which will force you into stiff competition with other websites or bloggers using the same keywords.

In conclusion, to define the long tail and its effectiveness is to know that it shouldn’t be dismissed as part of your internet marketing strategy. So now that you know how beneficial it is to use long tail keyword tools such as Hittail, get started by using the top online keyword service now: Hittail.com.

Smart and Effective Ways to Increase Organic Traffic to Your Website

Improving organic traffic can sometimes be challenging, but if you apply the correct SEO strategies, the hard work will eventually pay off. Search engine traffic is great because it’s relevant and targeted. For most websites, organic traffic converts much better than traffic from social media or other sources. Another great advantage is that visits from search engines are much more consistent. When you create a website, you’re not doing it for the sake of having virtual space. You’re building it to run a business; to earn an income.

Building organic traffic is the hardest work you’ll ever put in to your website. With that being said, it’s also the greatest investment of time and effort you can make. So what you need is a massive audience. You achieve this type of audience when you manage to increase organic traffic towards your website.

There’s plenty you can do boost organic site traffic at no cost except your time. Organic traffic is free traffic originating from search engines such as Google. With organic traffic, there’s no need to pay for your site to be listed. Instead, use the appropriate long tail keywords and a brilliant SEO strategy to increase traffic to your website. The following strategies will increase organic traffic to your website

  • Do keywords research and create a keyword database

Keywords research is a very important process for search engine optimization as it can tell you the exact phrases people are using to search on Google. Whenever you write a new blog post, you have to check the most popular keywords, but don’t be obsessed by the s1earch volume. Sometimes, long tail keywords are more valuable, and you can rank for them more easily. The best way to find keywords is still with the Hittail.

  • Choose long tail keywords appropriate for your content.

When you place long tail keywords throughout your web content, search engines will list your website on its results pages whenever web visitors search for your particular keywords. That’s why it’s important to choose long tail keywords instead of short keywords. For long tail keywords will have a better combination of the words searchers type into the search engines. For more details on what long tail keywords are please check artilce.

  •  Optimize your meta data and keep your website’s content fresh.

When you keep the content on your website updated, search engines consider this a good step towards targeting visitors to your site; thus, causing your site to become indexed. In return, you’ll see higher rankings.But how can you keep posting new content when you are limited with your website’s niche? Try to optimize meta titles, descriptions, keywords images titles, ALT, and description for better organic traffic.

  •  Increase organic traffic by building and identifying links.

Links are favorable in Google’s eyes. They’re viewed as evidence that your site is popular and important to people. Guest blogging is a great way to build links. This is because you’re embedding a link, which links back to your site, within the blog post. Please note that it’s in your best interest to place links on sites that are in good standing with search engines. If you are serious about improving organic traffic for a site, you have to know what back-links are helping you with SEO and the ones that are a threat for your rankings. I assume you already know that not all back-links are good, and search engine optimization is not about the number of links you have. To get good results with SEO and continuously improve your organic traffic, you have to analyze all your site’s back-links and compare their value. Once identified your best back-links, try to get more of the same.

  • Submit to link directories and contributor on reputable sites

Link directories such as Google and DMOZ.org can generate some traffic to your domain. If you have a blog, submit it to blog directories such as Technorati and Blog Catalog. One of the best ways to promote your website is to become a contributor on the most popular websites from your niche. This is how you can get your website in front of an already established community and potentially get referring traffic, but also a backlink that will have a positive impact on your SEO. Whether you use Twitter, Facebook, Google+ or even the latest craze, Pinterest, is entirely up to you. Just use these social networks to increase organic traffic towards your site.

  •  Do keywords research and Encourage incoming links.

Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you. Google priorities sites that have a lot of incoming links, especially from other trustworthy sites.

If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, guest blogging strategically, and staying on Google’s good side. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site. The more incoming links you have the higher your site will rank. But beware SEO snake oil salesmen who try to trick Google with spammy links from low-reputation sites.

If you have any thoughts or questions about building organic traffic, or would like to agree/disagree with anything I wrote, please leave a comment!

The Best Keyword Research Tools to Help Plan Your New Site in 2018

In the past, I’ve discussed a variety of keyword suggest tools that new businesses can use to target the best keywords for their niche, from long tail search terms to negative keywords. This time around, I’m going to focus on 10 free keyword research tools. The primary objective of keyword research is to find keywords that you can rank for in the SERPs; i.e. the Top 10 search results for your term.  In this post, I will introduce some of the best-in-class keyword research tools that help you boost your search traffic. The best keyword research tool with limits but simple user interface may yield much better results. The best keyword research tool will depend on your needs. Here are the best keyword research tools for 2018

  1. HitTail (21 days free trial)
    HitTail is a dream long tail keyword tool for website owners, bloggers and marketers who want to increase traffic from Google and other search engines. HitTail works around “not provided” by automatically importing your Google keywords on a daily or weekly basis, giving you full access to this critical marketing data. If you’re like most of us, “not provided” keywords now account for most of your traffic, crippling your content marketing and SEO efforts. HitTail gets back this data. Pricing for HitTail starts at $9.95/month, but you will need at least 1500 unique visitors per month for it to work. Try it free for 21 days here.
  2. SEMrush (30 days free trial)
    SEMrush is a well-balanced SEO optimization platform with strong tooling across domain monitoring, keyword research, and crawling. SEMRush is one secret weapon that you need to beat your competition with keyword research. Using keywords, this premium service helps discover competitor’s keywords in search, by a competitor’s domain or by searching for competitors.
  3. Google Keyword Planner (Free)
    It is the most popular and free keyword research tool out there. Almost any blogger, newbie or seasoned in SEO can use Google keyword planner to find out related keywords along with their search quantity. Accessed by an AdWords account, it yields meaningful statistics including monthly searches, and average cost per click. For a given keyword, it suggests a large volume of useful synonyms and variations. With Google’s recent updates this tool isn’t as powerful now as it once was.
  4. Keywordtool.io (Free) It is what you should be using when you want to get tons of long tail keywords for your seed keywords. This tool gives you keywords based on Google, Bing, Yahoo and apple app store for free. It provides a huge resource of keywords that would otherwise never see the daylight. It uses Google’s auto complete and ubersuggest’s letter adding features to pull out such huge keyword variety. Adding alphabets to the beginning and end of your seed keywords gives a natural keyword resource that can be used in your blog posts.
  5. KWFinder (Free) This premium keyword research tool also has a free version that is quite good in its job. Just enter the seed keywords and select the country and language you want to target your related keywords. It calculates the long tail keywords that have a relatively less competition and are easier to rank. KWfinder shows the top sites that rank for the given term along with their social metrics.

You should start with the Hittail. It is best option it is one of the best tool. SEMRush is great but you need to pay for it to be really effective. Targeting long tail keywords is a good strategy for driving relevant organic search traffic. Hittail keyword ideas tool search is based on your entered term or phrase. You can get hundreds of search queries relevant to your topic along with their estimated search volume using hittail.

What are your thoughts about Keyword Research Tools? Feel free to comment and discuss below.

Strategies for long tail keywords in 2018

The analysis of keywords is one of the most important steps when defining a search engine positioning strategy. The keywords or keywords are the words through which search engines will classify you in their databases. This is why you should find out what words users enter in search engines when they search for the products or services you sell or the contents that you offer in the network, in this way to be more visible and to appear in the privileged positions of the results in search engines. There are many online tools that make it easier for you to search for your keywords. One of them is Long Tail Keyword Tool. This free tool works with long tail keywords, that is, long words (between 3 and 5). These types of words define the content in a more specific way. Despite attracting less traffic, this is usually of higher quality and favours a higher conversion rate.

Since our friend Google, has done us the ugly task of hiding the keywords in the reports of Web analytics, with even more reason, we have to avail ourselves of analytical tools of external keywords. SEOs have to find us life. Long-tail keywords are essential to reach those who search for you on the internet and boost sales generation. An essential part of your SEO strategies to attract traffic to your website are the keywords, which your potential customers will use in their searches on the internet and with which your business will be found. However, short keywords, such as “shoes”, are very generic and offer users a large number of responses, which makes positioning difficult; the best thing is to use long keywords or long tail keywords.

What are the long keywords?

These are rather phrases composed of several words, although they are still called “keywords”, which result in more specific search engine suggestions. How to appear in the search engine is the first thing you must define before making the selection of the keywords with which you want your prospects to find you and generate traffic that leads to conversion. The long tail keywords refine searches for users and position themselves better to your business, and that will result in more specific solutions for their needs, making their use of the sales strategies more effective.

It is not the same that a person who wishes to acquire shoes for ballroom dancing look for “shoes” and in the search results they appear of all styles, to type specifically “shoes for ballroom dancing” and appear your business among the few who specialize in that type of footwear. If you have a blog and want good web positioning, you need to know what Long Tail or long tail keywords are so you can get organic traffic. It sounds a bit like Chinese, right? Well, do not worry; we are going to tell you in a very easy way.

How to use Long Tail Keyword Tool?

  • Access the Log Tail Keyword Tool website.

  • In the blank box that appears first, write the word through which you want to get your long tail words. For example “shoes”.

  • In the field, “Language” chooses the language in which the word is written. In the “Country” section, select the country from which you wish to obtain the search. In the section “Phrase Length” you have to decide the length of the phrase by placing the minimum number of words you want to accompany the words you chose. If you wish, you can check the “Quick Scan” option to obtain a shorter list of results, although it is not necessary. My recommendation is to set a length greater than 2 (> 2), that way you’ll see the long-tail phrases.

  • You know that SEO is an important factor and, although you do not have much knowledge about the subject, you have read in other blogs that the keywords you want to position must have the certain traffic of visits so that you can be visible.

  • You start to study your sector, your words, the relevance they have, and you notice that many of these keywords have a lot of visitor traffic. Another thing that is cool about this tool is that it gives you a list of alphabetically ordered sentences. Highly recommended so that the SEO analyst can identify patterns more comfortably.

  • You begin to feel a tingling in your stomach because you are aware that in a matter of months you will have many visits, comments and even begin to receive requests for services or people who want to buy your products.

  • However, in the end, you realize that, after waiting several months, you receive very few visits to your blog and you begin to ask yourself kind stuff

  • This is possible that you have asked more than once, right? Then why does this happen? What are you doing wrong? The answer is that you probably are not using the Long Tail or long tail keywords.

  • The Long Tail in SEO is one of the most important aspects that will help you get more visitor traffic with less effort.

What is the Long Tail?

The Long Tail or long tail keywords are words with less visitor traffic and competition but, in turn, help you position better. In other words, it consists in positioning the main keyword with other added words that users search for.

Long Tail: The key to surpassing your competition

You have already verified that the words Long Tail for SEO are necessary. Also, you can beat your competition because you can use different keywords that help you position better. Do not worry; this technique does not lose the naturalness of your content. If you do it with your head, you are adding value because you offer exactly what the audience is looking for. Did you know what Long Tail or long tail keywords are? What other tools to look for long tail do you use?

Steve the author of the famous website dogbedzone.com has worked on learning and researching about SEO to optimize his site to gain more audience to his website.

Did I miss any? Tell me below in comments or email me service@hittail.com and I will add them here!

Factors that affect and determine SEO in 2018

SEO or Search Engine Optimization is the combination of techniques to improve sites, blogs and websites. These improvements are to generate authority on a site, teaching those who are looking for something about your company and enhancing its visibility during searches. The arrival of the internet and the need to excel in the market makes all this very important for any company, and if yours has not yet been adequate at this point, it is time to think about it by 2018: we are short to receive the New Year! It is the exact time to plan new SEO trends. In this text you will find the goals in which you should focus on the New Year, to make a good SEO strategy as required in the medium.

Advantages of SEO for a web page

  • It provides value: SEO gives value to the website and is the way to communicate to the search engines what our business is about and with what keywords we identify ourselves.
  • The keywords also will be used by search engines to relate to the search terms users: If they match and you have a quality SEO, our website will have a high positioning in Google. By improving search engine rankings, users will be able to find our site more efficiently and gain visibility.
  • Readability and image for your brand: Being in the top positions of Google, not only provides visibility. The excellent positioning in search engines is the result of the creation of a web page optimised and reference within its sector.
  • Segmented audience: Through SEO, your content reaches a much-segmented audience, increasing the number of visits to your website even more.

How to make a proper SEO positioning?

Pay attention to the keywords. Within the SEO strategy, the keywords must be, as far as possible, present in the URL – we will see it in the following points -, in the text, and even in the title of the page. An SEO expert can advise us correctly.

What are keywords and long tail keywords?

Keywords SEO

The keywords or keywords are combinations of words that we enter in the search engine to search. They are usually generic words and with a lot of competition and volume of searches.

Long tail keywords or long tail keywords

The long tail keywords are words that complement the keywords, which specify more the search, and that have fewer searches and less competition, but that search engines value them positively by providing more significant value to the text.

  • The more general the keyword, the more competition it will have, and therefore, it will be more difficult to achieve a proper positioning in search engines!
  • It is easier to position yourself for a keyword the more specific it is. A keyword is more precise the more terms it is composed of, that is, the longer it is prolonged tail.
  • By specifying more the search through long tail keywords, you will get quality traffic, since the users that access your site will be the ones interested in what you offer.

Where to place the keywords?

Placing keywords and long tail in your content improves your web positioning. Each page of a site can be optimised for a set of specific keywords.

  • A body of text Make long posts and place keywords throughout the content. Remark with bold, underline or mark with another colour, some phrases where your keyword appears.
  • Make short titles (maximum 70 characters) and include keywords.
  • Use the subtitles to add more keywords.
  • Place keywords in the HTML title. The URL has to inform users and search engines what your website should consist.
  • It also places a keyword in the tags or tags section.
  • ALT attributes of the images. Enter keywords in the ATL of the pictures.

How to do keyword searches for SEO?

  • Suggested by Google: when you search for a word in Google before you finish writing that word, the search engine indicates the most examined.
  • Related Searches: When you search on Google, at the bottom of the search engine page, you always get a list of words that are “Related Searches”, which may be candidates for keywords.
  • This tool facilitates position data with high precision, highlighting the most relevant keywords, their relevance and degree of competence, together with the specific URL.
  • Long Tail Keyword-Tool. This tool, unlike the previous ones, is more specific, since it shows you long tail keywords of 3-4 words.
  • Google Adwords Keyword Planner: This is the tool that Google provides you to search for keywords and measure the volume of monthly searches that each keyword of your site has. It also gives you keyword ideas that you may not have included and have a relatively high amount of searches.
  • Google Trends: With this tool, you can investigate the history of Google regarding trends and thus be able to know which months are looking for more specific phrases or keywords that interest you and improves the positioning.

Alice the author of the famous website cookoutpal has worked on writing blog contents for many of her sites and research about various niches so that she can contribute to other fellow blog community. Her hobby is to sit and understand the current trends in the market and research on them

What are your thoughts about Factors that affect SEO? Feel free to comment and discuss below.