The Best Keyword Research Tools to Help Plan Your New Site in 2018

In the past, I’ve discussed a variety of keyword suggest tools that new businesses can use to target the best keywords for their niche, from long tail search terms to negative keywords. This time around, I’m going to focus on 10 free keyword research tools. The primary objective of keyword research is to find keywords that you can rank for in the SERPs; i.e. the Top 10 search results for your term.  In this post, I will introduce some of the best-in-class keyword research tools that help you boost your search traffic. The best keyword research tool with limits but simple user interface may yield much better results. The best keyword research tool will depend on your needs. Here are the best keyword research tools for 2018

  1. HitTail (21 days free trial)
    HitTail is a dream long tail keyword tool for website owners, bloggers and marketers who want to increase traffic from Google and other search engines. HitTail works around “not provided” by automatically importing your Google keywords on a daily or weekly basis, giving you full access to this critical marketing data. If you’re like most of us, “not provided” keywords now account for most of your traffic, crippling your content marketing and SEO efforts. HitTail gets back this data. Pricing for HitTail starts at $9.95/month, but you will need at least 1500 unique visitors per month for it to work. Try it free for 21 days here.
  2. SEMrush (30 days free trial)
    SEMrush is a well-balanced SEO optimization platform with strong tooling across domain monitoring, keyword research, and crawling. SEMRush is one secret weapon that you need to beat your competition with keyword research. Using keywords, this premium service helps discover competitor’s keywords in search, by a competitor’s domain or by searching for competitors.
  3. Google Keyword Planner (Free)
    It is the most popular and free keyword research tool out there. Almost any blogger, newbie or seasoned in SEO can use Google keyword planner to find out related keywords along with their search quantity. Accessed by an AdWords account, it yields meaningful statistics including monthly searches, and average cost per click. For a given keyword, it suggests a large volume of useful synonyms and variations. With Google’s recent updates this tool isn’t as powerful now as it once was.
  4. Keywordtool.io (Free) It is what you should be using when you want to get tons of long tail keywords for your seed keywords. This tool gives you keywords based on Google, Bing, Yahoo and apple app store for free. It provides a huge resource of keywords that would otherwise never see the daylight. It uses Google’s auto complete and ubersuggest’s letter adding features to pull out such huge keyword variety. Adding alphabets to the beginning and end of your seed keywords gives a natural keyword resource that can be used in your blog posts.
  5. KWFinder (Free) This premium keyword research tool also has a free version that is quite good in its job. Just enter the seed keywords and select the country and language you want to target your related keywords. It calculates the long tail keywords that have a relatively less competition and are easier to rank. KWfinder shows the top sites that rank for the given term along with their social metrics.

You should start with the Hittail. It is best option it is one of the best tool. SEMRush is great but you need to pay for it to be really effective. Targeting long tail keywords is a good strategy for driving relevant organic search traffic. Hittail keyword ideas tool search is based on your entered term or phrase. You can get hundreds of search queries relevant to your topic along with their estimated search volume using hittail.

What are your thoughts about Keyword Research Tools? Feel free to comment and discuss below.

Strategies for long tail keywords in 2018

The analysis of keywords is one of the most important steps when defining a search engine positioning strategy. The keywords or keywords are the words through which search engines will classify you in their databases. This is why you should find out what words users enter in search engines when they search for the products or services you sell or the contents that you offer in the network, in this way to be more visible and to appear in the privileged positions of the results in search engines. There are many online tools that make it easier for you to search for your keywords. One of them is Long Tail Keyword Tool. This free tool works with long tail keywords, that is, long words (between 3 and 5). These types of words define the content in a more specific way. Despite attracting less traffic, this is usually of higher quality and favours a higher conversion rate.

Since our friend Google, has done us the ugly task of hiding the keywords in the reports of Web analytics, with even more reason, we have to avail ourselves of analytical tools of external keywords. SEOs have to find us life. Long-tail keywords are essential to reach those who search for you on the internet and boost sales generation. An essential part of your SEO strategies to attract traffic to your website are the keywords, which your potential customers will use in their searches on the internet and with which your business will be found. However, short keywords, such as “shoes”, are very generic and offer users a large number of responses, which makes positioning difficult; the best thing is to use long keywords or long tail keywords.

What are the long keywords?

These are rather phrases composed of several words, although they are still called “keywords”, which result in more specific search engine suggestions. How to appear in the search engine is the first thing you must define before making the selection of the keywords with which you want your prospects to find you and generate traffic that leads to conversion. The long tail keywords refine searches for users and position themselves better to your business, and that will result in more specific solutions for their needs, making their use of the sales strategies more effective.

It is not the same that a person who wishes to acquire shoes for ballroom dancing look for “shoes” and in the search results they appear of all styles, to type specifically “shoes for ballroom dancing” and appear your business among the few who specialize in that type of footwear. If you have a blog and want good web positioning, you need to know what Long Tail or long tail keywords are so you can get organic traffic. It sounds a bit like Chinese, right? Well, do not worry; we are going to tell you in a very easy way.

How to use Long Tail Keyword Tool?

  • Access the Log Tail Keyword Tool website.

  • In the blank box that appears first, write the word through which you want to get your long tail words. For example “shoes”.

  • In the field, “Language” chooses the language in which the word is written. In the “Country” section, select the country from which you wish to obtain the search. In the section “Phrase Length” you have to decide the length of the phrase by placing the minimum number of words you want to accompany the words you chose. If you wish, you can check the “Quick Scan” option to obtain a shorter list of results, although it is not necessary. My recommendation is to set a length greater than 2 (> 2), that way you’ll see the long-tail phrases.

  • You know that SEO is an important factor and, although you do not have much knowledge about the subject, you have read in other blogs that the keywords you want to position must have the certain traffic of visits so that you can be visible.

  • You start to study your sector, your words, the relevance they have, and you notice that many of these keywords have a lot of visitor traffic. Another thing that is cool about this tool is that it gives you a list of alphabetically ordered sentences. Highly recommended so that the SEO analyst can identify patterns more comfortably.

  • You begin to feel a tingling in your stomach because you are aware that in a matter of months you will have many visits, comments and even begin to receive requests for services or people who want to buy your products.

  • However, in the end, you realize that, after waiting several months, you receive very few visits to your blog and you begin to ask yourself kind stuff

  • This is possible that you have asked more than once, right? Then why does this happen? What are you doing wrong? The answer is that you probably are not using the Long Tail or long tail keywords.

  • The Long Tail in SEO is one of the most important aspects that will help you get more visitor traffic with less effort.

What is the Long Tail?

The Long Tail or long tail keywords are words with less visitor traffic and competition but, in turn, help you position better. In other words, it consists in positioning the main keyword with other added words that users search for.

Long Tail: The key to surpassing your competition

You have already verified that the words Long Tail for SEO are necessary. Also, you can beat your competition because you can use different keywords that help you position better. Do not worry; this technique does not lose the naturalness of your content. If you do it with your head, you are adding value because you offer exactly what the audience is looking for. Did you know what Long Tail or long tail keywords are? What other tools to look for long tail do you use?

Steve the author of the famous website dogbedzone.com has worked on learning and researching about SEO to optimize his site to gain more audience to his website.

Did I miss any? Tell me below in comments or email me service@hittail.com and I will add them here!

Factors that affect and determine SEO in 2018

SEO or Search Engine Optimization is the combination of techniques to improve sites, blogs and websites. These improvements are to generate authority on a site, teaching those who are looking for something about your company and enhancing its visibility during searches. The arrival of the internet and the need to excel in the market makes all this very important for any company, and if yours has not yet been adequate at this point, it is time to think about it by 2018: we are short to receive the New Year! It is the exact time to plan new SEO trends. In this text you will find the goals in which you should focus on the New Year, to make a good SEO strategy as required in the medium.

Advantages of SEO for a web page

  • It provides value: SEO gives value to the website and is the way to communicate to the search engines what our business is about and with what keywords we identify ourselves.
  • The keywords also will be used by search engines to relate to the search terms users: If they match and you have a quality SEO, our website will have a high positioning in Google. By improving search engine rankings, users will be able to find our site more efficiently and gain visibility.
  • Readability and image for your brand: Being in the top positions of Google, not only provides visibility. The excellent positioning in search engines is the result of the creation of a web page optimised and reference within its sector.
  • Segmented audience: Through SEO, your content reaches a much-segmented audience, increasing the number of visits to your website even more.

How to make a proper SEO positioning?

Pay attention to the keywords. Within the SEO strategy, the keywords must be, as far as possible, present in the URL – we will see it in the following points -, in the text, and even in the title of the page. An SEO expert can advise us correctly.

What are keywords and long tail keywords?

Keywords SEO

The keywords or keywords are combinations of words that we enter in the search engine to search. They are usually generic words and with a lot of competition and volume of searches.

Long tail keywords or long tail keywords

The long tail keywords are words that complement the keywords, which specify more the search, and that have fewer searches and less competition, but that search engines value them positively by providing more significant value to the text.

  • The more general the keyword, the more competition it will have, and therefore, it will be more difficult to achieve a proper positioning in search engines!
  • It is easier to position yourself for a keyword the more specific it is. A keyword is more precise the more terms it is composed of, that is, the longer it is prolonged tail.
  • By specifying more the search through long tail keywords, you will get quality traffic, since the users that access your site will be the ones interested in what you offer.

Where to place the keywords?

Placing keywords and long tail in your content improves your web positioning. Each page of a site can be optimised for a set of specific keywords.

  • A body of text Make long posts and place keywords throughout the content. Remark with bold, underline or mark with another colour, some phrases where your keyword appears.
  • Make short titles (maximum 70 characters) and include keywords.
  • Use the subtitles to add more keywords.
  • Place keywords in the HTML title. The URL has to inform users and search engines what your website should consist.
  • It also places a keyword in the tags or tags section.
  • ALT attributes of the images. Enter keywords in the ATL of the pictures.

How to do keyword searches for SEO?

  • Suggested by Google: when you search for a word in Google before you finish writing that word, the search engine indicates the most examined.
  • Related Searches: When you search on Google, at the bottom of the search engine page, you always get a list of words that are “Related Searches”, which may be candidates for keywords.
  • This tool facilitates position data with high precision, highlighting the most relevant keywords, their relevance and degree of competence, together with the specific URL.
  • Long Tail Keyword-Tool. This tool, unlike the previous ones, is more specific, since it shows you long tail keywords of 3-4 words.
  • Google Adwords Keyword Planner: This is the tool that Google provides you to search for keywords and measure the volume of monthly searches that each keyword of your site has. It also gives you keyword ideas that you may not have included and have a relatively high amount of searches.
  • Google Trends: With this tool, you can investigate the history of Google regarding trends and thus be able to know which months are looking for more specific phrases or keywords that interest you and improves the positioning.

Alice the author of the famous website cookoutpal has worked on writing blog contents for many of her sites and research about various niches so that she can contribute to other fellow blog community. Her hobby is to sit and understand the current trends in the market and research on them

What are your thoughts about Factors that affect SEO? Feel free to comment and discuss below.

 

SEO Trends That Will Dominate 2018

It is a brand new year with a new set of resolutions, and that’s why you require new SEO strategies as well!

We live in a competitive world where everyone is trying to get ahead in the mad rat race! The New Year is a great time to step back and work on newer strategies. As a business owner or a marketing professional, you will need to work on your SEO strategies.

How are you going to make 2018 a better year? Old strategies never win, even when applied together with engaging content, efficient promotion, and winning media. Find out what new you can add to your website or blog to succeed with SEO search optimization in 2018.

  • Integration of the whole

Large platforms and services, like WordPress, CloudFlare will get more users. This is good for the creators of site grids because it is more difficult to link all sites of the same owner by this criterion.

Large sites will increase the takeaway share of organic traffic.

Successful SEO teams will further consolidate. Due to well-established processes and the possibility of scaling, the competition will increase. Single SEOs or small teams will develop niche specialization or use more other marketing tools. Thus, work on the integration of all your sites and develop a bigger network to gather around more users.

  • The Need for Speed

Google expects your website to load in three seconds. If it takes longer to open your site, you are not going to last in the competitive race.

In recent years, the number of slow websites has decreased noticeably in the top, and this is because not only many of the toprated resources have achieved improved rates of loading their websites, but also because sites with poor download speeds have weaker behavioral indicators. Many powerful search engines once again confirm the development of the trend of speed and the need to solve the needs of users quickly.

Speed is a big UX factor, and it affects the rankings. Check the downloading speed on the Google page speed test. If there is a problem, try to eliminate it. There will be a ‘how to fix it’ option, which can help you reveal the operational issues.

  • The Prominence of Voice Search

In the year 2018, you will find that the voice search will increase as the smart speakers are being sold like hot pancakes! People will start using their voice to search for the products or services without making other excessive actions.

The sales of the smart speakers started in the year 2017, and it will increase in the year 2018. The smart speakers are activated by an individual’s voice. This will reshape the businesses and the way people search for products and services.

  • Insistence on quality of content

Professional SEO services predict that new content optimization strategies won’t be introduced. But the quality will always be a top criterion to stress on. Improve existing articles and add something engaging to the new ones. If you lack writing skills, you can turn to seo online marketing experts over here. Engaging and outstanding content is what you need in 2018 to make your website stand out.

The important thing that should be paid attention to is the design of texts and the introduction of interactive blocks in the design of landing pages that accelerate users’ perception of information and helps solve their problems.

  • Go MOBILE!

Everyone owns a smartphone, and whenever someone is looking for a product or service, they open the Google search engine on their phones and type their requests. There are digital assistants now. You need to work on your website and make it mobile-friendly because, in the year 2018, it is a must.

Mobile friendliness has become an important criterion of search ranking. Even the mobile devices have voice search, and so, you need to up your game right now.

To improve your rankings on Google SEO, you need to apply improved strategies. Work on the speed and embrace voice search because there is a lot of competition out there. Get SEO help if you think you lack some assistance and stress on modern technologies in optimizing your resources.

Did I miss any? Looking forward to your comments, your additions, your contributions, and feel free to look through the tweet thread as well.

4 Uncomplicated Tips to improve SEO with Social Media

Attracting new business should be one of the main things a business owner is passionate about. Without a bit of professional help, it will be nearly impossible to take your business to the next level. Creating a presence on social media is essential and a great way to further your reach. The only way to get the results that you want from your advertising efforts is by taking the time to develop a strategy to use. If you are unsure about what you need to do, then you need to seek out tips from professionals in social networking for small businesses. Here are a few simple tips that you can use when trying to boost the SEO of your social media page

1. Complete Your Profile

One of the first things that you need to do when trying to boost your social media is to make sure that the profile section on all of the social media pages is filled in completely. This will allow your page to look more professional and can help you to attract more search engine traffic. The more time that you spend on your page, the better the results will be in the long run.

The last thing that you want to do is make it hard for people on these social media channels to connect with your business. By taking the time to fill out your profile completely, you will be able to help people feel more at ease with your company. While it will take some time to get this profile filled out, it will be well worth it in the long run.

2. Focus on Search Words

Another very important thing that you need to do in order to boost your SEO is to find the keywords that will be relate to your business. You need to incorporate the search words into the content that you put on your social media page. This will allow your social media page to get the attention it deserves when people search for these particular keywords. Neglecting to do this will result in your not being able attract new customers through your social media efforts?

There are a variety of different websites online that can help you figure out what type of relevant keywords you need to be using. Even if you have to pay for this type of information, it will be worth it considering how beneficial it will be.

3. Communication is Key

Yet another thing that you need to remember when trying to have success with your social media is that communicating with your customer base is very important. If you have an incident where a disgruntled customer is posting on your page, then you need to handle it like a professional. You need to make sure that you address them with respect and that you try to resolve any issues that they have. By doing this, you will show the other customers on your page that you are dedicated to serving them and resolving any problems that they may have.

4. Don’t Forget About Video

One of the best ways to attract more attention on social media is by putting out a lot of videos. Most marketers agree that videos are much easier for consumers to digest than a long blog. Working with the professionals at Spiel Studios is a great way to get help with the video production process. Trying to handle this complicated process without this type of professional help will only lead to problems in the long run. A professional video production company will be able to help a business owner come up with an idea for their video and shoot it. Once all of the footage is done, the professionals will start to edit it down.

Using social media as a marketing tool is highly valuable in its own right, but it can offer even more value when you leverage it to increase SEO. With a bit of time and effort, you can draw more attention to your business on social media. Always be as descriptive as you can and keep your info up to date. Ultimately, as a small business owner you shouldn’t obsess over SEO. Focus on building your audience, connecting with people and creating valuable content. In this way you’ll be able to get the best of both worlds from SEO and social media marketing.

Key SEO actions that you should do just start with your blog on WordPress

Surely you’ve heard on many occasions what is SEO positioning and the importance it has for an online business. In summary and explaining it in a simple way could be defined as a technique that allows your website to appear in the top positions of the search engines thanks to the proper use of keywords, titles, descriptions and original content. The keywords or keywords of your store provide vital information for search engines. Sometimes it is not easy to locate the keywords with more potential for your business since we run the risk of choosing badly and losing time with words that are not relevant.

Change the structure of permanent links: by default WordPress will select a structure full of unnecessary words such as dates or categories. Change it to “Name of entry” and make all your links look like www.lawebquesea.com/nombredelpost. In any case, you can keep the category before the name of the post if it makes sense. Characteristics of your Keywords we know that it is complicated to define your keywords. We recommend you to put yourself in the shoes of your client and understand how he would look for what you are selling.

To facilitate this process, first observe this formula:

Effective keywords = Relevant + Many searches + Low Competence Below we explain what it consists of. Initially, when you define your keywords, it is advisable to use sentences composed of 3 to 4 terms since potential customers in search engines usually enter this amount. This is usually the main mistake of many who are starting with their eCommerce because they try to position themselves with keywords that only have one term. Now that you know it, avoid making this mistake. Other basic features, is that your keywords must have many searches (the average monthly search is recommended to be over 100) but select those that do not have too much competition.

Think that you are not the only store that sells your products and there are other websites that are trying to position the same items. You can see this simply by entering the word in the search engines and the number of results will appear or through the different tools that we have provided in the following section. Most used tools for keyword search When you search for Keywords Research, different tools can be very helpful, which draw you a roadmap so that little by little you learn to detect them and configure them.

Keyword planner:

It is one of the complete tools that can help you give ideas of words, in turn, see their performance and even create a list of keywords. To use it you need to create an account in Google Adwords, once you have registered you can enter the Tools section and select the “Keyword Planner”. From there, you can search by:

  • Search keyword ideas

  • Enter words for your estimate

  • Several lists of keywords

Avoid uploading heavy files: you already know that the loading speed of your website is essential, so those 500kB images should not be in your blog. Reduce them in size and optimize them with tools like TinyPNG to improve speed and your positioning.

Analyze the keywords you want to position on your blog: keywords in WordPress and SEO are the basis of any strategy. If you do not know which one you want to position, you will not know how to write to position it. Use tools like Keyword Planner, Ubersuggest or Keyword Shitter to get them for free or SEMrush to steal them from your competition by paying for the tool.

Link to other articles from your posts: if you want to position a post, get links and strengthen your SEO positioning in WordPress in a fast link to other people. They will get a pingback or notice that they have linked and will go to see your post; they will share, comment and take you into account to link in the future.

Avoid Keyword Stuffing: putting keywords in WordPress again and again to position an article no longer works. Do it naturally, use synonyms and keywords LSI (semantics) and always write for your reader. Do not fall for old tricks that no longer work.

Ready to start your SEO positioning strategy in WordPress?

These 1,000 words are all you need to read to have the minimum viable strategy. Unless you want to be a great SEO and live from it, your blog will not need much more to get the attention of Google. Do not forget to download the SEO On Page checklist, print it and have it by your side every time you write an entry. To conquer Google! The ultimate goal is to capture potential customers and achieve a return on digital investment. This guide is divided into three steps:

Step 1: Research the most appropriate Keywords Research for your business, taking into account the keywords for which you are currently positioned and a new search for potential keywords. For this, we will use interesting tools such as Google Search Console or SEMRush, among others.

Step 2: The selection of Keywords Research, which will depend on a number of factors such as the search volume of the keywords or your business expectations on the Internet.

Step 3: Monitoring the competition at SEO level. If not, how will we know that our Seo strategy has paid off?

Tips to improve positioning

Try entering the source code of a store of your competition and see what Keywords Research they use for the title (meta-title) and the description (meta-description). You can discover this trick by browsing any page and clicking on the right button. You will see an option that says “View source code of the page”. Create quality content that is correctly linked to your store. There is nothing more difficult than trying to position your page in search engines if you do not have a content that the client sees understandable, attractive and with a very good description of what is about to buy. No empty categories take care of your online reputation.

Tom Sanders, a well-known blogger has taught technology related stuff including how-to-get-help-in-windows-10, Windows basics, Security issues on a PC to students, teachers and people from all walks of life. He focuses mainly on ideas that are revolutionizing business with technology.

What are your thoughts? Feel free to comment and discuss below.

Long Tail Keywords or Short Tail Keywords – Which Should You Use?

Keyword research is essential part of search engine optimization and search marketing. As both users and search engine depends on keywords to find out about your site. Selecting correct keywords either long tail keywords and short tail keywords which match your content means your site is optimized for showing up in search engine results whenever someone searches for those keywords or phrases.

Keywords are the life blood of search engines. But which keywords should you be using on your website to get the most visitors to appear at the top of Google? The first question you need to ask yourself is, what do you want? More visitors coming to your website or more visitors ready to buy from you? The next thing you need to know is the different type of keywords you can use. After you’ve done your keyword research, finding the best keywords related to your business, you’ll have a good list to whittle down. Your list will be made up of short tail and long tail keywords and you need to figure out which ones to use.

Earlier was the time when short tail keywords were highly focused to rank upon. But today, the scenario has changes totally. The use of Long tail keywords is in fashion. So which keywords should you choose for your websites?

Long Tail Keywords:

Long tail keywords are keyword phrases made up of 3-5 words. Long tail keywords are more descriptive and allow you to target specific demographics. The challenge with long tail keywords is that they are more specific. You’ll receive less visitors to your website, but the visitors you do acquire are searching with a higher intent to purchase.

Long tail keywords are more about giving quality hits than a large number of traffic. An example of a long tail keyword is “Long tail keyword tool for SEO”. This keyword is less competitive which means it’ll be easier to rank your website in Google, but there is a higher intent to purchase. From this phrase you know that they are searching for a specific brand and type of trainer. If your web page is optimized for this phrase and is found on Google, the visitor will land on the exact page they were searching for. Long tail keywords are more suitable for web content in regards to getting traffic.

Short Tail Keywords:

Short tail keywords basically have 1-3 words in a keyword phrase. Short term keywords are bound to give your website more hits since they are less specific. These short tail keywords are able to capture a bigger share of your target market. Do you want to drive a lot of visitors to your website? Using short tail keywords will often be the most effective way to do this. The challenge with short tail keywords is if you’re just starting out and never done any SEO work before you’ll be joining the back of a long queue.

Short tail keywords are generally more competitive and harder to rank. But with a bit of hard work it is possible to rank for these. An example of a short tail keyword is “hittail SEO”. Targeting short tail keywords, however makes yielding positive results difficult and are often time consuming and expensive. In regards to gaining traffic, you can expect medium to high competition with short tail keywords. The more popular the short tail keyword is, the more competitive it is in regards to usage.

Which Should You Use?

Choosing your keywords properly in these days can make the difference between high conversion rates for your website and just high to no traffic at all. If you have a relatively new website then it would be a good idea to start targeting specific long tail keywords. You might not know it, but you might already be targeting short tail keywords while targeting your long tail keywords. Short tail keywords can be incorporated easily in your long tail keywords. The best approach is to use a mixture of short and long tail keywords, this way you can capture the searches with a high intent to purchase but also climb the ranks for short tail searches.

The best way to introduce long tail keywords to your website is to create content with a minimum of 300 words per page. The longer the content, the more opportunity you’ll have to include long tail keywords naturally. Fill your website with a lot of content using your keywords. Keep them original and fresh.

Once you have gained a steady flow of traffic from your long tail keywords, that’s the time of utilize short tail keywords. If you do have success with ranking short tail keywords this will improve your overall SEO and help your long tail keywords rank because you’ll be receiving more traffic and higher click through rates.

Conclusion:

Long tail and short tail keywords can work for you when used correctly If you’re looking to increase your website visibility and visitors, using the correct short and long tail keywords is the key to success. If you have a huge body of content, a very specific but general item, or strong brand and domain authority then maybe the short tail keywords will still work for you. However if you are looking for higher conversion rate, lower cost, lower competition, and volume that is specifically after what it is that you are selling, the long tail keyword game is one that you should be in. We can take the stress out of choosing the best keywords to use and apply them to your website, increasing your visitors and customers.

Tell us if you know more about Long Tail Keywords and Short Tail Keywords. Feel free to comment and discuss below.

Effective SEO Tactics to Boost Up Your Search Traffic in 2018

Boosting search ranking is a top priority for the majority of online businesses and it’s no wonder. At the time of writing there’s over 65,000 Google searches per second. With millions of websites online, it’s clear that you need to make SEO a priority if you want to see results. Is your website performing well when it comes to Google search engine rankings? Or are your competitors consistently beating you to the top spot? Despite Google updating their algorithms every few months, there are many effective ways to climb the search engine rankings. Here are 5 proven tactics to improve your SEO and boost organic search traffic:

1. Conduct a Website SEO Audit

An SEO audit means you’re closely examining your overall site performance, setting new goals based on what you find, and implementing tactics to reach those goals. When looking to increase search traffic, the first task on your list should be to conduct a site framework audit. Even though it sounds daunting, a framework audit is simply an evaluation of how optimized your website is. Nothing to fear here, this process can actually be a game-changer when it comes to your search engine ranking.

Going through this auditing process is essential as it will help you find the reason you’re seeing average or disappointing traffic to your site. According to Search Engine Journal’s 2016 State of Marketing Report, 77% of marketers believe businesses ought to perform full SEO audits every six months.

You can perform a basic website audit yourself. With a quick Google search you’ll find plenty of YouTube videos and articles that will show you how to do it. Alternatively, if you’re looking for a more extensive and thorough analysis, you can hire a web-marketing agency to conduct an audit for you.

The basics of an SEO audit can be broken down into four parts:

  • technical analysis
  • on-page analysis
  • off-page analysis
  • competitive analysis and keyword research

Whether you go for a DIY approach, or decide to bring in the professionals, by the end of it you’ll have a wealth of knowledge at your fingertips. With this new information you will be able to decide on new goals and design a strategy to improve your SEO. Taking the time to conduct a full website audit, and to then act upon any necessary improvements that were highlighted during the audit process, will inevitably see an improvement in your traffic figures as more new customers are attracted to your website.

2. Optimize Your Content

An easy way to rise in the rankings is to be consistently creating and publishing new content, After all, Google loves fresh high-quality content, just take a look at their tips. Following these tips and being consistent in publishing, will improve your position in SERPs. Most tech-savvy website owners are aware that new blog posts are good for web marketing, however, many of them forget to optimize their content for search engines.

There are a few extremely simple tasks, that if completed each and every time you publish a blog post, will have a great effect on your rankings. The following simple steps are just a couple of ways that you can easily optimize your posts to gain more organic traffic:

  • Post Title, URL & Metadata – The title of your blog post or page is the first thing searchers read and it’s also an important factor in the ranking algorithm. You may have never given it a second thought before, but make sure that your title and URL include your keyword. The same goes for your meta description – don’t just leave it blank! Take the time to craft a catchy description that draws the human eye, and remember to sprinkle in a few relevant keywords for the search engines.
  • Images – Most people don’t bother optimizing the images they use in their content, but this is a missed opportunity. Images that have keyword-focused metadata such as alt text, titles and even file names, not only rank higher in image search, but they also help your post rank higher in text based searches as well.

If this is all too much to remember, there are great SEO tools available if you use a content management system (CMS) like WordPress. The WordPress plugin SEO by Yoast is an effective option, which will help you to complete these important optimizations every time you publish on your website.

3. Quality Backlinks

Building backlinks is still crucial for good rankings. There’s no doubt that back-links improve your search ranking as publishers have been using this tactic for years. Web marketers across the globe finally got confirmation of this as fact in 2016 when Andrey Lipattsev, Search Quality Senior Strategist at Google, stated that “High quality content and link building are the two most important signals used by Google to rank your website for search”

It’s a tried, tested and proven way to boost your search traffic. But, how do you utilize this information in your SEO strategy?

  • Write Great Content – It all starts with creating useful and valuable content that readers will want to share and link back to naturally. When writing or creating content to publish online, always remember to keep your target audience in mind and try to provide as much value for them as possible – then, you can’t go wrong.
  • Be a guest on a niche podcast or featured on a popular blog – Podcasts and blogs give business owners a huge opportunity for exposure. Pod casters and Bloggers who produce interview-based content are constantly on the lookout for guests. They’re under pressure from their publishing schedules and audiences to have new and fresh interviewees on a regular basis. Being a guest on a podcast is useful, as not only will it introduce you to a new audience, it will also work wonders for SEO. Usually podcasts are uploaded along with ‘show notes’ – you can use this opportunity to link back to your most valuable content. The same can apply when featured on blogs and websites.

One thing to bear in mind is that it’s not the number of backlinks you get, it’s the quality of the link that counts.

4. Optimize Your Website for Mobile Devices

Web marketers have been shouting about the benefits of mobile responsive web design for years, and they’re absolutely right. Recent studies have shown that mobile and tablet internet usage is now exceeding desktop for the first time worldwide.People are spending more and more time browsing the internet via mobile devices, so it’s even more important than ever to ensure your website is responsive.

Mobile optimization takes a look at your site design, page speed, site structure, and more to make sure that you’re not accidentally turning mobile visitors away. Here are a few ways you can optimize your website for users browsing on mobile devices.

  • Responsive Design – Many websites still aren’t designed for different screen sizes. Avoid this pitfall by using responsive web design. This is also true for the content that you post on your website, make sure it’s formatted for mobile – will people be able to read the info graphics used? Should your written content be broken down into smaller sections?
  • Website Speed – Speed is a user experience point that usually doesn’t come to mind when thinking about how to increase your traffic and SERP rank. Over the past few years Google and other search engines have been putting more weight on user experience. Google says that Faster sites create happy users” . Ultimately, Google knows that if a website is slow to load then a user will find a faster alternative. The golden rule here is to make sure your website is quick to load.

5. Leverage Social Media Platforms

By leveraging big social media platforms, you can increase your SERP ranking as well as the amount of organic search traffic. New businesses may find it challenging to rise to the top in Google’s ranks, but by leveraging social platforms, you’ll be able to make progress towards your traffic goals. Here are a few steps to follow if you’re interested in using social platforms to boost your SEO.

  1. Explore trending topics. – When creating a content strategy for your website, look for topics that are popular and trending. When you’ve selected your topic, take the key points from the theme to create outstanding content which can be used for publishing on your website and social media accounts.
  2. Images & video – People these days are more interested in rich content like photographs, infographics and videos. They’re simply more attractive and interesting, and in fact, a Backlinks study reported that using a single image within content will increase search engine rankings. So, make sure you include supporting images in your content.
  3. Be focused – There are so many social platforms to choose from and there are new platforms springing-up all the time. So where do you start? Facebook, Twitter, Instagram, Snap-chat or Pinter est. All of these channels can increase and improve your SEO. However, It’s best to begin small and targeted – don’t try and take on too much too soon. Focus on the one or two channels that make the most sense for your business and then build from there. Using social media to improve your SEO is an ongoing task which requires constant effort.

Conclusion:

SEO is rapidly changing from one year to the next—even from one month to the next. Business owners and marketers have to adapt quickly, but it’s still possible to give your business website the edge on your competition. These days, the best way to increase your search engine rank, is to get feedback on your current web presence, and to then use that feedback to focus on any key areas where you are under performing, By carrying out these optimizations, you should see a clear improvement in traffic to your site. Follow our top five tips and you’re website will be at the top of the Google rankings in no time.

Want more personalized, specific advice on how you can start ranking for competitive terms in your niche, become recognized as a thought leader in your industry, and make more money through organic search traffic? Click Here to schedule a time!

Which of the  SEO techniques from today’s post are you going to try first? Feel free to comment and discuss below.

 

 

Modules you should know before optimizing and marketing Hittail blog

1. Keywords Research:

It all starts with words written in a search box. The Keyword research reflects its name. This is deemed to be an essential and necessary is an activity that is carried out in the field of search engine marketing. Through this, you can without any hassle configure what is the most appropriate keyword that you must use and also what is on the market.

It’s not always about getting visits to your website, but about getting the right visits. The usefulness of this intelligence cannot be overemphasized – with keyword research you can predict changes in demand, respond to changes in market conditions, and offer the products, services and content that users are already actively looking for. In the history of marketing, there has never been a barrier so easy to overcome when it comes to understanding the motivations of consumers in virtually every niche – it would be almost a crime not to take advantage of it.

What is a keyword research for?

Often, many marketing specialists have a biased view of keyword research, putting it into practice only for organic positioning in search engines (SEO), but a good research of keywords, affects many other aspects:

Attract traffic to the website: using the right keywords will attract traffic through search engines or social networks.

Improve online and offline communication: connect with the potential client, is the basis of keyword research. Either with online campaigns or through traditional advertising; the words that are inside the user’s mind will help us.

Increase profitability: directly or indirectly, profitability is an aspect that is taken into account when conducting a keyword study. It is worth assessing the cost that will have to invest in one keyword against another.

2. Search Engine Optimization:

SEO means Search Engine Optimization (Optimization for search mechanisms). It is a set of optimization techniques for sites, blogs and web pages. These optimizations seek to achieve good organic positioning, generating traffic and authority for a site or blog. One of the biggest ambitions of companies that invest in Digital Marketing is to reach the top positions in search engines – after all, who does not want free clicks and more visitors on your site? However, being online is not enough to guarantee that your site, e-commerce or blog achieves a place on the first page of Google: it is necessary to invest in a specific strategy to optimize the results and ensure that your business reaches a good position.

In the end, the competition for search engine positions is growing as companies live through the period of digital transformation. Achieving good positioning in the results pages can be more within your reach than you imagine. There are a number of optimizations that you can do on your site and in your content to improve the experience of your reader and become an excellent result in the eyes of search engines. It’s those optimizations we call SEO! SEO means Search Engine Optimization. It is a set of optimization techniques for sites, blogs and web pages. These optimizations aim to achieve good organic positioning, generating traffic and authority for a site or blog. This strategy is essential for your company to gain prominence, visibility in the digital world and, consequently, more leads, customers and billing for your business.

Optimizing sites and blogs through the use of techniques to improve the positioning of your pages and positioning your company in the first results of Google, for example, increase (and much) your business opportunities, since 90% of people who perform searches on Google just click on the results that appear on the first page of the engine. The main objective of SEO, therefore, is to increase the volume of organic traffic and ensure more visibility for web pages.

3. SEO Strategies:

Let’s now explain, step by step, the most important SEO concepts and teach you the strategies we use to reach the first places of Google. And everything starts when the user does a search.

  • Marketing

The marketing is actually familiarizing what you have. For this the methodology needs to be effective, a well-defined strategy must be designed where all the participants have clear objectives that we want to achieve. The creation of communication strategies and content is a complex task that involves knowing very well, not only our products and services, the market and our competitors, but also the behavior patterns of our Buyer Persona; the good news is that there are five letters that will surely facilitate your work as a digital strategist: SMART

Nowadays, marketing is a tool that every entrepreneur must know. Undoubtedly, all companies in one way or another use marketing techniques, even without knowing it. Marketing is nothing other than the realization of exchanges between a minimum of 2 parts so that there is a mutual benefit. We have all heard about marketing sometimes. However, if we ask you to give us a definition, some would say that it is selling and other advertising. We would have those people who think that marketing is the distribution of products; others would think that it is designed packaging or packaging etc. And we could also say that everyone is right, but not independently. All these are tasks that can be developed in marketing

  • Long Tail Keywords

Long tail keywords are those that instead of using one are made up of strings of several words in sequence and with a sense that make a search, be more specific. They have become for content marketing, a very effective positioning strategy that is based on the analysis and research of the target audience, to hit the target, precisely, of the words and phrases that it writes in the engines of search.

Now, retaking our concept of interest, the long tail keywords would be, in this case, the ones in charge of filtering the searches, even more, making them more specific. Searches in this way, become more effective since this means that the user is requiring immediate and accurate responses to their needs. In the case of our example, the user wants to find an establishment that can take the product to their home and also, that is within their city.

  • How to make long tails keywords?

Before talking about the how, we would like to say that in spite of the effectiveness, the long tails are gold mines that in many occasions are not well-taken advantage of. Why? It is not even for good or bad use, but because they are constantly ignored; and there is its potential. People usually ignore them because this type of words does not generate high levels of traffic. That is, not many people will type their searches in this way. But, a moment! What would serve us millions and millions of people generating traffic if the percentage that really requires our services is low?

The “low” level of traffic they generate is not a problem. What should matter to us is that the users who really need what we have to offer to reach us. In this way, by being more specific for our person, we reduce rebounds, increase the time of permanence and, more importantly, we strengthen the engagement, making the user return constantly to our search. Well, but there is also another reason why long tails are ignored: They imply a high level of analysis. But … that will always be important in any marketing strategy! The more knowledge of public, competitive industry market, among other variables, the greater the chances of success and success. So there are no excuses.

  • The keywords in search of success:

Certainly, you must have already heard that the best way to achieve good results on the internet is based on the formula “frequency of publication combined with the content of interest to your audience”. But content and frequency alone are not capable of making your site stand out and get the attention of the online consumer: the choice of the most appropriate keywords, which are those that people write in the search engines to get to the topics of their Interest, when promoting your content, is an important part of this strategy.

If the goal is to generate or increase traffic through searches, it will be necessary to understand how keywords work. With this, you will know what people are looking for and you can develop topics with the necessary information. Nowadays, SEO does not only work with exact words, but with words that discuss the subject in general. This is something important when creating your texts: it is necessary to think about everything, what kind of things people are interested in and what are the words that will direct the user to your content.

  • Choosing the keywords to optimize your content

The first step in choosing the right keywords for content production is finding the words most associated with your business. This is a good practice to boost your team’s online production and reflect the quality of your messages, not only to add value to your SEO strategy, but also to urge your writing team to focus their work on the selected topic.

Tom Sanders, of doit4state.com studied business and engineering at the New York Maritime College. His passion lies in educating, entertaining and empowering anyone who wants to learn.

If you have used HitTail blog in the past or are using HitTail blog right now, let us know your thoughts in the comments below.

HitTail: keywords to increase traffic to your website

HitTail is an interesting keyword suggestion tool. There are several SEO tools and many will wonder what is special about HitTail. Keep reading and you know it. Since Google stopped showing the keywords that people use to find a website, some alternatives have emerged to help us with this task. Now we have HitTail available. HitTail is a service that lets you know the best keywords for your website based on those that already work. It is not a keyword search engine but a tool that will suggest words to you.

Precisely after the “not provided” in the webmaster tools of Google and in Google Analytics it is difficult to know which words are working and where we should direct our contents. Then HitTail comes to solve that problem with the Long Tail Keywords. The tool is very simple, just by following an assistant to give permission to webmasters tools we will search for keywords that can work. HitTail offers a series of keyword suggestions, which we can reject or move if we are directly interested in the To-Do area. These suggestions are the long tail of our website, that is, the traffic that will cost us less to reach it even if it provides fewer visits, but in the end, it will be the majority of the fixed traffic.

Put another way, you’re probably receiving 40% of traffic from the 10 most common keywords on your website, but the other 60% come from less obvious searches. HitTail will help you find what they are. Also in HitTail, we find the possibility of hiring others to make posts for the keywords suggested, an additional payment service, but that can be useful if we want to create more content in less time. We can configure the HitTail service so that you periodically send us the suggestions by email when you find new ones. We also have the possibility to export to Excel the keywords you suggest working with them, in addition to having them available in the panel or on the To-Do list.

About the algorithm that uses no details is known but it seems really accurate. They claim to have scanned more than 1.2 billion search engine keywords since it works with most popular search engines. In addition, HitTail marketing no longer needs that we install any code or plugin on our website. Its handling is as simple as I tell. It only has a tab for keywords, suggestions, To-Do, and articles. Yes, it is not but we will not have problems with its management and the keywords do analyze them. HitTail will help us find quality long tail keywords for our website. Long tail traffic can increase web traffic by 80%. Therefore this tool will be very useful to attract organic traffic through Long Tail searches to our website.

What is HitTail?

HitTail is primarily a web analysis tool, but unlike Google Analytics, which gives us an overview of the visits and interactions of users on our website, HitTail focuses on a particular element with a single objective. HitTail manages to show us the longtail keywords or long tail keywords on our website, to help us investigate which key terms we should write more about. It is a tool that offers keyword suggestions, based on a complex algorithm that analyzes the relevant content for the user and the terms that have taken him to a website, as well as taking into account our keywords and those of our competition. One of the most interesting aspects is that HitTail provides long tail keyword suggestions which make it especially useful to improve SEO positioning and increase visits to our site.

What is HitTail SEO is really?

HitTail is basically a web tool used to analyze the search terms composed of several words. the traffic of a website comes from compound search terms, keywords that in English are called long tail. Putting ourselves into the competitive reality of the web today, sometimes it is better to write articles or focus market niches with long keywords than with short competitive words, for example, there is more likely to position “Web positioning “than “SEO”. To reinforce the explanation of how this tool works we can say that many times the users who visit our website arrive after browsing to page 4 or 5 of Google. In those cases, it is almost always possible to write a focused article to appear on the front page with exactly what this user was looking for.

How does HitTail work?

HitTail performs daily or weekly (depending on the plan) a tracking of the entries and searches of our website and analyzes the possible and best long tail keywords to a position through the content of our blog. All we have to do is write content based on the keywords and we will check the improvement in the ranking of our results

How to start using Hittail?

Hittail has different types of pro plan, but it can still give you a chance since it allows an import of a new account, which allows you to receive 15 keywords and suggestions, which is enough for any beginner to learn this tool, or to try any feature of Hittail. Depending on your level of blogs, you can register for any Hittail plan. Then, create a Hittail account, just add your website in the webmaster tools and have to add a tracking code (which is optional).

How to add Hittail to webmaster tools for Keywords Research?

  • Enter your Google webmaster tools into your account.

  • Click Manage Site (on the side of your address site).

  • Click on Add or remove users.

  • Click on Add a new user and paste this box.

Are you ready for Keywords Research!

The Long Tail Keywords are the most profitable that we can try to position in a niche. A web or online store has to concentrate its efforts on generating quality content based on long tail keywords. These Long Tail searches are shown to offer higher conversion results. And in this aspect, HitTail will help us a lot.

What are the popular key phrases against the long tail Keywords?

HitTail analyzes all the keywords and phrases that have taken your visitors to your website. While most of the tools focus mainly on the most popular terms, HitTail tries to show you something else and considers the concept of “keywords” as an iceberg, where popular key phrases are the visible part (the one that everyone sees and pay attention) while most of the ice is under water what we call longtail keywords or long tail. Long tail keywords are key phrases less used by users because they are longer than usual, but no less effective.

Logically there is usually less competition because placing in the top positions requires less effort but a much lower number than the visits that are obtained with the most popular keywords. Users use many different words to reach the same content, so the changes in the construction of the phrases and the vocabulary used are very varied. It is possible that you are currently receiving 40% of traffic from the 10 most common keywords on your website, but the other 60% come from less obvious searches. HitTail helps you see what they are.

If for example, visits from the top 10 keywords is 25% of all organic traffic you receive, while the longtail generates the other 75%, you will be with me that is worth considering, more when we meet more often in analytics the expression “not provided” in many of the keywords that used to appear, so we have remained blind in many aspects if we only have Google Analytics. Once HitTail makes a suggestion, you can choose to add it to the “to do” list so you can work on it later. It is not necessary to use this option, but it is there in case someday you regret it and decide to use it.

In these scenario HitTail keywords appears, promising to deliver the best keywords to increase your organic traffic, based on your current traffic. This web tool analyzes all the keywords with which your visitors have arrived. The installation is simple, you just have to put on your website the code they provide, something similar to what you have to do with Google Analytics. For WordPress users, there is a plugin that makes things even simpler.

How does it work?

The first thing we have to do to start is to open an account and allow access to our website from the Webmaster Tools. From that moment, the tool begins to collect keyword suggestions according to the contents and searches of the users. The interface is very simple: the tool offers a series of suggestions to the user and, in the panel, the idea can be rejected or, if we are interested, move it directly to the area to be written (‘to do’ in the original). In this way, we have controlled and organized all the subjects that the service has proposed to us and that we find useful to write our content. Once we have written about these ideas, we can only point to it as ‘done’ and continue with the following suggestions.

What are the advantages?

Personally, what I found most interesting about HitTail is the double utility it offers: on the one hand, new ideas to write new content, and, on the other, that these ideas are based on real algorithms and on keywords previously analyzed, by what the effort required to write content gets a better result in order to increase organic traffic to our site. In addition, it boasts a complex algorithm that analyzes more than a trillion (yes, with b) of keywords, from providing the keywords that Google includes in the ‘not provided’ and offer at a glance the most important keywords and also the long tail in a very visual list.

HitTail offers free of charge to the new accounts about 15 keyword suggestions, to see more it is necessary to include a credit card number and select one of the price plans. If you are a blogger, you can take a pleasant surprise;) Do not miss this tool even if it is only the trial version, as it may be useful to know some key words that you should use in the content of your website and thus be more effective in the drafting of the same. And you know this tool or similar?

The HitTail application shows us a complete view of the 350 best keywords:

The keywords can become impossible to manage in a large list and that is what HitTail solves us. That is why they have developed their algorithm, to extract the keywords that are important and place them in a tab called suggestions, thus saving you time.

Your words

There is another tab with your keywords, where you can see a full view of the key phrases that users have used to find your web page.

You can click on a keyword and move it to your “suggestions”.

Suggestions for Keywords:

What the HitTail algorithm does very well is to analyze which combinations of words appear in the longtail most frequently, to be later suggested. A suggestion is a way to tell you to write specific content on this topic to get quality organic traffic. Clicking on a suggestion moves it to the pending tasks, which is nothing more than a list of keywords that are yet to become an article.

This functionality allows us if we do not have time to write our own content to order a series of writers and order an article. In 2 or 3 days with a cost of $ 19 you will have a new article of 400 words

Conclusion:

We believe that it is better on many occasions to work opportunities and not to become obsessed with competing in the most popular keywords, consuming many resources without having insurance the final success. HitTail helps us identify keywords so you get more natural search traffic and also helps you generate that content.

Richard Watson, of slant33.com studied business and engineering at the New York Maritime College. His passion lies in educating, entertaining and empowering anyone who wants to learn.

What are your thoughts about Hittail as Keyword Research Tool? Feel free to comment and discuss below.