Keyword Ideas – a Brand New and Ultimately Useful Tool in HitTail

Keyword Ideas HitTail

Today we’re pleased to announce the release of a brand new tool, called Keyword Ideas. It allows you to get keyword ideas based on your entered term or phrase.

Unlike existing HitTail keyword suggestions feature, this new tool is not dependent on your website’s traffic, meaning you can use it even if you’ve just launched a new website or blog.

All you have to do is to enter a phrase (which could be a topic, service or product) and click Search. HitTail will generate keyword ideas highly relevant to the entered phrase, which people use in real life when searching Google. Each keyword idea comes with an estimated number of monthly searches and the number of web-pages you will have to compete with when targeting a given keyword. You can try the new tool for free by signing up on this page.

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Long Tail Keyword Examples

Long Tail Keyword Examples

Let’s face it – the Internet is flooded with tons of articles claiming numerous benefits you can potentially get when targeting long tail keywords. But what those articles lack most of the time is real-world, practical examples that can give you a clear idea of what long tail keywords actually are and how you can apply them in your SEO strategy.

In this post we’re going to fix this omission and give you long tail keyword examples taken from real-world case studies. But before we continue, I just want to quickly remind you what long tail SEO is all about (feel free to skip this chapter and head over straight to the example #1 if you are already well-familiar with the theory).

Definition: long tail keywords are search phrases that are highly relevant to your specific niche, product, service or topic, have low competition level, comparatively low search volume and, generally, consist of 3+ words.

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The Hidden Value of Long Tail SEO

Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Numerous studies suggest that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers, as compared to "head" keywords. In this article we're going to discover in detail what long tail SEO is and whether you should use this technique as a part of your keyword strategy.

What Is Long Tail SEO?

To answer this question, let's first dig deeper into different keyword targeting strategies.

When researching keywords, most SEOs consider the following three core keyword qualities (you should consider them too!):

Search volume – the average number of times people have searched for a given keyword during a specified period. Naturally, the larger the search volume a keyword has, the more visitors you can potentially bring to your website by targeting this keyword.

Competition – how easy/hard it is to outrank competitors with a given keyword.

Relevance – the more relevant to your specific product, service, or website topic a keyword is, the more likely it is that visitors who've found your website with this keyword will actually convert to paying customers.

Early SEO adopters (at the beginning of the Internet) were focused on targeting keywords that have high search volume. There wasn't much competition those days, making it relatively easy to get into the Top 10 of the search engine results page (SERP) virtually with any keyword.

Relevance wasn't of a much concern either due to large traffic volumes. For example, when you're in the Top 10 with a keyword that has over 100,000 searches per month, and your website's CTR (click-through-rate) for this keyword is only around 3%, you still get as much as 3,000 visits per month (100,000*3%). And if you are in the Top 3 with this same keyword, your website's CTR may rise up to 30%, meaning you will be receiving around 30,000 visitors per month from a single keyword! Chances are that some of the visitors will actually find what they are looking for on your website and become your customers.

But things have changed since those days. According to Netcraft's March 2016 Web Server Survey the total number of sites across the Internet has reached more than a billion (1,003,887,790). Compare this to only 603,367 sites that have been registered in the late 1996:

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Meet the New HitTail Team

Greetings to all HitTail users and followers!

Today we have exciting news – HitTail has been acquired by a new team of experienced search engine marketers, developers and designers. Stas Tatarin – HitTail’s new manager – has over 8 years of experience in search engine marketing and is happy to become a part of the HitTail team.

stas-comment

“I feel truly grateful to Rob, who has been building HitTail during the last several years, for the opportunity to take HitTail over and continue its success. I believe that search engine marketing will remain one of the most efficient ways to promote businesses and brands online for the coming several years. Whether you have an e-commerce website or blog as a hobby, being found easier on search engines is the key to success.

At the same time, I realize that not everyone needs to be a SEO expert to be able to drive targeted search visitors to their websites. And not everyone has the resources needed to hire expensive search engine marketers or agencies. If this is the case, HitTail is a great and efficient solution.

What’s more, most keyword tools require the website owner to come up with keyword ideas, but HitTail analyzes existing traffic and provides suggestions for new keywords each month, based on existing traffic. HitTail works in the background and provides you with new keyword suggestions daily or weekly, while you can focus on other tasks. It is easy to set up too, as it doesn’t require any code snippets to be deployed across the website.

It is kind of “hands off” tool that I’ve been asked for many times. I was excited when I first found HitTail and now I’m really happy to know that we just acquired it.”

– Stas Tatarin

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What Mad Men and the Dallas Cowboys Can Teach Us About Brand Loyalty

The Dallas Cowboys were recently found to have the most loyal fans in the National Football League – despite not winning the Super Bowl since 1996.

It seems a passionate and dedicated fan base will still show you support even when no one else will.

hi-res-f5070e87a7b4d74f9edb4d0c6d51f8be_crop_northAnd the same can be said for social media marketing, especially when it makes your company appear more approachable and friendly.

SEO can improve the way a business connects with its customers and develops an online brand.

To see further returns on your investments and higher profits, your visitors will need to CONNECT with your brand.

They will need to believe that your prime objective is not selling as many products as you can, but rather CARING for your customers and delivering a top service.

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Make Every Hour “Rush Hour” – 3 Ways to Increase Your Blog Traffic

“Why do they call it rush hour when nothing moves?” – Robin Williams

Being stuck in a traffic jam is one of life’s pet peeves. In fact, traffic is NEVER a positive thing.

Apart from internet traffic that is. Driving more traffic to your blog pages can only benefit you in the long run.

However, it’s not as easy as it sounds, especially if you’re not taking full advantage of social media and blog round-ups, and NOT updating your pages frequently enough.

Here are three ways to generate more blog traffic…

1. How Web 2.0 has changed the flow of traffic 

Where can you market your content to people who have never even visited your blog?

Why, on social media of course.

Whether it’s Instagram, Tumbler, Twitter, or Facebook, you’ll be able to connect with your audience in a new way, and generate more traffic to your pages. 

The goal here is to attract as many people as possible, and encourage them to share your links and like your content.

How effective this will be will depend on the number of followers you already have, and if you have a responsive audience who are willing to re-share your content, you could generate some serious traffic to your blog pages. 

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Shoot High, Aim Low – 5 Tricks to Decrease Your Bounce Rate

Star Wars Kids, Yahoo! GeoCities, MySpace, planking, the Dancing Baby… 

…Internet fads come and go. 

But guess what? People are STILL blogging.

It seems this marketing platform – which is still essential for SEO – isn’t going anywhere. 

People have perfected the art-form of the “perfect blog post” – helping them drive more traffic to their sites and increase their visibility on the SERP. However, getting people to visit your blog pages is only the first step.

After all, if you can’t get them to stay there, then what’s the point?

That’s where bounce rate comes in. It’s just a fancy term for the number of people who visit your blog and then leave again.

Having a high bounce rate is a big no-no, and means that people just aren’t sticking around to listen to all the stuff you’ve got to say.

But achieving a LOW bounce rate can be a bit of a challenge. There are a few ways to do it though… 

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Being Liked or Respected — How to Market Your Brand for SEO

Former British Prime Minister Margaret Thatcher once said: “If you just set out to be liked, you would be prepared to compromise on anything at any time, and you would achieve nothing”.

Being liked and being respected are two different things when it comes to business.

When it comes to SEO, many companies focus on the customer service they deliver, signaling proximity, while others highlight more practical aspects of the business.

So, what do you want your SEO to say about your brand? That you can provide a fast and reliable service? Or that you care deeply about every single on your customers.

Maybe a bit of both?

Understanding which approach to take when it comes to marketing your business can lead to a more effective SEO strategy.

EMPATHY AND SEO

The key to successful website optimization is offering value to people who are searching for information online.

Duh, right? 

Google’s primary purpose is to connect an individual with the exact answers they are looking for.

And in order for YOUR website to rank highly, you will need to be the ANSWER that an individual is looking for.

Regardless of your niche, if you can answer a question BETTER than your contemporaries, search engines are more likely to notice your pages and place you at the TOP of their search results for that particular query.

 Ask yourself this when creating content for your pages: What question is this single post answering? 

You will need to understand your customers better than your competition in order to succeed in this game.

How can you do this?

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7 Social Media Tips to Boost SEO

Photo by Jean-Pierre Dalbéra

This is a guest article from Brian Spero, an Internet marketer and contributor who writes about social media, SEO, and content marketing.

Rome wasn’t built in a day, and neither were the rules and best practices of SEO. In fact, the art and science of search engine optimization is continually evolving with new technologies and innovative techniques as SEOs adjust and respond to the ever-changing and deeply complex algorithms of the Google search engine.

While it is often difficult to predict which cutting edge techniques will lift businesses to the top of the search pages, we do know from experience that doing the little things that make good sense on a comprehensive, consistent basis can achieve sustainable, cost-effective results.

The good news for businesses looking to generate traffic from organic search rankings by utilizing social media as part of a multi-channel campaign is that there are certain tenets that not only naturally support SEO, but never seem to fall from favor. If you wish to utilize social media campaigns to boost your SEO, consider these tips that are sure to help your business achieve more fruitful search results.

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How Content Can Improve With Age — 5 Reasons Why Older Web Pages Still Matter

When it comes to live music, some artists never go out of style.

Take U2, Bruce Springsteen, and Madonna. All three ranked as the top-grossing touring acts of the last five years, playing to bigger audiences than newer artists HALF their age. 

When it comes to your web pages, newer isn’t ALWAYS better.

In fact, you don’t need to put your old pages out to pasture if they can still command an audience and OUTRANK the newbies.

Google will often prefer older articles to fresh content, especially if they are jam-packed with on-point information relevant to your niche.

However, you may need to re-purpose some of your older content to see better results in the long term.

Here are 5 ways you can ensure that your older pages outrank your new ones

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