Improving organic traffic can sometimes be challenging, but if you apply the correct SEO strategies, the hard work will eventually pay off. Search engine traffic is great because it’s relevant and targeted. For most websites, organic traffic converts much better than traffic from social media or other sources. Another great advantage is that visits from search engines are much more consistent. When you create a website, you’re not doing it for the sake of having virtual space. You’re building it to run a business; to earn an income.
Building organic traffic is the hardest work you’ll ever put in to your website. With that being said, it’s also the greatest investment of time and effort you can make. So what you need is a massive audience. You achieve this type of audience when you manage to increase organic traffic towards your website.
There’s plenty you can do boost organic site traffic at no cost except your time. Organic traffic is free traffic originating from search engines such as Google. With organic traffic, there’s no need to pay for your site to be listed. Instead, use the appropriate long tail keywords and a brilliant SEO strategy to increase traffic to your website. The following strategies will increase organic traffic to your website
- Do keywords research and create a keyword database
Keywords research is a very important process for search engine optimization as it can tell you the exact phrases people are using to search on Google. Whenever you write a new blog post, you have to check the most popular keywords, but don’t be obsessed by the s1earch volume. Sometimes, long tail keywords are more valuable, and you can rank for them more easily. The best way to find keywords is still with the Hittail.
- Choose long tail keywords appropriate for your content.
When you place long tail keywords throughout your web content, search engines will list your website on its results pages whenever web visitors search for your particular keywords. That’s why it’s important to choose long tail keywords instead of short keywords. For long tail keywords will have a better combination of the words searchers type into the search engines. For more details on what long tail keywords are please check artilce.
- Optimize your meta data and keep your website’s content fresh.
When you keep the content on your website updated, search engines consider this a good step towards targeting visitors to your site; thus, causing your site to become indexed. In return, you’ll see higher rankings.But how can you keep posting new content when you are limited with your website’s niche? Try to optimize meta titles, descriptions, keywords images titles, ALT, and description for better organic traffic.
- Increase organic traffic by building and identifying links.
Links are favorable in Google’s eyes. They’re viewed as evidence that your site is popular and important to people. Guest blogging is a great way to build links. This is because you’re embedding a link, which links back to your site, within the blog post. Please note that it’s in your best interest to place links on sites that are in good standing with search engines. If you are serious about improving organic traffic for a site, you have to know what back-links are helping you with SEO and the ones that are a threat for your rankings. I assume you already know that not all back-links are good, and search engine optimization is not about the number of links you have. To get good results with SEO and continuously improve your organic traffic, you have to analyze all your site’s back-links and compare their value. Once identified your best back-links, try to get more of the same.
- Submit to link directories and contributor on reputable sites
Link directories such as Google and DMOZ.org can generate some traffic to your domain. If you have a blog, submit it to blog directories such as Technorati and Blog Catalog. One of the best ways to promote your website is to become a contributor on the most popular websites from your niche. This is how you can get your website in front of an already established community and potentially get referring traffic, but also a backlink that will have a positive impact on your SEO. Whether you use Twitter, Facebook, Google+ or even the latest craze, Pinterest, is entirely up to you. Just use these social networks to increase organic traffic towards your site.
- Do keywords research and Encourage incoming links.
Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you. Google priorities sites that have a lot of incoming links, especially from other trustworthy sites.
If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, guest blogging strategically, and staying on Google’s good side. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site. The more incoming links you have the higher your site will rank. But beware SEO snake oil salesmen who try to trick Google with spammy links from low-reputation sites.
If you have any thoughts or questions about building organic traffic, or would like to agree/disagree with anything I wrote, please leave a comment!