The days of casting a wide-net to trawl for any ol’ fish in the search ocean are long gone.
You could liken the latest SEO strategies with using very particular flies for fly fishing, that are designed to attract particular fish in a particular river.
Obviously, with the seemingly exponential rise in the pursuit of the long tail keywords, competition for that traffic catch is pretty fierce, too.
Everyone is probably going after the same, or similar, group of visitors — and the focus is on uncovering profitable long tails versus just any old 3-word combination.
You know, the kind that are not pursued by everyone just yet, and while not yielding a large volume of traffic, they’re channeling profitable visitors to your site.
As data-driven as you need to be about trying to capture the segment of searchers that you want to convert, you should add a heavy dose of agility to the mix as well.
Because search terms, keywords, patterns of search, news, trends, habits all conspire to one day elevate a search term to the Google stratosphere, only to within a few weeks or months almost disappear completely.
Keeping up with changes in search trends and keywords — being pro-active — can be hard to do though.
This is where SEO sometimes seems like a very reactive strategy for attracting traffic. You’re always seeing what people have already searched for, in the past (however immediate it may still be).
Wouldn’t it be nice to not always have to play catch-up with search phrases and words?