Benefits Of Keyword Research For Your Business

The modern business owners can no longer argue that spreading their businesses to the spaces of the Internet is a necessity rather than a possibility because their clients love doing things online and strive for maximum convenience and economy of time. Due to this fact, today, more and more entrepreneurs found themselves looking for an effective marketing strategy that would help them increase their brands’ social presence and attract more potential customers.

Are you one of them? If you are currently engaged in exploring what possibilities your company has in the world of online business, probably you came across tons of information related to SEO and keywords. In fact, it can sound quite confusing for an inexperienced person, but you should keep in mind that keywords are exactly what can make your website (and, respectively, your business) known and popular online.

Do You Really Need To Perform Keyword Research?

The answer is 100% yes if your goal is to get a higher ranking for your site and make your potential customers aware of your products or services. How does it work? If you manage to find relevant and effective keywords and include them in your website’s content, your site will pop up in your targeted audience’s search results.

For example, if a student types in a request like “buy a coursework online” or “your uni helper in the USA” in the search line, the system will scan thousands of sites to find those that are of the highest quality and meet this search request the most. That is how people find the product or service they are looking for online.

How To Identify Relevant Words Or Phrases?

Several methods can help you find keywords that would be both effective and relevant to your brand and one of these methods is using a high-quality keyword research tool. There are many of those today. If you choose this method, look for the most popular tools for keyword research (like Hittail Keyword Ideas) because they are already tested by thousands of SEO specialists and guarantee good results.

However, there is another way. If you have a clear understanding of the basic SEO techniques and rules, you can conduct a research on your own and find the needed phrases by answering the key questions including:

  • Who is my target audience?
  • How do my target customers behave online?
  • What themes can be called relevant to my business?

Any of these methods are effective but keep in mind that no matter what strategy you choose, relevance is the key to success!

The Key Benefits Your Business Gets From Keyword Research

Now, when you know how to select appropriate keywords for your sites, it is important to highlight why you need to do this. How can you benefit from doing such a research? Below are the top most significant benefits.

  1. Awareness of the main trends

A high-quality research and analysis of keywords will help you stay up to date with the main trends in digital marketing. Thus, you will always be aware of the latest updates on the topics that are popular among your potential customers, which will help you be on the same wavelength with them.

  1. Expansion of your brand

What does it mean? With the right approach to keyword research, you will be able not only to attract visitors interested in the field of your activity but also break into new spheres that are somehow related to what you do.

  1. Keeping your audience interested

Bringing high-quality, engaging, and meaningful content that ranks well in search engines will allow you to attract new clients, as well as keep the loyal customers engaged so that they would not leave you.

  1. Saving your time

How can keywords save your time? Creating a poor content using the wrong phrases will make you lose lots of time and possible revenues until you find the right path. However, if you start with a good research and market analysis, you will not make this mistake. Thus, you should save lots of time.

  1. High-quality traffic

The right content does not only guarantee that you will obtain lots of new clients, it also offers you to increase your site’s conversion and get lots of good traffic.

  1. Higher ranking = higher awareness about your company

It is a fact that the higher position you take in the search result, the more people know who you are and, as a result, other potential clients are more likely to choose your product or service above other simply because your company looks more reliable and trusted.

These are the main reasons to do keyword research! Of course, you are the one to decide whether to engage in it or not but it is worth giving it a try at least to see where it brings you!

Conclusion:

To increase website visits and to found best keywords  HitTail generates keyword suggestions relevant to a website or blog. It recommends specific long tail keywords with a high probability of use by targeted audiences for a more focused marketing strategy. In addition, the specificity of these phrases pushes websites’ ranking in search engines as they are much easier to rank for compared to lone keywords. Furthermore, HitTail also aids websites and blogs in optimizing their webpages for search engine indexing. With its web page auditing, it finds potential issues that may have an effect on the website or blog’s ranking.

What are your thoughts about Keyword Research? Feel free to comment and discuss below.

SEO Rankings Factors for 2018 and the List of Outdated Link Building Strategies


The internet landscape is always changing, and if you want your brand to succeed in 2018, then you’ll need to keep up. You want to know about the best SEO ranking factors for 2018. But since there are over 200 ranking factors for Google’s algorithm alone, we’ll obviously need to narrow our discussion.

So in this article we’re going to cover four of the most important strategies you can use to optimize your site and boost your rankings in the coming year. We’ll also take a quick look at some outdated link-building strategies that you really need to stop using immediately.

Outdated SEO Strategies

Below are several outdated linkbuilding tactics that will hurt your site more than they help it. If you want to avoid major penalties from search engines – whether for your own sites of for those of your clients – then you need to avoid these old SEO mistakes at all costs.

1. Ignoring Mobile Optimization:

A large percentage of web traffic coming from mobile devices and It is very likely that your users may seem interested to access your website and read contents if your website is ‘smartphone’ compatible. So it is clever the way to make your website compatible to all mobile devices and their respective OS.

2. Ignoring Social Media:

Usage of social media would be an apt advice for driving traffic to your website. So do not ignore social media platform, and its important to publish content with more SEO values and drive traffic to your website.

3. Using only short form Content:

A study by serpIQ found that long-form content that has an average of 2,000 words is among the top-rated posts. Long-form content adds more value and be more informative than short-form content.. Depending on your topic & purpose a long-form content and short form content should be included in your posts. 

4. Quantity must not be overlooked:

Make sure that your website drives traffic only from relevant resources. It is important to acquire quality links with high rates of credibility to top the charts.

5. Keyword Stuffing:

Keyword stuffing has been outdated by the latest google algorithm and the article that sounds better convincing along with limited keywords scores well. As you can see, the emphasis in 2018 is similar to what Google has always been telling us. Blackhat SEO methods or any efforts that are intended to game the search engines are eventually going to be exposed, and heavy penalties will follow for any sites that engage in these practices.

If you want Google to send you traffic, then you need to avoid spam and other deceptive practices and stick with whitehat SEO techniques. You need to focus on providing a good experience for the reader, not on tricking search engines to send you traffic. That always backfires eventually.

SEO Strategies that Work in 2018

So those are some of the SEO tactics that don’t work anymore, but what does still work today? And what promotional strategies are likely to be relevant in 2018? Nobody has a crystal ball to read the future, but most SEO experts agree that best practices will include the following four tips.

1. Publish Relevant High-Quality Content:

It’s kind of annoying that we still have to talk about content quality in 2018. Despite the constant call for creating relevant, high-quality content, some bloggers and marketers still think they can throw garbage on the wall and expect it to stick. You’re not going to build a long-term business by putting out mediocre content.

Your readers and customers want real information, in-depth tutorials and unique insights. If you give them thin content that they’ve already seen a million times on other sites, then you’re going to lose them. And if you want the search engines to pay attention to you and boost your site in the SERPs, then you’ll need to create content that people still want to see.

Get creative. Look into other types of content that you’ve never emphasized before. Have you offered any ebooks yet? Do you have whitepapers available for your readers? Can you create some case studies? Are you still dragging your heels on getting into video?

This is the year to push out of your comfort zone and start delivering the types of content that your audience demands.

2. Increase Page-Load Speed:

Things are going to get really interesting in 2018, now that the FCC has pulled the plug on net neutrality. It’s too soon to know for sure what to expect, but keep your eyes open for new info as it develops. But regardless of whether ISPs are going to start throttling your content, you still need to do everything in your power – and in your budget – to get those page load speeds down to three seconds or less.

Countless tests and testimonies have shown that Google prefers sites with fast speeds, and every internet user knows first-hand that slow speeds are a real turnoff.

3. Optimize Everything for Mobile:

Installing a “responsive theme” on your blog was at the top of your list in 2017 – or earlier, hopefully – but does that mean that your site is good to go and 100 percent mobile-friendly? and Is your website best optimized for Mobile Search? Unfortunately, there might be more to it than that.While your blog theme might technically be mobile-ready, some of your plugins might not be up to par.

You need to test your site across all devices.

Sure, your blog’s text might adjust automatically to your device, but how do those sidebar advertisements and widgets look? Do they stretch off the page and get cut off? If so, then you need to fix that before Google knocks you down a notch.

Many plugin developers release updates to cover these sorts of problems. But don’t just wait around waiting for it to happen. Contact the developer and ask for the problem to be fixed. If it’s a paid plugin, the developer will likely be happy to comply. If they give you problems, then look for another plugin that will get the job done.

4. Include Brand Mentions in Your Link-Building Strategy:

One interesting ranking factor that gained a lot of attention in 2017 was the influence of brand mentions on SEO, and this is expected to become even more important going forward. Brand mentions are the new black. They’re the linkless links that can push your site higher in the ranks, and landing these mentions on relevant, high-quality sites should become a larger part of your guest-posting strategy.

When creating guest posts, you definitely still want to get backlinks according to the host site’s terms, but be sure to sneak in several brand mentions as you go, since these also influence how Google views your website’s popularity.

The more your brand name shows up on other websites around the web, the better. But as is the case with backlinks, relevance and site authority also matter. Don’t just spam the web with brand mentions, as that will likely get you penalized at some point.

So those are four of the most important SEO ranking factors for 2018. There’s a lot more to cover in future posts, but even if you simply focus on implementing these four SEO tips on a consistent basis, you’ll still be ahead of many of your competitors by this time next year.

Just be sure to follow the most current digital marketing principles and promotional strategies. Avoid outdated link-building strategies and focus on providing excellent content and an excellent user experience for your readers, and you’ll do just fine.

Tell us if you know more about SEO Rankings Factors and Outdated Link Building Strategies that haven’t been listed here. Feel free to comment and discuss below.

Digital Advertising Tips for Your Marketing Strategy

 

New to Digital Marketing? Try these tips and improve your  brands growth!

Even a few years back from now, products and services online were brought up by only a limited number of people, but with time, the digital world has seen a lot of changes. People now are looking for their favorite products and required services online. That is why it has become imperative for small business owners to increase their visibility in the online world.

If you are thinking about increasing your visibility in the market, obviously you should go for marketing. And that is where the Digital Marketing Advice is priceless for the small business owners. It has become almost inevitable that you should have a website and to attract customers you will need the help of digital marketing.

Regarding digital marketing, you almost cannot separate it from SEO. Many people have a common misconception about digital marketing and SEO. They think that both of them are same. But the fact is that SEO is nothing but one of the popular and most used techniques for digital marketing. It is safe to say that SEO will cover most of your digital marketing efforts. So, if you are thinking of agreeing with SEO at the beginning, it might be a good idea to do so.

Here are a few of the SEO tips that you will find handy while you try to increase your footprint in the digital world:

  • Choose your niche wisely:

If you have a small business, it is pretty much assured that you are going to promote a similar kind of products or at the least your own brand. But if you are trying to earn from advertisements, then it is critical you choose your niche wisely. The traffic will increase and much easy for you to choose keywords.

  • Right keyword at the perfect place:

Using keywords throughout the website will not help you in any way unless you use them at the correct place and in the correct manner. You will also need to maintain a specific keyword density as well. Otherwise,your content on the website will be termed as “Over Optimized” or “Keyword Stuffed”.

  • Navigation:

It is important to have all your website pages linked to each other. Not only that, in the recent days it’s clear that linking your pages to the home page is extremely useful and important. Also, try to use the breadcrumbs on your website for easier navigation.

  • Link Structure:

Regarding best of the SEO Tips, the experts will tell you to maintain a specific structure for your URL. Also, it will help you to include important keywords in the URL specific to pages. This can really have a positive impact on your digital marketing results.

  • Website Speed matters:

The speed at which your internet site loads on a standard internet connection plays an important part in determining the bounce rate of your website. It is the proportion of people visiting your website and leaving after visiting only a single page. And as you can understand the lower the bounce rate, higher the chances of getting a potential customer.

  • Image Optimization:

It is really important to optimize your images as well. To do that you should follow a few guidelines. Use “ALT-tag”. Try and use keywords in the image names and make sure all the images are not from any other website. And use proper relevant images according to your content and web page.

  • Content Quality:

Regarding content, you should take care while using them on your website and while using them promote your website. It is really wise to write fresh contents on your website and promotion. The content’s quality must be high and should keep up a particular density of a keyword. For the promotion purpose, do not try to over optimize the content or write too many contents.

  • Promote in relevant directories:

It is important that you choose a relevant group of websites, blogs or directories for promoting your website. Understand that choice of wrong category and directories will result in negative impact.

  • Social Media promotions:

Include social media promotions in your digital marketing agenda. Most of the traffic comes from social media pages. Most importantly promote your products and services on social media.

  • Broken Links and 404 page:

Ensure that there are no broken links on your website. Also, do not forget to include a well-designed 404 page. So that when your website is down, or people visit a wrong page they will have the alternative to get to your main page.

Conclusion:

So, these are some of the SEO Tips that might be helpful for you if you are willing to do it yourself. In case you wish to use someone to do your job, it will be wise to meet several digital marketing experts first and take their Digital Marketing Advice and think about your way of action. Just make sure that you do enough research and collect enough resources that will help you in digital marketing. 

Peter Murphy from, blackhatworld.com has had over 15 years of small business management experience. Peter graduated with a Bachelor of Science in Economics from the University of Chicago in 1985. Afterward, Peter attended Columbia University’s Business School, where he received a Masters of Business Administration in Marketing.

What are your thoughts about  advertising Digital Marketing? Feel free to comment and discuss below.

 

What should you know about keywords?


A keyword is generally a word or phrase that is a topic of significance. Searchers use keywords as a way to identify their problem in which they’re looking for more information. Businesses create content around relevant topics to their business which helps them rank and be the content in which searchers find.

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. There are a lot of questions that come to mind when we talk about keywords. How should we use them? Where should they be placed? Are long-tail keywords or short term ones more effective? Does Google even take them into consideration anymore?

In fact, keywords make more sense now than they ever have before. It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. Hittail keywords suggestion tool can help you manage and keep track of keywords that are important to your business. Hittail will also provide you with information about which ones are worth pursuing if there is an opportunity to rank, as well as provide intelligent suggestions around variations, conversion opportunities, and even opportunities to rank better.

Why do you need keywords?

  • Keywords are very important for every business website as they drive targeted web traffic to your business for free.
  • Keywords are the foundation of your website content. The topic of every page and what it is about should tie directly back to a keyword or keyword phrase. Since keywords are topics, they are also prevalent when creating offers and emails.
  • Keywords help visitors and potential customers understand the purpose of your page. When reading the content of the page, a visitor will often scan for the keywords they searched for.
  • Keywords help search engines understand the purpose of your page. When a search engine crawls your website pages to index them, it will parse the keywords on the page to determine the purpose of your pages.

In choosing a keyword for your business, it is very important to put some time and thought into researching keywords. Hittail keyword ideas tool can help get you started in researching keywords relevant to your business.

What are the different types of keywords?

There are two different types of keywords: short-tail keywords and long-tail keywords. Short tail keywords are phrases that, while they may apply to your own industry and company, they might also apply to every company in your industry or even to those in other industries. Long-tail keywords tend to be longer words or phrases that are more specific to your company or industry. When you’re first getting started, you definitely will want to start by targeting long-tail keywords because these are easier to rank for and they also bring in the most relevant and qualified traffic.

Long tail keywords and short tail keywords:

Long tail keywords are keyword phrases made up of 3-5 words. Short tail keywords refer to more commonly used words, for example, “hittail seo”. These usually tend to be around two words. Because people will likely search those terms more often than long tail keywords, they bring in more traffic and are therefore more desirable. Long tail keywords on the other hand, are less popular but are more targeted to specific searches and come with less competition. Targeting long tail keywords is important and can be a cost effective method to advertise services and product.

Advantages of long tail keywords:

  • Using long tail keywords you can better understand a searcher’s intent. By targeting these limited searches, your ad is likely to be a lot more relevant to what people are actually searching for versus searches with a more generic term. This will help you to focus more on these qualified buyers, which will boost conversion rates, as well as possibly lower cost.
  • Long tail keyword phrases are less popular and don’t apply to all searches. Due to the low search volume of these terms, fewer advertisers will be competing for them. The less advertisers bidding on your phrase, means a higher potential for people searching to click on your ad and ultimately make a purchase.
  • Pay-per-click marketing is essentially an auction for keywords or phrases, less competitors generally means you won’t have to bid as much for a particular keyword or phrase.

Conclusion:

In order to know which keywords to target, it’s essential to not only understand the demand for a given term or phrase, but also the work required to achieve high rankings. If big brands take the top 10 results and you’re just starting out on the web, the uphill battle for rankings can take years of effort. This is why it’s essential to understand keyword difficulty.

Researching long tail keywords doesn’t differ much from developing other keyword lists. It’s a good idea to start off by looking at competitor terms, as well as your own website analytics to get a better idea of what’s already driving people to your site. Building off of that in combination with other keyword tools like Hittail Keyword Ideas Tool you should be able to come up with a good starting list.

Hittail Long tail keywords will help capture people who may be looking for something specific and are therefore much more likely to be in the buying stage. The closer you target a person at the buying stage the more likely they are to make a purchase or take another desired action. With the ever-increasing complexity of the internet, keywords are still relevant, important and necessary for an online business.

 

 

Keyword Research and Market Research Are Not the Same Things

Marketing strategy has become a vital part for both small and big businesses today. If you wish to set up your own company and stay afloat, you should be aware of the latest trends. With the development of technology, and SEO in particular, it becomes very difficult to define the subtle line of difference between Keyword Research and Market Research. If you are an SEO manager, and your clients do not know what those phenomena are, your duty is to clarify everything. Thus, let us think are they similar or different in terms of internet marketing.

  • Market Research

A Market Research is performed to find out which type of commerce exists for a specific service or product. On the other words, it is data that is gathered systematically about businesses and people, which is later interpreted with the help of various statistical and analytical techniques. There are two main types of this study: primary and secondary, subsequently primary can also be divided into qualitative and quantitative. It is sometimes interchanged with commerce examination, but the it normally focuses on selling processes, while market one is connected with markets. We may also speak of its popular form today called internet market research, which is conducted with the help of various internet media methods.

  • Tools that are used

Both practices use completely different tools for conducting their study. In Commerce Research prevails interviews, questionnaires, surveys and others, while those who carry on a keywords investigation usually use Google Adwords tool, Wordtracker, Moz tools and other tools. There are numerous free and paid apps online, which can really facilitate the life of an SEO specialist today. You can look at here for more info.

  • What are they targeted at?

Commerce research can be treated as a part of social science as it commonly targeted at studying the human aspect of the study. Frankly, it gives a clear picture of company and customer preferences, habits, their behavior etc. On the other hand, Keyword Research, although being tied with a human is tightly connected with search engine algorithms. The main differences between these two concepts are that they are conducted in different worlds: market one in real and traffic keywords research in virtual. What is more, conversational words differ a lot from the written ones, thus users who type use more precise terminology than those who speak.

  • The amount of data

When carrying on a trade industry exploration, the number of respondents is determined by an explorer, thus the total number depends on a person who conducts it. There are also numerous sources to conduct a study on. The opposite situation is with Keyword study; here the sources of study are limited to the existing search engines. What is more, the study is also restricted to the definite topic, thus you find keywords that are relevant to a specific niche.

  • Trends

We may say that Keyword Research can be a part of Online Market Research, though it has quite limited possibilities. Of course, it does not define the trends that exist in the trade world; it only shows what people are searching for in various search engines, but not what they are actually buying. On the contrary, Market Research is aimed at defying the clients’ demand, customers’ preferences and the current situation in the commerce world. This is why we may consider that this study goes beyond the Keyword one; it studies not only what customers are searching for, but also why they are doing this.

Apparently, keyword study is an integral part of a general commerce, not just simply search engine one, thus it should be a starting point in any commercial plan. It helps to have a clear picture of what people are interested in and is an absolute must-have tool for small businesses, which start working online as well as for already well-known ones. The commerce study is aimed at getting the whole picture of the current markets and customers and is an important component of business strategy. If you wish your business stay afloat and bring you significant income, you should consider the complex of selling strategies, thus using both practices would make a difference.

What are your thoughts about Keyword Research and Market Research? Feel free to comment and discuss below.

Google limitations that may impact SEO efforts

 

We all know that Google has introduced many tools that can handle a large amount of data. There are limits and loopholes in the way Google works, and if you find those loopholes and act on it, you are likely to outsmart Google too. Google has a lot of different tools, and while they handle massive amounts of data, even Google has its limits.  If you reach one of the limits of google , your activity is temporarily restricted. The restriction typically lasts an hour, but can last as long as 24 hours.

For example, If a user exceeds G Suite email sending limit, they’ll see an error message like

  1. You have reached a limit for sending email.
  2. You reached a Gmail sending limit.
  3. You exceeded the maximum recipients.

In this article we are going to explain some of Google’s limitations to help you understand the search engine’s game better and help you navigate to the top. Some limits are specific to trial accounts. At the end of your free trial period, those limits will be automatically increased. Let’s have a look at Google Limitations That Can Impact Your SEO Strategy.

Google’s Limits You May Not Know Exist:

  • Google Search Console only shows around 200 sitemaps although one can submit more than this number. In indexed files, one can only view 400 sitemaps so, that’s an unwanted limitation.
  • For anyone thinking of submitting a disavow file, there is a disappointing limitation. The submission is limited to 2 MB and 100,000 URLs. If you go higher than these, you are likely to face an error.
  • Also, you can’t have a large business name because there is a limitation of only 100 characters in a business name. Looks like now you need to consult Google Search Console before naming your business.
  • Based on several testing it has been found that the Console has a cut-off feature at 10,000 pixels and that is something that many website owners would have a problem with.
  • Google’s Search Console Help documentation says you can add 1,000 properties for your single Google Search Console account, and you know that you don’t have that many websites and mobile applications to make the most of the Console.
  • The Console also limits you with only 1,000 rows in the interface, although you can download complete reports. So you get a limited view of the report online. It’s worth noting that some aspects of the console like the HTML section are not limited in this way.
  • It’s not just the Console, but Google Analytics too has limitations and quotas. If your property hits 10 million visits per month, you will have to upgrade to Analytics 360.
  • Google doesn’t allow sitemaps over the size of 500KB. The search engine has specifically said that any content over that number will be ignored.
  • Can’t have too many links on a page and while Google doesn’t clearly says how many but “a few thousand at most” is expected.
  • At a single time, Google only allows 5 redirect hops, so you need to keep that in check. Keep it as low as possible.
  • Even sitemaps are not spared because you can only submit a sitemap with 50,000 URLs and 50MB (uncompressed) in size. If you need to submit larger files, you will need to break it down and then submit.
  • As for limitations on word count, again Google does not specify anything but SERP gurus request a bare minimum of 300 words.
  • In alt text you can go for only 16 words and anything over that will not be considered by Google.
  • Several people are not aware of this, but Google search is only limited to 32 words, and then again one word is limited to only 128 characters.
  • There is no limit on word count on a page and It’s often recommended to keep it up-to 250 words.
  • The maximum file size that you can upload on you-tube is 128 GB or 12 hours but you may see older videos that are longer than 12 hours.
  • Google Keyword Planner limits you to 700 keywords in Keyword Ideas. There is also the limit when uploading a file to get search volume and trends, but you can upload 3,000 keywords at a time.
  • When it comes to Google’s limitations, there is no boundary as to how many times a site can appear on the first page of Google. Google’s crawl limit per page is a couple hundred MB’s

I found some of the above mentioned limits that will be useful for you. Tell us if you know more about Google’s limitations that haven’t been listed here. Feel free to comment and discuss below.

 

Google warns webmasters that Chrome will mark HTTP sites with forms as “Not Secure”

Chrome now marks HTTP pages as “Not Secure” if they have password or credit card fields. Beginning from October 2017, Chrome is showing the not secure warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.  The notifications were sent to webmasters via Google Search Console. Sites that are HTTP and have credit card fields and require passwords are already marked as not secure.

Google noted that recently hit a milestone with more than half of Chrome desktop page loads now served over HTTPS. Passwords and credit cards are not the only types of data that should be private. Any type of data that users type into websites should not be accessible to others on the network, so starting in version 62 Chrome will show the “Not Secure” warning. It’s Google’s first wave of security changes to convert webmasters to encrypted HTTPS target pages that ask for login data or credit card information.

Have forms, login fields and other input sections on your HTTP website? Chrome is going to mark them as not secure.

Use HTTPS everywhere

HTTPS is designed to protect the integrity and the confidentiality of data. Chrome is showing a Not Secure warning for all pages served over HTTP, regardless of whether or not the page contains sensitive input fields. You should plan to migrate your site to use HTTPS for all pages. Emily Schechter from the Google Chrome Security Team said more actions should be expected in future, remarking, Eventually, we plan to show the “Not secure” warning for all HTTP pages, even outside Incognito mode. HTTPS is easier and cheaper than ever before, and it enables both the best performance the web offers and powerful new features that are too sensitive for HTTP. So If your site is currently a HTTP domain, you need to migrate to HTTPs to avoid your web traffic being warned off visiting a site. Converts from HTTP to HTTPS may see temporary fluctuations in their site rankings.

This post is intended to aid Web Developers in updating their sites to avoid this warning. 

 

WHY YOU SHOULD USE LONG TAIL KEYWORDS

The Long tail keywords are those three and four keyword phrases which are very specific to whatever you are selling. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they are closer to a point-of-purchase. Whenever a new customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. Highly specific multi-word phrases tend to be far easier to rank well for than the more generic single keyword or double keyword phrases. It is much easier to rank for long tail keywords than for more common keywords.

In order to really profit from a keyword strategy focusing on long tail keyword, you should have a clear vision of your company, blog, product and website. If you want to sell something  then you should be well aware of what your product or your website offers to your audience. If you know and understand this, it will be much easier to make your audience like and buy your stuff. You should thus take some time to think about the uniqueness of your product and write that down. if you have your mission clear, you should be able to define what makes your product or website stand out in market. Long tail keyword are highly valuable if you know how to use them.

Long-tail keyword example: Hittail generates long tail keywords

Short-tail keyword example: Management process

Reasons to use and focus on long tail keywords:

  •  Long-tail keywords are a better way to connect with customers.
  •  Using Long-tail keywords consumer makes their purchase decision.
  • Long-tail keywords provide context to your content and fuel your blog strategy.
  • Posts focused on long-tail keywords provide more value to the reader.
  • The long tail keywords are much easier to rank for.
  • People who search by using long tail keywords are far more likely to become buyers.
  • Long-tail keywords are how people actually search the Internet.
  • Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.
  • Long-tail keywords help you rank for single keywords and ranking for long-tail keywords builds a strong conversion tunnel.
  • Focus on long-tail keywords to answer voice assistant searches.
  • Long-tail keywords are most of your keyword research and organic traffic anyway.
  • Using long tail keywords many more pages indexed in Google.

How to Find Long-Tail Keywords:

It’s very easy to find long-tail keywords with Hittail’s keyword research tool. Just enter the word you want to research

Using long-tail keyword variations in your marketing campaigns is a win-win: better search rankings, more qualified search traffic, and lower costs per click. There is  hittail’s 21 days trail plan. I highly recommend that you get the free trial of HitTail, try it for 21 days, then write a review. If you want to grow your organic search traffic using long tail, then we highly recommend that you start using HitTail.

Conclusion:

Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide. Instead of focusing on just two or three highly competitive general keywords, target the dozens or even hundreds of easy-to-rank-for long tail keywords.  It is better to have a few pages sending you large amounts of less targeted traffic and a large number of pages with each sending you small amounts of highly targeted traffic. Regardless of what digital marketing strategy your company is focusing, effectively researching long-tail keyword trends is the key to winning.

If you have used HitTail in the past or are using HitTail right now, let us know your thoughts in the comments below.

What’s The Future Of Marketing

Thanks to the smartphone and the evolution of mobile technology, we have a front-row seat into who consumers are. Mobile data gives us the most precise and current view of any individual consumer. For over a year now, HitTail has been talking to its audience about one aspect of the future of marketing–the long tail, where smaller more agile companies can live in “niches” left behind by larger competitors. It works perfectly online, because inexpensive “word of mouth” marketing is intensified through the ability to forward links in email and the use of social networks.  To really divine the future of marketing, you have to look at how a “long-tail” or niche advertising campaign picks up momentum, and how the company intelligently leverages its revenue to go back into more creative marketing.

Marketing has historically been about communicating messages and ensuring it goes to the right person – framing a product and its brand then deciding what to tell that target market.  HitTail prescribes a particular formula that helps small to medium sized companies master that process of generating consistent, reliable small successes. It is useful to think of marketing as two separate disciplines: delivery and message. Delivery is how we get our message out, message is what we get out.

Trends Driving The Future Of Marketing

Here are the trends that have the biggest impact on the future of marketing.

  • The evolution of mobile devices is one of the prime factors influencing the marketing world.
  • Transparency will dictate brand-customer relationships. Genuine brands that create real value, will be rewarded.
  • Content, particularly visual content, will rule the roost in the online marketing world.
  • Content co-creation between brands and consumers will become a popular trend.
  • Social will become an integral part of the broader marketing discipline.

Conclusion:

Marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the “next big thing”? What is the next hot trend going to be in retail? Etc. Knowing this, what do some of the top minds in marketing predict for their own futures?  Marketing landscape will change in the  five years from now based on top innovators in marketing and advertising.  The future of marketing is not about the large, established and complacent organizations. It’s about the little guy with enough creativity, determination and patience. All of these trends and innovations are shaping a fast-changing marketing landscape.

What are your thoughts about The Future Of Marketing? Feel free to comment and discuss below.

What is Google Hummingbird?

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird”, the name come from being “precise and fast”. Google uses search algorithm to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.

Google announced Hummingbird on September 26, 2013, Google’s 15th birthday but it had actually already been in place about a month prior.

It’s the name of the new search algorithm that Google is using, one that Google says should return better results. Hummingbird looks at PageRank — how important links to a page are deemed to be — along with other factors like whether Google believes a page is of good quality, the words used on it and many other things. When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one. Google did this so quickly that no one really noticed the switch.

Penguin and Panda updates:

Unlike the previous Panda and Penguin updates which were initially released as add-ons to Google’s existing algorithm, Hummingbird has been cited as a complete overhaul of the core algorithm. Panda, Penguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Previous algorithm updates like Panda and Penguin sparked significant reporting of lost traffic and rankings. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda

Hummingbird purpose and voice search:

One of Hummingbird’s main purposes was to translate semantic search from a concept to a reality — and one that would ultimately become the search standard. Why type your search when you can speak your search? Voice search is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.

Conversational Search is the basis of Google’s new algorithm and core update named Hummingbird. “What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.

Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.

In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

Will Hummingbird affect my rankings?

Hummingbird is part of Google’s need to become less dependent on keywords. Compared to previous updates, there has been little reported about wide spread losses in rankings.With Hummingbird, Google hopes to significantly alter the way users interact with their search engine. All search engines seek to provide relevant search results quickly and efficiently. Google is working toward a new level of speed and precision in their search results. If you want to be sure, check your organic traffic from late August to early October of 2013. If you see any major dips, that could be a result of Hummingbird.

Conclusion:

The new Hummingbird algorithm is better for everyone including Google, consumers, SEOs, and website owners. Hummingbird is paying more attention to each word in a query, ensuring that the whole sentence or conversation or meaning has been taken into account, rather than particular words.

Hummingbird goal is that pages matching the meaning do better, rather than pages matching just a few words. The only thing SEO companies have to fear is not understanding Hummingbird or other future updates. Google Hummingbird is designed to apply the meaning technology to billions of pages from across the web to bring back better results.

What are your thoughts on Hummingbird? Feel free to comment and discuss below.