1. Keywords Research:
It all starts with words written in a search box. The Keyword research reflects its name. This is deemed to be an essential and necessary is an activity that is carried out in the field of search engine marketing. Through this, you can without any hassle configure what is the most appropriate keyword that you must use and also what is on the market.
It’s not always about getting visits to your website, but about getting the right visits. The usefulness of this intelligence cannot be overemphasized – with keyword research you can predict changes in demand, respond to changes in market conditions, and offer the products, services and content that users are already actively looking for. In the history of marketing, there has never been a barrier so easy to overcome when it comes to understanding the motivations of consumers in virtually every niche – it would be almost a crime not to take advantage of it.
What is a keyword research for?
Often, many marketing specialists have a biased view of keyword research, putting it into practice only for organic positioning in search engines (SEO), but a good research of keywords, affects many other aspects:
Attract traffic to the website: using the right keywords will attract traffic through search engines or social networks.
Improve online and offline communication: connect with the potential client, is the basis of keyword research. Either with online campaigns or through traditional advertising; the words that are inside the user’s mind will help us.
Increase profitability: directly or indirectly, profitability is an aspect that is taken into account when conducting a keyword study. It is worth assessing the cost that will have to invest in one keyword against another.
2. Search Engine Optimization:
SEO means Search Engine Optimization (Optimization for search mechanisms). It is a set of optimization techniques for sites, blogs and web pages. These optimizations seek to achieve good organic positioning, generating traffic and authority for a site or blog. One of the biggest ambitions of companies that invest in Digital Marketing is to reach the top positions in search engines – after all, who does not want free clicks and more visitors on your site? However, being online is not enough to guarantee that your site, e-commerce or blog achieves a place on the first page of Google: it is necessary to invest in a specific strategy to optimize the results and ensure that your business reaches a good position.
In the end, the competition for search engine positions is growing as companies live through the period of digital transformation. Achieving good positioning in the results pages can be more within your reach than you imagine. There are a number of optimizations that you can do on your site and in your content to improve the experience of your reader and become an excellent result in the eyes of search engines. It’s those optimizations we call SEO! SEO means Search Engine Optimization. It is a set of optimization techniques for sites, blogs and web pages. These optimizations aim to achieve good organic positioning, generating traffic and authority for a site or blog. This strategy is essential for your company to gain prominence, visibility in the digital world and, consequently, more leads, customers and billing for your business.
Optimizing sites and blogs through the use of techniques to improve the positioning of your pages and positioning your company in the first results of Google, for example, increase (and much) your business opportunities, since 90% of people who perform searches on Google just click on the results that appear on the first page of the engine. The main objective of SEO, therefore, is to increase the volume of organic traffic and ensure more visibility for web pages.
3. SEO Strategies:
Let’s now explain, step by step, the most important SEO concepts and teach you the strategies we use to reach the first places of Google. And everything starts when the user does a search.
The marketing is actually familiarizing what you have. For this the methodology needs to be effective, a well-defined strategy must be designed where all the participants have clear objectives that we want to achieve. The creation of communication strategies and content is a complex task that involves knowing very well, not only our products and services, the market and our competitors, but also the behavior patterns of our Buyer Persona; the good news is that there are five letters that will surely facilitate your work as a digital strategist: SMART
Nowadays, marketing is a tool that every entrepreneur must know. Undoubtedly, all companies in one way or another use marketing techniques, even without knowing it. Marketing is nothing other than the realization of exchanges between a minimum of 2 parts so that there is a mutual benefit. We have all heard about marketing sometimes. However, if we ask you to give us a definition, some would say that it is selling and other advertising. We would have those people who think that marketing is the distribution of products; others would think that it is designed packaging or packaging etc. And we could also say that everyone is right, but not independently. All these are tasks that can be developed in marketing
Long tail keywords are those that instead of using one are made up of strings of several words in sequence and with a sense that make a search, be more specific. They have become for content marketing, a very effective positioning strategy that is based on the analysis and research of the target audience, to hit the target, precisely, of the words and phrases that it writes in the engines of search.
Now, retaking our concept of interest, the long tail keywords would be, in this case, the ones in charge of filtering the searches, even more, making them more specific. Searches in this way, become more effective since this means that the user is requiring immediate and accurate responses to their needs. In the case of our example, the user wants to find an establishment that can take the product to their home and also, that is within their city.
- How to make long tails keywords?
Before talking about the how, we would like to say that in spite of the effectiveness, the long tails are gold mines that in many occasions are not well-taken advantage of. Why? It is not even for good or bad use, but because they are constantly ignored; and there is its potential. People usually ignore them because this type of words does not generate high levels of traffic. That is, not many people will type their searches in this way. But, a moment! What would serve us millions and millions of people generating traffic if the percentage that really requires our services is low?
The “low” level of traffic they generate is not a problem. What should matter to us is that the users who really need what we have to offer to reach us. In this way, by being more specific for our person, we reduce rebounds, increase the time of permanence and, more importantly, we strengthen the engagement, making the user return constantly to our search. Well, but there is also another reason why long tails are ignored: They imply a high level of analysis. But … that will always be important in any marketing strategy! The more knowledge of public, competitive industry market, among other variables, the greater the chances of success and success. So there are no excuses.
- The keywords in search of success:
Certainly, you must have already heard that the best way to achieve good results on the internet is based on the formula “frequency of publication combined with the content of interest to your audience”. But content and frequency alone are not capable of making your site stand out and get the attention of the online consumer: the choice of the most appropriate keywords, which are those that people write in the search engines to get to the topics of their Interest, when promoting your content, is an important part of this strategy.
If the goal is to generate or increase traffic through searches, it will be necessary to understand how keywords work. With this, you will know what people are looking for and you can develop topics with the necessary information. Nowadays, SEO does not only work with exact words, but with words that discuss the subject in general. This is something important when creating your texts: it is necessary to think about everything, what kind of things people are interested in and what are the words that will direct the user to your content.
- Choosing the keywords to optimize your content
The first step in choosing the right keywords for content production is finding the words most associated with your business. This is a good practice to boost your team’s online production and reflect the quality of your messages, not only to add value to your SEO strategy, but also to urge your writing team to focus their work on the selected topic.
Tom Sanders, of doit4state.com studied business and engineering at the New York Maritime College. His passion lies in educating, entertaining and empowering anyone who wants to learn.
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